Automatic Glue Machine Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0207350
  • Format: Electronic (PDF)
  • Number of Pages: 193
  • Author(s): Joshi, Madhavi

Report Overview

The Automatic Glue Machine Market size was estimated at USD 850 million in 2023 and is projected to reach USD 1.7 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 10.50% during the forecast period (2024-2030).

Automatic Glue Machine Market

(Market Size)
$850 million
$1.7 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 10.50%
2023 Market Size USD 850 million
2030 Market Size USD 1.7 billion
Key Players Nordson, Graco, Valco Melton, Robatech, Glue Machinery Corporation

Market Summary

The automatic glue machine market is a specialized segment within the manufacturing and construction industries, focused on the automation of adhesive application processes. These systems are engineered to enhance precision, increase production speeds, and improve overall operational efficiency by replacing manual gluing methods. The market caters to a diverse range of sectors requiring consistent and reliable bonding solutions, including packaging, woodworking, automotive, and electronics assembly. The adoption of this technology is driven by the overarching industrial trend towards automation and smart manufacturing, aiming to reduce labor costs, minimize material waste, and ensure superior product quality. Manufacturers in this space continuously innovate, integrating advanced features like vision systems, IoT connectivity, and robotic integration to meet the evolving demands of modern production lines. The competitive landscape is characterized by the presence of both global equipment manufacturers and specialized regional players, all striving to offer robust and versatile solutions.

Key Highlights

The automatic glue machine market is distinguished by several key technological and operational highlights. A primary feature is the high degree of customization available, allowing systems to be tailored for specific applications, substrates, and adhesive types, including hot melts, water-based, and solvent-based formulations. Modern machines often incorporate precision dispensing valves and nozzles capable of applying complex patterns like dots, lines, and curves with exceptional accuracy, which is critical in electronics and medical device manufacturing. Another significant highlight is the integration with Industry 4.0 principles, enabling predictive maintenance, remote monitoring, and data analytics for optimizing glue consumption and machine performance. The robustness of these systems allows them to operate in demanding industrial environments, contributing to uninterrupted production cycles. Furthermore, the emphasis on user-friendly interfaces and simplified programming reduces setup times and operator training requirements, making advanced automation accessible to a broader range of businesses.

Drivers, Opportunities & Restraints

The growth of the automatic glue machine market is propelled by several powerful drivers. The relentless pursuit of manufacturing efficiency and cost reduction across industries is a fundamental force, as automation directly lowers labor costs and enhances throughput. Stringent quality standards and the need for consistent, repeatable application processes, especially in regulated sectors like medical devices and automotive, further compel adoption. The expansion of e-commerce and the corresponding demand for efficient packaging solutions also serve as a significant driver. Opportunities within this market are abundant, particularly in the development of environmentally sustainable systems that utilize low-VOC adhesives and reduce energy consumption. The integration of artificial intelligence for process optimization and the untapped potential in emerging economies present substantial growth avenues. However, the market faces restraints, including the high initial capital investment required for advanced systems, which can be a barrier for small and medium-sized enterprises. Additionally, the technical complexity of operating and maintaining sophisticated machinery necessitates skilled personnel, and the variability in adhesive materials can pose challenges for machine compatibility and performance.

Concentration Insights

The automatic glue machine market exhibits a concentration of key players and technological innovation in specific global regions. North America, Europe, and parts of East Asia, notably Japan and South Korea, are established hubs for high-end, technologically advanced machinery production. Companies like Nordson Corporation, Graco Inc., and Valco Melton have a strong presence in these regions, leveraging their extensive R&D capabilities and established distribution networks. This concentration is characterized by a focus on innovation, with leading firms investing heavily in developing new dispensing technologies and smart factory integration solutions. Meanwhile, other regions are experiencing growth in manufacturing and adoption. China, for instance, has a dense concentration of manufacturers producing a wide range of machines, from cost-effective models to more advanced systems, catering to both domestic and international markets. This creates a diverse competitive landscape with global giants competing with specialized and regional manufacturers on factors like price, customization, and local service support.

