Phase Rotation Meter Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0209000
  • Format: Electronic (PDF)
  • Number of Pages: 201
  • Author(s): Joshi, Madhavi

Report Overview

The Phase Rotation Meter Market size was estimated at USD 180 million in 2023 and is projected to reach USD 270 million by 2030, exhibiting a compound annual growth rate (CAGR) of 6.00% during the forecast period (2024-2030).

Phase Rotation Meter Market

(Market Size)
$180 million
$270 million
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 6.00%
2023 Market Size USD 180 million
2030 Market Size USD 270 million
Key Players Fluke, Amprobe, Megger, Klein Tools, Extech

Market Summary

The phase rotation meter market is an integral segment within the broader electrical testing equipment industry, primarily serving the manufacturing and construction sectors. These devices are critical for determining the phase sequence and rotation direction in three-phase electrical systems, ensuring operational safety, efficiency, and compliance with industry standards. The market is characterized by a steady demand driven by the expansion of industrial infrastructure, increasing investments in smart grid technologies, and the ongoing need for maintenance and troubleshooting in electrical installations. Key end-users include electrical contractors, industrial maintenance teams, utility companies, and original equipment manufacturers (OEMs) who rely on these meters to prevent equipment damage, reduce downtime, and enhance system reliability. The market features a mix of handheld, portable, and benchtop devices, with advancements focusing on digital interfaces, enhanced accuracy, and integration with broader diagnostic systems. As industries worldwide prioritize energy efficiency and operational safety, the phase rotation meter market is poised for sustained growth, supported by technological innovations and the increasing complexity of electrical networks.

Key Highlights

The phase rotation meter market is distinguished by several key highlights that underscore its importance and evolution. One significant aspect is the shift towards digital and multifunctional devices, which offer not only phase rotation detection but also voltage measurement, frequency analysis, and data logging capabilities. Leading manufacturers such as Fluke Corporation, Megger, and Hioki are at the forefront of introducing advanced features like Bluetooth connectivity, auto-ranging, and rugged designs for harsh industrial environments. Another highlight is the growing adoption of these meters in renewable energy projects, particularly in wind and solar power installations, where precise phase sequencing is crucial for grid integration. Additionally, stringent safety regulations and standards, such as those set by IEEE and IEC, are driving the demand for reliable and certified testing equipment. The market also benefits from the increasing emphasis on predictive maintenance in manufacturing facilities, where phase rotation meters are used to proactively identify issues before they lead to costly failures. These factors collectively highlight the market's dynamic nature and its critical role in modern industrial operations.

Drivers, Opportunities & Restraints

The phase rotation meter market is propelled by several drivers, including the rapid industrialization in emerging economies, which necessitates robust electrical infrastructure and maintenance tools. The expansion of the construction sector, particularly in residential, commercial, and industrial projects, further fuels demand for these devices to ensure electrical system integrity. Opportunities abound in the integration of Internet of Things (IoT) technologies, enabling smart phase rotation meters that provide real-time data analytics and remote monitoring capabilities. The push towards renewable energy sources also presents significant growth prospects, as these systems require precise phase management for efficient operation. However, the market faces restraints such as the high cost of advanced meters, which may limit adoption among small-scale users. Additionally, economic uncertainties and fluctuations in industrial investment can impact market growth. Despite these challenges, the increasing focus on electrical safety and the need for compliance with international standards continue to drive innovation and adoption in this market.

Concentration Insights

The phase rotation meter market exhibits a concentrated competitive landscape, with a few key players dominating the global scene. Companies like Fluke Corporation, Megger, and Amprobe hold significant market shares due to their extensive product portfolios, strong brand recognition, and global distribution networks. These players invest heavily in research and development to introduce innovative features, such as touchscreen interfaces, wireless connectivity, and enhanced durability. Regional players, particularly in Asia-Pacific, are also gaining traction by offering cost-effective solutions tailored to local needs. The market concentration is further influenced by strategic mergers and acquisitions, as larger firms seek to expand their technological capabilities and geographic reach. Despite the dominance of major players, there is room for niche manufacturers focusing on specialized applications, such as high-voltage testing or hazardous environments. This concentration dynamics ensure a competitive yet innovative market environment, driving continuous improvements in product quality and functionality.

Type Insights

Phase rotation meters are available in various types, each catering to specific user requirements and applications. The most common types include handheld devices, which are portable and ideal for field use by electricians and technicians. These models often feature digital displays, auto-polarity detection, and built-in safety mechanisms. Benchtop meters are another category, designed for laboratory and stationary applications where higher precision and additional functionalities are needed. These devices may include data logging, computer connectivity, and advanced diagnostic features. Additionally, there are clamp-style phase rotation meters that allow for non-contact measurement, enhancing safety and convenience. Recent advancements have led to the development of multifunctional testers that combine phase rotation detection with other electrical parameters, such as voltage, current, and frequency. The choice of type depends on factors like application environment, required accuracy, and budget, with manufacturers continuously innovating to meet diverse customer needs.

Application Insights

Phase rotation meters find applications across a wide range of industries, with the manufacturing and construction sectors being primary users. In manufacturing, these devices are essential for maintaining and troubleshooting motor-driven machinery, conveyor systems, and production lines, ensuring correct phase sequence to prevent equipment damage and operational delays. The construction industry utilizes phase rotation meters during the installation and commissioning of electrical systems in buildings, infrastructure projects, and industrial facilities, verifying that three-phase power supplies are correctly configured. Other key applications include the energy sector, where these meters are used in power generation, transmission, and distribution networks to safeguard grid stability. The automotive industry employs them for testing electrical systems in vehicles and manufacturing plants. Additionally, the growing renewable energy segment relies on phase rotation meters for integrating solar and wind power into the grid, highlighting their versatility and critical role in modern electrical engineering.

