Starch-based Texturizing Agents Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0196005
  • Format: Electronic (PDF)
  • Number of Pages: 177
  • Author(s): Joshi, Madhavi

Report Overview

The Starch-based Texturizing Agents Market size was estimated at USD 1.8 billion in 2023 and is projected to reach USD 3.8 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 11.50% during the forecast period (2024-2030).

Starch-based Texturizing Agents Market

(Market Size)
$1.8 billion
$3.8 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 11.50%
2023 Market Size USD 1.8 billion
2030 Market Size USD 3.8 billion
Key Players Cargill, ADM, Ingredion, Tate & Lyle, Grain Processing Corp

Market Summary

The starch-based texturizing agents market is a vital segment within the global food and beverage industry, providing essential functional ingredients that modify the texture, consistency, and overall mouthfeel of a wide array of products. These agents, derived from various botanical sources like corn, wheat, tapioca, and potatoes, are primarily utilized as thickeners, stabilizers, gelling agents, and emulsifiers. Their natural origin aligns with the growing consumer preference for clean-label and recognizable ingredients, driving their adoption across numerous food applications. The market is characterized by continuous innovation, with manufacturers developing modified and native starches to meet specific technical requirements for viscosity, freeze-thaw stability, and clarity in end products. The demand is further bolstered by the expansion of the processed and convenience food sectors globally, where texture is a critical quality attribute influencing consumer acceptance and purchase decisions.

Key Highlights

A key highlight of the starch-based texturizing agents market is its indispensable role in achieving desired product characteristics without compromising on label simplicity. Leading companies are heavily investing in research and development to create next-generation starches that can withstand harsh processing conditions such as high temperatures, low pH, and high shear, which are common in modern food production. The versatility of these agents allows them to function effectively in low-fat or sugar-reduced formulations, helping manufacturers meet the demand for healthier product options. Furthermore, the non-GMO and organic segments within this market are experiencing accelerated growth, reflecting broader industry trends. The ability of starch-based texturizers to partially or fully replace synthetic additives and hydrocolloids presents a significant competitive advantage, making them a cornerstone of product development strategies for major food and beverage corporations.

Drivers, Opportunities & Restraints

The market for starch-based texturizing agents is propelled by several powerful drivers, chief among them being the escalating global demand for processed and packaged foods, coupled with a strong consumer shift towards natural ingredients. The clean-label movement acts as a primary catalyst, encouraging formulators to replace synthetic texturizers with starch-based alternatives. Significant opportunities exist in the development of customized and application-specific starch solutions for emerging food categories like plant-based meat and dairy alternatives, which rely heavily on these agents to mimic the texture of animal-derived products. However, the market also faces notable restraints. Fluctuations in the prices and availability of raw materials, such as corn and cassava, can impact production costs and supply chain stability. Additionally, intense competition from other hydrocolloids like guar gum and xanthan gum, which sometimes offer superior functionality in specific applications, poses a challenge to market growth.

Concentration Insights

The competitive landscape of the starch-based texturizing agents market is moderately concentrated, featuring a mix of large multinational agribusiness giants and specialized ingredient suppliers. A handful of key players, including Cargill, Incorporated, Archer Daniels Midland Company, Ingredion Incorporated, Tate & Lyle PLC, and Roquette Fr?res, hold a significant share of the global market. These companies possess extensive production facilities, robust global distribution networks, and substantial investments in R&D, which allows them to offer a diverse portfolio of native and modified starches. Their dominance is reinforced by strong technical support services and long-standing relationships with major food and beverage manufacturers. Alongside these leaders, several regional and local players compete by offering cost-effective solutions or specializing in niche segments, such as organic or non-GMO starches, creating a dynamic and multi-layered market structure.

Type Insights

The market is segmented based on the type of starch, primarily into native and modified variants. Native starches, extracted directly from their source material like corn, tapioca, or potato, are valued for their label-friendly appeal and are commonly used in applications requiring mild processing. However, their functionality can be limited under extreme conditions. Modified starches represent a larger and more technologically advanced segment. Through physical, enzymatic, or chemical treatment, these starches are engineered to enhance specific properties such as thermal stability, shear resistance, solubility, and texture. Common modifications include cross-linking, stabilization, and thinning. The choice between native and modified starch is a critical decision for formulators, balancing functional performance requirements with consumer demand for simpler ingredient declarations, driving innovation in modification techniques that are perceived as more natural.

Application Insights

Starch-based texturizing agents find extensive application across the entire food and beverage spectrum. In the bakery and confectionery sector, they are crucial for providing structure, softness, and moisture retention in products like cakes, cookies, and fillings. The beverage industry utilizes them as stabilizers and emulsifiers to prevent sedimentation and ensure a consistent mouthfeel in drinks ranging from fruit juices to dairy alternatives. Processed foods, including ready-to-eat meals, sauces, dressings, and soups, represent a major application area where these agents act as thickeners and bulking agents, delivering the desired viscosity and stability. The dairy and frozen desserts segment relies on them to improve texture, prevent syneresis, and enhance creaminess. Furthermore, their role is expanding rapidly in the burgeoning market for meat and poultry products, as well as plant-based alternatives, to improve water binding, juiciness, and overall texture.

