Pedestrian Protection System Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0186662
  • Format: Electronic (PDF)
  • Number of Pages: 213
  • Author(s): Joshi, Madhavi

Report Overview

The Pedestrian Protection System Market size was estimated at USD 5.2 billion in 2023 and is projected to reach USD 12.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 13.00% during the forecast period (2024-2030).

Pedestrian Protection System Market

(Market Size)
$5.2 billion
$12.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 13.00%
2023 Market Size USD 5.2 billion
2030 Market Size USD 12.5 billion
Key Players Bosch, Continental, ZF, Mobileye, Aptiv

Market Summary

The pedestrian protection system market is a critical segment within the automotive safety and transportation industry, focused on developing and implementing technologies designed to mitigate injuries to pedestrians in the event of a vehicle collision. These systems encompass a range of active and passive safety features, including sensors, cameras, radar, and lidar, which work in concert to detect pedestrians and initiate protective measures. The market is driven by a global increase in urbanization and pedestrian traffic, coupled with a rising awareness of road safety and stringent governmental regulations mandating the inclusion of such systems in new vehicles. Automotive manufacturers and suppliers are heavily investing in research and development to enhance system accuracy, reliability, and affordability. The integration of artificial intelligence and machine learning is further refining detection algorithms, enabling these systems to function effectively in diverse and complex urban environments. This market represents a vital component of the broader movement towards Vision Zero and the goal of eliminating traffic fatalities and severe injuries.

Key Highlights

A paramount highlight of the pedestrian protection system market is the technological evolution from passive to active and now predictive systems. Modern systems are not merely reactive but can predict a potential collision and take pre-emptive action. Another significant highlight is the collaborative ecosystem, involving traditional automotive tier-1 suppliers, such as Bosch and ZF Friedrichshafen, and technology firms specializing in AI and sensor fusion. The regulatory landscape acts as a powerful catalyst, with regions like Europe and Japan implementing rigorous testing protocols like Euro NCAP and JNCAP, which heavily influence global vehicle design and safety feature standardization. The convergence of pedestrian protection with advanced driver-assistance systems (ADAS) and the progression towards autonomous driving is a key trend, as the sensor suites and computational platforms are often shared. Furthermore, the development of external airbags and active hood lift systems showcases innovative passive measures that work alongside active braking to provide a comprehensive safety solution.

Drivers, Opportunities & Restraints

The primary driver for the pedestrian protection system market is the unwavering global focus on enhancing road safety and reducing pedestrian fatalities, which has led to the enactment of stringent government regulations and safety assessment programs. Consumer demand for safer vehicles and a higher safety rating from organizations like NCAP also significantly propel market growth. A major opportunity lies in the rapid advancement of sensor technologies and data processing capabilities, which allow for more sophisticated and cost-effective systems. The expansion of these technologies into mid-range and economy vehicle segments presents a substantial growth avenue. However, the market faces notable restraints, including the high cost of advanced sensor systems like lidar, which can hinder widespread adoption in price-sensitive markets. Technical challenges related to system reliability in adverse weather conditions and the high rate of false positives also pose significant hurdles that the industry continues to address through improved algorithm training and sensor fusion.

Concentration Insights

The concentration of the pedestrian protection system market is characterized by a high level of innovation and the presence of established global automotive suppliers. The market is relatively consolidated, with a few key players holding significant technological and market share. These leading companies possess extensive expertise in automotive safety systems, strong relationships with original equipment manufacturers (OEMs), and substantial portfolios of patents. Their concentration is particularly strong in regions with mature automotive industries and strict safety norms, such as Europe and North America. However, the market also sees active participation from specialized technology firms focusing on specific components like vision systems or radar units. This ecosystem creates a competitive environment where continuous innovation, strategic partnerships, and mergers and acquisitions are common strategies to enhance technological capabilities and expand global reach.

Type Insights

Pedestrian protection systems are broadly categorized into active and passive systems, each comprising various technologies. Active systems are designed to prevent a collision and include components such as sensors cameras, radar, and lidar for detection, coupled with automatic emergency braking (AEB) systems that can apply the brakes without driver intervention. These systems represent the forefront of technological development, with a strong emphasis on improving detection range, accuracy, and speed of response. Passive systems, on the other hand, are engineered to mitigate injury upon impact. These include designs like pop-up hoods or bonnets that lift to create a deformation zone between the hard engine components and the hood, and external airbags that deploy to cover critical areas like the windshield pillars and the lower part of the windshield. The integration and synergy between active and passive systems are crucial for providing comprehensive pedestrian safety.

Application Insights

The application of pedestrian protection systems is predominantly within passenger cars, as this vehicle segment is most commonly involved in urban traffic scenarios with high pedestrian density. The adoption is highest in premium and luxury vehicles, which often serve as the launch platform for the latest safety technologies before trickling down to mass-market models. However, there is a growing focus on applying these systems to other vehicle types, including commercial vehicles, buses, and even two-wheelers, to address a wider range of road safety challenges. The application is also evolving beyond just collision avoidance and mitigation; data gathered from these systems is being used for urban planning and smart city initiatives to identify high-risk areas and improve infrastructure. The ultimate application is seamlessly integrating these systems into the connected and autonomous vehicle ecosystem for a holistic approach to road safety.

