Plant Pesticide Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0185545
  • Format: Electronic (PDF)
  • Number of Pages: 192
  • Author(s): Joshi, Madhavi

Report Overview

The Plant Pesticide Market size was estimated at USD 6.5 billion in 2023 and is projected to reach USD 10 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 6.80% during the forecast period (2024-2030).

Plant Pesticide Market

(Market Size)
$6.5 billion
$10 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 6.80%
2023 Market Size USD 6.5 billion
2030 Market Size USD 10 billion
Key Players Bayer, Syngenta, BASF, Corteva, FMC Corporation

Market Summary

The plant pesticide market is a critical segment within the global agricultural industry, dedicated to the development, production, and distribution of substances used to control pests, diseases, and weeds that adversely affect crop health and yield. This market is integral to modern farming practices, supporting food security by minimizing crop losses and enhancing agricultural productivity. Products are formulated to target a wide spectrum of agricultural threats while increasingly adhering to stringent environmental and safety regulations. The industry is characterized by continuous research and innovation, leading to the introduction of advanced solutions that are more effective and have reduced environmental impact. Key participants range from multinational corporations to specialized firms, all competing to offer effective crop protection solutions. The demand for these products is consistently driven by the necessity to protect harvests and ensure a stable food supply chain for a growing global population.

Key Highlights

The plant pesticide market is distinguished by several key factors that underscore its importance and direction. A prominent trend is the significant shift towards bio-based or organic pesticides, driven by increasing consumer demand for sustainably produced food and stricter regulatory frameworks concerning chemical residues. Technological advancements are another highlight, with innovations such as precision agriculture and drone-based application systems gaining traction, allowing for more targeted and efficient pesticide use. The market is also witnessing consolidation activities, with major players engaging in mergers and acquisitions to expand their product portfolios and global reach. Furthermore, integrated pest management (IPM) strategies are becoming a standard approach, combining biological, cultural, and chemical methods for more sustainable pest control. The regulatory environment remains a critical factor, with agencies like the EPA in the United States and the EFSA in Europe continually assessing and updating approval processes for new and existing substances.

Drivers, Opportunities & Restraints

The growth of the plant pesticide market is propelled by several powerful drivers. The foremost driver is the escalating global demand for food, necessitated by a rising population, which pressures farmers to maximize yields and minimize post-harvest losses. Additionally, the increasing prevalence of resistant pest strains necessitates the development of novel and more potent pesticide formulations. Climate change also acts as a driver, altering pest migration patterns and creating new challenges for crop protection. Significant opportunities exist in the expansion of the bio-pesticide segment, catering to the organic farming industry and environmentally conscious consumers. The adoption of digital farming tools presents another substantial opportunity for market growth. However, the market faces considerable restraints. Stringent government regulations and lengthy approval processes for new products can delay market entry and increase development costs. Growing public concern over the environmental impact and potential health hazards of synthetic pesticides is also a major restraining factor, pushing the industry towards safer alternatives.

Concentration Insights

The competitive landscape of the plant pesticide market is highly concentrated, dominated by a handful of large multinational corporations with extensive research and development capabilities and a vast global distribution network. Prominent companies such as Bayer AG, Syngenta Group, BASF SE, and Corteva Agriscience hold significant market shares. These industry leaders compete intensely on the basis of product innovation, efficacy, and brand reputation. Alongside these giants, there is a notable presence of smaller, specialized firms that often focus on niche segments, particularly bio-pesticides or specific regional markets. The market concentration is further influenced by ongoing strategic mergers and acquisitions, which allow larger entities to acquire novel technologies and expand their geographic footprint. This dynamic creates a environment where innovation is crucial for all players to maintain and grow their market position.

Type Insights

The plant pesticide market is segmented by type into various categories, primarily insecticides, herbicides, and fungicides. Herbicides represent a substantial segment, widely used to control unwanted weeds that compete with crops for nutrients, water, and sunlight. Insecticides are crucial for protecting plants from insect infestations that can cause devastating damage to leaves, stems, and fruits. Fungicides are employed to prevent and treat fungal diseases, which can spread rapidly under certain weather conditions and ruin entire harvests. Beyond these synthetic chemical categories, the bio-pesticide segment is experiencing rapid growth. This category includes microbial pesticides, plant-incorporated protectants, and biochemical pesticides derived from natural materials like animals, plants, bacteria, and certain minerals. The development of these eco-friendlier options is a major focus area for research within the industry.

Application Insights

Plant pesticides are applied across a diverse range of crop types, each with its own specific pest challenges and protection requirements. Major application segments include cereals and grains, such as wheat, corn, and rice, which are staple foods for much of the world's population. Fruits and vegetables constitute another critical application area, often requiring more frequent and targeted pesticide applications due to their high value and susceptibility to pests. Oilseeds and pulses also represent a significant market for pesticides. Furthermore, non-crop applications exist, including usage in forestry, pasture management, and public health (e.g., controlling mosquito populations). The method of application is also evolving, with traditional spraying being supplemented by advanced techniques like seed treatment, which coats seeds with protective pesticides, offering early-stage protection and reducing the overall quantity of chemicals needed.