Regional Insights

Geographically, the demand for starch-based texturizing agents is global, with varying dynamics across regions. North America and Europe are well-established markets characterized by high consumption of processed foods and a strong regulatory framework that encourages the use of safe and approved food additives. These regions are also at the forefront of the clean-label trend, pushing innovation in native and lightly modified starches. The Asia-Pacific region is identified as the fastest-growing market, driven by rapid urbanization, rising disposable incomes, and the expanding footprint of western-style processed foods and quick-service restaurants. Countries like China, India, and Indonesia are significant consumers and producers of raw materials, influencing the regional supply chain. Latin America and the Middle East and Africa are emerging markets with growing potential, fueled by changing dietary patterns and investments in local food processing capabilities.

Company Insights

The market is served by a cohort of leading global ingredient companies that have established strong positions through product innovation, strategic acquisitions, and global reach. Cargill, Incorporated offers a comprehensive portfolio under brands like Cargill Texturizing Solutions, focusing on both standard and custom starch solutions. Ingredion Incorporated is another major force, providing a wide range of native and modified starches derived from corn, tapioca, and potatoes, with a strong emphasis on clean-label options. Archer Daniels Midland Company leverages its extensive agricultural processing network to supply a variety of texturizing agents. Tate & Lyle PLC is renowned for its specialty food ingredients, including a diverse range of starches for specific applications. Roquette Fr?res, with a focus on plant-based ingredients, offers innovative pea and corn-based texturizing solutions. These companies compete on technology, product quality, sustainability, and customer partnership.

Recent Developments

The starch-based texturizing agents market is witnessing a wave of strategic activity focused on capacity expansion, sustainability, and innovative product launches. Leading players are investing significantly in expanding their production facilities, particularly in high-growth regions like Asia-Pacific, to better serve local demand and optimize supply chains. There is a pronounced trend towards developing sustainable and traceable sourcing practices, with companies launching initiatives for responsibly sourced raw materials. Recent product innovations are heavily centered on clean-label solutions, including starches that are physically modified or use non-GMO sources to meet consumer demands. Furthermore, companies are developing specialized starches tailored for high-growth application areas, most notably the plant-based protein sector, to provide the specific textural properties required for meat and dairy alternatives. Partnerships and collaborations between ingredient suppliers and food manufacturers are also common to co-develop customized texturizing solutions.

Report Segmentation

This market research report on the starch-based texturizing agents market provides a detailed and structured analysis segmented to offer comprehensive insights. The report is meticulously categorized by type, distinguishing between native starches and various forms of modified starches, detailing their individual market dynamics and applications. It is further segmented by source, analyzing the market for agents derived from corn, wheat, tapioca, potato, and other sources, highlighting the unique properties and supply considerations for each. The application segmentation offers an in-depth look at consumption patterns across key sectors including bakery & confectionery, beverages, processed foods, dairy & frozen desserts, and meat & poultry products. Geographically, the report provides a thorough regional analysis covering North America, Europe, Asia-Pacific, South America, and the Middle East & Africa, examining the specific drivers, trends, and competitive landscapes within each region.

FAQs

What are starch-based texturizing agents? Starch-based texturizing agents are functional food ingredients derived from natural sources like corn, tapioca, and potato. They are used to modify and improve the texture, viscosity, stability, and mouthfeel of food and beverage products, acting as thickeners, stabilizers, gelling agents, and emulsifiers.

What is the difference between native and modified starch? Native starch is in its pure, unaltered form as extracted from the plant source. Modified starch has been physically, enzymatically, or chemically treated to enhance its functional properties, such as improving its stability under heat, acid, or shear, which native starch often lacks.

What are the sources of starch-based texturizing agents? The primary agricultural sources for these agents are corn, which is the most dominant, followed by wheat, tapioca (cassava), potato, and rice. Each source imparts slightly different functional characteristics to the final texturizing agent.

What are the key applications in the food industry? Key applications are vast and include providing structure in bakery goods, stabilizing beverages, thickening sauces and soups, improving texture in dairy products like yogurt and ice cream, and enhancing the juiciness and binding in processed meat and plant-based alternatives.

What are the benefits of using starch-based texturizers? The primary benefits include their natural origin, which supports clean-label trends, their versatility in functionality, their ability to replace synthetic additives, and their contribution to fat reduction and calorie control in finished food products while maintaining desirable sensory attributes.

Citius Research has developed a research report titled “Starch-based Texturizing Agents Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Starch-based Texturizing Agents Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Starch-based Texturizing Agents Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Starch-based Texturizing Agents Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Starch-based Texturizing Agents Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Starch-based Texturizing Agents Market
• Research Methodology
• Executive Summary
• Market Dynamics of Starch-based Texturizing Agents Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Starch-based Texturizing Agents Market
• Cost and Gross Margin Analysis of Starch-based Texturizing Agents Market
• Starch-based Texturizing Agents Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Starch-based Texturizing Agents Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Starch-based Texturizing Agents Market Key Stakeholders

Below are the key stakeholders for the Starch-based Texturizing Agents Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Starch-based Texturizing Agents Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Starch-based Texturizing Agents Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Starch-based Texturizing Agents Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Starch-based Texturizing Agents Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Starch-based Texturizing Agents Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Starch-based Texturizing Agents Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Starch-based Texturizing Agents Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Starch-based Texturizing Agents Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Starch-based Texturizing Agents Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Starch-based Texturizing Agents Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Starch-based Texturizing Agents Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Starch-based Texturizing Agents Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Starch-based Texturizing Agents Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Starch-based Texturizing Agents Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Starch-based Texturizing Agents Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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