Regional Insights

Regionally, Europe stands as a leader in the pedestrian protection system market, largely driven by the early and strict implementation of pedestrian safety regulations and the robust testing protocols of Euro NCAP. This has made these systems nearly standard in new vehicles sold across the continent. The Asia-Pacific region is experiencing the most rapid growth, fueled by increasing vehicle production, rising consumer awareness, and the adoption of similar safety standards in key countries like Japan, South Korea, and China. North America has seen accelerated adoption following the inclusion of pedestrian detection capabilities in the testing protocols of the Insurance Institute for Highway Safety (IIHS) and the National Highway Traffic Safety Administration (NHTSA). Other regions, including Latin America and the Middle East and Africa, are emerging markets where growth is linked to economic development and the gradual alignment with global safety standards.

Company Insights

The competitive landscape of the pedestrian protection system market features a mix of longstanding automotive safety giants and agile technology specialists. Prominent players include Robert Bosch GmbH, a leader in sensor technology and system integration; Continental AG, known for its comprehensive ADAS and safety solutions; and Autoliv Inc., a specialist in passive safety systems now expanding into active offerings. ZF Friedrichshafen AG, after acquiring TRW Automotive, has strengthened its portfolio in active and passive safety. Companies like Mobileye, an Intel company, are crucial for their advanced vision processing and algorithms. Denso Corporation and Valeo are also key contributors, providing critical components and systems to major OEMs worldwide. These companies compete on technological innovation, system performance, reliability, and cost-effectiveness, while also engaging in strategic collaborations to develop next-generation solutions.

Recent Developments

Recent developments in the pedestrian protection system market are marked by a surge in technological sophistication and strategic industry movements. There has been a significant push towards the development of camera-based systems with advanced neural network processing for more accurate pedestrian identification, even in partial occlusion scenarios. The integration of thermal imaging cameras to improve night-time detection capabilities is another notable advancement. On the corporate front, key players have been actively forming partnerships with AI startups and tech firms to bolster their software capabilities. Investments in research and development are increasingly focused on preparing for the requirements of fully autonomous vehicles, where pedestrian detection must be infallible. Furthermore, recent regulatory updates in various regions are pushing for the standardization of these systems, influencing new product launches and technology roadmaps across the industry.

Report Segmentation

This market research report on the pedestrian protection system market offers a detailed and structured analysis segmented to provide comprehensive insights. The segmentation is based on several critical parameters to cater to strategic business needs. The report is segmented by type, distinguishing between active pedestrian protection systems, which include sensors and autonomous emergency braking, and passive systems, such as pop-up bonnets and external airbags. It is further segmented by component, covering sensors, cameras, control units, and actuators. The vehicle type segmentation includes passenger cars and commercial vehicles. Additionally, the report provides a detailed geographical segmentation, covering key regions and major countries within North America, Europe, Asia-Pacific, and the Rest of the World. This multi-faceted segmentation allows for a granular analysis of market trends, opportunities, and competitive dynamics within each specific segment.

FAQs

What is a pedestrian protection system? A pedestrian protection system is an automotive safety feature designed to detect an imminent collision with a pedestrian and either prevent the impact or mitigate the severity of injuries. It typically uses a combination of sensors, cameras, and radar to identify pedestrians and can activate automatic braking or deploy passive safety mechanisms like a pop-up hood.

How does a pedestrian detection system work? These systems work by using a network of sensors, such as cameras, radar, and sometimes lidar, to continuously monitor the road ahead. Sophisticated software algorithms analyze this data in real-time to identify human shapes and predict their path. If a collision is predicted, the system can warn the driver and/or automatically apply the brakes to avoid or lessen the impact.

What are the different types of pedestrian protection systems? The two main types are active and passive systems. Active systems, like Autonomous Emergency Braking (AEB) with pedestrian detection, aim to avoid the collision. Passive systems, such as pop-up bonnets or windshield airbags, are activated upon impact to reduce the severity of injuries by cushioning the pedestrian.

Which cars have pedestrian protection? Pedestrian protection systems are becoming increasingly common, especially as standard or optional equipment in new vehicles from most major manufacturers. They are most prevalent in models sold in regions with strict safety regulations like Europe and are often found in vehicles that have achieved high Euro NCAP or IIHS safety ratings.

What is a pedestrian airbag? A pedestrian airbag is a passive safety system that deplates from the exterior of the vehicle, typically from the base of the windshield or the A-pillars, upon sensing an impact with a pedestrian. It is designed to cushion the pedestrian's head and upper body from striking the hard points of the vehicle, thereby reducing the risk of serious injury.

Are pedestrian detection systems effective? Yes, real-world data and studies from safety organizations like IIHS and Thatcham Research have shown that vehicles equipped with pedestrian detection systems, particularly those with automatic emergency braking, are significantly less likely to be involved in collisions with pedestrians. These systems are continually evolving to become more effective in a wider range of scenarios and conditions.

Citius Research has developed a research report titled “Pedestrian Protection System Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Pedestrian Protection System Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Pedestrian Protection System Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Pedestrian Protection System Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Pedestrian Protection System Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Pedestrian Protection System Market
• Research Methodology
• Executive Summary
• Market Dynamics of Pedestrian Protection System Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Pedestrian Protection System Market
• Cost and Gross Margin Analysis of Pedestrian Protection System Market
• Pedestrian Protection System Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Pedestrian Protection System Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Pedestrian Protection System Market Key Stakeholders

Below are the key stakeholders for the Pedestrian Protection System Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Pedestrian Protection System Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Pedestrian Protection System Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Pedestrian Protection System Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Pedestrian Protection System Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Pedestrian Protection System Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Pedestrian Protection System Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Pedestrian Protection System Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Pedestrian Protection System Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Pedestrian Protection System Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Pedestrian Protection System Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Pedestrian Protection System Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Pedestrian Protection System Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Pedestrian Protection System Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Pedestrian Protection System Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Pedestrian Protection System Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Pedestrian Protection System Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Pedestrian Protection System Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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