Animal Feed Additives Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0196265
  • Format: Electronic (PDF)
  • Number of Pages: 198
  • Author(s): Joshi, Madhavi

Report Overview

The Animal Feed Additives Market size was estimated at USD 22 billion in 2023 and is projected to reach USD 35 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 6.50% during the forecast period (2024-2030).

Animal Feed Additives Market

(Market Size)
$22 billion
$35 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 6.50%
2023 Market Size USD 22 billion
2030 Market Size USD 35 billion
Key Players BASF, Cargill, ADM, DSM, Evonik

Market Summary

The animal feed additives market is an integral component of the global food and beverages industry, primarily focused on enhancing the nutritional value and safety of animal feed. These additives are essential for improving animal health, productivity, and overall efficiency in livestock production, which directly impacts meat, dairy, and egg quality. The market is characterized by a diverse range of products, including vitamins, minerals, amino acids, enzymes, and antioxidants, each serving specific functions to meet the dietary requirements of various animal species. Increasing consumer demand for high-quality animal protein, coupled with rising concerns over animal welfare and disease prevention, drives the adoption of feed additives. Manufacturers and suppliers operate within a highly competitive landscape, continuously innovating to develop sustainable and effective solutions. Regulatory frameworks and quality standards play a crucial role in shaping market dynamics, ensuring product safety and efficacy. The market is also influenced by trends such as the growing preference for natural and organic additives, as well as advancements in biotechnology and feed formulation techniques. Overall, the animal feed additives market supports the broader goal of achieving food security and sustainable agricultural practices worldwide.

Key Highlights

The animal feed additives market showcases several key highlights that underscore its significance and growth potential. One prominent aspect is the increasing integration of advanced technologies, such as precision nutrition and digital farming tools, which optimize feed formulations and enhance animal performance. Another highlight is the rising emphasis on gut health management through probiotics and prebiotics, which improve nutrient absorption and immune function in livestock. The market is also witnessing a shift towards antibiotic-free additives, driven by regulatory bans and consumer preferences for cleaner labels. Sustainability initiatives are gaining traction, with companies focusing on reducing environmental impact through eco-friendly production processes and waste minimization. Strategic collaborations and mergers among key players, such as Cargill, BASF, and DSM, are common, aimed at expanding product portfolios and geographic reach. Additionally, the growing aquaculture sector presents substantial opportunities, as feed additives are crucial for fish health and growth. These highlights reflect a market that is evolving to meet the demands of modern animal husbandry while addressing global challenges like climate change and resource scarcity.

Drivers, Opportunities & Restraints

Several drivers propel the animal feed additives market forward, including the escalating global demand for animal protein due to population growth and rising disposable incomes. This drives the need for efficient livestock production, where additives play a vital role in enhancing feed conversion ratios and overall animal health. Stringent regulations regarding food safety and animal welfare further encourage the adoption of high-quality additives. Opportunities abound in the development of innovative products, such as phytogenic additives derived from herbs and spices, which offer natural growth promotion and disease resistance. The expansion of the pet food industry also presents a lucrative avenue, as premium pet nutrition increasingly incorporates functional additives. However, the market faces restraints, such as the high cost of research and development for novel additives, which can limit accessibility for smaller producers. Volatility in raw material prices and supply chain disruptions pose additional challenges. Regulatory hurdles and lengthy approval processes for new additives can impede market entry and innovation. Despite these restraints, the ongoing focus on sustainable agriculture and technological advancements continues to open new pathways for growth.

Concentration Insights

The animal feed additives market exhibits a concentrated structure, with a few major players dominating the global landscape. Companies like Cargill, ADM, and Evonik Industries hold significant market shares due to their extensive product portfolios, robust research capabilities, and strong distribution networks. This concentration is driven by high barriers to entry, including substantial capital investment required for manufacturing facilities and compliance with stringent regulatory standards. Regional concentration is also evident, with North America and Europe being mature markets characterized by advanced technological adoption and strict quality controls. In contrast, Asia-Pacific is a rapidly growing region, fueled by increasing livestock production and rising consumer awareness. The market concentration fosters intense competition, leading to continuous innovation and strategic acquisitions, such as partnerships between additive manufacturers and feed producers. Smaller companies often niche themselves by specializing in specific additive types or targeting emerging markets. Overall, this concentration ensures a high level of product quality and industry expertise but may also limit diversity and increase dependency on key suppliers.

