Pipe Wrapping Machines Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0207803
  • Format: Electronic (PDF)
  • Number of Pages: 197
  • Author(s): Joshi, Madhavi

Report Overview

The Pipe Wrapping Machines Market size was estimated at USD 220 million in 2023 and is projected to reach USD 320 million by 2030, exhibiting a compound annual growth rate (CAGR) of 5.80% during the forecast period (2024-2030).

Pipe Wrapping Machines Market

(Market Size)
$220 million
$320 million
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 5.80%
2023 Market Size USD 220 million
2030 Market Size USD 320 million
Key Players CRC-Evans, Pipeline Induction Heat, BST, Proline, MSI

Market Summary

The pipe wrapping machines market is a specialized segment within the manufacturing and construction industries, focusing on equipment designed to apply protective coatings and wrappings to pipelines. These machines are critical for ensuring the longevity and integrity of pipelines used in various sectors, including oil and gas, water and wastewater, and chemical processing. The market is characterized by a steady demand driven by ongoing infrastructure development, maintenance of existing pipeline networks, and stringent regulatory requirements for pipeline safety and corrosion prevention. Key geographical regions with significant pipeline activities, such as North America, the Middle East, and Asia-Pacific, contribute substantially to market dynamics. Technological advancements are leading to the development of more automated, efficient, and environmentally friendly wrapping machines, enhancing application precision and reducing operational costs. Companies operating in this space focus on innovation, reliability, and after-sales support to maintain competitive advantage. The market is moderately consolidated, with several established players and a number of regional manufacturers catering to specific application needs and technical requirements.

Key Highlights

The pipe wrapping machines market is distinguished by its critical role in pipeline corrosion protection, a non-negotiable aspect of infrastructure integrity. A key highlight is the technological evolution from manual wrapping methods to highly automated, programmable machines that ensure consistent coating application, improve safety by reducing human intervention in hazardous environments, and enhance overall project efficiency. The integration of IoT and data logging capabilities in modern machines allows for real-time monitoring and quality assurance, which is highly valued by large pipeline operators. Furthermore, the market sees significant innovation in handling diverse coating materials, including traditional tapes, heat-shrink sleeves, and newer composite materials, catering to different environmental and operational demands. The emphasis on developing portable and modular machines addresses the need for on-site rehabilitation and repair operations, expanding the application scope beyond new pipeline construction. Stringent international standards and regulations governing pipeline construction and maintenance continue to shape product development and market strategies, ensuring that equipment meets the highest performance and safety benchmarks.

Drivers, Opportunities & Restraints

Market growth is primarily driven by the global expansion and modernization of pipeline infrastructure, particularly in the oil and gas and water transportation sectors. The increasing investment in cross-country pipelines and the need to replace aging networks in developed economies create a consistent demand for pipe wrapping solutions. Strict government regulations mandating robust corrosion protection measures to prevent environmental contamination and ensure public safety act as a significant driver, compelling operators to adopt advanced wrapping technologies. A key opportunity lies in the renewable energy sector, particularly in pipelines for hydrogen and carbon capture, utilization, and storage (CCUS) projects, which require specialized protective coatings. The advent of smart pipelines equipped with sensors also presents an opportunity for integrating wrapping processes with sensor installation. However, the market faces restraints, including the high capital investment required for advanced automated machines, which can be a barrier for small and medium-sized contractors. Economic volatility and fluctuations in global oil prices can lead to project delays or cancellations, directly impacting equipment demand. Additionally, the availability of alternative corrosion protection methods, such as cathodic protection alone or coating plants, presents competitive restraint.

