Permanent Magnet Motor Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0208558
  • Format: Electronic (PDF)
  • Number of Pages: 193
  • Author(s): Joshi, Madhavi

Report Overview

The Permanent Magnet Motor Market size was estimated at USD 45 billion in 2023 and is projected to reach USD 68.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 6.20% during the forecast period (2024-2030).

Permanent Magnet Motor Market

(Market Size)
$45 billion
$68.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 6.20%
2023 Market Size USD 45 billion
2030 Market Size USD 68.5 billion
Key Players ABB, Siemens, Nidec, WEG, Toshiba

Market Summary

The permanent magnet motor market is a critical segment within the manufacturing and construction industries, characterized by the widespread adoption of energy-efficient motor technologies. These motors utilize permanent magnets to generate the magnetic field required for operation, offering superior performance, higher efficiency, and reduced energy consumption compared to traditional induction motors. The market is driven by increasing industrialization, stringent energy efficiency regulations, and the growing emphasis on sustainable practices across sectors. Key applications include industrial machinery, HVAC systems, automotive systems, and construction equipment, where reliability and operational cost savings are paramount. The shift towards electrification and automation in manufacturing processes further propels demand. Geographically, the market exhibits strong growth in regions with robust industrial bases and supportive government policies promoting energy conservation. Leading players are continuously innovating to enhance motor design, materials, and integration capabilities to meet evolving industry requirements.

Key Highlights

Permanent magnet motors stand out for their high efficiency, often exceeding 90%, which translates to significant energy savings and lower operational costs over their lifecycle. They offer superior power density, allowing for compact designs without compromising performance, making them ideal for space-constrained applications in manufacturing and construction. These motors provide excellent torque characteristics, enabling precise control and high starting torque, which is crucial for heavy-duty machinery and equipment. The adoption of rare-earth magnets, such as neodymium, enhances performance but also introduces supply chain considerations. Key industries leveraging these motors include automotive for electric vehicles, industrial automation for robotics and conveyors, and construction for powered tools and HVAC systems. Technological advancements focus on reducing cogging torque, improving thermal management, and developing cost-effective alternatives to rare-earth materials to mitigate supply risks and expand applicability.

Drivers, Opportunities & Restraints

Several drivers fuel the growth of the permanent magnet motor market. Increasing energy efficiency regulations worldwide compel industries to adopt high-efficiency motors to reduce carbon footprints and operational expenses. The global push towards electrification, particularly in automotive and industrial sectors, amplifies demand. Opportunities abound in emerging applications such as renewable energy systems, where these motors are used in wind turbines and solar tracking systems, and in the growing electric vehicle market, which relies heavily on permanent magnet motors for propulsion. Additionally, advancements in motor control technologies and the integration of IoT for predictive maintenance present new growth avenues. However, the market faces restraints, including the high initial cost of permanent magnet motors compared to conventional alternatives, which can deter budget-conscious buyers. Supply chain vulnerabilities related to rare-earth materials, primarily sourced from limited geographic regions, pose risks of price volatility and availability issues. Economic fluctuations and trade policies can also impact market stability, while technical challenges such as demagnetization at high temperatures require ongoing R&D investments.

Concentration Insights

The permanent magnet motor market is moderately concentrated, with a mix of large multinational corporations and specialized manufacturers dominating the landscape. Key players such as ABB, Siemens, Nidec Corporation, and Toshiba Corporation hold significant market shares due to their extensive product portfolios, global distribution networks, and strong R&D capabilities. These companies focus on innovation, strategic partnerships, and mergers to strengthen their positions. Regional players also play vital roles, particularly in Asia-Pacific, where local manufacturers cater to domestic demand with cost-competitive offerings. The market concentration is influenced by technological expertise, patent holdings, and the ability to secure raw materials. Collaboration with end-users for customized solutions is common, especially in high-performance applications like electric vehicles and industrial automation. Despite the presence of established players, new entrants can find opportunities in niche segments or by developing innovative motor designs that address specific industry challenges.

Type Insights

Permanent magnet motors are primarily categorized into two types: Permanent Magnet Alternating Current (PMAC) motors and Permanent Magnet Direct Current (PMDC) motors. PMAC motors, including brushless DC (BLDC) and permanent magnet synchronous motors (PMSMs), are widely preferred for their high efficiency, reliability, and maintenance-free operation. PMSMs are extensively used in industrial applications due to their excellent speed regulation and performance under variable loads. BLDC motors are popular in automotive, consumer electronics, and HVAC systems for their compact size and precise control. PMDC motors, though less common in new applications due to brush wear issues, are still utilized in certain industrial and automotive contexts for their simplicity and cost-effectiveness. Advancements in motor design focus on hybrid models that combine the benefits of both types, along with developments in magnet materials to enhance performance and reduce dependency on rare-earth elements.

Application Insights

In the manufacturing and construction industries, permanent magnet motors find diverse applications driven by their efficiency and reliability. In manufacturing, they are integral to industrial machinery, including CNC machines, robotics, conveyor systems, and compressors, where high precision and energy savings are critical. The construction sector employs these motors in equipment such as electric tools, elevators, escalators, and HVAC systems, benefiting from their durability and low maintenance requirements. The automotive industry is a major adopter, using PM motors in electric and hybrid vehicles for traction applications, as well as in ancillary systems like power steering and cooling fans. Additionally, these motors are increasingly used in renewable energy applications, such as wind turbine generators and solar power systems, supporting global sustainability initiatives. The trend towards automation and smart manufacturing further expands their use in connected and IoT-enabled devices.