Type Insights

Animal feed additives are categorized into various types, each serving distinct nutritional and functional purposes. Vitamins are essential for metabolic processes, immune function, and overall animal growth, with vitamins A, D, and E being commonly used. Minerals, such as calcium, phosphorus, and zinc, support skeletal development and enzymatic activities. Amino acids, including lysine and methionine, are critical for protein synthesis and improving feed efficiency. Enzymes enhance digestibility by breaking down anti-nutritional factors in feed, leading to better nutrient absorption. Antioxidants preserve feed quality by preventing oxidative rancidity, while antibiotics, though increasingly restricted, are used for disease prevention. Probiotics and prebiotics promote gut health by maintaining beneficial microbial balance. Acidifiers help in controlling pathogenic bacteria and improving feed palatability. Phytogenic additives, derived from plants, offer natural growth promotion and anti-inflammatory properties. Each type addresses specific challenges in animal nutrition, and their application varies based on animal species, age, and production goals. Innovations continue to emerge, focusing on synergistic blends and customized solutions to maximize animal performance and sustainability.

Application Insights

Animal feed additives find applications across various livestock segments, including poultry, swine, ruminants, aquaculture, and pets. In poultry, additives are used to enhance growth rates, egg production, and disease resistance, with a focus on optimizing feed conversion ratios. Swine production relies on additives for improving meat quality, reproductive performance, and gut health, particularly in weanling pigs. Ruminants, such as cattle and sheep, benefit from additives that enhance rumen function, increase milk yield, and reduce methane emissions. Aquaculture applications are growing rapidly, with additives essential for fish and shrimp health, improving feed stability in water, and preventing diseases. The pet food segment utilizes additives for palatability, nutritional balance, and specific health benefits like joint support and skin health. Each application requires tailored additive formulations to address unique nutritional needs and environmental conditions. Trends such as antibiotic reduction and organic farming are shaping application methods, driving demand for alternative additives. Overall, these applications highlight the critical role of feed additives in supporting efficient and sustainable animal production systems.

Regional Insights

The animal feed additives market demonstrates diverse regional dynamics, influenced by economic development, agricultural practices, and regulatory frameworks. North America is a mature market, characterized by high adoption of advanced additives and strict quality standards, driven by robust livestock industries in the United States and Canada. Europe follows similarly, with strong emphasis on sustainability and antibiotic-free production, led by countries like Germany and France. Asia-Pacific is the fastest-growing region, fueled by rising meat consumption, urbanization, and increasing investments in animal husbandry, particularly in China and India. Latin America shows significant potential, with Brazil and Argentina being key players in meat exports, driving demand for efficiency-enhancing additives. The Middle East and Africa are emerging markets, where growth is supported by government initiatives to improve food security and modernize agriculture. Each region faces unique challenges, such as climate conditions and resource availability, which influence additive preferences and usage patterns. Companies adapt their strategies to cater to regional needs, often customizing products to meet local regulations and cultural practices.

Company Insights

Leading companies in the animal feed additives market include global giants such as Cargill, Archer Daniels Midland (ADM), and BASF, known for their comprehensive product portfolios and strong research and development capabilities. Cargill focuses on integrated solutions, offering additives alongside feed and animal health products, while ADM emphasizes nutritional innovation and sustainability. BASF leverages its chemical expertise to produce vitamins and enzymes. Other key players like DSM specialize in nutritional products, including vitamins and premixes, and Evonik Industries is renowned for amino acids and probiotic solutions. Chr. Hansen Holdings excels in microbial-based additives, particularly probiotics. These companies invest heavily in innovation, often collaborating with research institutions to develop cutting-edge additives. Regional players, such as Nutreco in Europe and New Hope Group in Asia, also hold significant market shares by catering to local demands. Competitive strategies include mergers, acquisitions, and expansions into emerging markets to strengthen global presence. The focus on sustainability and digital agriculture is shaping company initiatives, with efforts to reduce environmental impact and enhance supply chain transparency.

