Partially Hydrogenated Oil Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0195765
  • Format: Electronic (PDF)
  • Number of Pages: 212
  • Author(s): Joshi, Madhavi

Report Overview

The Partially Hydrogenated Oil Market size was estimated at USD 5.2 billion in 2023 and is projected to reach USD 10 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 10.50% during the forecast period (2024-2030).

Partially Hydrogenated Oil Market

(Market Size)
$5.2 billion
$10 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 10.50%
2023 Market Size USD 5.2 billion
2030 Market Size USD 10 billion
Key Players Cargill, ADM, Bunge, Wilmar, AAK

Market Summary

The partially hydrogenated oil market represents a segment within the global food and beverage industry that has undergone significant transformation due to evolving regulatory frameworks and shifting consumer preferences. Historically, these oils were widely utilized as a cost-effective means to enhance shelf stability and texture in a vast array of processed food products, from baked goods to fried items. The market's trajectory has been fundamentally altered by conclusive scientific research linking the trans fats produced during the partial hydrogenation process to adverse health outcomes, particularly concerning cardiovascular health. This has prompted stringent government bans and restrictions, most notably from the US Food and Drug Administration, which revoked their status as Generally Recognized As Safe. Consequently, the market is now characterized by a pronounced decline in its traditional form, with industry efforts intensely focused on reformulation and the adoption of alternative fats and oils that do not generate artificial trans fats. The current landscape is one of transition, where remaining applications are niche and the supply chain is adapting to a new reality defined by health-conscious consumption and regulatory compliance.

Key Highlights

The most pivotal highlight of the partially hydrogenated oil market is the near-universal regulatory action against artificial trans fats, which has effectively dismantled its historical commercial foundation. This global regulatory push, led by agencies like the FDA and echoed by the World Health Organization, has compelled food manufacturers to undertake massive product reformulation projects. Leading multinational corporations, including Nestl?, Unilever, and Conagra Brands, have publicly committed to removing partially hydrogenated oils from their product portfolios, a complex and costly process that involved researching and sourcing alternative ingredients. The successful identification and scaling of substitutes, such as high-oleic soybean oil, palm oil, interesterified fats, and various blending techniques, stand as a significant technological achievement for the industry. This shift has not only altered ingredient sourcing strategies but has also become a major point of marketing and branding, with "0g Trans Fat" labels now being a critical consumer expectation and a competitive necessity in the marketplace.

Drivers, Opportunities & Restraints

The primary driver influencing the partially hydrogenated oil market is unequivocally the stringent global regulatory environment mandating the elimination of artificial trans fats. Government policies and public health initiatives have created an imperative for food producers to reformulate, making compliance a non-negotiable aspect of operations. Concurrently, a powerful secondary driver is the heightened health awareness among consumers, who actively seek out cleaner labels and healthier food options, thereby shunning products containing trans fats. A significant opportunity arising from this restrictive landscape lies in the innovation and development of advanced alternative oils and fats that provide similar functional benefits?such as stability and mouthfeel?without the health drawbacks. Companies like Cargill and ADM have invested heavily in breeding and processing technologies to create these next-generation oils. The foremost restraint remains the technical and economic challenge of reformulation; finding alternatives that perfectly replicate the functionality of PHOs without compromising on taste, texture, or cost has been a persistent hurdle for many manufacturers, particularly in certain product categories like puff pastry and pie crusts.

Concentration Insights

The market concentration for partially hydrogenated oils has shifted from a diverse supplier base to a highly consolidated and specialized segment focused on alternatives. The production of PHOs themselves is now limited to a few suppliers catering to very specific, non-food, or exempted industrial applications. The concentration of activity and value has moved to the companies that provide substitute solutions. This includes global agricultural giants like Bunge, Cargill, ADM, and Louis Dreyfus Company, which dominate the supply of commodity and specialty oils. Furthermore, specialty fat producers, such as AAK, IOI Loders Croklaan, and Wilmar International, have gained significant market share by offering tailored solutions and technical expertise to help food manufacturers navigate the reformulation process. The competitive landscape is thus defined by innovation, supply chain reliability, and the ability to deliver drop-in solutions that require minimal changes to existing manufacturing processes for their clients.

