Sprayed Cement Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0209038
  • Format: Electronic (PDF)
  • Number of Pages: 194
  • Author(s): Joshi, Madhavi

Report Overview

The Sprayed Cement Market size was estimated at USD 5.5 billion in 2023 and is projected to reach USD 8.2 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 5.90% during the forecast period (2024-2030).

Sprayed Cement Market

(Market Size)
$5.5 billion
$8.2 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 5.90%
2023 Market Size USD 5.5 billion
2030 Market Size USD 8.2 billion
Key Players BASF, Sika, Mapei, Cemex, HeidelbergCement

Market Summary

The sprayed cement market, also referred to as shotcrete or gunite, is an integral segment within the broader construction and manufacturing industries, characterized by its application of concrete or mortar pneumatically projected at high velocity onto a surface. This technique is widely utilized due to its efficiency in construction, rehabilitation, and repair activities across various infrastructure projects. The market serves critical sectors including tunneling, mining, water retention structures, and architectural applications, providing enhanced durability, structural integrity, and rapid construction capabilities. The adoption of sprayed cement is driven by its versatility in both wet-mix and dry-mix processes, catering to diverse project requirements and environmental conditions. Key players in this market are continuously innovating to improve material properties, application techniques, and sustainability aspects, aligning with global trends towards infrastructure development and maintenance. The market's growth is supported by increasing investments in public infrastructure, urbanization, and the need for efficient repair solutions in aging structures, making it a vital component in modern construction methodologies.

Key Highlights

The sprayed cement market is distinguished by several key highlights that underscore its significance and evolving nature. One prominent aspect is the technological advancement in spraying equipment and material formulations, which enhance application precision, reduce rebound, and improve overall efficiency. The market benefits from the growing preference for sprayed cement over traditional cast-in-place concrete due to its faster application, reduced formwork requirements, and ability to conform to complex shapes and surfaces. Additionally, the increasing use of fiber-reinforced and high-performance sprayed cement compositions offers superior mechanical properties, crack resistance, and durability, expanding its applicability in demanding environments such as underground construction and seismic zones. The market is also witnessing a shift towards eco-friendly products, with developments in low-carbon cement alternatives and recycling practices gaining traction. Furthermore, strategic collaborations and mergers among leading companies are fostering innovation and expanding geographic reach, thereby strengthening competitive dynamics and market penetration.

Drivers, Opportunities & Restraints

The drivers propelling the sprayed cement market include the escalating demand for infrastructure development and rehabilitation projects worldwide, particularly in emerging economies where urbanization and industrialization are accelerating. Government initiatives and investments in transportation networks, such as tunnels, bridges, and highways, significantly boost market growth by necessitating efficient construction techniques like sprayed cement. Moreover, the mining industry's reliance on sprayed cement for ground support and stabilization in underground operations further drives adoption, ensuring safety and operational continuity. Opportunities abound in the development of advanced materials, such as self-compacting and lightweight sprayed cement, which cater to specialized applications and enhance sustainability. The integration of digital technologies, like automated spraying systems and IoT-based monitoring, presents avenues for improved efficiency and quality control. However, the market faces restraints including high initial costs of equipment and skilled labor shortages, which can hinder widespread adoption. Environmental regulations concerning cement production and disposal of waste materials also pose challenges, urging the industry to innovate towards greener solutions and compliance.

Concentration Insights

The sprayed cement market exhibits a concentrated competitive landscape with a mix of global giants and regional players dominating various segments. Companies such as BASF SE, Sika AG, and HeidelbergCement AG hold significant market shares due to their extensive product portfolios, technological expertise, and strong distribution networks. These leaders focus on research and development to introduce innovative sprayed cement solutions, often customizing offerings for specific applications like underwater construction or high-temperature environments. Regional concentration is notable in North America and Europe, where established infrastructure and stringent quality standards drive demand for high-performance materials. Meanwhile, the Asia-Pacific region is emerging as a hotspot for growth, fueled by massive infrastructure projects in countries like China and India. The market concentration is further influenced by strategic acquisitions and partnerships, enabling companies to expand their geographic presence and enhance technological capabilities. Smaller players often compete by specializing in niche applications or offering cost-effective alternatives, contributing to a dynamic and evolving market structure.