Regional Insights

The demand and adoption of plant pesticides vary significantly across different geographic regions, influenced by agricultural practices, climate, regulatory policies, and economic development. The Asia-Pacific region is a dominant force in the global market, driven by large agricultural economies like China and India, where protecting high-value crops is essential for food security and economic stability. North America and Europe are mature markets characterized by high adoption rates of advanced agricultural technologies and stringent regulatory standards that govern pesticide use. These regions are also at the forefront of adopting integrated pest management and bio-pesticides. Latin America is a rapidly growing market, with countries like Brazil and Argentina being major exporters of agricultural commodities, necessitating robust crop protection strategies. The Middle East and Africa region shows potential for growth, albeit challenged by water scarcity and variable climatic conditions.

Company Insights

The plant pesticide market features a competitive arena with key players shaping industry trends and innovation. Bayer AG, following its acquisition of Monsanto, possesses a formidable portfolio of crop protection products and seeds. Syngenta Group, now part of the China National Chemical Corporation (ChemChina), remains a global leader in agrochemicals and seeds. BASF SE is another major player with a strong focus on research and development, offering a wide array of chemical and biological solutions. Corteva Agriscience, spun off from DowDuPont, is a pure-play agriculture company with significant expertise in crop protection. Other notable companies include FMC Corporation and UPL Limited, which have strong regional presences and are expanding globally. These companies invest heavily in R&D to develop new molecules, improve formulation efficacy, and ensure compliance with evolving environmental and safety regulations worldwide.

Recent Developments

The plant pesticide industry is dynamic, with recent developments reflecting its focus on sustainability and innovation. A major trend is the increased investment in and launch of new biological products, as companies like Bayer and Syngenta expand their bio-pesticide portfolios to meet consumer demand. Strategic collaborations and partnerships are common, with ag-tech firms and agrochemical giants working together to integrate digital tools like AI and data analytics for precision pesticide application. Regulatory developments continue to shape the market, with the European Union's Farm to Fork strategy aiming to reduce the use and risk of chemical pesticides by 2030. Furthermore, companies are actively engaged in developing resistance management strategies to prolong the efficacy of existing products. The push for greener chemistry and more sustainable packaging solutions is also a notable recent focus across the industry.

Report Segmentation

This comprehensive market report on the plant pesticide industry is meticulously segmented to provide a detailed and granular analysis. The segmentation is primarily based on type, categorizing the market into key product types such as insecticides, herbicides, fungicides, and bio-pesticides. Each type is analyzed for its market dynamics, trends, and future potential. The report is further segmented by application, detailing the usage across various crop types including cereals & grains, oilseeds & pulses, fruits & vegetables, and other non-crop applications. A crucial segmentation is by region, providing an in-depth analysis of the market across North America, Europe, Asia-Pacific, South America, and the Middle East & Africa. This regional analysis covers specific country-level insights, regulatory frameworks, and demand patterns. Additional segmentation may include analysis by form (liquid, dry) and by mode of application, offering a holistic view of the entire market landscape.

FAQs

What are the different types of plant pesticides?

Plant pesticides are broadly categorized into synthetic pesticides and bio-pesticides. Key synthetic types include insecticides for controlling insects, herbicides for eliminating weeds, and fungicides for preventing fungal diseases. Bio-pesticides are derived from natural materials and include microbial, biochemical, and plant-incorporated protectants.

How does climate change affect the plant pesticide market?

Climate change significantly impacts the plant pesticide market by altering global weather patterns. This can lead to the expansion of pest habitats into new regions, increased pest reproduction rates, and the emergence of new strains of diseases, thereby driving the demand for more adaptive and effective pesticide solutions.

What is integrated pest management (IPM)?

Integrated Pest Management (IPM) is a sustainable approach to managing pests that combines biological, cultural, physical, and chemical tools in a way that minimizes economic, health, and environmental risks. It emphasizes the targeted use of pesticides only when necessary and as a last resort.

What are the major challenges facing the plant pesticide industry?

The industry faces several challenges, including stringent and evolving government regulations that prolong the approval process for new products. Increasing pest resistance to existing chemicals, growing consumer preference for organic produce, and concerns about the environmental impact of synthetic pesticides are other significant challenges.

Which companies are the leaders in the plant pesticide market?

The market is led by a group of multinational corporations with extensive research and global distribution networks. The key leaders include Bayer AG, Syngenta Group, BASF SE, and Corteva Agriscience. These companies dominate through continuous innovation, extensive product portfolios, and strategic acquisitions.

Citius Research has developed a research report titled “Plant Pesticide Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Plant Pesticide Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Plant Pesticide Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Plant Pesticide Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Plant Pesticide Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Plant Pesticide Market
• Research Methodology
• Executive Summary
• Market Dynamics of Plant Pesticide Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Plant Pesticide Market
• Cost and Gross Margin Analysis of Plant Pesticide Market
• Plant Pesticide Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Plant Pesticide Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Plant Pesticide Market Key Stakeholders

Below are the key stakeholders for the Plant Pesticide Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Plant Pesticide Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Plant Pesticide Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Plant Pesticide Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Plant Pesticide Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Plant Pesticide Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Plant Pesticide Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Plant Pesticide Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Plant Pesticide Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Plant Pesticide Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Plant Pesticide Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Plant Pesticide Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Plant Pesticide Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Plant Pesticide Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Plant Pesticide Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Plant Pesticide Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Plant Pesticide Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Plant Pesticide Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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