Type Insights

Automatic glue machines are categorized based on their dispensing technology and the type of adhesive they are designed to handle, each suited for specific industrial applications. Hot melt adhesive applicators are widely prevalent, especially in packaging, product assembly, and nonwovens industries, due to their fast setting times and strong bond strength. These systems heat solid adhesive pellets into a molten state for precise application. Cold glue systems, which use water-based or solvent-based adhesives at room temperature, are favored in industries like woodworking, paper converting, and labeling where heat-sensitive materials are involved. Another significant category includes robotic dispensing systems, which offer unparalleled flexibility for complex three-dimensional paths and are increasingly integrated into automated production cells. Furthermore, there are specialized machines like spray applicators for large surface area coverage and pattern coaters for applying adhesives in specific designs. The choice of machine type is critically influenced by the substrate materials, production speed requirements, and the desired characteristics of the bonded joint.

Application Insights

The application of automatic glue machines spans a vast spectrum within the manufacturing and construction sectors, underscoring their critical role in modern industrial processes. In the packaging industry, these machines are indispensable for case erecting, carton sealing, tray forming, and pallet stabilization, ensuring secure and efficient packaging for logistics. The woodworking and furniture industry relies on them for edge banding, panel laminating, and frame assembly, achieving clean and durable bonds. Within automotive manufacturing, automatic dispensers are used for interior trim assembly, headliner installation, and noise-vibration-harshness (NVH) reduction applications. The electronics sector utilizes ultra-precise machines for component bonding, conformal coating, and gasketing in the assembly of devices like smartphones and circuit boards. In construction, they are applied for installing panels, insulation materials, and flooring. The versatility of these machines allows them to handle tasks from micro-dispensing in medical device manufacturing to high-volume sealing in consumer goods production.

Regional Insights

The demand and development of automatic glue machines display distinct regional characteristics influenced by local industrial bases and economic factors. The Asia-Pacific region is a dominant and rapidly growing market, fueled by its massive manufacturing output, particularly in China, Japan, and South Korea. The region's strong presence in electronics, automotive, and consumer goods production creates sustained demand for automation. North America holds a significant market share characterized by the adoption of advanced, high-performance machinery in its well-established automotive, aerospace, and packaging industries. The region has a high concentration of leading technology providers. Europe mirrors this trend, with a strong emphasis on precision engineering and quality in its manufacturing sectors, including automotive and luxury goods. Meanwhile, regions like Latin America and the Middle East and Africa are emerging markets where growth is linked to industrialization, infrastructure development, and the gradual adoption of automated manufacturing processes to improve competitiveness.

Company Insights

The competitive landscape of the automatic glue machine market features a mix of large multinational corporations and specialized equipment manufacturers. Established leaders such as Nordson Corporation and Graco Inc. are recognized for their extensive product portfolios, global sales and service networks, and continuous innovation in dispensing technology. Valco Melton is another key player with a strong focus on hot melt and cold glue application systems for packaging. Companies like Robatech AG and D?rr AG also hold significant positions, offering specialized solutions for various industries. The market also includes numerous agile and innovative smaller companies and regional players that compete by offering highly customized machines, niche application expertise, and competitive pricing. This dynamic environment compels all players to continually invest in research and development to introduce features that enhance precision, connectivity, ease of use, and energy efficiency, thereby maintaining a competitive edge.