Type Insights

Partially hydrogenated oils were derived from various source materials, each selected for specific functional properties and cost considerations. The most common types included partially hydrogenated soybean oil, prized for its versatility and widespread availability, making it a staple in shortenings and margarines. Partially hydrogenated cottonseed oil was often utilized for its stability in frying applications, particularly for snack foods. Partially hydrogenated palm oil and its fractions were used in applications requiring a specific melting profile, such as confectionery coatings and fillings. Canola oil was also subjected to partial hydrogenation to create a cheap and stable frying medium. The analysis of these types now is largely historical and academic, as their commercial use in food has been severely curtailed. The discussion has pivoted to the types of alternatives that have replaced them, including non-hydrogenated palm, coconut, sunflower, and high-oleic varieties of soybean and canola oil.

Application Insights

The application spectrum for partially hydrogenated oils was once vast, penetrating nearly every category of processed food. They were a fundamental ingredient in bakery products like cakes, cookies, pastries, and crackers, providing desired flakiness and shelf life. In the realm of spreads, PHOs were the base for most margarines and vegetable shortenings, creating a butter-like consistency without the dairy cost. The frying industry relied heavily on them for their stability at high temperatures, using them for French fries, doughnuts, and fried snack foods. They were also common in ready-to-eat foods, canned frostings, and coffee creamers. Presently, each of these application segments has been the subject of intensive reformulation efforts. The search for alternatives has been most challenging in bakery and frying applications, where the unique properties of PHOs were most critical to product quality, driving significant R&D investment in finding suitable replacements that perform equally well under manufacturing conditions.

Regional Insights

Regional adoption of regulations has created a disparate global landscape for partially hydrogenated oils. North America and Europe have been at the forefront of the ban, with the United States and member states of the European Union implementing strict prohibitions on their use in foods. This has led to a near-total eradication of PHOs from the formal food supply chains in these regions. Several countries in Latin America, such as Argentina and Brazil, and in Asia-Pacific, including Singapore and Thailand, have also enacted similar policies following WHO guidelines. However, enforcement and the pace of phase-out vary significantly in other parts of the world, particularly in some developing economies in Africa, the Middle East, and parts of Asia, where regulatory frameworks may be less stringent or still in development. This creates a fragmented market where the use of PHOs persists in some regions, posing ongoing public health challenges and presenting a complex environment for multinational food companies that must comply with the highest standard across all their operations.

Company Insights

The strategic response of leading companies has defined the market's evolution. Agribusiness behemoths like Archer-Daniels-Midland Company (ADM), Bunge Limited, and Cargill, Incorporated, historically major suppliers of PHOs, have strategically pivoted their resources. They now emphasize portfolios rich in non-hydrogenated, high-stability, and specialty oils, developing products like NovaLipids? (ADM) and Clear Valley? (Cargill) to meet new demand. Downstream, consumer packaged goods giants such as The J.M. Smucker Company, Mondel?z International, and Grupo Bimbo undertook comprehensive reviews of their ingredient lists, reformulating iconic brands to remove PHOs, often at considerable expense. Specialty fat companies, including AAK and IOI Loders Croklaan, compete by offering value-added, customized fat systems that provide specific functional properties for challenging applications, positioning themselves as essential partners in the reformulation journey for food manufacturers worldwide.

Recent Developments

Recent developments in the market are almost exclusively centered on the aftermath of the FDA's final compliance deadline and the global drive for elimination. The focus has shifted from mere removal to optimizing the alternatives that are now in place. Continuous innovation in oilseed breeding is a key area, with companies developing new varieties of soybeans, canola, and sunflowers with naturally high oleic acid content, providing inherent oxidative stability without hydrogenation. There is also increased investment in processing technologies like interesterification and fractionation to manipulate the physical properties of oils without creating trans fats. Furthermore, the conversation has expanded to include the sustainability credentials of alternative oils, particularly palm oil, leading to developments in certified sustainable palm oil (CSPO) supply chains. The industry is also grappling with the challenge of addressing residual trans fats that occur naturally in small amounts in dairy and meat products, ensuring clear differentiation from industrially produced artificial trans fats.

