Organic Feed Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0185702
  • Format: Electronic (PDF)
  • Number of Pages: 196
  • Author(s): Joshi, Madhavi

Report Overview

The Organic Feed Market size was estimated at USD 12 billion in 2023 and is projected to reach USD 17 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 5.50% during the forecast period (2024-2030).

Organic Feed Market

(Market Size)
$12 billion
$17 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 5.50%
2023 Market Size USD 12 billion
2030 Market Size USD 17 billion
Key Players Cargill, ADM, Purina Animal Nutrition, Scratch and Peck Feeds, Modesto Milling

Market Summary

The organic feed market represents a specialized segment within the broader agriculture industry, dedicated to producing animal nutrition from ingredients cultivated without synthetic pesticides, chemical fertilizers, or genetically modified organisms. This market is intrinsically linked to the rising consumer demand for organic meat, dairy, and eggs, as the feed is a fundamental input for organic livestock production. The supply chain involves a network of organic grain farmers, feed manufacturers, certifying bodies, and livestock producers, all adhering to stringent regulatory standards that define what constitutes organic feed. The market's evolution is a direct response to a global shift in consumer consciousness towards health, animal welfare, and environmental sustainability. Producers in this space must navigate complex certification processes and often face higher production costs compared to conventional feed, which are then reflected in the premium pricing of the end products. The market is characterized by a focus on traceability and transparency, with consumers and producers alike seeking guarantees about the origin and purity of feed ingredients.

Key Highlights

The organic feed market is distinguished by several critical factors that underscore its growing importance. A primary highlight is the robust and mandatory certification framework, governed by entities like the USDA National Organic Program in the United States and equivalent bodies in the European Union, which ensures product integrity and builds consumer trust. The market is also witnessing significant innovation in feed formulations, with manufacturers developing products that not only meet organic standards but also enhance animal health and productivity, such as incorporating organic vitamins and minerals. Another key aspect is the expansion beyond traditional livestock like poultry and cattle to include aquafeed and pet food, broadening the market's scope. The price premium associated with organic feed acts as both a marker of quality and a barrier to entry, influencing the entire value chain from farmer to consumer. Furthermore, the market is increasingly global, with sourcing of organic raw materials often crossing international borders to meet demand, highlighting the interconnected nature of modern organic agriculture.

Drivers, Opportunities & Restraints

The growth of the organic feed market is propelled by a confluence of powerful drivers. The most significant is the escalating consumer demand for organic animal products, driven by heightened awareness of health benefits, concerns over antibiotic use in conventional livestock, and a growing ethical stance on animal welfare. Government policies and subsidies in various regions that support organic farming practices further stimulate market expansion. However, the market faces considerable restraints, primarily the high cost of production. Organic feed ingredients are more expensive to grow and source, and the certification process adds administrative and financial burdens, resulting in a final product that is cost-prohibitive for some farmers. Opportunities for growth are abundant, particularly in emerging economies where rising disposable incomes are creating new consumer markets for premium organic products. There is also a significant opportunity in the development of specialized organic feeds for niche segments, such as for specific breeds or to address particular animal health needs, allowing companies to differentiate their offerings and capture value.

Concentration Insights

The competitive landscape of the organic feed market features a mix of large, multinational agribusiness corporations and smaller, specialized regional players. Leading companies such as Cargill, Purina Animal Nutrition, and Aller Aqua have established significant presence by leveraging their extensive distribution networks, research and development capabilities, and brand recognition to offer a wide portfolio of certified organic products. These industry giants often operate across multiple regions and animal segments, from poultry and ruminants to aquaculture. Alongside them, a concentration of smaller, dedicated organic feed producers thrives by focusing on local sourcing, and strong relationships with regional organic farmers. These smaller players often compete on the basis of deep product specialization, exceptional quality, and a commitment to local supply chains. The market's concentration is therefore not monolithic but layered, with global players dominating volume and reach, and niche operators commanding loyalty in specific geographic or product-based segments.