Recent Developments

Recent developments in the animal feed additives market reflect ongoing innovation and strategic moves by key players. Companies are increasingly investing in research to develop antibiotic alternatives, such as phytogenics and immune-boosting additives, in response to regulatory changes and consumer demands. For instance, several firms have launched new probiotic strains aimed at improving gut health in poultry and swine. Technological advancements, including the use of artificial intelligence for precision nutrition, are gaining traction, allowing for customized feed formulations based on real-time data. Sustainability initiatives are prominent, with companies adopting circular economy principles, such as utilizing by-products for additive production. Strategic acquisitions have been notable, such as Cargill's purchase of Diamond V to enhance its microbial portfolio, and DSM's acquisition of Erber Group to strengthen its animal health business. Partnerships between additive manufacturers and technology providers are also common, aiming to integrate digital tools into feed management. Regulatory approvals for new additives, particularly in emerging markets, continue to shape the landscape, facilitating market entry and expansion.

Report Segmentation

The animal feed additives market report is segmented based on type, application, and region to provide a comprehensive analysis. By type, segments include vitamins, minerals, amino acids, enzymes, antioxidants, antibiotics, probiotics, prebiotics, acidifiers, and phytogenics, each detailed for their specific functions and market share. Application segments cover poultry, swine, ruminants, aquaculture, and pets, highlighting unique additive requirements and growth trends for each category. Regional segmentation encompasses North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa, offering insights into geographic trends, regulatory environments, and competitive landscapes. Additional sub-segments may focus on form (liquid vs. dry) and source (synthetic vs. natural), catering to diverse industry needs. This structured approach enables stakeholders to identify opportunities and challenges specific to their interests, supporting informed decision-making. The segmentation also facilitates benchmarking against industry standards and tracking emerging patterns, such as the rise of organic additives or regional shifts in demand.

FAQs

What are animal feed additives? Animal feed additives are substances added to animal feed to enhance its nutritional value, improve animal health, and boost productivity. They include vitamins, minerals, enzymes, and probiotics, among others, and are essential for efficient livestock and aquaculture production.

Why are feed additives important in animal nutrition? Feed additives are crucial because they ensure balanced nutrition, promote growth, prevent diseases, and improve feed efficiency. They help meet the dietary needs of animals, leading to higher-quality meat, dairy, and egg products, and support sustainable farming practices.

What types of feed additives are commonly used? Common types include vitamins for metabolic functions, minerals for development, amino acids for protein synthesis, enzymes for digestion, antioxidants for preservation, and probiotics for gut health. Phytogenic additives from plants are also gaining popularity for their natural benefits.

How do feed additives impact meat quality? Feed additives enhance meat quality by improving animal health and nutrition, which results in better muscle development, reduced fat content, and enhanced sensory attributes like tenderness and flavor. They also help in producing safer meat by reducing disease risks.

What are the trends in the animal feed additives market? Key trends include the shift towards antibiotic-free additives, increased use of natural and organic products, advancements in precision nutrition technology, and growing focus on sustainability. The expansion of aquaculture and pet food applications is also driving market evolution.

Citius Research has developed a research report titled “Animal Feed Additives Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Animal Feed Additives Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Animal Feed Additives Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Animal Feed Additives Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Animal Feed Additives Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Animal Feed Additives Market
• Research Methodology
• Executive Summary
• Market Dynamics of Animal Feed Additives Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Animal Feed Additives Market
• Cost and Gross Margin Analysis of Animal Feed Additives Market
• Animal Feed Additives Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Animal Feed Additives Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Animal Feed Additives Market Key Stakeholders

Below are the key stakeholders for the Animal Feed Additives Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Animal Feed Additives Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Animal Feed Additives Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Animal Feed Additives Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Animal Feed Additives Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Animal Feed Additives Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Animal Feed Additives Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Animal Feed Additives Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Animal Feed Additives Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Animal Feed Additives Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Animal Feed Additives Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Animal Feed Additives Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Animal Feed Additives Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Animal Feed Additives Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Animal Feed Additives Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Animal Feed Additives Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Animal Feed Additives Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Animal Feed Additives Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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