Paper Straw Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0208556
  • Format: Electronic (PDF)
  • Number of Pages: 193
  • Author(s): Joshi, Madhavi

Report Overview

The Paper Straw Market size was estimated at USD 1.25 billion in 2023 and is projected to reach USD 1.85 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 5.90% during the forecast period (2024-2030).

Paper Straw Market

(Market Size)
$1.25 billion
$1.85 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 5.90%
2023 Market Size USD 1.25 billion
2030 Market Size USD 1.85 billion
Key Players Huhtamaki, Footprint, Transcend Packaging, Vegware, Aardvark Straws

Market Summary

The paper straw market is a rapidly evolving segment within the broader sustainable packaging industry, primarily driven by increasing environmental awareness and stringent regulatory measures aimed at reducing plastic pollution. This market caters to the manufacturing and construction sectors by providing eco-friendly alternatives to traditional plastic straws, aligning with global sustainability goals. Paper straws are manufactured using paperboard or kraft paper, often coated with biodegradable materials to enhance durability and liquid resistance. Key end-users include food service providers, beverage companies, hospitality sectors, and event organizers, all of whom are transitioning toward more sustainable practices. The market is characterized by a high degree of innovation, with manufacturers focusing on improving product performance, such as maintaining structural integrity when in contact with liquids for extended periods. Geographically, demand is widespread but particularly strong in regions with active plastic ban policies, such as North America and Europe. The competitive landscape features both established paper product manufacturers and new entrants specializing in eco-friendly solutions, all vying for market share through product differentiation and strategic partnerships.

Key Highlights

The paper straw market is distinguished by several key factors that underscore its growth and relevance. One significant highlight is the accelerated adoption driven by legislative bans on single-use plastics across numerous countries, which has created a substantial demand for compliant alternatives. Another critical aspect is the advancement in manufacturing technologies that have enabled the production of more durable and functional paper straws, addressing earlier concerns about sogginess and user experience. Major corporations in the food and beverage industry, including multinational chains, are increasingly incorporating paper straws into their operations, further legitimizing and expanding the market. Additionally, there is a growing consumer preference for sustainable products, which pressures businesses to adopt greener practices and materials. The market also sees continuous innovation in materials, such as the development of water-based coatings and recyclable adhesives, enhancing the environmental credentials of paper straws. Investments in production capacity expansions by key players indicate confidence in long-term growth prospects, while collaborations between manufacturers and distributors help streamline supply chains and improve market penetration.

Drivers, Opportunities & Restraints

The paper straw market is propelled by several strong drivers, primarily the global movement against plastic pollution, which has led to governmental regulations phasing out single-use plastics. This regulatory push is complemented by increasing environmental consciousness among consumers and corporate sustainability initiatives, encouraging the shift toward biodegradable alternatives. Opportunities abound in the form of technological innovations that enhance product performance, such as coatings that extend usability without compromising compostability. Expansion into emerging markets, where plastic bans are gradually being implemented, presents significant growth potential. Additionally, the rise of eco-friendly branding allows companies to differentiate themselves and capture a growing segment of environmentally aware customers. However, the market faces restraints, including higher production costs compared to plastic straws, which can deter price-sensitive consumers and businesses. There are also challenges related to the availability and cost of raw materials, such as sustainable paper pulp, and the need for specialized manufacturing equipment. Consumer resistance due to perceived inferior functionality, like sogginess, remains a hurdle, though ongoing R&D aims to mitigate these issues.

