Tower Crane Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0207985
  • Format: Electronic (PDF)
  • Number of Pages: 220
  • Author(s): Joshi, Madhavi

Report Overview

The Tower Crane Market size was estimated at USD 5.2 billion in 2023 and is projected to reach USD 7.7 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 5.90% during the forecast period (2024-2030).

Tower Crane Market

(Market Size)
$5.2 billion
$7.7 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 5.90%
2023 Market Size USD 5.2 billion
2030 Market Size USD 7.7 billion
Key Players Liebherr, Zoomlion, Terex, Sany, Manitowoc

Market Summary

The global tower crane market is an integral segment within the manufacturing and construction industry, characterized by the essential role these cranes play in erecting high-rise buildings and large-scale infrastructure projects. These machines are engineered for heavy lifting and precise placement of materials at significant heights, making them indispensable for modern urban development. The market encompasses a wide range of crane types, from top-slewing to self-erecting models, each designed to meet specific project requirements and site constraints. Demand is closely tied to the health of the global construction sector, with activity concentrated in regions experiencing rapid urbanization and industrialization. Key participants include established manufacturers who compete on innovation, lifting capacity, safety features, and after-sales service. The industry is witnessing a gradual integration of advanced technologies aimed at enhancing operational efficiency and safety on construction sites. Factors such as government investments in public infrastructure and the global push for sustainable urban development are creating a stable foundation for long-term market growth. The market's dynamics are complex, influenced by global economic conditions, raw material prices for steel, and evolving regulatory standards for construction equipment.

Key Highlights

The tower crane market is distinguished by several pivotal developments that underscore its current trajectory and future potential. A primary highlight is the accelerating trend towards automation and the incorporation of Internet of Things (IoT) technologies. Modern cranes are increasingly equipped with sensors and connectivity features that enable real-time monitoring of load metrics, operational status, and predictive maintenance needs, thereby minimizing downtime and enhancing worksite safety. Another significant trend is the growing demand for high-capacity cranes capable of handling heavier loads, which is driven by the construction of increasingly complex and massive structures. The market is also characterized by a notable shift towards rental and leasing models, as many construction firms seek to manage capital expenditure and project-specific needs without the burden of outright ownership. Environmental considerations are gaining prominence, leading to innovations in energy-efficient designs and the exploration of hybrid or electric-powered cranes to reduce the carbon footprint of construction activities. Furthermore, stringent global safety regulations continue to compel manufacturers to integrate advanced safety systems, such as anti-collision devices and overload protection, as standard features in new models.

Drivers, Opportunities & Restraints

The growth of the tower crane market is propelled by a combination of powerful drivers, promising opportunities, and notable restraints. A primary driver is the sustained global investment in infrastructure development, including the construction of transportation networks, energy plants, and commercial real estate, particularly in emerging economies. Rapid urbanization and population growth are creating an insatiable demand for residential and commercial spaces, necessitating the use of efficient lifting equipment. Government initiatives and funding for smart city projects present significant opportunities for market expansion, as these projects often require the precision and power of modern tower cranes. However, the market faces considerable restraints, including the high initial capital investment required for purchasing advanced crane models, which can be a barrier for small and medium-sized enterprises. The market is also susceptible to fluctuations in the global economy; economic downturns or recessions can lead to a sharp decline in construction activity, directly impacting demand. Additionally, the industry must navigate challenges related to the skilled operator shortage, complex logistics of transportation and assembly, and increasingly stringent environmental regulations governing emissions and noise pollution on construction sites.

Concentration Insights

The competitive landscape of the tower crane market is characterized by a high level of concentration, with a few major international players holding a significant share of the global market. These leading companies, such as Liebherr, Manitowoc, Terex, and Zoomlion, possess extensive product portfolios, robust research and development capabilities, and a strong global distribution and service network. Their dominance is reinforced by decades of industry experience, brand recognition, and the ability to offer comprehensive solutions tailored to large-scale projects. Alongside these giants, there exists a segment of specialized regional manufacturers that cater to specific geographic markets or niche applications, often competing on price, customization, and local service support. The market concentration is further evidenced by strategic activities like mergers, acquisitions, and partnerships, which leading firms utilize to expand their geographic footprint and technological expertise. This concentrated nature creates high barriers to entry for new players, who must contend with the established reputations, patent portfolios, and economies of scale enjoyed by the incumbents. Consequently, innovation and technological advancement are primarily driven by these key players, shaping the overall direction of the market.