Regional Insights

The permanent magnet motor market demonstrates varied growth patterns across regions, influenced by industrial development, regulatory frameworks, and technological adoption. Asia-Pacific leads the market, driven by rapid industrialization in China, India, and Japan, strong manufacturing bases, and government initiatives promoting energy efficiency. North America and Europe also represent significant markets, characterized by strict energy regulations, high adoption of advanced technologies, and robust automotive and industrial sectors. In North America, the push for electric vehicles and renewable energy investments boosts demand. Europe focuses on sustainability and carbon reduction goals, accelerating the adoption of high-efficiency motors in various applications. Emerging regions in Latin America and the Middle East are witnessing gradual growth, supported by infrastructure development and increasing industrial activities. Regional disparities in raw material availability and trade policies also shape market dynamics, with supply chain strategies adapting to local conditions.

Company Insights

Prominent companies in the permanent magnet motor market include ABB Ltd., Siemens AG, Nidec Corporation, Toshiba Corporation, and Johnson Electric Holdings Limited. ABB is renowned for its comprehensive range of high-efficiency motors and solutions tailored for industrial and automotive applications, emphasizing innovation and sustainability. Siemens offers advanced motor technologies integrated with digitalization features for smart manufacturing and energy management. Nidec Corporation specializes in precision motors, particularly for automotive and electronics, with a strong focus on R&D and global expansion. Toshiba provides robust motor solutions for industrial and infrastructure projects, leveraging its technological expertise. Johnson Electric is a key player in motion systems, offering customized motors for automotive and industrial segments. These companies invest heavily in research to develop next-generation motors, explore alternative materials, and enhance manufacturing processes to maintain competitive edges and address evolving market needs.

Recent Developments

Recent developments in the permanent magnet motor market highlight ongoing innovation and strategic initiatives by key players. Companies are focusing on developing motors with higher efficiency ratings to exceed international standards and cater to stringent regulatory requirements. There is increased investment in research for reducing rare-earth content in magnets through alternatives like ferrite magnets or advanced composite materials, aiming to lower costs and mitigate supply chain risks. Partnerships between motor manufacturers and technology firms are rising to integrate IoT capabilities for predictive maintenance and energy monitoring. In the automotive sector, advancements are geared towards improving motor performance for electric vehicles, including higher power density and thermal management solutions. Additionally, expansions in production capacities, particularly in Asia-Pacific, and acquisitions to bolster technological portfolios are common strategies to capture growing demand and enhance market presence.

Report Segmentation

The permanent magnet motor market report is segmented based on type, application, and region to provide a detailed analysis. By type, the market is divided into Permanent Magnet Alternating Current (PMAC) motors and Permanent Magnet Direct Current (PMDC) motors, with further sub-segments such as brushless DC motors and permanent magnet synchronous motors. Application segmentation covers industrial machinery, automotive systems, HVAC equipment, construction tools, and others, reflecting diverse end-use sectors. Geographically, the market is analyzed across North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, with country-level insights for major economies. This segmentation enables a comprehensive understanding of market dynamics, trends, and opportunities within specific segments, aiding stakeholders in strategic decision-making and targeted investments.

FAQs

What are the advantages of permanent magnet motors over induction motors? Permanent magnet motors offer higher efficiency, better power density, and superior performance in terms of torque and speed control compared to induction motors, leading to energy savings and reduced operational costs.

Which industries use permanent magnet motors the most? Key industries include manufacturing for industrial automation and machinery, automotive for electric vehicles and components, construction for equipment and HVAC systems, and renewable energy for wind and solar applications.

How do permanent magnet motors contribute to energy efficiency? These motors minimize energy losses due to their design, which eliminates the need for external excitation, resulting in higher efficiency levels and lower electricity consumption during operation.

What are the common types of permanent magnet motors? The main types are Permanent Magnet Alternating Current (PMAC) motors, including brushless DC and synchronous motors, and Permanent Magnet Direct Current (PMDC) motors, each suited for specific applications.

What challenges are associated with permanent magnet motors? Challenges include high initial costs, dependency on rare-earth materials leading to supply chain issues, and potential demagnetization at elevated temperatures, requiring advanced materials and design solutions.

Are there alternatives to rare-earth magnets in these motors? Yes, research is ongoing into alternatives such as ferrite magnets, alnico magnets, and new composite materials to reduce reliance on rare-earth elements and lower costs while maintaining performance.

Citius Research has developed a research report titled “Permanent Magnet Motor Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Permanent Magnet Motor Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Permanent Magnet Motor Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Permanent Magnet Motor Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Permanent Magnet Motor Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Permanent Magnet Motor Market
• Research Methodology
• Executive Summary
• Market Dynamics of Permanent Magnet Motor Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Permanent Magnet Motor Market
• Cost and Gross Margin Analysis of Permanent Magnet Motor Market
• Permanent Magnet Motor Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Permanent Magnet Motor Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Permanent Magnet Motor Market Key Stakeholders

Below are the key stakeholders for the Permanent Magnet Motor Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Permanent Magnet Motor Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Permanent Magnet Motor Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Permanent Magnet Motor Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Permanent Magnet Motor Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Permanent Magnet Motor Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Permanent Magnet Motor Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Permanent Magnet Motor Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Permanent Magnet Motor Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Permanent Magnet Motor Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Permanent Magnet Motor Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Permanent Magnet Motor Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Permanent Magnet Motor Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Permanent Magnet Motor Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Permanent Magnet Motor Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Permanent Magnet Motor Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Permanent Magnet Motor Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Permanent Magnet Motor Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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