Vertical Farming, Plant Factory Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0185612
  • Format: Electronic (PDF)
  • Number of Pages: 184
  • Author(s): Joshi, Madhavi

Report Overview

The Vertical Farming, Plant Factory Market size was estimated at USD 6.5 billion in 2023 and is projected to reach USD 10 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 6.80% during the forecast period (2024-2030).

Vertical Farming, Plant Factory Market

(Market Size)
$6.5 billion
$10 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 6.80%
2023 Market Size USD 6.5 billion
2030 Market Size USD 10 billion
Key Players AeroFarms, Plenty, BrightFarms, Gotham Greens, Bowery Farming

Market Summary

The vertical farming and plant factory market represents a transformative segment within the agriculture industry, focusing on the cultivation of crops in vertically stacked layers or controlled environment agriculture (CEA) facilities. This innovative approach utilizes soilless farming techniques such as hydroponics, aeroponics, and aquaponics, often integrated with artificial lighting and climate control systems to optimize plant growth. The primary objective is to maximize crop yield per square meter while significantly reducing the environmental footprint associated with traditional agriculture. This market is driven by the escalating global demand for sustainable food production methods, particularly in urban settings where arable land is scarce. Companies and investors are increasingly recognizing the potential of this technology to address food security challenges, reduce water usage, and minimize transportation costs by enabling local production. The integration of advanced technologies like IoT sensors, AI, and automation for monitoring and managing crop conditions is further propelling market growth, making it a highly dynamic and technologically advanced sector.

Key Highlights

The vertical farming market is distinguished by several key highlights that underscore its innovative nature and business potential. A paramount highlight is the exceptional resource efficiency, with these systems using up to 95% less water compared to conventional field farming, addressing critical water scarcity concerns. The capability for year-round production irrespective of external weather conditions ensures a consistent and reliable supply of fresh produce, which is highly valued by retailers and consumers. Furthermore, the complete isolation from external environments drastically reduces or eliminates the need for pesticides, resulting in cleaner, safer food products. The market is also characterized by rapid technological advancements, with leading players like AeroFarms and Bowery Farming continually refining their growing protocols and automation systems. The ability to cultivate a wide variety of crops, from leafy greens and herbs to strawberries and certain pharmaceutical plants, demonstrates remarkable versatility and expands the addressable market for industry participants.

Drivers, Opportunities & Restraints

The growth of the vertical farming market is propelled by a confluence of powerful drivers. The relentless expansion of the global population and increasing urbanization are shrinking available arable land, creating an urgent need for space-efficient farming solutions. Rising consumer awareness and demand for locally sourced, organic, and pesticide-free produce are significantly influencing retail and food service procurement strategies, directly benefiting controlled environment agriculture. Government initiatives and policies in regions like North America, Europe, and parts of Asia that support sustainable agricultural practices and food security provide a favorable regulatory landscape. However, the market faces considerable restraints, primarily the high initial capital investment required for technology, infrastructure, and energy-intensive lighting systems. This high cost can be a barrier to entry for some entrepreneurs. Opportunities abound in the continued advancement of LED lighting technology to improve energy efficiency, the development of sophisticated data analytics and AI for predictive cultivation, and the potential expansion into high-value crops beyond leafy greens, such as berries, tomatoes, and medicinal plants, to enhance profitability.

Concentration Insights

The competitive landscape of the vertical farming market features a mix of well-established players, ambitious startups, and a growing number of partnerships with traditional agriculture companies and technology firms. The market concentration is currently fragmented but shows signs of consolidation as larger players acquire smaller innovators to gain technological advantages and expand their geographic footprint. North America, particularly the United States, hosts a significant concentration of leading companies, including AeroFarms, Plenty, and Bowery Farming, which have secured substantial venture capital funding. Europe also demonstrates a strong presence with key players like Infarm and YesHealth Group operating extensive networks of modular farms. Asia-Pacific, led by Japan where the concept of plant factories originated, remains a crucial region with companies such as Spread Co. Ltd. operating large-scale automated facilities. This geographic and corporate concentration highlights the global nature of the industry and the strategic focus on penetrating high-density urban markets where the value proposition of locally grown produce is strongest.

Type Insights

The vertical farming market can be segmented by the type of growing mechanism employed, primarily into hydroponics, aeroponics, and aquaponics. Hydroponics is the most widely adopted system, where plants are grown in a nutrient-rich water solution without soil. Its popularity stems from its relative simplicity, proven efficacy, and lower initial setup cost compared to other methods, making it a common choice for many commercial operations focused on leafy greens and herbs. Aeroponics represents a more advanced technique, wherein plant roots are suspended in the air and periodically misted with a nutrient solution. This method offers superior oxygenation to the roots, often resulting in faster growth rates and higher yields, though it requires more precise control and represents a higher technological investment. Aquaponics integrates fish farming (aquaculture) with plant cultivation (hydroponics) in a symbiotic ecosystem, where fish waste provides an organic nutrient source for the plants, which in turn purify the water. Each system offers distinct advantages in terms of resource use, crop output, and operational complexity, allowing operators to choose based on their specific crop targets and business models.