Type Insights

Organic feed is categorized primarily by the type of animal it is formulated for, with each segment having distinct nutritional requirements and market dynamics. The largest segment is often organic poultry feed, driven by the high consumer demand for organic eggs and chicken. This feed is rich in organic corn and soybean meal, providing the necessary protein and energy for layers and broilers. Organic ruminant feed, for cattle and sheep, is another major category, focusing on organic alfalfa, grass, and grains to support milk production and growth in adherence to organic grazing requirements. The aquafeed segment is a rapidly growing category, comprising organic formulations for farmed fish like salmon and trout, which utilize sustainable marine and plant-based ingredients. Furthermore, the organic pet food market has emerged as a lucrative and fast-growing type, catering to pet owners seeking natural and organic diets for their animals. Each feed type requires specialized knowledge and formulation to meet the specific nutritional and regulatory standards of organic production.

Application Insights

The application of organic feed is directly tied to the production of certified organic livestock and animal products. In poultry farming, organic feed is essential for producing meat and eggs that can be labeled as organic, requiring birds to be fed an entirely organic diet from the second day of life. In the dairy industry, organic feed is provided to cattle to ensure the milk meets organic certification standards, with regulations often mandating that a significant portion of the feed comes from pasture. For pork and beef production, organic feed is a cornerstone of the raising process, contributing to the quality and organic status of the meat. A significant and growing application is in aquaculture, where organic feed is used to raise fish that are sold as a premium product in supermarkets and restaurants. The pet food industry represents a substantial and consumer-driven application, where organic feed ingredients are used to manufacture high-end dog and cat food for health-conscious pet owners. The application dictates the formulation, pricing, and marketing strategies of feed manufacturers.

Regional Insights

The demand and production of organic feed exhibit distinct regional patterns influenced by consumer preferences, regulatory frameworks, and agricultural practices. North America and Europe are established as the dominant markets, characterized by high consumer awareness, strong retail distribution for organic products, and well-defined government standards. The United States, with its USDA organic label, and countries in the European Union, with the EU Organic logo, represent mature and highly regulated markets. The Asia Pacific region is identified as the fastest-growing market, fueled by a rising middle class in countries like China and India, increasing health consciousness, and gradual development of organic certification infrastructure. Latin America and parts of Africa are significant as producers and exporters of organic raw materials, such as soybeans and corn, which are then processed into feed often in other regions. Each region presents a unique set of challenges and opportunities, from the advanced and saturated markets of the West to the high-growth potential but less developed markets in emerging economies.

Company Insights

The organic feed market's competitive environment is shaped by the strategies of key players who are investing heavily to secure their positions. Prominent companies such as Cargill Incorporated have expanded their organic offerings through dedicated supply chains and partnerships with organic farmers. Purina Animal Nutrition, a subsidiary of Land O'Lakes, focuses on research-driven organic formulas for poultry and livestock. Aller Aqua Group is a recognized leader in the organic aquafeed segment, providing specialized nutrition for organic fish farming. Other significant participants include Country Junction Feeds and Scratch and Peck Feeds, which have carved out strong niches with a focus on non-GMO and organic feed for backyard poultry and small farms. These companies compete on multiple fronts including product quality, certification compliance, supply chain reliability, and technical support services to farmers. The strategic focus for many is vertical integration, securing sources of organic raw materials to ensure consistent quality and supply amidst fluctuating agricultural outputs.

Recent Developments

The organic feed market is dynamic, with recent developments focusing on innovation, sustainability, and market expansion. A prominent trend is the increased investment in research and development to create more efficient and nutritious organic feed formulations that can improve animal growth rates and overall health, thereby helping to offset the higher costs of production. There has been a notable rise in strategic acquisitions and partnerships, as larger conglomerates seek to acquire specialized organic feed producers to quickly gain market share and expertise. Sustainability initiatives have taken center stage, with companies investing in projects to reduce the environmental footprint of their supply chains, such as sourcing ingredients from farms that practice regenerative agriculture. Furthermore, market players are expanding their production facilities geographically to be closer to emerging consumer markets in Asia Pacific and to sources of raw materials, optimizing logistics and reducing costs. The development of new product lines for previously underserved segments, like organic feed for rabbits or specialty birds, also marks a significant recent activity in the industry.

