PET Bottles Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0210428
  • Format: Electronic (PDF)
  • Number of Pages: 204
  • Author(s): Joshi, Madhavi

Report Overview

The PET Bottles Market size was estimated at USD 42.5 billion in 2023 and is projected to reach USD 68 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 6.90% during the forecast period (2024-2030).

PET Bottles Market

(Market Size)
$42.5 billion
$68 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 6.90%
2023 Market Size USD 42.5 billion
2030 Market Size USD 68 billion
Key Players Amcor, Berry Global, Silgan Holdings, Graham Packaging, Alpha Packaging

Market Summary

The PET bottles market is a significant and expanding segment within the global packaging industry, characterized by its extensive use across various end-user sectors. Polyethylene Terephthalate, or PET, is a preferred material due to its exceptional properties, including high strength, durability, lightweight nature, and excellent clarity, which are crucial for product presentation and consumer safety. The market is fundamentally driven by the widespread consumption of bottled beverages, particularly water and carbonated soft drinks, where PET is the material of choice. Furthermore, its application has broadened into diverse areas such as food packaging, personal care products, pharmaceuticals, and household chemicals, underscoring its versatility. The industry is witnessing a notable shift towards sustainability, with increasing emphasis on recycling and the development of bio-based PET materials to address environmental concerns. This evolution is shaping market dynamics, encouraging innovation in bottle design and manufacturing processes to reduce material usage and enhance recyclability. Leading packaging companies and beverage giants are actively investing in advanced technologies and sustainable practices to maintain a competitive edge and meet the growing consumer and regulatory demand for environmentally responsible packaging solutions.

Key Highlights

The PET bottles market is distinguished by several key factors that underscore its prominence. A primary highlight is the material's unparalleled recyclability; PET is the most recycled plastic globally, with established collection and processing infrastructures in many regions, supporting the circular economy model. This recyclability is a critical advantage in an era focused on reducing plastic waste. Another significant aspect is the continuous innovation in bottle design and manufacturing, leading to the production of lightweight bottles that use less raw material without compromising on strength or barrier properties, resulting in cost savings and a reduced environmental footprint. The market also benefits from the robust growth of the organized retail sector and e-commerce, which demand durable, lightweight, and safe packaging for transportation and shelf display. Technological advancements in blow molding and injection stretch blow molding processes have enabled high-speed production of complex and customized bottle shapes, catering to brand differentiation and marketing strategies. Furthermore, the approval of PET for packaging by major food and drug regulatory bodies worldwide reinforces its safety profile for consumable products, bolstering consumer confidence and manufacturer adoption across critical industries.

Drivers, Opportunities & Restraints

The growth trajectory of the PET bottles market is propelled by a combination of powerful drivers, promising opportunities, and notable restraints. A fundamental driver is the escalating global demand for convenient, on-the-go beverage consumption, particularly bottled water and soft drinks, fueled by urbanization, changing lifestyles, and rising health consciousness. The material's superior properties, such as shatter resistance and lightweight, which reduce transportation costs and breakage losses, further accelerate its adoption over glass and other alternatives. A significant opportunity lies in the expanding applications beyond beverages into sectors like pharmaceuticals, for packaging syrups and liquid medicines, and home care products, such as detergents and cleaners. The push towards a circular economy presents a substantial opportunity for innovation in recycled PET (rPET) and bio-based PET, attracting investment and regulatory support. However, the market faces restraints, primarily from growing environmental concerns regarding plastic pollution. This has led to stringent government regulations on single-use plastics and increased consumer preference for sustainable alternatives, potentially hampering growth. Volatility in the prices of raw materials, namely crude oil and natural gas derivatives, also poses a challenge to cost stability and profit margins for manufacturers, necessitating strategic sourcing and operational efficiency.

Concentration Insights

The global PET bottles market features a landscape with a mix of large multinational corporations and numerous regional players, indicating a moderately concentrated competitive environment. The market is led by a handful of major international companies that possess extensive manufacturing capabilities, strong research and development focus, and a global distribution network. These industry leaders, including ALPLA Werke Alwin Lehner GmbH, Amcor plc, and Plastipak Holdings, Inc., often compete on the basis of technological innovation, product quality, and sustainability initiatives. They have the capacity to serve large, multinational clients in the food and beverage industry with consistent, high-volume supply. Alongside these giants, there is a substantial presence of regional and local manufacturers who compete effectively by catering to specific local demands, offering customized solutions, and often providing more competitive pricing. This dual structure ensures that the market remains dynamic and responsive to both global trends and localized needs. The concentration is also influenced by vertical integration, where some key players control the production from raw material to the finished bottle, providing them with a significant cost advantage and supply chain resilience.