Type Insights

The tower crane market is segmented by type, primarily into two main categories: top-slewing (or hammerhead) cranes and self-erecting cranes, each serving distinct purposes within the construction domain. Top-slewing cranes represent the most common and recognizable type, featuring a horizontal jib that rotates atop a tall, static mast. These cranes are renowned for their exceptional lifting capacity and height, making them the preferred choice for large-scale projects such as skyscrapers, major bridges, and power plants. Their design allows for high load capacities and a wide working radius, but they require significant time and resources for assembly and disassembly. In contrast, self-erecting cranes are characterized by their mobility and ease of setup. These cranes often feature a telescopic or folding boom and can be assembled by a single operator using a hydraulic system, without the need for a separate mobile crane. This makes them ideal for smaller construction projects, residential buildings, and sites with limited space or where project timelines are tight. While their lifting capacity and height are generally lower than top-slewing models, their versatility and quick deployment offer significant advantages for a wide range of applications.

Application Insights

Tower cranes are deployed across a diverse spectrum of applications within the construction and industrial sectors, with their usage dictated by the specific demands of each project. The most prominent application is in building and construction, where they are fundamental for erecting high-rise residential and commercial towers, placing heavy concrete panels, steel beams, and other construction materials at great heights. The infrastructure sector constitutes another critical application area, utilizing these cranes for the development of transportation projects like bridges, tunnels, and railway stations, as well as in the energy sector for constructing power plants and wind turbines. Industrial applications include their use in large manufacturing facilities and shipyards for moving heavy machinery and components. Furthermore, tower cranes play a vital role in the civil engineering segment for dam construction and other major public works projects. The choice of crane for a particular application is influenced by factors such as the required lifting capacity, the height of the structure, the available space on the construction site, and the overall project timeline, with different crane types offering optimized performance for these varying conditions.

Regional Insights

The demand for tower cranes exhibits distinct regional patterns, heavily influenced by local economic conditions, urbanization rates, and government investment policies. The Asia-Pacific region consistently emerges as the dominant market, fueled by massive ongoing and planned infrastructure development in nations such as China and India. China's relentless pace of urbanization and its ambitious Belt and Road Initiative, which funds infrastructure projects across Asia and Africa, create immense demand for construction equipment. North America and Europe represent mature but stable markets, where growth is driven by the renovation of aging infrastructure, commercial real estate development, and the adoption of advanced, efficient crane technologies. The Middle East and Africa present a market with high growth potential, particularly in Gulf Cooperation Council countries where economic diversification strategies are leading to investments in non-oil sectors like tourism and real estate, resulting in iconic construction projects. Latin America's market growth is more variable, often correlated with commodity prices and political stability, but urban development in major cities continues to generate demand. Each region has its own regulatory environment and safety standards, which manufacturers must navigate to successfully operate and sell their equipment.

Company Insights

The competitive arena of the tower crane market is dominated by a cohort of established international corporations renowned for their engineering prowess and global reach. Liebherr Group, a German-Swiss multinational, is a perennial leader, celebrated for its innovative crane designs, extensive product range, and emphasis on safety and reliability. Manitowoc Cranes, based in the United States, is another key player with a strong heritage, offering brands like Grove and Potain that are synonymous with high performance in demanding conditions. The Chinese industry is powerfully represented by Zoomlion and Sany, which have grown significantly by capturing a large share of the domestic market and expanding aggressively into international territories, often competing on price and volume. Other notable participants include Terex Cranes, Wolffkran, and XCMG, each contributing to the market with specialized products and strategies. These companies compete not only on the specifications of their cranes?such as maximum load moment, jib length, and hoisting speed?but also on the breadth of their service networks, financing options, and the integration of digital solutions for fleet management and maintenance, making after-sales support a critical differentiator.

