Overhead Conductor Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0194186
  • Format: Electronic (PDF)
  • Number of Pages: 183
  • Author(s): Joshi, Madhavi

Report Overview

The Overhead Conductor Market size was estimated at USD 8.5 billion in 2023 and is projected to reach USD 16 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 9.50% during the forecast period (2024-2030).

Overhead Conductor Market

(Market Size)
$8.5 billion
$16 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 9.50%
2023 Market Size USD 8.5 billion
2030 Market Size USD 16 billion
Key Players Nexans, Prysmian, Southwire, General Cable, LS Cable & System

Market Summary

The overhead conductor market is a critical segment within the global energy and power industry, primarily serving the transmission and distribution of electricity across vast networks. Overhead conductors are essential components used in electrical grids to transport high-voltage electricity from generation sites to substations and eventually to end-users. These conductors are designed to withstand environmental stresses, mechanical loads, and electrical demands, ensuring reliable and efficient power delivery. The market is characterized by continuous technological advancements aimed at enhancing conductivity, reducing energy losses, and improving durability. Key materials used include aluminum, copper, and alloys, with aluminum conductor steel-reinforced (ACSR) being among the most widely deployed types due to its strength and cost-effectiveness. The growing emphasis on grid modernization, expansion of renewable energy integration, and increasing investments in smart grid infrastructure are pivotal factors driving demand. Regions with rapidly developing economies and those undertaking large-scale electrification projects represent significant growth avenues. The market is also influenced by regulatory standards focused on energy efficiency and environmental sustainability, prompting innovations in conductor design and material science.

Key Highlights

The overhead conductor market showcases several key highlights that underscore its importance and evolution. There is a notable shift towards high-temperature low-sag (HTLS) conductors, which allow for greater capacity and efficiency in power transmission without requiring extensive structural upgrades. These conductors enable utilities to meet rising electricity demands with existing infrastructure, offering both economic and operational benefits. Another significant trend is the increasing adoption of composite core conductors, which provide superior performance in terms of reduced thermal expansion and enhanced ampacity. The market is also witnessing a surge in demand from renewable energy projects, particularly wind and solar farms, which require efficient transmission solutions to connect remote generation sites to the grid. Furthermore, advancements in coating technologies and corrosion-resistant materials are extending the lifespan of overhead conductors, reducing maintenance costs and improving reliability. Major industry players are focusing on research and development to introduce innovative products that cater to the evolving needs of modern power networks, emphasizing sustainability and efficiency.

Drivers, Opportunities & Restraints

Several drivers are propelling the overhead conductor market forward, including the global push for electrification in underserved regions and the ongoing modernization of aging grid infrastructure in developed economies. The integration of renewable energy sources necessitates robust and efficient transmission systems, creating sustained demand for advanced conductors. Urbanization and industrialization in emerging markets further accelerate the need for reliable electricity supply, supporting market growth. Opportunities abound in the development of smart grids and the expansion of inter-country power transmission projects, which require high-capacity conductors to facilitate energy exchange and grid stability. Additionally, innovations such as superconducting conductors and eco-friendly materials present new avenues for market expansion. However, the market faces restraints including high initial installation costs and the complexity of upgrading existing infrastructure. Environmental concerns and regulatory hurdles related to land use and visual impact can also impede project timelines. Competition from underground cabling systems, which offer aesthetic and reliability advantages in certain applications, poses another challenge, although overhead conductors remain preferred for long-distance transmission due to their cost-effectiveness.

Concentration Insights

The overhead conductor market is moderately concentrated, with a mix of large multinational corporations and regional players dominating the landscape. Key companies such as Nexans, Prysmian Group, Southwire Company, and General Cable (now part of Prysmian) hold significant market shares due to their extensive product portfolios, global reach, and strong research and development capabilities. These industry leaders often engage in strategic mergers, acquisitions, and partnerships to strengthen their market position and expand their geographical presence. Regional players also play a crucial role, particularly in markets with specific regulatory requirements or localized demand patterns. The concentration is influenced by factors such as technological expertise, manufacturing capacity, and the ability to offer customized solutions for diverse applications. While competition is intense, differentiation through product innovation, quality assurance, and after-sales service is key to gaining a competitive edge. The market also sees participation from specialized manufacturers focusing on niche segments, such as high-performance conductors for extreme environments or renewable energy projects.

