Automotive Crash Sensor Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0186332
  • Format: Electronic (PDF)
  • Number of Pages: 191
  • Author(s): Joshi, Madhavi

Report Overview

The Automotive Crash Sensor Market size was estimated at USD 3.5 billion in 2023 and is projected to reach USD 6.2 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.50% during the forecast period (2024-2030).

Automotive Crash Sensor Market

(Market Size)
$3.5 billion
$6.2 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.50%
2023 Market Size USD 3.5 billion
2030 Market Size USD 6.2 billion
Key Players Bosch, Continental, Denso, Autoliv, Joyson Safety Systems

Market Summary

The automotive crash sensor market is an integral segment of the global automotive safety systems industry, dedicated to the development and deployment of sensors designed to detect vehicle collisions and deploy protective measures such as airbags. These sensors are critical components in modern vehicles, significantly enhancing occupant safety by providing rapid response to impact events. The market is characterized by continuous technological innovation, with leading automotive suppliers and technology firms investing heavily in research to improve sensor accuracy, reliability, and integration with broader vehicle safety networks. Growth is propelled by increasing consumer awareness regarding vehicle safety, stringent government regulations mandating advanced safety features in new vehicles, and the rising production of automobiles worldwide. The evolution towards autonomous and electric vehicles further underscores the importance of sophisticated crash sensing systems, as these vehicles require highly reliable and redundant safety mechanisms to ensure passenger protection under various driving conditions.

Key Highlights

Key highlights of the automotive crash sensor market include the widespread adoption of micro-electromechanical systems (MEMS) technology, which allows for the production of compact, highly sensitive, and cost-effective sensors. Another significant trend is the integration of multiple sensor types, such as accelerometers and pressure sensors, into single units to provide comprehensive crash detection capabilities. The market is also witnessing a shift towards the development of sensors capable of distinguishing between different types of impacts, enabling more precise airbag deployment and reducing the risk of unnecessary activation. Furthermore, advancements in sensor connectivity and data processing are facilitating the integration of crash sensors with advanced driver-assistance systems (ADAS), creating a cohesive safety ecosystem within the vehicle. Leading companies like Robert Bosch GmbH, Continental AG, and Denso Corporation are at the forefront of these innovations, continuously introducing new products that set industry standards for performance and reliability.

Drivers, Opportunities & Restraints

Primary drivers fueling the automotive crash sensor market include stringent governmental safety regulations across regions like North America and Europe, which mandate the inclusion of advanced safety features such as airbags and electronic stability control in all new vehicles. Increasing consumer demand for enhanced safety features, coupled with a growing global automotive production volume, particularly in emerging economies, further accelerates market growth. Significant opportunities lie in the expansion of the electric and autonomous vehicle segments, which require sophisticated and redundant sensor systems to ensure utmost safety. The integration of artificial intelligence and machine learning for predictive crash analysis presents another lucrative avenue for market expansion. However, the market faces restraints such as the high cost associated with advanced sensor technologies, which can increase the overall vehicle price, potentially limiting adoption in cost-sensitive markets. Additionally, technical challenges related to sensor reliability under extreme conditions and the complexity of integrating multiple sensor systems pose hurdles to widespread implementation.

Concentration Insights

The automotive crash sensor market is highly concentrated, with a few major players dominating the global landscape. Companies such as Robert Bosch GmbH, Continental AG, Autoliv Inc., ZF Friedrichshafen AG, and Denso Corporation collectively hold a significant market share, leveraging their extensive research capabilities, robust manufacturing infrastructure, and strong relationships with automotive OEMs. These industry leaders continuously engage in strategic initiatives including mergers, acquisitions, and partnerships to enhance their product portfolios and expand their geographical presence. For instance, collaborations with technology firms aim to incorporate cutting-edge innovations like IoT and AI into crash sensing systems. The market also features several niche players specializing in specific sensor types or regional markets, but they often face intense competition from the established giants. This concentration fosters a competitive environment driven by technological advancement, where continuous innovation is essential for maintaining market position.

Type Insights

Automotive crash sensors are primarily categorized into several types based on their technology and functionality. Accelerometers are the most commonly used sensors, detecting changes in velocity during a collision and triggering airbag deployment. Pressure sensors monitor changes in pressure within door cavities or other vehicle sections to identify side impacts. Gyroscopes and angular rate sensors provide data on vehicle orientation and rollover events, enhancing the ability to detect complex crash scenarios. Additionally, satellite sensors are deployed at various vehicle points to ensure comprehensive coverage and faster response times. Recent advancements have led to the development of multi-functional sensors that combine several sensing technologies into a single unit, improving accuracy while reducing space and cost requirements. The choice of sensor type depends on the specific application, vehicle design, and desired safety performance, with manufacturers offering a range of options to meet diverse OEM specifications.

Application Insights

Automotive crash sensors find critical applications across various vehicle safety systems, with airbag deployment being the most prominent. These sensors are essential for determining the severity and type of impact, ensuring that airbags are deployed only when necessary and with appropriate force to maximize occupant protection. Beyond airbags, crash sensors are integral to seatbelt pretensioner systems, which tighten seatbelts upon detecting a collision to restrain occupants more effectively. They also play a vital role in emergency call (eCall) systems, automatically alerting emergency services in the event of a crash by providing location and impact data. In advanced vehicles, crash sensors contribute to ADAS functionalities, such as automatic crash notification and post-crash braking, which help mitigate secondary accidents. The expanding adoption of these sensors in commercial vehicles, including trucks and buses, further broadens their application scope, emphasizing their importance in overall road safety.