Type Insights

The PET bottles market is segmented by type, primarily distinguished by color and manufacturing process, which cater to different functional and marketing requirements. The most prevalent type is the clear or transparent PET bottle, which is overwhelmingly used for packaging water, carbonated soft drinks, and edible oils. Its clarity is vital for product visibility, allowing consumers to see the contents, which is a key marketing attribute, especially for beverages. Another important category is colored PET bottles, which include shades like green and blue. These are often utilized for packaging products that are sensitive to light, such as certain beers, juices, and pharmaceuticals, as the coloring provides a barrier against UV radiation, helping to preserve product integrity and shelf life. Beyond color, bottles are also differentiated by their production method, such as single-stage injection stretch blow molding for high-volume standard shapes and two-stage reheat blow molding for more customized and complex designs. The choice of bottle type is a strategic decision for brands, balancing factors like product protection, aesthetic appeal, sustainability goals, and overall packaging cost.

Application Insights

The application spectrum for PET bottles is remarkably diverse, spanning several major industries. The beverage industry remains the largest application segment, accounting for a dominant share of the market. This includes packaging for bottled water, carbonated soft drinks, fruit juices, sports drinks, and ready-to-drink teas and coffees. The demand here is driven by consumer preference for portable and convenient hydration options. The food packaging segment is another significant application, where PET is used for bottling edible oils, sauces, dressings, and condiments due to its excellent barrier properties against moisture and gases. The personal care and cosmetics industry extensively uses PET bottles for products like shampoos, conditioners, liquid soaps, lotions, and perfumes, leveraging its design flexibility and chemical resistance. Furthermore, the pharmaceutical industry employs PET for packaging liquid medications, syrups, and nutritional supplements, valuing its clarity, safety, and tamper-evident capabilities. Lastly, the household products segment utilizes PET bottles for a wide range of items including detergents, cleaning agents, and bleach, where its durability and resistance to harsh chemicals are paramount. This wide applicability ensures a steady and multifaceted demand for PET bottles.

Regional Insights

The demand and production of PET bottles exhibit distinct regional patterns influenced by economic development, consumer behavior, and regulatory frameworks. The Asia Pacific region stands as the largest and fastest-growing market, propelled by rapid urbanization, a growing middle class with increasing disposable income, and the expansion of the food and beverage industry in countries like China and India. North America and Europe represent mature markets with high per capita consumption of packaged beverages. However, growth in these regions is increasingly shaped by stringent environmental regulations promoting recycling and the use of recycled content, as well as a strong consumer shift towards sustainable packaging. Europe, in particular, has been a frontrunner in implementing circular economy policies that directly impact PET production and recycling rates. Latin America and the Middle East and Africa are emerging as promising markets with growing investments in packaging infrastructure and rising demand for packaged goods. Each region presents a unique set of challenges and opportunities, from advanced recycling ecosystems in the West to burgeoning consumer markets in the East, driving a globally diverse and dynamic PET bottles industry.

Company Insights

The competitive landscape of the PET bottles market is populated by several key players who exert significant influence through innovation, capacity, and global reach. Prominent companies such as ALPLA Werke Alwin Lehner GmbH, based in Austria, are recognized for their extensive portfolio and strong focus on recycling and sustainable packaging solutions. Amcor plc, a global packaging giant, offers a wide range of rigid plastic packaging, including PET bottles, and is known for its significant investment in research and development to enhance product performance and sustainability. Another major player, Plastipak Holdings, Inc., through its packaging division and Clean Tech recycling arm, exemplifies vertical integration, producing both virgin and recycled PET resin and bottles. Gerresheimer AG, a German company, has a strong foothold in the premium and pharmaceutical packaging segments, providing high-quality, specialty PET containers. Other notable participants include RETAL Industries Ltd., which operates a vast network of production facilities across the globe, and Graham Packaging Company, L.P., known for its innovative bottle designs and engineering expertise. These companies compete intensely on factors such as technological advancement, product customization, cost efficiency, and their ability to provide sustainable packaging options to major brand owners.

