Pneumatic Tire Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0187185
  • Format: Electronic (PDF)
  • Number of Pages: 177
  • Author(s): Joshi, Madhavi

Report Overview

The Pneumatic Tire Market size was estimated at USD 75 billion in 2023 and is projected to reach USD 120 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 6.50% during the forecast period (2024-2030).

Pneumatic Tire Market

(Market Size)
$75 billion
$120 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 6.50%
2023 Market Size USD 75 billion
2030 Market Size USD 120 billion
Key Players Michelin, Bridgestone, Goodyear, Continental, Pirelli

Market Summary

The pneumatic tire market is a critical segment within the global automotive and transportation industry, characterized by its indispensable role in vehicle mobility, safety, and performance. These tires, filled with compressed air, are utilized across a diverse range of vehicles including passenger cars, commercial trucks, buses, motorcycles, and aircraft. The market is driven by continuous advancements in tire technology aimed at enhancing durability, fuel efficiency, and traction. Key manufacturers are increasingly focusing on developing eco-friendly and sustainable tire solutions to align with stringent environmental regulations and growing consumer awareness. The aftermarket segment represents a significant portion of sales, fueled by the need for tire replacements due to wear and tear. Geographically, the market exhibits a widespread presence with manufacturing and consumption hubs located in Asia Pacific, North America, and Europe. The competitive landscape is marked by the presence of established multinational corporations and emerging players, all striving to innovate and capture market share through strategic partnerships and expansions.

Key Highlights

The pneumatic tire market is distinguished by several key highlights that underscore its dynamics and evolution. Technological innovation remains at the forefront, with leading companies investing heavily in research and development to introduce tires with improved rolling resistance, better wet grip, and enhanced longevity. The rise of electric vehicles has prompted the development of specialized tires designed to handle higher torque and reduce road noise, catering to the unique demands of these vehicles. Sustainability initiatives are gaining momentum, with manufacturers incorporating recycled materials and exploring bio-based alternatives to traditional rubber. The market is also witnessing a shift towards smart tires embedded with sensors that provide real-time data on pressure, temperature, and tread wear, enabling predictive maintenance and enhancing safety. Furthermore, the growing emphasis on all-season and run-flat tires reflects changing consumer preferences and regulatory requirements aimed at improving road safety standards across various regions.

Drivers, Opportunities & Restraints

Several drivers propel the pneumatic tire market forward, including the expanding global automotive fleet, rising disposable incomes, and increasing vehicle production, particularly in emerging economies. The growth of the logistics and transportation sector, coupled with infrastructure development, further stimulates demand for commercial vehicle tires. Opportunities abound in the development of advanced materials such as silica-based compounds and sustainable rubber alternatives, which can reduce environmental impact and cater to eco-conscious consumers. The integration of Internet of Things technology into tires presents another significant opportunity, enabling connected vehicle ecosystems and value-added services. However, the market faces restraints such as volatility in raw material prices, including natural and synthetic rubber, which can impact manufacturing costs and profitability. Stringent environmental regulations regarding tire disposal and recycling also pose challenges, necessitating investments in circular economy practices. Additionally, economic uncertainties and fluctuations in automotive sales can affect market stability and growth trajectories.

Concentration Insights

The pneumatic tire market exhibits a concentrated competitive landscape dominated by a handful of major global players who command significant market share through extensive product portfolios and strong brand recognition. Companies such as Michelin, Bridgestone, Goodyear, Continental, and Pirelli are at the forefront, leveraging their technological expertise and widespread distribution networks to maintain leadership positions. These industry giants often engage in strategic mergers, acquisitions, and collaborations to enhance their market presence and diversify their offerings. Regional players also play a crucial role, particularly in emerging markets where they cater to local preferences and price sensitivities. The market concentration is further influenced by high barriers to entry, including substantial capital requirements for manufacturing facilities and research and development investments. Intellectual property related to tire design and compound formulations also contributes to the competitive dynamics, with leading firms holding numerous patents that protect their innovations and sustain their market dominance.