Type Insights

In the sprayed cement market, types are primarily categorized into wet-mix and dry-mix processes, each offering distinct advantages and applications. Wet-mix sprayed cement involves pre-mixed concrete pumped through a hose and accelerated at the nozzle using compressed air, resulting in minimal rebound, consistent quality, and suitability for large-scale projects like tunnel linings and swimming pools. This type is favored for its efficiency and reduced dust emission, enhancing worker safety and environmental compliance. Dry-mix sprayed cement, on the other hand, entails dry components mixed with water at the nozzle, allowing for greater flexibility in adjustment and ideal for repair work and smaller applications such as rock stabilization and architectural finishes. It is often preferred in remote locations due to easier transportation and storage of materials. Both types are evolving with innovations like additive incorporation for improved setting times and durability, catering to diverse construction needs and driving market differentiation based on project-specific requirements.

Application Insights

Applications of sprayed cement span a wide array of sectors within construction and manufacturing, highlighting its versatility and critical role. In underground construction, sprayed cement is extensively used for tunnel linings, mine shaft support, and subway systems, providing rapid stabilization and structural integrity in challenging geotechnical conditions. The mining industry relies on it for ground reinforcement and backfilling, ensuring operational safety and efficiency. In water-related structures, such as dams, reservoirs, and canals, sprayed cement offers excellent waterproofing and erosion resistance, prolonging infrastructure lifespan. Architectural applications include sculptural elements, swimming pools, and decorative finishes, where its ability to adhere to complex shapes is invaluable. Rehabilitation and repair of existing structures, like bridges and buildings, represent another significant application, leveraging sprayed cement for its quick application and durability in restoring structural strength. Emerging uses in seismic retrofitting and green building projects further expand its relevance, driven by advancements in material science and sustainability trends.

Regional Insights

Regionally, the sprayed cement market demonstrates varied dynamics influenced by economic development, infrastructure investments, and regulatory frameworks. North America holds a substantial share, driven by well-established construction industries, ongoing infrastructure maintenance, and adoption of advanced technologies in countries like the United States and Canada. Europe follows closely, with strong demand from tunneling projects, historical building restoration, and environmental regulations promoting efficient construction methods. The Asia-Pacific region is experiencing rapid growth, fueled by urbanization, government initiatives like China's Belt and Road, and extensive mining activities in Australia and India, making it a key growth area for sprayed cement applications. Latin America and the Middle East & Africa are emerging markets, where investments in transportation and energy infrastructure are creating opportunities, though growth may be tempered by economic volatility and resource constraints. Overall, regional insights reveal a globally interconnected market with localized trends shaping demand and innovation.

Company Insights

Key companies in the sprayed cement market include globally recognized firms such as BASF SE, which offers a range of advanced concrete solutions including sprayed cement technologies through its Master Builders Solutions brand, focusing on durability and sustainability. Sika AG is another major player, renowned for its expertise in construction chemicals and sprayed cement systems tailored for tunneling, mining, and repair applications. HeidelbergCement AG provides comprehensive sprayed cement products under its subsidiaries, emphasizing quality and innovation in material composition. Other significant contributors include MAPEI S.p.A., known for its specialty construction products, and The Euclid Chemical Company, which offers sprayed cement solutions for various infrastructure needs. These companies invest heavily in research and development to enhance product performance, reduce environmental impact, and expand their application reach. Regional players like Normet Group specialize in equipment and solutions for mining and tunneling, adding to the competitive landscape. Strategic initiatives such as mergers, acquisitions, and partnerships are common, enabling companies to strengthen their market position and cater to evolving customer demands.

