Particle Board Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0208557
  • Format: Electronic (PDF)
  • Number of Pages: 204
  • Author(s): Joshi, Madhavi

Report Overview

The Particle Board Market size was estimated at USD 22.5 billion in 2023 and is projected to reach USD 33.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 6.00% during the forecast period (2024-2030).

Particle Board Market

(Market Size)
$22.5 billion
$33.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 6.00%
2023 Market Size USD 22.5 billion
2030 Market Size USD 33.5 billion
Key Players Kronoplus, Kastamonu, Egger, Swiss Krono, Norbord

Market Summary

The particle board market is an integral segment within the global manufacturing and construction industries, characterized by its widespread use as an economical and versatile engineered wood product. Particle board, also known as chipboard, is manufactured by compressing wood chips, sawmill shavings, or even sawdust with a synthetic resin or other suitable binder under heat and pressure. This process results in a dense, flat panel that is commonly used in furniture, flooring, cabinetry, and interior applications. The market is driven by consistent demand from both residential and commercial construction sectors, as well as the furniture industry, where cost-effectiveness and adaptability are paramount. Key producing regions include Asia Pacific, North America, and Europe, with significant consumption observed in emerging economies due to urbanization and rising disposable incomes. Environmental considerations and the shift towards sustainable materials are influencing production techniques, with increased focus on low-formaldehyde and recycled content boards. The market is competitive, with several global and regional players striving to enhance product quality and expand their geographic footprint.

Key Highlights

The particle board market showcases several key highlights that underline its importance and trajectory. One notable aspect is the product's role as a cost-effective alternative to solid wood and other panel products like medium-density fibreboard (MDF) and plywood, making it highly attractive for budget-conscious projects. Innovations in manufacturing processes have led to improved durability, moisture resistance, and surface finish, broadening its application scope. The market benefits from strong demand in the furniture industry, where particle board is extensively used for ready-to-assemble (RTA) furniture, office fixtures, and home furnishings. Additionally, the construction sector utilizes particle board for sub-flooring, wall paneling, and roofing applications due to its structural properties and ease of installation. Sustainability trends are prompting manufacturers to adopt eco-friendly practices, such as using recycled wood waste and developing low-emission products compliant with international standards like CARB and EPA regulations. The market is also witnessing consolidation activities, with major companies engaging in mergers and acquisitions to strengthen their market position and expand product portfolios.

Drivers, Opportunities & Restraints

Several drivers propel the growth of the particle board market, including the escalating demand from the construction and furniture industries, particularly in developing regions where urbanization and infrastructure development are accelerating. The affordability and versatility of particle board make it a preferred choice for various applications, supporting market expansion. Opportunities abound in the development of advanced, high-performance particle boards with enhanced properties such as fire resistance, termite proofing, and improved moisture tolerance, which can cater to niche segments and premium applications. The rising trend of green building and sustainable construction practices presents another significant opportunity, encouraging the production of eco-friendly particle boards using recycled materials and low-VOC binders. However, the market faces restraints such as volatility in raw material prices, particularly wood chips and resins, which can impact production costs and profitability. Environmental concerns regarding formaldehyde emissions from certain types of particle boards pose regulatory challenges and may limit adoption in sensitive applications. Additionally, competition from substitute products like MDF, plywood, and emerging alternatives such as bamboo panels could restrain market growth to some extent.

Concentration Insights

The particle board market is characterized by a mix of global giants and regional players, leading to a moderately concentrated competitive landscape. Major companies such as Kronoplus Limited, Kastamonu Entegre, and Swiss Krono Group hold significant market shares due to their extensive production capacities, diversified product portfolios, and strong distribution networks. These players often engage in strategic initiatives like capacity expansions, technological innovations, and mergers and acquisitions to consolidate their positions. Regionally, markets in Asia Pacific, particularly China and India, exhibit high concentration among local manufacturers who cater to domestic demand and export markets. In North America and Europe, the market is more consolidated with a few key players dominating, supported by advanced manufacturing facilities and adherence to stringent quality and environmental standards. The concentration is also influenced by raw material availability, with companies located near timber resources enjoying cost advantages. Overall, the market's concentration dynamics are shaped by factors such as economies of scale, brand reputation, and ability to meet evolving consumer and regulatory demands.

Type Insights

Particle board is available in various types, each tailored to specific applications and performance requirements. Standard particle board is the most common variant, used extensively in furniture and interior applications where high load-bearing capacity is not critical. Moisture-resistant particle board, treated with special resins or waxes, is designed for use in high-humidity environments such as kitchens, bathrooms, and outdoor furniture, offering enhanced durability against warping and swelling. Fire-retardant particle board incorporates additives that reduce flammability, making it suitable for public buildings, commercial spaces, and other areas with strict fire safety regulations. Another type is laminated particle board, which features a decorative surface layer (often melamine or vinyl) that improves aesthetics and provides additional protection against scratches and stains, widely used in tabletops, cabinets, and shelving. Additionally, there are specialized variants like acoustic particle board used for sound insulation in theaters and studios, and heavy-density particle board for structural applications. The diversity in types allows manufacturers to address a broad spectrum of customer needs, from basic utility to high-performance demands.

Application Insights

Particle board finds extensive application across multiple industries, with the furniture sector being the largest consumer. It is widely used in the production of household furniture such as beds, wardrobes, tables, and shelves, as well as office furniture including desks, partitions, and storage units, owing to its smooth surface, ease of machining, and cost efficiency. In the construction industry, particle board is employed for interior applications like sub-flooring, wall paneling, ceiling tiles, and door cores, providing a stable and economical base for finishing materials. The packaging industry utilizes particle board for making crates, boxes, and pallets, especially for lightweight and non-heavy-duty shipments. Other applications include retail fixtures, shop fittings, and exhibition displays, where its versatility and affordability are highly valued. Emerging uses encompass DIY projects, modular furniture, and even automotive interiors for non-structural components. The broad applicability of particle board is a testament to its adaptability and functional benefits across diverse sectors.