Regional Insights

The phase rotation meter market demonstrates varying dynamics across different regions, influenced by industrialization levels, infrastructure development, and regulatory frameworks. North America and Europe are mature markets, characterized by high adoption rates due to stringent safety standards, advanced manufacturing sectors, and well-established electrical infrastructure. These regions see significant demand from industries such as automotive, aerospace, and energy. The Asia-Pacific region is the fastest-growing market, driven by rapid industrialization in countries like China, India, and Southeast Asian nations. Increased investments in construction, manufacturing, and renewable energy projects fuel demand for phase rotation meters in this region. Latin America and the Middle East & Africa are emerging markets, with growth propelled by infrastructure development and industrialization initiatives. Regional differences also exist in terms of preferred product types and features, with cost-effectiveness being a key factor in developing economies, while advanced features dominate in developed regions.

Company Insights

The phase rotation meter market features several prominent companies that lead in innovation, quality, and market presence. Fluke Corporation, a subsidiary of Fortive Corporation, is a global leader known for its reliable and high-precision electrical testing instruments, including a range of phase rotation meters. Megger Group Limited is another key player, specializing in electrical test equipment and offering robust solutions for various industries. Hioki E.E. Corporation is recognized for its advanced metrology products, including multifunctional phase rotation testers. Other significant players include Amprobe, Klein Tools, and Extech Instruments, each contributing to the market with unique product offerings and technological advancements. These companies focus on strategies such as product launches, partnerships, and geographic expansion to strengthen their market positions. Additionally, niche players and regional manufacturers cater to specific segments, offering customized solutions. The competitive landscape is marked by continuous innovation, with companies investing in digital transformation and smart features to meet evolving customer demands.

Recent Developments

Recent developments in the phase rotation meter market reflect a trend towards digitalization, connectivity, and enhanced user convenience. Leading manufacturers have introduced new models with Bluetooth and Wi-Fi capabilities, allowing users to transfer data to smartphones or computers for analysis and reporting. For instance, Fluke has launched devices with integrated software for real-time monitoring and historical data tracking. There is also a growing emphasis on rugged design and durability, with products being developed to withstand harsh industrial environments, including extreme temperatures and moisture. Another notable development is the integration of phase rotation meters with broader electrical safety systems, providing comprehensive diagnostic solutions. Additionally, companies are focusing on obtaining certifications for international standards, ensuring their products meet global safety and performance requirements. These advancements are driven by customer feedback and technological innovations, positioning the market for future growth and adaptation to emerging industry needs.

Report Segmentation

The phase rotation meter market can be segmented based on several criteria to provide a detailed understanding of its structure and dynamics. By type, the market is divided into handheld, benchtop, and clamp-style meters, each serving different user preferences and applications. Application-based segmentation includes manufacturing, construction, energy, automotive, and others, highlighting the diverse industries that utilize these devices. Geographically, the market is segmented into North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, each region exhibiting unique growth patterns and demand drivers. Further segmentation may consider product features, such as digital vs. analog displays, multifunctionality, and connectivity options. This structured approach to segmentation helps in analyzing market trends, identifying growth opportunities, and understanding competitive landscapes, providing valuable insights for stakeholders, including manufacturers, distributors, and end-users.

FAQs

What is a phase rotation meter used for? A phase rotation meter is used to determine the sequence and direction of phases in a three-phase electrical system, ensuring correct connections to prevent equipment damage and ensure operational safety.

How does a phase rotation meter work? It works by measuring the voltage waveforms of the three phases and comparing their sequence to indicate the rotation direction, typically through visual indicators like LEDs or digital displays.

Why is phase rotation important in electrical systems? Correct phase rotation is crucial because incorrect sequencing can cause motors to run in reverse, leading to equipment failure, safety hazards, and operational inefficiencies.

Can phase rotation meters measure voltage? Many modern phase rotation meters are multifunctional and can measure voltage, frequency, and other electrical parameters in addition to determining phase sequence.

Are phase rotation meters safe to use? Yes, they are designed with safety features such as insulated probes, overload protection, and compliance with international safety standards to protect users during testing.

What industries commonly use phase rotation meters? Industries such as manufacturing, construction, energy, automotive, and renewable energy widely use these meters for installation, maintenance, and troubleshooting of electrical systems.

Citius Research has developed a research report titled “Phase Rotation Meter Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Phase Rotation Meter Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Phase Rotation Meter Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Phase Rotation Meter Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Phase Rotation Meter Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Phase Rotation Meter Market
• Research Methodology
• Executive Summary
• Market Dynamics of Phase Rotation Meter Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Phase Rotation Meter Market
• Cost and Gross Margin Analysis of Phase Rotation Meter Market
• Phase Rotation Meter Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Phase Rotation Meter Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Phase Rotation Meter Market Key Stakeholders

Below are the key stakeholders for the Phase Rotation Meter Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Phase Rotation Meter Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Phase Rotation Meter Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Phase Rotation Meter Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Phase Rotation Meter Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Phase Rotation Meter Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Phase Rotation Meter Market is expected to grow at a CAGR of XX% from 2023 to 2030.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.

Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Phase Rotation Meter Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Phase Rotation Meter Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Phase Rotation Meter Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Phase Rotation Meter Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Phase Rotation Meter Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Phase Rotation Meter Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Phase Rotation Meter Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Phase Rotation Meter Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Phase Rotation Meter Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Phase Rotation Meter Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Phase Rotation Meter Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

Request a detailed Research Methodology for the market.

Request Customization or Sample Report

To request a sample report or for any inquiry regarding this report, please fill out the form below

Yes, I have read the Privacy Policy.

Related Reports






latest reports