Type Insights

Pneumatic tires are categorized into various types based on their construction and intended use, with radial tires and bias-ply tires being the primary segments. Radial tires dominate the market due to their superior performance characteristics, including better fuel efficiency, longer tread life, and improved handling and stability. These tires are widely used in passenger cars, light trucks, and heavy commercial vehicles. Bias-ply tires, though less common, are still utilized in specific applications such as agricultural machinery, motorcycles, and vintage vehicles where their construction offers benefits like stronger sidewalls and resistance to damage in rough terrains. Within these broad categories, sub-segments include all-season tires, winter tires, summer tires, and all-terrain tires, each designed to meet specific driving conditions and consumer needs. The development of run-flat technology and self-sealing tires represents advanced innovations within these types, providing enhanced safety and convenience by allowing continued operation after punctures or loss of pressure.

Application Insights

The application of pneumatic tires spans across multiple vehicle types, each contributing to market demand in distinct ways. The passenger car segment represents the largest application area, driven by high vehicle ownership rates and consistent replacement needs. Within this segment, demand is influenced by trends such as the popularity of SUVs and crossovers, which require larger and more durable tires. Commercial vehicles, including trucks and buses, form another critical application segment, where tires are designed to withstand heavy loads and long distances, emphasizing durability and retreadability. The two-wheeler segment, encompassing motorcycles and scooters, is significant particularly in Asia Pacific regions, with tires tailored for urban mobility and varying road conditions. Specialty applications include off-road vehicles for construction and mining, aircraft tires for aviation, and bicycle tires, each with specific performance requirements. The aftermarket sector is a vital component across all applications, ensuring steady demand through tire replacements necessitated by wear, damage, or upgrades.

Regional Insights

Geographically, the pneumatic tire market is segmented into key regions including Asia Pacific, North America, Europe, Latin America, and the Middle East and Africa. Asia Pacific stands as the largest and fastest-growing region, propelled by robust automotive production in countries like China, India, Japan, and South Korea. The region benefits from expanding manufacturing capabilities, rising vehicle parc, and increasing investments in transportation infrastructure. North America and Europe are mature markets characterized by high vehicle ownership and stringent safety and environmental regulations that drive demand for advanced and eco-friendly tires. These regions also see significant activity in terms of technological innovations and premium tire segments. Latin America and the Middle East and Africa present growth opportunities fueled by economic development, urbanization, and improving road networks, though they may face challenges related to economic volatility and fluctuating raw material availability. Each region exhibits unique consumer preferences and regulatory landscapes that influence tire specifications and market strategies.

Company Insights

Leading companies in the pneumatic tire market include Michelin, Bridgestone, Goodyear, Continental AG, Sumitomo Rubber Industries, Pirelli, Hankook Tire, Yokohama Rubber, and Cheng Shin Rubber. These firms are renowned for their extensive research and development efforts, broad product ranges, and strong global distribution networks. Michelin is noted for its innovation in fuel-efficient and long-lasting tires, while Bridgestone emphasizes advanced materials and digital solutions. Goodyear focuses on high-performance and all-weather tires, and Continental AG integrates sensor technology for smart tire systems. Sumitomo Rubber and Pirelli are key players in premium and specialty segments, including motorsports and luxury vehicles. Hankook Tire and Yokohama Rubber have significant presence in original equipment and replacement markets, particularly in Asia and North America. Cheng Shin Rubber, operating under the Maxxis brand, is a major player in two-wheeler and bicycle tires. These companies compete on factors such as product quality, technological innovation, brand reputation, and pricing, often engaging in strategic initiatives to expand their market reach and cater to evolving consumer demands.