Recent Developments

The automatic glue machine market is witnessing continuous evolution driven by technological advancements and shifting industry demands. A prominent trend is the deeper integration of IoT and Industry 4.0 capabilities, enabling real-time monitoring of machine performance, adhesive usage, and predictive maintenance alerts to minimize downtime. There is a growing emphasis on sustainability, leading to the development of systems designed for eco-friendly adhesives and featuring energy-efficient components like servo-driven pumps. The adoption of collaborative robots (cobots) for dispensing tasks is increasing, offering a flexible and safe automation solution for working alongside human operators. Furthermore, advancements in vision guidance systems are enhancing application accuracy on complex or moving parts. Manufacturers are also focusing on improving human-machine interfaces (HMIs) with touchscreen controls and simplified programming to reduce operator training time and errors, making sophisticated technology more accessible to a wider range of users.

Report Segmentation

This comprehensive market research report on the automatic glue machine market provides a detailed and structured analysis through methodical segmentation. The report is segmented by type to analyze the distinct markets for hot melt systems, cold glue systems, and robotic dispensing systems, examining the adoption trends and technological developments within each category. It is further segmented by application to deliver insights into demand dynamics across key end-use industries, including packaging, woodworking, automotive, electronics, and construction. A crucial regional segmentation delivers a geographic analysis of the market, covering North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa, highlighting regional production, consumption patterns, and growth potential. This multi-faceted segmentation allows for a granular understanding of the market, identifying specific growth pockets, competitive intensity, and unique trends within each segment to provide actionable intelligence for stakeholders.

FAQs

What is an automatic glue machine? An automatic glue machine is an industrial system designed to apply adhesives?such as hot melt, cold glue, or UV-curable?onto substrates automatically. It replaces manual application to ensure precision, consistency, and high speed in manufacturing processes across various industries like packaging, woodworking, and electronics.

What are the different types of automatic glue dispensing machines? The primary types include hot melt adhesive applicators, which use heated thermoplastic adhesives; cold glue systems, for water-based or solvent-based adhesives applied at room temperature; and robotic dispensing systems, which offer programmable, multi-axis movement for complex application paths.

Which industries use automatic glue machines? These machines are utilized in a wide array of industries. Key sectors include packaging for carton sealing and palletizing, woodworking for furniture assembly, automotive for interior component bonding, electronics for precise component attachment, and construction for installing panels and insulation.

What are the benefits of using an automatic glue machine? The core benefits are significantly increased production speed and efficiency, reduced labor costs, minimized adhesive waste through precise application, improved product quality with consistent and repeatable bonds, and enhanced worker safety by reducing manual contact with adhesives.

How does a hot melt glue machine work? A hot melt glue machine works by feeding solid adhesive pellets into a heated tank or chamber where they are melted into a viscous liquid. This liquid adhesive is then pumped through heated hoses to a applicator head or gun, which precisely dispenses it onto the target substrate, where it cools and solidifies almost instantly to form a bond.

Who are the leading players in the automatic glue machine market? The market is served by several established global players, including Nordson Corporation, Graco Inc., Valco Melton, Robatech AG, and D?rr AG. These companies are known for their technological innovation, extensive product lines, and strong global distribution and service networks.

Citius Research has developed a research report titled “Automatic Glue Machine Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Automatic Glue Machine Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Automatic Glue Machine Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Automatic Glue Machine Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Automatic Glue Machine Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Automatic Glue Machine Market
• Research Methodology
• Executive Summary
• Market Dynamics of Automatic Glue Machine Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Automatic Glue Machine Market
• Cost and Gross Margin Analysis of Automatic Glue Machine Market
• Automatic Glue Machine Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Automatic Glue Machine Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Automatic Glue Machine Market Key Stakeholders

Below are the key stakeholders for the Automatic Glue Machine Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Automatic Glue Machine Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Automatic Glue Machine Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Automatic Glue Machine Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Automatic Glue Machine Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Automatic Glue Machine Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Automatic Glue Machine Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Automatic Glue Machine Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Automatic Glue Machine Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Automatic Glue Machine Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Automatic Glue Machine Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Automatic Glue Machine Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Automatic Glue Machine Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Automatic Glue Machine Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Automatic Glue Machine Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Automatic Glue Machine Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Automatic Glue Machine Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Automatic Glue Machine Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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