Concentration Insights

The paper straw market exhibits a moderately concentrated landscape with the presence of both large multinational corporations and smaller specialized firms. Key players such as Huhtamaki, Hoffmaster Group, and Transcend Packaging have established significant market shares through extensive distribution networks and strong brand recognition. These companies often leverage their existing capabilities in paper product manufacturing to produce straws at scale, benefiting from economies of scale. Regional players also play a crucial role, particularly in areas with high demand, by offering tailored solutions and quicker response times. The market concentration is influenced by factors like production capacity, technological expertise, and ability to meet certification standards for biodegradability and food safety. Mergers and acquisitions are occasional, as larger entities seek to consolidate their positions or acquire innovative technologies. Despite the dominance of a few, the market remains dynamic with new entrants focusing on niche segments, such as customizable or branded straws for events and hospitality, ensuring a competitive and diverse environment.

Type Insights

Paper straws are available in various types, primarily differentiated by diameter, length, and coating materials, to cater to diverse application needs. Standard straight straws are the most common, used widely in beverages like sodas and juices, and are typically unprinted or feature minimal branding. Flexible paper straws, though less prevalent, are designed for similar uses as their plastic counterparts in drink boxes and pouches. Printed and customized straws are gaining popularity for branding purposes in restaurants, cafes, and events, allowing businesses to enhance their eco-friendly image. Another variation includes straws with specialized coatings, such as PLA (polylactic acid) or acrylic, which improve water resistance and durability without compromising biodegradability. Some manufacturers also produce extra-thick or reinforced straws for thicker beverages like milkshakes and smoothies. The choice of type often depends on end-use requirements, cost considerations, and environmental certifications, with a trend toward developing fully compostable and chemical-free options to meet stringent sustainability standards.

Application Insights

Paper straws find applications across multiple sectors, with the food and beverage industry being the largest consumer. Quick-service restaurants, cafes, and bars use them for serving various drinks, driven by compliance with plastic bans and consumer demand for sustainable options. The hospitality sector, including hotels and resorts, incorporates paper straws as part of their green initiatives to enhance guest experiences and reduce environmental impact. Event management companies and catering services also utilize these straws for single-use at parties, conferences, and weddings, where convenience and sustainability are prioritized. Additionally, paper straws are used in healthcare settings for patient beverages, emphasizing hygiene and disposability. The retail segment sees growing sales of packaged paper straws for household use, appealing to environmentally conscious consumers. Each application sector has specific requirements regarding straw durability, size, and customization, influencing product development and marketing strategies. As awareness and regulations expand, new applications continue to emerge, further broadening the market scope.

Regional Insights

The demand for paper straws varies significantly across regions, influenced by regulatory frameworks, consumer awareness, and industrial development. North America and Europe are leading markets, driven by stringent bans on single-use plastics and high levels of environmental consciousness among consumers and businesses. In these regions, countries like the United States, Canada, the United Kingdom, and Germany have implemented comprehensive policies, accelerating adoption. The Asia-Pacific region is experiencing rapid growth, particularly in countries such as Australia, Japan, and South Korea, where government initiatives and increasing public awareness are fostering market expansion. Emerging economies in Latin America and Africa are gradually adopting paper straws, though growth is slower due to less stringent regulations and cost sensitivities. Regional production hubs are also evolving, with manufacturers establishing facilities closer to high-demand areas to reduce logistics costs and carbon footprints. Cultural preferences and beverage consumption patterns further shape regional demand, necess tailored product offerings and marketing approaches to address local needs effectively.

Company Insights

Several companies are prominent in the paper straw market, each contributing to innovation and growth. Huhtamaki, a global packaging leader, offers a wide range of paper straws under its sustainable solutions portfolio, emphasizing durability and compostability. Hoffmaster Group, through its Aardvark Straws brand, is known for producing flexible and straight paper straws with a focus on quality and environmental standards. Transcend Packaging has gained recognition for supplying major fast-food chains with customized paper straws, leveraging advanced manufacturing techniques. Canada Brown Paper Products is another key player, specializing in eco-friendly paper products, including straws made from recycled materials. PT. Strawland in Indonesia focuses on cost-effective production for regional and export markets. These companies invest in research and development to enhance product features, such as improved coatings and faster degradation rates, while also expanding production capacities to meet rising demand. Strategic partnerships with distributors and large end-users are common, helping to secure market presence and drive adoption across various regions and applications.