Regional Insights

Geographically, the particle board market is segmented into key regions including North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa. Asia Pacific dominates the market, driven by robust demand from countries like China, India, and Southeast Asian nations, where rapid urbanization, growing construction activities, and expanding furniture manufacturing industries fuel consumption. China, in particular, is a major producer and consumer, supported by abundant raw material availability and low production costs. North America and Europe are mature markets characterized by high adoption of particle board in construction and furniture, with a strong emphasis on product quality and environmental compliance. These regions witness demand for advanced, eco-friendly variants due to stringent regulations and consumer preferences for sustainable products. Latin America and the Middle East and Africa are emerging markets, showing potential growth due to increasing investments in infrastructure and rising disposable incomes. Regional dynamics are influenced by factors such as economic conditions, regulatory frameworks, and availability of raw materials, shaping production and consumption patterns across the globe.

Company Insights

The particle board market features several prominent companies that play a pivotal role in shaping industry trends and competitive dynamics. Kronoplus Limited, a leading player, is known for its extensive product range and innovation in sustainable wood-based panels. Kastamonu Entegre, with a strong presence in Europe and beyond, focuses on high-quality particle boards and integrated production facilities. Swiss Krono Group emphasizes eco-friendly manufacturing and offers a variety of particle boards for diverse applications. Other key players include Roseburg Forest Products, which specializes in engineered wood products and has a significant footprint in North America, and Dongwha Group, a major manufacturer in Asia known for its advanced production technologies and expansive distribution network. Companies such as Sierra Pine and Timber Products Company also contribute to the market with their focus on customized solutions and customer-centric approaches. These players invest in research and development to enhance product properties, reduce environmental impact, and expand their market reach through strategic partnerships and acquisitions.

Recent Developments

Recent developments in the particle board market reflect ongoing efforts to innovate, expand capacity, and align with sustainability goals. Several manufacturers have announced investments in new production lines or facility upgrades to increase output and improve efficiency. For instance, leading companies have introduced low-formaldehyde and zero-added formaldehyde particle boards to meet stringent emission standards and cater to environmentally conscious consumers. Technological advancements have led to the development of enhanced moisture-resistant and fire-retardant variants, broadening application possibilities. Mergers and acquisitions have been observed, with larger firms acquiring smaller players to gain market share and access new geographic regions. Additionally, there is a growing trend towards using recycled wood waste and agricultural residues as raw materials, reducing reliance on virgin timber and promoting circular economy principles. Companies are also focusing on digitalization and automation in manufacturing processes to enhance productivity and product consistency. These developments indicate a dynamic market poised for evolution in response to changing consumer preferences and regulatory pressures.

Report Segmentation

This comprehensive market research report on the particle board industry is segmented to provide detailed insights into various aspects of the market. The segmentation includes analysis by type, covering standard, moisture-resistant, fire-retardant, laminated, and other specialized variants. Application segmentation delves into furniture, construction, packaging, and other end-use sectors, highlighting demand patterns and growth prospects for each. Regional segmentation offers a thorough examination of market dynamics across North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa, identifying key trends and opportunities in each geography. The report also includes segmentation by end-user industry, focusing on residential, commercial, and industrial sectors. Furthermore, it provides insights into the competitive landscape, profiling major players, their market shares, strategies, and recent developments. This structured approach ensures that readers gain a holistic understanding of the particle board market, enabling informed decision-making for investments, expansions, and strategic planning.

FAQs

What is particle board made of? Particle board is manufactured from wood particles such as chips, shavings, and sawdust, which are combined with a synthetic resin or binder and compressed under high heat and pressure to form rigid panels.

How does particle board compare to MDF? Particle board is generally less dense and less expensive than medium-density fibreboard (MDF), but MDF offers a smoother surface and better screw-holding capacity, making it suitable for detailed carpentry, while particle board is often used for structural applications where cost is a key factor.

Is particle board waterproof? Standard particle board is not waterproof and can swell or warp when exposed to moisture; however, moisture-resistant variants are treated with special resins or waxes to enhance water resistance for use in humid environments.

Can particle board be used for flooring? Yes, particle board is commonly used as a sub-flooring material in construction, providing a stable and level base for finished flooring materials such as carpet, vinyl, or laminate, though it is not typically used as the visible floor surface.

What are the environmental impacts of particle board? Particle board can have environmental impacts due to formaldehyde emissions from certain binders; however, many manufacturers now produce low-emission or formaldehyde-free boards using sustainable wood sources and recycled materials to mitigate these effects.

How is particle board used in furniture? Particle board is widely used in furniture manufacturing for items like bookshelves, cabinets, desks, and bed frames, often laminated with a decorative veneer or coating to improve appearance and durability while keeping costs low.

Citius Research has developed a research report titled “Particle Board Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Particle Board Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Particle Board Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Particle Board Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Particle Board Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Particle Board Market
• Research Methodology
• Executive Summary
• Market Dynamics of Particle Board Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Particle Board Market
• Cost and Gross Margin Analysis of Particle Board Market
• Particle Board Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Particle Board Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Particle Board Market Key Stakeholders

Below are the key stakeholders for the Particle Board Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Particle Board Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Particle Board Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Particle Board Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Particle Board Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Particle Board Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Particle Board Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Particle Board Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Particle Board Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Particle Board Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Particle Board Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Particle Board Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Particle Board Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Particle Board Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Particle Board Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Particle Board Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Particle Board Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Particle Board Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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