Concentration Insights

The global pipe wrapping machines market exhibits a concentration of key players in regions with extensive pipeline networks and strong industrial manufacturing bases. North America and Europe are hubs for technological innovation and house several leading manufacturers who focus on high-performance, automated equipment for demanding applications. These companies often possess extensive intellectual property portfolios and offer comprehensive solutions, including machine rental and technical support services. The market in the Middle East is concentrated around the needs of the massive oil and gas industry, requiring robust machines capable of operating in harsh desert environments. Asia-Pacific shows a more fragmented landscape, with a mix of international players and local manufacturers offering cost-competitive solutions tailored to the rapidly growing infrastructure projects in countries like China and India. This regional concentration influences product portfolios, with companies in developed markets focusing on automation and technology, while those in emerging economies may prioritize affordability and adaptability to local conditions. The competitive landscape is defined by a balance between global giants and specialized regional firms.

Type Insights

Pipe wrapping machines are categorized based on their automation level, portability, and the type of coating they are designed to apply. The primary segmentation includes manual, semi-automatic, and fully automatic machines. Manual machines are typically used for small-scale projects, repairs, and maintenance work where portability and lower cost are paramount. Semi-automatic machines offer a balance between human control and mechanical assistance, improving application speed and consistency for mid-sized projects. Fully automatic machines represent the high-end segment, featuring programmable logic controllers (PLCs), automated tape feeding, tension control, and data recording capabilities. These are essential for large-scale, high-throughput pipeline construction where uniformity and compliance with strict specifications are critical. Another classification is based on the wrapping material, such as machines designed for polyethylene cold-applied tapes, heat-shrink sleeves, or fiberglass composites. Each machine type is engineered to handle the specific viscosity, thickness, and application temperature of the material, ensuring optimal adhesion and corrosion protection.

Application Insights

The application of pipe wrapping machines spans several critical industries, with the largest segment being the oil and gas industry. This sector utilizes these machines for protecting both onshore and offshore pipelines from corrosive soils, seawater, and transported media, which is vital for preventing leaks and ensuring operational safety. The water and wastewater sector is another major application area, where machines are used to protect municipal water pipes, sewage lines, and desalination pipelines from corrosion and abrasion, thereby extending their service life and reducing maintenance costs. The chemical processing industry employs specialized wrapping machines for pipelines carrying aggressive chemicals that require particular resistant coatings. Furthermore, these machines find application in the construction of pipelines for district heating and cooling systems, and increasingly, in emerging areas like hydrogen transport infrastructure. Each application has distinct requirements for coating thickness, material compatibility, and application environment, driving the development of specialized machine variants.

Regional Insights

Regionally, the demand for pipe wrapping machines is closely tied to pipeline construction and rehabilitation activities. North America maintains a significant market share, driven by its extensive existing pipeline network requiring constant maintenance and upgrades, alongside new projects in shale gas regions. The regulatory environment, particularly in the United States and Canada, emphasizes pipeline safety, further supporting market growth. Europe's market is characterized by a focus on upgrading aging infrastructure and adhering to stringent environmental standards, with notable activity in the North Sea for offshore applications. The Asia-Pacific region is anticipated to exhibit strong growth due to massive investments in energy and water infrastructure, particularly in China, India, and Southeast Asian nations. The Middle East remains a steady market due to continuous investment in oil and gas export pipelines. Latin America and Africa present potential growth opportunities linked to new resource development projects, though market penetration can be challenged by economic and political instability.

Company Insights

The competitive landscape of the pipe wrapping machines market includes established international corporations and specialized equipment manufacturers. Leading companies such as CRC-Evans Pipeline International, Pipeline Inspection Company Ltd., and Armor Plate Inc. have a strong global presence, offering a wide range of equipment from manual wrappers to sophisticated automated systems. These players compete on technology, reliability, product portfolio breadth, and their ability to provide full-service solutions including training and support. Companies like Bayou Companies and SICIM S.p.A. also hold significant market positions, often focusing on specific regions or application niches. Innovation is a key competitive strategy, with leaders investing in R&D to develop machines with higher efficiency, lower environmental impact, and compatibility with new coating materials. The market also features several regional manufacturers and distributors who cater to local demands with cost-effective solutions, creating a multi-tiered competitive environment.