Recent Developments

The PET bottles market is continuously evolving, with recent developments predominantly centered on sustainability and technological innovation. A major trend is the significant investment by leading companies into enhancing their recycling capabilities and increasing the use of recycled PET (rPET) in their products. Many major brand owners, including Coca-Cola and PepsiCo, have publicly committed to ambitious targets for incorporating recycled content into their packaging, directly driving demand for high-quality rPET. There is also a growing focus on developing and commercializing bio-based PET, which uses renewable resources instead of fossil fuels, although its market penetration remains limited. Technologically, advancements in light-weighting continue, with manufacturers developing new designs and materials that allow for even thinner walls while maintaining performance, further reducing the material's environmental impact. Another key development is the exploration of chemical recycling technologies, which can break down PET into its monomers, allowing for the creation of new, food-grade PET from hard-to-recycle waste, potentially revolutionizing the recycling loop. Furthermore, smart packaging initiatives, incorporating features like QR codes for consumer engagement and supply chain tracking, are beginning to emerge within the PET bottle segment.

Report Segmentation

This comprehensive market research report on the PET bottles market provides a detailed analysis segmented across multiple dimensions to offer a granular understanding of the industry. The segmentation is designed to help stakeholders identify specific growth pockets and make informed strategic decisions. The report is meticulously categorized by type, distinguishing between key variations such as transparent bottles and colored bottles, each serving distinct market needs and applications. It is further segmented by application, providing deep insights into the consumption patterns within major end-use industries including beverages, food, pharmaceuticals, personal care, and household products. A critical component of the segmentation is the regional analysis, which breaks down the market performance and forecast across key geographies such as North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa. This multi-faceted segmentation allows for a comparative analysis of market dynamics, trends, drivers, and challenges specific to each segment, providing a holistic and actionable view of the global PET bottles market landscape for investors, manufacturers, and new entrants.

FAQs

What are PET bottles made from? PET bottles are manufactured from polyethylene terephthalate, a polymer resin derived from petroleum hydrocarbons, specifically ethylene glycol and terephthalic acid. This material is chosen for its clarity, strength, and excellent barrier properties.

Are PET bottles recyclable? Yes, PET bottles are highly recyclable and are the most recycled plastic packaging material in the world. They are collected, sorted, cleaned, and processed into flakes or pellets to create recycled PET (rPET), which can be used to make new bottles or other products.

What is the difference between PET and PETE? There is no material difference between PET and PETE. PETE is simply an alternate acronym for polyethylene terephthalate, often used for labeling purposes, particularly in recycling codes where it is designated as #1.

Who are the leading companies in the PET bottles market? The market is led by global players such as ALPLA, Amcor, Plastipak Holdings, Inc., and Gerresheimer AG. These companies have extensive production networks and are leaders in innovation and sustainable packaging solutions.

What are the major applications of PET bottles? The primary application is in the beverage industry for water, CSDs, and juices. Other major applications include packaging for food products like edible oils, personal care items like shampoo, pharmaceuticals like liquid medicines, and household chemicals.

How are PET bottles manufactured? PET bottles are typically manufactured using a process called stretch blow molding. Preforms (test-tube shaped parisons) are first injection molded from PET resin. These preforms are then heated and stretched biaxially inside a mold using high-pressure air to form them into the final bottle shape.

Citius Research has developed a research report titled “PET Bottles Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• PET Bottles Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The PET Bottles Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

PET Bottles Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

PET Bottles Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of PET Bottles Market
• Research Methodology
• Executive Summary
• Market Dynamics of PET Bottles Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of PET Bottles Market
• Cost and Gross Margin Analysis of PET Bottles Market
• PET Bottles Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “PET Bottles Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

PET Bottles Market Key Stakeholders

Below are the key stakeholders for the PET Bottles Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

PET Bottles Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the PET Bottles Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the PET Bottles Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in PET Bottles Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global PET Bottles Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global PET Bottles Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global PET Bottles Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global PET Bottles Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global PET Bottles Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global PET Bottles Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America PET Bottles Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America PET Bottles Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe PET Bottles Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA PET Bottles Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific PET Bottles Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa PET Bottles Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia PET Bottles Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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