Paper Bags Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0210388
  • Format: Electronic (PDF)
  • Number of Pages: 211
  • Author(s): Joshi, Madhavi

Report Overview

The Paper Bags Market size was estimated at USD 15.2 billion in 2023 and is projected to reach USD 22 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 5.20% during the forecast period (2024-2030).

Paper Bags Market

(Market Size)
$15.2 billion
$22 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 5.20%
2023 Market Size USD 15.2 billion
2030 Market Size USD 22 billion
Key Players Mondi, Smurfit Kappa, International Paper, WestRock, Georgia-Pacific

Market Summary

The paper bags market is a significant segment within the global packaging industry, driven by increasing environmental awareness and regulatory shifts away from single-use plastics. Paper bags are widely utilized across retail, food and beverage, and consumer goods sectors due to their biodegradability, recyclability, and consumer preference for sustainable packaging options. The market is characterized by continuous innovation in material strength, printability, and customization to meet diverse branding and functional requirements. Key players are focusing on enhancing product durability and expanding application scope to capitalize on growing demand. Regional variations in adoption are influenced by regulatory frameworks, consumer behavior, and industrial development. The market demonstrates resilience and adaptability amid evolving environmental policies and economic fluctuations, positioning it for sustained relevance in the packaging landscape.

Key Highlights

The paper bags market is distinguished by several key highlights that underscore its dynamic nature. Sustainability remains a central theme, with paper bags being perceived as an eco-friendly alternative to plastic, aligning with global initiatives to reduce plastic waste. Advancements in manufacturing technologies have enabled the production of high-strength, multi-ply paper bags capable of handling heavier loads, expanding their use beyond traditional retail to industries like construction and agriculture. Customization and branding opportunities are extensive, allowing businesses to leverage printed designs for marketing purposes. The market also benefits from stringent government regulations banning or taxing plastic bags in numerous countries, which directly boosts demand. Additionally, consumer preference for reusable and recyclable packaging supports market growth. Innovations such as water-resistant coatings and handles enhance functionality, making paper bags competitive with other packaging formats.

Drivers, Opportunities & Restraints

Several drivers propel the paper bags market, including heightened environmental consciousness among consumers and businesses, leading to increased adoption of sustainable packaging solutions. Government regulations and policies aimed at reducing plastic usage, such as bans and levies, significantly drive demand for paper alternatives. The growth of the retail and e-commerce sectors further fuels market expansion, as paper bags are favored for their branding potential and consumer appeal. Opportunities abound in technological innovations, such as the development of recycled and bio-based materials, which enhance sustainability credentials. Emerging markets in Asia-Pacific and Latin America present untapped potential due to rising disposable incomes and urbanization. However, restraints include higher production costs compared to plastic bags, which can limit affordability for some businesses. Volatility in raw material prices, particularly pulp, also poses challenges. Additionally, competition from alternative sustainable packaging materials, like biodegradable plastics, may impede market growth if not addressed through continuous innovation and cost optimization.

Concentration Insights

The paper bags market exhibits a moderately concentrated landscape with the presence of both global players and regional manufacturers. Leading companies such as International Paper, Mondi Group, and Smurfit Kappa hold significant market shares due to their extensive product portfolios, advanced manufacturing capabilities, and strong distribution networks. These players focus on strategic expansions, mergers, and acquisitions to strengthen their market position and cater to diverse geographical demands. Regional manufacturers often dominate local markets by offering cost-effective solutions and leveraging proximity to raw material sources. The market concentration is influenced by factors like production capacity, technological adoption, and sustainability initiatives. Collaboration with retail chains and customization services are key strategies employed by players to enhance customer loyalty. Despite consolidation trends, the market remains competitive, with innovations in design and material science driving differentiation among participants.

Type Insights

The paper bags market is segmented into various types based on design and functionality, including flat paper bags, satchel bags, gusseted bags, and twisted handle bags. Flat paper bags are commonly used for lightweight items in retail settings, offering simplicity and cost-effectiveness. Satchel bags, with their square bottoms and flat surfaces, provide stability and are ideal for carrying heavier goods like groceries and apparel. Gusseted bags feature expandable sides, allowing for greater volume capacity and are popular in food packaging and industrial applications. Twisted handle bags are designed with paper handles for ease of carrying and are frequently used in premium retail and gift packaging. Each type caters to specific consumer needs and application requirements, with innovations focusing on enhancing durability, print quality, and environmental attributes. The diversity in bag types enables businesses to select options that align with their branding, functional needs, and sustainability goals.

Application Insights

Paper bags find applications across multiple industries, with retail being the largest segment due to their widespread use in shopping, branding, and consumer convenience. In the food and beverage sector, paper bags are employed for packaging bakery items, fast food, and groceries, driven by hygiene concerns and sustainability trends. The pharmaceutical industry utilizes paper bags for packaging over-the-counter products and supplements, valuing their safety and eco-friendly properties. Consumer goods, including apparel and electronics, often use paper bags for premium packaging and gift purposes. Industrial applications involve the use of heavy-duty paper bags for transporting materials like cement, chemicals, and animal feed. The versatility of paper bags allows for customization in size, strength, and design, making them suitable for diverse operational needs. Growing e-commerce activities further boost demand, as paper bags serve as sustainable shipping solutions that enhance unboxing experiences.