Recent Developments

Recent developments in the sprayed cement market reflect a trend towards innovation, sustainability, and strategic expansion. Companies are introducing new product formulations, such as low-carbon and recycled content sprayed cement, to align with environmental regulations and customer preferences for green building materials. Technological advancements include the development of robotic and automated spraying systems, which improve precision, reduce labor costs, and enhance safety on construction sites. For instance, collaborations between equipment manufacturers and material suppliers are yielding integrated solutions that optimize the spraying process from mix design to application. Additionally, there is a growing focus on digitalization, with IoT sensors and data analytics being used to monitor sprayed cement performance in real-time, ensuring quality and durability. Market players are also expanding their geographic presence through acquisitions and joint ventures, particularly in high-growth regions like Asia-Pacific. These developments underscore the industry's commitment to addressing challenges such as skilled labor shortages and environmental concerns while capitalizing on opportunities in infrastructure development and repair.

Report Segmentation

The sprayed cement market report is segmented to provide detailed analysis across various dimensions, enabling a comprehensive understanding of market dynamics. Segmentation by type includes wet-mix and dry-mix sprayed cement, each analyzed for their market share, growth trends, and application suitability. By application, the report covers segments such as underground construction, mining, water structures, architectural uses, and repair & rehabilitation, highlighting demand patterns and innovation areas. Geographically, the market is segmented into North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa, with each region examined for its unique drivers, challenges, and opportunities. Additional segmentation may focus on material composition, such as fiber-reinforced or high-performance sprayed cement, and end-user industries like construction, mining, and manufacturing. This structured approach allows stakeholders to identify niche opportunities, assess competitive landscapes, and make informed decisions based on targeted insights into specific market segments.

FAQs

What is sprayed cement used for? Sprayed cement, also known as shotcrete or gunite, is primarily used in construction and rehabilitation projects for applications such as tunnel linings, mining support, structural repairs, water retention structures, and architectural finishes due to its rapid application and durability.

How does wet-mix differ from dry-mix sprayed cement? Wet-mix sprayed cement involves pre-mixed concrete pumped and accelerated at the nozzle, offering minimal rebound and consistency for large projects, while dry-mix entails dry components mixed with water at the nozzle, providing flexibility and suitability for repairs and smaller applications.

What are the advantages of using sprayed cement? Advantages include faster construction times, reduced formwork needs, ability to conform to complex shapes, enhanced durability, and effectiveness in challenging environments like underground or seismic zones.

Which industries rely heavily on sprayed cement? Industries such as construction (especially tunneling and infrastructure), mining (for ground stabilization), water management (dams and canals), and architectural design heavily rely on sprayed cement for its efficiency and structural benefits.

What are the environmental considerations with sprayed cement? Environmental considerations include the carbon footprint of cement production, dust emissions during application, and waste management; however, innovations like low-carbon mixes and recycling practices are addressing these concerns.

Who are the key players in the sprayed cement market? Key players include global companies like BASF SE, Sika AG, HeidelbergCement AG, MAPEI S.p.A., and The Euclid Chemical Company, which lead through product innovation, extensive portfolios, and strategic market expansions.

Citius Research has developed a research report titled “Sprayed Cement Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Sprayed Cement Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Sprayed Cement Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Sprayed Cement Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Sprayed Cement Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Sprayed Cement Market
• Research Methodology
• Executive Summary
• Market Dynamics of Sprayed Cement Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Sprayed Cement Market
• Cost and Gross Margin Analysis of Sprayed Cement Market
• Sprayed Cement Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Sprayed Cement Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Sprayed Cement Market Key Stakeholders

Below are the key stakeholders for the Sprayed Cement Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Sprayed Cement Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Sprayed Cement Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Sprayed Cement Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Sprayed Cement Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Sprayed Cement Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Sprayed Cement Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Sprayed Cement Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Sprayed Cement Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Sprayed Cement Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Sprayed Cement Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Sprayed Cement Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Sprayed Cement Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Sprayed Cement Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Sprayed Cement Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Sprayed Cement Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Sprayed Cement Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Sprayed Cement Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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