Recent Developments

The paper straw market has witnessed several recent developments that reflect its dynamic nature and growth trajectory. Many manufacturers have announced capacity expansions to meet increasing demand, such as new production facilities in strategic locations to reduce supply chain delays. Technological advancements have led to the introduction of straws with enhanced coatings that offer better liquid resistance without using harmful chemicals, addressing consumer concerns about functionality. There is a growing trend toward partnerships between paper straw producers and major food service brands, resulting in exclusive supply agreements and co-branded products. Regulatory updates continue to shape the market, with more countries announcing phased bans on single-use plastics, creating new opportunities for paper straw adoption. Additionally, companies are focusing on obtaining certifications like compostability and food safety standards to build trust and comply with international regulations. Sustainability initiatives, such as using recycled paper and reducing water usage in manufacturing, are also becoming more prevalent, aligning with broader corporate responsibility goals.

Report Segmentation

This market research report on the paper straw market provides a detailed segmentation to offer comprehensive insights into various aspects of the industry. The segmentation is based on type, distinguishing between straight, flexible, printed, and customized straws, each catering to specific application needs and consumer preferences. Application-wise, the report covers food service, hospitality, retail, healthcare, and events, analyzing demand patterns and growth prospects in each segment. Geographically, the market is divided into North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa, with country-level analysis for key markets to highlight regional trends and opportunities. The report also includes segmentation by coating material, such as PLA-based, acrylic, or wax coatings, which influence product performance and environmental impact. Additionally, end-user segmentation focuses on large chains, small businesses, and individual consumers, providing insights into purchasing behavior and market drivers. This structured approach enables a thorough understanding of market dynamics, competitive landscape, and future potential, assisting stakeholders in making informed decisions.

FAQs

What are the alternatives to paper straws? Alternatives to paper straws include plastic straws (where permitted), metal straws, glass straws, bamboo straws, and silicone straws. Each has its own advantages and drawbacks in terms of cost, durability, and environmental impact.

Are paper straws biodegradable? Yes, most paper straws are biodegradable and compostable, especially those made from uncoated or water-based coated paper, breaking down naturally in appropriate conditions without leaving harmful residues.

Why are paper straws becoming popular? Paper straws are gaining popularity due to increasing environmental awareness, government bans on single-use plastics, and corporate sustainability initiatives aimed at reducing plastic waste and promoting eco-friendly products.

How long do paper straws last in a drink? Paper straws typically maintain their integrity for up to several hours in a drink, though higher-quality ones with advanced coatings can last longer without becoming soggy, depending on the beverage type.

Can paper straws be recycled? Paper straws can often be recycled if they are made from pure paper without non-recyclable coatings, but contamination from food or drink may complicate recycling processes, so composting is usually a better disposal option.

Which regions have the highest demand for paper straws? Regions with the highest demand for paper straws include North America and Europe, where strict plastic ban policies and high consumer environmental consciousness drive adoption, followed by growing markets in Asia-Pacific.

Citius Research has developed a research report titled “Paper Straw Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Paper Straw Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Paper Straw Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Paper Straw Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Paper Straw Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Paper Straw Market
• Research Methodology
• Executive Summary
• Market Dynamics of Paper Straw Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Paper Straw Market
• Cost and Gross Margin Analysis of Paper Straw Market
• Paper Straw Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Paper Straw Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Paper Straw Market Key Stakeholders

Below are the key stakeholders for the Paper Straw Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Paper Straw Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Paper Straw Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Paper Straw Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Paper Straw Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Paper Straw Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Paper Straw Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Paper Straw Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Paper Straw Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Paper Straw Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Paper Straw Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Paper Straw Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Paper Straw Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Paper Straw Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Paper Straw Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Paper Straw Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Paper Straw Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Paper Straw Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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