Recent Developments

The tower crane industry is continuously evolving, with recent developments focused on technological innovation, strategic business moves, and adapting to new market demands. A prominent trend is the rapid digitization of crane operations. Manufacturers are launching new models equipped with sophisticated cloud-based telematics systems that allow for remote monitoring of crane health, utilization rates, and location tracking, enabling data-driven decision-making for fleet managers. There is a growing emphasis on developing cranes with greater energy efficiency, including prototypes and models featuring hybrid diesel-electric power systems or full electric operation to meet stricter emissions regulations, particularly in European and North American markets. In terms of corporate strategy, several leading companies have announced expansions of their manufacturing facilities or distribution networks in high-growth regions to capitalize on local demand. Furthermore, the industry has seen collaborations between crane manufacturers and technology firms to co-develop advanced automation features, such as automated hook positioning and collision avoidance systems, which enhance safety and reduce the dependency on highly skilled operators. These developments reflect the industry's commitment to improving efficiency, safety, and environmental sustainability.

Report Segmentation

This comprehensive market research report on the global tower crane market provides a detailed and structured analysis through a methodical segmentation approach. The report is segmented by type to analyze the distinct market dynamics, growth trends, and demand patterns for key product categories such as top-slewing cranes and self-erecting cranes. It further delves into application-based segmentation, providing insights into the utilization of tower cranes across critical sectors including building construction, infrastructure development, and industrial applications. A significant portion of the report is dedicated to a thorough regional analysis, breaking down the market into key geographical areas such as North America, Europe, Asia-Pacific, South America, and the Middle East and Africa to identify regional opportunities and challenges. This multi-dimensional segmentation allows for a granular examination of the market, offering stakeholders precise information on specific segments of interest. The analysis within each segment covers aspects such as technological trends, regulatory impacts, and competitive intensity, providing a holistic view that aids businesses, investors, and professionals in making informed strategic decisions and identifying potential growth pockets within the global marketplace.

FAQs

What are the different types of tower cranes? The market primarily features two main types: top-slewing cranes and self-erecting cranes. Top-slewing cranes offer high lifting capacity and are used for large projects, while self-erecting cranes are valued for their mobility and quick setup on smaller sites.

What are the key safety features in a modern tower crane? Modern cranes are equipped with numerous safety systems including load moment indicators to prevent overloading, anti-collision systems to avoid interference with other cranes or structures, and anemometers to monitor wind speed and automatically shut down operations in dangerous conditions.

Who are the leading manufacturers of tower cranes? The global market is led by major international companies such as Liebherr, Manitowoc (including its Potain brand), Terex, and Zoomlion. These companies are recognized for their technological innovation, extensive product lines, and global service networks.

What are the primary applications of tower cranes? Their primary application is in the construction of high-rise buildings for lifting heavy materials. They are also extensively used in civil engineering for infrastructure projects like bridges and power plants, and in industrial settings for installing heavy equipment.

How is technology changing the tower crane industry? Technology is revolutionizing the industry through the integration of IoT sensors for real-time monitoring and predictive maintenance, automation features for improved precision and safety, and the development of more energy-efficient and hybrid-powered models to reduce environmental impact.

What is the difference between buying and renting a tower crane? Buying a crane involves a high capital investment but offers long-term ownership and control. Renting or leasing is a popular option for many firms as it provides flexibility for specific projects, transfers maintenance responsibilities to the rental company, and avoids large upfront costs.

Citius Research has developed a research report titled “Tower Crane Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Tower Crane Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Tower Crane Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Tower Crane Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Tower Crane Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Tower Crane Market
• Research Methodology
• Executive Summary
• Market Dynamics of Tower Crane Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Tower Crane Market
• Cost and Gross Margin Analysis of Tower Crane Market
• Tower Crane Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Tower Crane Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Tower Crane Market Key Stakeholders

Below are the key stakeholders for the Tower Crane Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Tower Crane Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Tower Crane Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Tower Crane Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Tower Crane Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Tower Crane Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Tower Crane Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Tower Crane Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Tower Crane Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Tower Crane Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Tower Crane Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Tower Crane Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Tower Crane Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Tower Crane Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Tower Crane Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Tower Crane Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Tower Crane Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Tower Crane Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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