Type Insights

Overhead conductors are available in various types, each designed to meet specific operational requirements and environmental conditions. Aluminum conductor steel-reinforced (ACSR) is one of the most commonly used types, valued for its high mechanical strength and affordability, making it suitable for long-span applications. All aluminum alloy conductors (AAAC) offer excellent corrosion resistance and are often used in coastal or corrosive environments. High-temperature low-sag (HTLS) conductors represent an advanced category, capable of operating at elevated temperatures with minimal sag, thereby increasing transmission capacity without the need for new towers. These include types such as gap-type conductors and composite core conductors. Another notable type is the aluminum conductor composite reinforced (ACCR), which features a composite core for enhanced strength and thermal performance. Additionally, there are specialty conductors like invar-reinforced conductors and superconducting cables, though these are less common and typically reserved for specific high-performance applications. The choice of conductor type depends on factors such as voltage level, environmental conditions, load requirements, and cost considerations.

Application Insights

Overhead conductors are deployed across a wide range of applications within the energy and power sector, primarily in transmission and distribution networks. In transmission applications, they are used to carry high-voltage electricity over long distances from power plants to substations, where the voltage is stepped down for distribution. These conductors must exhibit high tensile strength, low electrical resistance, and durability to withstand environmental factors such as wind, ice, and temperature variations. In distribution networks, overhead conductors deliver electricity to residential, commercial, and industrial end-users, often at medium voltage levels. Another growing application is in renewable energy integration, where conductors connect wind farms, solar parks, and other renewable generation sites to the main grid. They are also used in railway electrification systems and in industrial settings for powering large machinery. The choice of conductor for each application is influenced by technical requirements, including ampacity, sag characteristics, and corrosion resistance, as well as economic factors like installation and maintenance costs.

Regional Insights

The overhead conductor market exhibits distinct regional dynamics driven by economic development, energy policies, and infrastructure investment levels. North America and Europe represent mature markets characterized by grid modernization initiatives and the replacement of aging infrastructure. These regions prioritize advanced conductors that enhance grid efficiency and support renewable energy integration. The Asia-Pacific region is a significant growth engine, fueled by rapid urbanization, industrialization, and extensive electrification projects in countries such as China, India, and Southeast Asian nations. Government initiatives to expand transmission networks and improve access to electricity are key drivers here. Latin America and the Middle East & Africa are also emerging markets, with investments in power infrastructure supporting demand, though growth may be uneven due to economic and political factors. Each region has unique regulatory frameworks and environmental conditions that influence conductor selection, with adaptations for extreme climates, seismic activity, or coastal corrosion being common considerations.

Company Insights

Prominent companies in the overhead conductor market include Nexans, a global leader in cable and conductor solutions known for its innovative products and sustainable approaches. Prysmian Group, another major player, offers a comprehensive range of overhead conductors and has a strong presence in both developed and emerging markets. Southwire Company is recognized for its extensive portfolio and focus on quality and reliability. General Cable, now part of Prysmian, was historically a key competitor with a diverse product offering. Other notable players include Lamifil, ZTT Group, and CTC Global, which specialize in high-performance and composite core conductors. These companies invest heavily in research and development to introduce conductors with improved efficiency, durability, and environmental performance. They also engage in strategic collaborations with utilities and government bodies to address specific market needs. Regional manufacturers often cater to local demands with customized solutions, contributing to a competitive and diverse market landscape.