Recent Developments

Recent developments in the pneumatic tire market reflect a strong focus on sustainability, technology integration, and strategic expansions. Major players have launched tires made with increased proportions of recycled and bio-based materials, responding to environmental concerns and regulatory pressures. For instance, companies are introducing tires incorporating recycled carbon black and plastics, as well as natural rubber from sustainably managed sources. Technological advancements include the proliferation of smart tires equipped with sensors that monitor conditions in real-time and connect to vehicle telematics systems, enhancing safety and maintenance efficiency. Collaborations between tire manufacturers and automotive OEMs have intensified to develop custom tires for electric vehicles, addressing needs such as reduced rolling resistance and noise. Expansion strategies are evident through new manufacturing facilities in high-growth regions like Asia and Eastern Europe, aimed at boosting production capacity and reducing logistics costs. Additionally, acquisitions and partnerships are occurring to strengthen market position and gain access to new technologies or distribution channels, ensuring companies remain competitive in a rapidly evolving landscape.

Report Segmentation

The pneumatic tire market report is segmented based on type, application, vehicle type, and region to provide a comprehensive analysis. By type, the market is divided into radial tires and bias-ply tires, with radial tires further categorized into sub-types such as all-season, winter, and summer tires based on seasonal suitability. Application segmentation covers original equipment manufacturer (OEM) and replacement tires, highlighting demand sources from new vehicle production and aftermarket sales. Vehicle type segmentation includes passenger cars, light commercial vehicles, heavy commercial vehicles, two-wheelers, and specialty vehicles like off-road and aircraft, each analyzed for their specific tire requirements and market dynamics. Geographically, the report examines North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa, detailing regional trends, growth drivers, and competitive landscapes. This multidimensional segmentation enables stakeholders to identify niche opportunities, understand demand patterns, and make informed decisions regarding investment, product development, and market entry strategies.

FAQs

What are pneumatic tires made of? Pneumatic tires are primarily constructed from natural and synthetic rubber, reinforced with layers of fabric or steel cords called plies. Other materials include carbon black for strength, silica for improved wet grip, and various chemicals to enhance durability and performance. The bead, which anchors the tire to the rim, is typically made from steel wires coated in rubber.

How do radial tires differ from bias-ply tires? Radial tires have ply cords that run perpendicular to the direction of travel, offering better fuel efficiency, heat dissipation, and traction. Bias-ply tires have cords that run at an angle, providing a stiffer sidewall and better load-bearing capacity for certain applications like off-road or agricultural use.

What is the lifespan of a pneumatic tire? The lifespan varies based on type, usage, and maintenance, but generally, passenger car tires last between 25,000 to 50,000 miles. Regular inspections for tread wear, proper inflation, and alignment are crucial to maximizing tire life and ensuring safety.

Why are run-flat tires becoming popular? Run-flat tires are designed to allow continued driving for a limited distance after a puncture, enhancing safety by reducing the need for immediate roadside changes. Their popularity is growing due to increased consumer demand for convenience and safety features in vehicles.

How does temperature affect tire pressure? Tire pressure decreases in cold temperatures and increases in warm temperatures due to the ideal gas law. It is recommended to check and adjust tire pressure regularly, especially with seasonal changes, to maintain optimal performance, safety, and fuel efficiency.

What are all-season tires? All-season tires are designed to perform adequately in a variety of conditions, including dry, wet, and lightly snowy roads. They offer a balance of traction, comfort, and longevity, making them a popular choice for drivers in regions with moderate climates.

Citius Research has developed a research report titled “Pneumatic Tire Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Pneumatic Tire Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Pneumatic Tire Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Pneumatic Tire Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Pneumatic Tire Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Pneumatic Tire Market
• Research Methodology
• Executive Summary
• Market Dynamics of Pneumatic Tire Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Pneumatic Tire Market
• Cost and Gross Margin Analysis of Pneumatic Tire Market
• Pneumatic Tire Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Pneumatic Tire Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Pneumatic Tire Market Key Stakeholders

Below are the key stakeholders for the Pneumatic Tire Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Pneumatic Tire Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Pneumatic Tire Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Pneumatic Tire Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Pneumatic Tire Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Pneumatic Tire Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Pneumatic Tire Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Pneumatic Tire Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Pneumatic Tire Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Pneumatic Tire Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Pneumatic Tire Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Pneumatic Tire Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Pneumatic Tire Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Pneumatic Tire Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Pneumatic Tire Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Pneumatic Tire Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Pneumatic Tire Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Pneumatic Tire Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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