Recent Developments

The pipe wrapping machines market has witnessed several recent developments focused on enhancing efficiency, sustainability, and digital integration. Manufacturers are increasingly incorporating IoT sensors into their equipment, enabling real-time monitoring of application parameters like tape tension, temperature, and speed. This data can be logged for quality assurance and compliance reporting, a feature highly valued by major pipeline operators. There is a growing emphasis on developing electric and battery-powered machines to reduce emissions and noise on construction sites, aligning with broader sustainability goals. Another significant trend is the design of lighter and more modular machines to improve portability and reduce logistics costs for remote project sites. Furthermore, companies are expanding their service offerings to include advanced training programs and digital twin simulations for operator training, ensuring optimal machine use and maintenance. Collaborations between coating material suppliers and machine manufacturers are also becoming more common to ensure perfect compatibility and performance.

Report Segmentation

This report on the pipe wrapping machines market provides a detailed analysis segmented by various criteria to offer a comprehensive view. The segmentation by type covers manual, semi-automatic, and fully automatic machines, detailing the market dynamics, adoption trends, and technological features of each category. Segmentation by application delves into the specific needs and drivers within key sectors including oil & gas, water & wastewater, chemical processing, and others, highlighting the unique requirements for coating and protection in each. Furthermore, the report is segmented by region, providing granular analysis of North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa. Each regional analysis covers the prevailing market conditions, key projects, regulatory influences, and competitive landscape. This multi-dimensional segmentation allows stakeholders to identify growth pockets, understand application-specific demands, and tailor their strategies according to regional and technological trends.

FAQs

What is a pipe wrapping machine? A pipe wrapping machine is a piece of equipment used to apply protective coatings, typically tapes or sleeves, around pipelines to shield them from corrosion, abrasion, and other environmental damage, thereby extending their operational lifespan.

How does a pipe wrapping machine work? The machine rotates around the stationary pipe or moves along a rotating pipe, systematically applying the protective wrapping material under controlled tension and overlap to ensure a continuous, void-free, and consistent protective layer.

What are the different types of pipe wrapping machines? The primary types are manual machines, which are hand-operated; semi-automatic machines, which use power assistance for wrapping but require manual setup; and fully automatic machines, which are programmable for hands-off operation with features for precise control and data logging.

What industries use pipe wrapping machines? Major industries include oil and gas for transmission pipelines, water and wastewater for municipal pipes, chemical processing for chemical transport lines, and increasingly, energy sectors for projects involving hydrogen and carbon capture pipelines.

What are the benefits of using an automatic pipe wrapping machine? Automatic machines offer superior consistency in application, higher productivity, reduced labor costs, improved worker safety by minimizing manual handling, and enhanced quality assurance through programmable settings and data recording capabilities.

What factors should be considered when choosing a pipe wrapping machine? Key factors include the pipeline diameter and project scale, the type of coating material (tape, sleeve, composite), the desired level of automation, portability requirements for the job site, and compliance with relevant industry standards and specifications.

Citius Research has developed a research report titled “Pipe Wrapping Machines Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Pipe Wrapping Machines Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Pipe Wrapping Machines Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Pipe Wrapping Machines Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Pipe Wrapping Machines Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Pipe Wrapping Machines Market
• Research Methodology
• Executive Summary
• Market Dynamics of Pipe Wrapping Machines Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Pipe Wrapping Machines Market
• Cost and Gross Margin Analysis of Pipe Wrapping Machines Market
• Pipe Wrapping Machines Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Pipe Wrapping Machines Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Pipe Wrapping Machines Market Key Stakeholders

Below are the key stakeholders for the Pipe Wrapping Machines Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Pipe Wrapping Machines Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Pipe Wrapping Machines Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Pipe Wrapping Machines Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Pipe Wrapping Machines Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Pipe Wrapping Machines Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Pipe Wrapping Machines Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Pipe Wrapping Machines Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Pipe Wrapping Machines Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Pipe Wrapping Machines Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Pipe Wrapping Machines Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Pipe Wrapping Machines Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Pipe Wrapping Machines Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Pipe Wrapping Machines Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Pipe Wrapping Machines Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Pipe Wrapping Machines Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Pipe Wrapping Machines Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Pipe Wrapping Machines Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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