Regional Insights

The paper bags market demonstrates varied growth patterns across regions, influenced by regulatory environments, consumer preferences, and industrial development. North America and Europe are mature markets, characterized by stringent anti-plastic regulations and high consumer awareness regarding sustainability, driving consistent demand for paper bags. Asia-Pacific emerges as a rapidly growing region, fueled by expanding retail sectors, urbanization, and increasing governmental initiatives to reduce plastic waste in countries like India and China. Latin America and the Middle East & Africa show promising growth potential due to rising environmental consciousness and economic development, though adoption rates may vary based on infrastructure and cost factors. Regional differences also exist in raw material availability and production capabilities, affecting market dynamics. Companies often tailor their strategies to address local regulatory requirements and consumer behaviors, ensuring relevance and competitiveness in each market.

Company Insights

Key players in the paper bags market include International Paper, Mondi Group, Smurfit Kappa, WestRock Company, and Novolex Holdings. These companies leverage extensive research and development capabilities to innovate in product design, sustainability, and manufacturing efficiency. International Paper focuses on scalable production and sustainable sourcing, while Mondi Group emphasizes circular economy principles through recyclable solutions. Smurfit Kappa excels in customized packaging services, catering to diverse industry needs. WestRock Company integrates technology to enhance bag durability and print quality, and Novolex Holdings expands its market reach through strategic acquisitions. These players invest in eco-friendly initiatives, such as using recycled content and reducing carbon footprints, to align with global sustainability trends. Regional competitors also play crucial roles by addressing local demands and offering cost-effective alternatives, contributing to a competitive and dynamic market landscape.

Recent Developments

Recent developments in the paper bags market reflect a strong focus on sustainability and innovation. Companies are increasingly adopting recycled materials and bio-based coatings to enhance environmental credentials and meet regulatory standards. Technological advancements have led to the introduction of water-resistant and high-strength paper bags, expanding their application in challenging environments. Strategic partnerships and acquisitions are common, such as collaborations between paper bag manufacturers and retail chains to develop customized packaging solutions. Investments in automation and digital printing technologies have improved production efficiency and design capabilities, allowing for faster turnaround and personalized offerings. Additionally, initiatives to promote circular economy practices, including take-back programs and recycling infrastructure development, are gaining traction. These developments underscore the industry's commitment to addressing environmental concerns while maintaining functional and aesthetic value in paper bag products.

Report Segmentation

This report on the paper bags market provides a comprehensive analysis segmented by type, application, and region. The type segmentation includes flat paper bags, satchel bags, gusseted bags, and twisted handle bags, each examined for their market share, growth trends, and functional attributes. Application segmentation covers retail, food and beverage, pharmaceuticals, consumer goods, and industrial uses, highlighting demand drivers and sector-specific innovations. Regional segmentation encompasses North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, detailing regulatory impacts, consumer behaviors, and growth opportunities in each geography. The report also delves into material insights, focusing on recycled paper, kraft paper, and specialty papers, assessing their availability, cost implications, and sustainability benefits. This structured approach enables stakeholders to identify niche opportunities, understand competitive dynamics, and make informed decisions based on granular market intelligence.

FAQs

What are the benefits of using paper bags over plastic bags? Paper bags offer environmental advantages such as biodegradability, recyclability, and a lower carbon footprint compared to plastic bags. They are perceived as more sustainable and are often preferred by consumers and businesses aiming to reduce plastic waste.

How are paper bags made? Paper bags are typically manufactured from wood pulp, which is processed into paper through pulping, bleaching, and drying. The paper is then cut, folded, and glued into bag shapes, with handles added if required. Advanced processes may include printing and coating for functionality.

What types of paper are used in paper bags? Common types include kraft paper, known for its strength and durability; recycled paper, which utilizes post-consumer waste; and specialty papers with coatings for water resistance or enhanced print quality.

Are paper bags reusable? Yes, paper bags can be reused multiple times for shopping, storage, or other purposes, though their durability depends on the paper quality and handling. Reinforced designs enhance reusability.

What industries use paper bags the most? The retail industry is the largest user, followed by food and beverage, pharmaceuticals, and consumer goods. Industrial applications also utilize heavy-duty paper bags for bulk material packaging.

How do regulations affect the paper bags market? Regulations banning or taxing plastic bags in many regions directly boost demand for paper bags. Compliance with environmental standards and certifications also influences production practices and market growth.

Citius Research has developed a research report titled “Paper Bags Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Paper Bags Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Paper Bags Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Paper Bags Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Paper Bags Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Paper Bags Market
• Research Methodology
• Executive Summary
• Market Dynamics of Paper Bags Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Paper Bags Market
• Cost and Gross Margin Analysis of Paper Bags Market
• Paper Bags Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Paper Bags Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Paper Bags Market Key Stakeholders

Below are the key stakeholders for the Paper Bags Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Paper Bags Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Paper Bags Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Paper Bags Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Paper Bags Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Paper Bags Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Paper Bags Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Paper Bags Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Paper Bags Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Paper Bags Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Paper Bags Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Paper Bags Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Paper Bags Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Paper Bags Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Paper Bags Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Paper Bags Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Paper Bags Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Paper Bags Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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