Recent Developments

Recent developments in the overhead conductor market reflect a strong focus on innovation and sustainability. Companies are increasingly introducing conductors with enhanced materials, such as carbon fiber composites and advanced alloys, to improve performance and reduce environmental impact. There is a growing trend towards the development of eco-friendly conductors that minimize energy losses and incorporate recyclable materials. Technological advancements include the integration of monitoring systems within conductors to enable real-time condition assessment and predictive maintenance. Major players have also been involved in significant projects, such as the deployment of high-capacity conductors for interconnector links between countries, facilitating cross-border energy trading. Partnerships between conductor manufacturers and renewable energy developers are on the rise, aiming to optimize transmission solutions for green energy projects. Additionally, regulatory changes emphasizing grid resilience and efficiency are driving investments in modern conductor technologies, ensuring the market remains dynamic and responsive to global energy trends.

Report Segmentation

This market research report on the overhead conductor market provides a detailed segmentation to offer comprehensive insights. The report is segmented by type, covering categories such as aluminum conductor steel-reinforced (ACSR), all aluminum alloy conductors (AAAC), high-temperature low-sag (HTLS) conductors, and others. Each type is analyzed in terms of market trends, adoption rates, and technological advancements. The application segmentation includes transmission, distribution, renewable energy integration, railway electrification, and industrial applications, highlighting specific demand drivers and growth prospects for each segment. Geographically, the report is segmented into North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, with detailed analysis of regional market dynamics, key projects, and regulatory influences. Additionally, the report offers insights into the competitive landscape, profiling major companies and their strategies, product portfolios, and market presence. This structured segmentation enables stakeholders to identify opportunities and make informed decisions based on precise market intelligence.

FAQs

What are the different types of overhead conductors? Overhead conductors come in various types, including aluminum conductor steel-reinforced (ACSR), all aluminum alloy conductors (AAAC), and high-temperature low-sag (HTLS) conductors. Each type is designed for specific applications, offering advantages in strength, conductivity, and environmental resistance.

How do overhead conductors compare to underground cables? Overhead conductors are generally more cost-effective for long-distance transmission and easier to maintain, but they are susceptible to weather damage and have a visual impact. Underground cables offer higher reliability and aesthetics but involve higher installation and repair costs.

What factors influence the choice of overhead conductor? Key factors include voltage level, environmental conditions, mechanical load requirements, cost, and regulatory standards. Conductors must be selected based on their ability to perform reliably under specific operational and climatic conditions.

What are the benefits of HTLS conductors? High-temperature low-sag conductors allow for increased power transmission capacity without requiring structural upgrades to existing towers. They reduce energy losses and are ideal for modernizing aging grids and integrating renewable energy sources.

How is the overhead conductor market evolving with renewable energy trends? The market is adapting through the development of conductors that efficiently connect remote renewable energy sites to the grid. HTLS and composite core conductors are increasingly used to handle the variable output and long distances associated with renewables.

Which regions are leading in overhead conductor adoption? Asia-Pacific leads due to rapid infrastructure development, while North America and Europe focus on grid modernization. Emerging economies in Latin America and Africa are also seeing growth driven by electrification projects.

Citius Research has developed a research report titled “Overhead Conductor Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Overhead Conductor Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Overhead Conductor Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Overhead Conductor Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Overhead Conductor Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Overhead Conductor Market
• Research Methodology
• Executive Summary
• Market Dynamics of Overhead Conductor Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Overhead Conductor Market
• Cost and Gross Margin Analysis of Overhead Conductor Market
• Overhead Conductor Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Overhead Conductor Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Overhead Conductor Market Key Stakeholders

Below are the key stakeholders for the Overhead Conductor Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Overhead Conductor Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Overhead Conductor Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Overhead Conductor Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Overhead Conductor Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Overhead Conductor Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Overhead Conductor Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Overhead Conductor Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Overhead Conductor Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Overhead Conductor Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Overhead Conductor Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Overhead Conductor Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Overhead Conductor Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Overhead Conductor Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Overhead Conductor Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Overhead Conductor Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Overhead Conductor Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Overhead Conductor Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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