Regional Insights

The automotive crash sensor market exhibits distinct regional dynamics influenced by factors such as regulatory frameworks, automotive production rates, and consumer safety awareness. North America and Europe are mature markets characterized by stringent safety regulations and high adoption of advanced safety technologies, driving consistent demand for sophisticated crash sensors. The Asia-Pacific region represents the fastest-growing market, fueled by increasing vehicle production in countries like China, India, and Japan, along with rising consumer awareness and governmental initiatives to enhance vehicle safety standards. Latin America and the Middle East & Africa are emerging markets where growth is gradually accelerating due to economic development and increasing integration of safety features in new vehicles. Regional variations also exist in terms of preferred sensor types and integration levels, with developed regions often leading in the adoption of multi-sensor systems and emerging regions focusing on cost-effective solutions.

Company Insights

Prominent companies in the automotive crash sensor market include Robert Bosch GmbH, a global leader known for its comprehensive portfolio of safety sensors and systems. Continental AG is another key player, offering advanced crash detection solutions integrated with its broader chassis and safety divisions. Autoliv Inc. specializes in automotive safety, particularly airbags and related sensors, with a strong focus on innovation and quality. ZF Friedrichshafen AG, through its acquisition of TRW Automotive, has strengthened its position in crash sensing technology. Denso Corporation is renowned for its high-quality sensors and electronic components, catering to major automotive OEMs worldwide. Other significant participants include Hyundai Mobis, Aptiv PLC, and NXP Semiconductors, each contributing to market growth through technological advancements and strategic expansions. These companies invest heavily in research and development to introduce more reliable, compact, and intelligent sensor solutions, maintaining a competitive edge in the evolving automotive landscape.

Recent Developments

Recent developments in the automotive crash sensor market highlight a trend towards greater integration and intelligence. Companies are introducing sensors with enhanced processing capabilities, allowing for real-time data analysis and more accurate crash detection. For instance, there has been a shift towards developing sensors that can differentiate between various impact scenarios, such as low-speed collisions versus high-speed crashes, improving response precision. Collaboration between sensor manufacturers and software companies has led to the creation of AI-powered crash prediction systems, which can anticipate potential accidents based on sensor data and vehicle dynamics. Additionally, the rise of electric and autonomous vehicles has spurred innovation in redundant sensor systems to ensure fail-safe operation. Major players have also been engaged in strategic partnerships to expand their technological expertise and market reach, focusing on next-generation safety solutions that align with the future of mobility.

Report Segmentation

This report on the automotive crash sensor market provides a detailed segmentation to offer comprehensive insights into various aspects of the industry. The market is segmented by type, including accelerometers, pressure sensors, gyroscopes, and other specialized sensors, each analyzed for their market presence and growth potential. Application segmentation covers key uses such as airbag deployment systems, seatbelt pretensioners, emergency call systems, and advanced driver-assistance systems, highlighting the role of crash sensors in each area. Geographical segmentation breaks down the market into regions and key countries, examining regional trends, regulatory influences, and demand patterns. The report also includes segmentation by vehicle type, covering passenger cars, light commercial vehicles, and heavy commercial vehicles, to address the specific needs and adoption rates across different automotive segments. This structured approach ensures a thorough understanding of market dynamics, helping stakeholders identify opportunities and make informed decisions.

FAQs

What are the main types of automotive crash sensors? The primary types include accelerometers, pressure sensors, gyroscopes, and satellite sensors, each serving distinct functions in detecting and responding to vehicle impacts.

How do crash sensors improve vehicle safety? Crash sensors enhance safety by rapidly detecting collisions and triggering protective measures like airbag deployment and seatbelt pretensioning, thereby reducing occupant injury.

Which companies lead the automotive crash sensor market? Leading companies are Robert Bosch GmbH, Continental AG, Autoliv Inc., ZF Friedrichshafen AG, and Denso Corporation, known for their innovative and reliable sensor solutions.

What role do crash sensors play in autonomous vehicles? In autonomous vehicles, crash sensors provide critical data for safety systems, ensuring prompt response to impacts and supporting redundant mechanisms essential for driverless operation.

How are advancements in technology impacting crash sensors? Technological advancements are making crash sensors more intelligent, compact, and integrated, with improvements in AI, MEMS technology, and multi-sensor fusion enhancing their accuracy and functionality.

What regions show the highest growth for crash sensors? The Asia-Pacific region exhibits the highest growth, driven by increasing vehicle production, rising safety awareness, and stringent government regulations in countries like China and India.

Citius Research has developed a research report titled “Automotive Crash Sensor Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Automotive Crash Sensor Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Automotive Crash Sensor Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Automotive Crash Sensor Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Automotive Crash Sensor Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Automotive Crash Sensor Market
• Research Methodology
• Executive Summary
• Market Dynamics of Automotive Crash Sensor Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Automotive Crash Sensor Market
• Cost and Gross Margin Analysis of Automotive Crash Sensor Market
• Automotive Crash Sensor Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Automotive Crash Sensor Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Automotive Crash Sensor Market Key Stakeholders

Below are the key stakeholders for the Automotive Crash Sensor Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Automotive Crash Sensor Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Automotive Crash Sensor Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Automotive Crash Sensor Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Automotive Crash Sensor Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Automotive Crash Sensor Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Automotive Crash Sensor Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Automotive Crash Sensor Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Automotive Crash Sensor Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Automotive Crash Sensor Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Automotive Crash Sensor Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Automotive Crash Sensor Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Automotive Crash Sensor Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Automotive Crash Sensor Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Automotive Crash Sensor Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Automotive Crash Sensor Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Automotive Crash Sensor Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Automotive Crash Sensor Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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