Report Segmentation

This market research report on the partially hydrogenated oil market provides a comprehensive and detailed segmentation to offer clients a granular understanding of the industry's structure and dynamics. The segmentation is meticulously designed to analyze the market from multiple perspectives. It is segmented by type, delving into the various source oils that were hydrogenated, such as soybean, palm, cottonseed, and canola, examining the historical usage and replacement patterns for each. The application segmentation provides a deep dive into the key end-use sectors, including bakery, confectionery, spreads, fried foods, and processed foods, analyzing the specific reformulation challenges and solutions unique to each category. Furthermore, the report includes a thorough geographical segmentation, covering key regions and major countries within North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, highlighting the divergent regulatory timelines, market maturity, and growth prospects across the globe. This multi-faceted approach ensures a holistic and actionable analysis.

FAQs

What is partially hydrogenated oil?

Partially hydrogenated oil is a type of fat created by adding hydrogen to vegetable oil in a process called hydrogenation. This process makes the oil more solid and stable at room temperature, which??s the shelf life of foods. However, this process also creates artificial trans fats, which are detrimental to human health.

Why is partially hydrogenated oil bad?

Partially hydrogenated oil is harmful because it is the primary dietary source of artificial trans fats. Consumption of trans fats increases levels of low-density lipoprotein (LDL or "bad") cholesterol while decreasing levels of high-density lipoprotein (HDL or "good") cholesterol. This significantly raises the risk of developing heart disease, stroke, and type 2 diabetes.

What is the difference between fully and partially hydrogenated oil?

The key difference lies in the degree of hydrogenation and the resulting fat composition. Partial hydrogenation is an incomplete process that creates trans fats. Fully hydrogenated oil undergoes complete hydrogenation, which converts the oil into a fully saturated fat without any trans fats. Fully hydrogenated oils are very hard and are often blended with liquid oils to create structured fats without trans fats.

What replaced partially hydrogenated oil?

The food industry has replaced partially hydrogenated oils with a variety of alternative fats and oils. Common substitutes include non-hydrogenated palm oil, interesterified fats, high-oleic sunflower and soybean oils, and blends of fully hydrogenated (hard) fats with liquid oils. The choice of replacement depends on the specific application and the required functional properties like melting point and stability.

Are there any safe uses for partially hydrogenated oil?

Within the food and beverage industry, there are virtually no safe uses for partially hydrogenated oil from a regulatory or health perspective. Their use has been banned or severely restricted in most countries. Any remaining uses are typically limited to non-food industrial applications, such as in the production of certain lubricants, biofuels, or other chemical processes where human consumption is not a factor.

Citius Research has developed a research report titled “Partially Hydrogenated Oil Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Partially Hydrogenated Oil Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Partially Hydrogenated Oil Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Partially Hydrogenated Oil Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Partially Hydrogenated Oil Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Partially Hydrogenated Oil Market
• Research Methodology
• Executive Summary
• Market Dynamics of Partially Hydrogenated Oil Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Partially Hydrogenated Oil Market
• Cost and Gross Margin Analysis of Partially Hydrogenated Oil Market
• Partially Hydrogenated Oil Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Partially Hydrogenated Oil Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Partially Hydrogenated Oil Market Key Stakeholders

Below are the key stakeholders for the Partially Hydrogenated Oil Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Partially Hydrogenated Oil Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Partially Hydrogenated Oil Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Partially Hydrogenated Oil Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Partially Hydrogenated Oil Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Partially Hydrogenated Oil Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Partially Hydrogenated Oil Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Partially Hydrogenated Oil Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Partially Hydrogenated Oil Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Partially Hydrogenated Oil Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Partially Hydrogenated Oil Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Partially Hydrogenated Oil Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Partially Hydrogenated Oil Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Partially Hydrogenated Oil Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Partially Hydrogenated Oil Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Partially Hydrogenated Oil Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Partially Hydrogenated Oil Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Partially Hydrogenated Oil Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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