Report Segmentation

This comprehensive market research report on the organic feed industry provides a detailed analysis segmented across multiple dimensions to offer a granular view of the market. The segmentation by type categorizes the market into distinct product lines such as organic poultry feed, organic ruminant feed, organic swine feed, organic aquafeed, and others, including pet food, allowing readers to understand the dynamics and size of each category. The application segmentation breaks down the market based on its end-use in the production of various organic animal products, including meat, milk, eggs, and fish. Geographically, the report is segmented into key regions and major countries within North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa, providing insights into regional trends, growth rates, and regulatory landscapes. This multi-faceted segmentation enables businesses, investors, and stakeholders to identify specific growth pockets, understand competitive intensities within niches, and make informed strategic decisions based on detailed, categorized data and analysis.

FAQs

What are the benefits of organic feed?

Organic feed offers multiple benefits, including supporting animal health and welfare by providing a natural diet free from synthetic additives. It is a fundamental requirement for producing certified organic meat, dairy, and eggs, which are increasingly demanded by health-conscious consumers. The production of organic feed also promotes environmental sustainability through the use of farming practices that avoid synthetic pesticides and fertilizers, enhancing soil health and biodiversity.

How is organic feed regulated?

Organic feed is strictly regulated by government bodies and accredited certifying agents. In the United States, the USDA National Organic Program sets the standards, mandating that organic feed must be produced without genetically modified organisms, synthetic pesticides, or chemical fertilizers. Livestock must be fed organic feed to produce organic products. Regular inspections and audits of feed manufacturers and farmers are conducted to ensure continuous compliance with these rigorous standards.

What is the difference between organic and non-GMO feed?

While both categories avoid genetically modified ingredients, organic feed is a more comprehensive certification. Non-GMO feed verifies that the ingredients are not genetically engineered but may still be grown using synthetic pesticides and fertilizers. Organic certification prohibits not only GMOs but also all synthetic pesticides, herbicides, and fertilizers, and requires adherence to strict land management and animal welfare practices, making it a more holistic standard.

What animals use organic feed?

Organic feed is utilized across a wide range of livestock and pets. Primary consumers include poultry (chickens for meat and eggs), ruminants (cattle for dairy and beef, sheep), and swine. Its use is also growing significantly in aquaculture for farming organic fish such as salmon and trout. Furthermore, the organic pet food industry is a major and expanding market, with organic feed ingredients being used for dogs, cats, and other companion animals.

What are the challenges in the organic feed market?

The market faces several challenges, with the high cost of production being paramount due to expensive organic raw materials, lower yields, and costly certification processes. Volatility in the availability and price of organic grains like corn and soy can disrupt supply chains. Other challenges include the risk of contamination from nearby conventional farms, the complexity of maintaining strict supply chain traceability, and the need for consumer education to justify the premium price of the end products.

Citius Research has developed a research report titled “Organic Feed Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Organic Feed Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Organic Feed Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Organic Feed Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Organic Feed Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Organic Feed Market
• Research Methodology
• Executive Summary
• Market Dynamics of Organic Feed Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Organic Feed Market
• Cost and Gross Margin Analysis of Organic Feed Market
• Organic Feed Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Organic Feed Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Organic Feed Market Key Stakeholders

Below are the key stakeholders for the Organic Feed Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Organic Feed Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Organic Feed Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Organic Feed Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Organic Feed Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Organic Feed Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Organic Feed Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Organic Feed Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Organic Feed Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Organic Feed Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Organic Feed Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Organic Feed Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Organic Feed Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Organic Feed Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Organic Feed Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Organic Feed Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Organic Feed Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Organic Feed Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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