Application Insights

The application of vertical farming technology is diverse, catering to various end-use segments. The most prominent application is in the commercial production of food crops, with leafy greens such as lettuce, kale, and arugula dominating current output due to their short growth cycles and high market demand. Herbs like basil, cilantro, and mint are also extensively cultivated. Beyond these staples, there is a growing application in producing high-value fruits such as strawberries and tomatoes, which command higher prices and can improve farm economics. A significant non-food application is in the cultivation of pharmaceutical plants and flowers, which require controlled environments for consistent quality and specific compound production. Furthermore, vertical farming is increasingly being applied in research and development by agricultural institutes and biotech companies to study plant genetics, optimize growth recipes, and develop new crop varieties suited for CEA. This expanding range of applications underscores the technology's versatility and its potential to disrupt multiple segments of the agriculture and horticulture industries.

Regional Insights

Adoption and development of vertical farming are not uniform across the globe, with certain regions emerging as leaders due to specific demographic and economic factors. North America is a frontrunner, driven by strong consumer demand for locally grown produce, significant venture capital investment, and the presence of major technology innovators. The United States accounts for the largest share of farms and production capacity in this region. Europe follows closely, with countries like the Netherlands, Germany, and the United Kingdom actively promoting urban agriculture and sustainable food systems through policy and investment; companies here often focus on integrating farms directly into supermarkets and distribution centers. The Asia-Pacific region is anticipated to exhibit robust growth, fueled by massive urban populations, limited arable land in countries like Japan and Singapore, and strong government support for food security initiatives. Japan, in particular, has a long history with plant factories. Meanwhile, the Middle East presents a unique opportunity, where extreme climates and water scarcity make soil-less, controlled-environment agriculture an attractive solution for local food production.

Company Insights

The vertical farming competitive landscape is populated by a blend of pioneering specialists and expanding agribusinesses. AeroFarms stands out as a major player, renowned for its proprietary aeroponic technology and data-driven approach to optimizing plant growth in its large-scale facilities. Plenty Unlimited Inc. has gained significant attention for its vertical farming systems designed to integrate within urban landscapes and its focus on a variety of crops. Bowery Farming utilizes advanced software and robotics to operate its indoor farms efficiently, emphasizing its smart farming OS. Outside the US, Infarm, based in Germany, has pioneered a decentralized model with modular farming units installed directly in grocery stores and distribution centers. From Asia, Spread Co. Ltd. in Japan operates one of the world's largest and most automated plant factories, Techno Farm Keihanna. These companies, among others, are continuously innovating to reduce operational costs, increase yield, and expand the variety of crops that can be profitably grown indoors, shaping the future trajectory of the entire market.

Recent Developments

The vertical farming sector is experiencing rapid evolution, marked by significant recent developments that signal its maturation and scaling phase. A prominent trend is the announcement and construction of large-scale, automated production facilities by leading players like AeroFarms and Plenty, representing investments amounting to hundreds of millions of dollars and aiming to drastically increase production capacity. There has been a notable surge in strategic partnerships and collaborations, such as agreements between vertical farming companies and major grocery retail chains to ensure product placement and offtake, securing market access for the produced greens. Technological advancements continue at a brisk pace, with new iterations of energy-efficient LED lighting systems and more sophisticated automation and robotics for seeding, harvesting, and packaging being deployed to curb labor costs and enhance efficiency. Furthermore, the industry has seen an influx of funding from diverse sources, including private equity, venture capital, and even special purpose acquisition companies (SPACs), providing the necessary capital for aggressive expansion and continued research and development efforts.

Report Segmentation

This comprehensive market research report on the vertical farming and plant factory market provides a detailed analysis segmented across multiple dimensions to offer actionable intelligence. The report is structured by type of growth mechanism, delving into the dynamics, adoption rates, and future potential of hydroponic, aeroponic, and aquaponic systems. It further segments the market by application, providing in-depth coverage of the commercial production of leafy greens, herbs, fruits, and other specialized crops like flowers and pharmaceutical plants. A crucial component of the segmentation is the regional analysis, which offers a granular view of market size, growth trends, key players, and regulatory environments across North America, Europe, Asia-Pacific, and the Rest of the World. Additionally, the report includes a detailed company profiling section, analyzing the market share, product portfolio, business strategies, and recent developments of prominent players such as AeroFarms, Plenty, Bowery Farming, Infarm, and Spread Co. Ltd. This multi-faceted segmentation allows stakeholders to identify precise opportunities and challenges within specific niches of the market.

FAQs

What is driving the growth of the vertical farming market?

The market is primarily driven by the increasing global population, rapid urbanization reducing arable land, rising consumer demand for locally grown and pesticide-free produce, and advancements in controlled environment agriculture technology that enhance yield and efficiency.

What are the main challenges faced by the vertical farming industry?

The industry's main challenges include the very high initial capital expenditure for technology and infrastructure, significant energy consumption costs primarily from lighting and climate control systems, and the technical complexity of maintaining optimal growing conditions for a wide range of crops.

Which companies are the leaders in the vertical farming market?

Key leaders in the market include AeroFarms and Bowery Farming in the United States, known for their advanced aeroponic and AI-driven systems; Plenty, also in the US, focusing on scalable urban farms; Infarm in Europe with its decentralized modular farm model; and Spread Co. Ltd. in Japan, a pioneer in large-scale automation.

What types of crops are most commonly grown in vertical farms?

Leafy greens such as lettuce, kale, and spinach are the most common due to their short growth cycles and high market demand. Herbs like basil and cilantro are also widely cultivated. There is growing experimentation and commercial production of high-value crops like strawberries, tomatoes, and certain medicinal plants.

How does vertical farming benefit the environment?

Vertical farming offers substantial environmental benefits by using up to 95% less water than traditional agriculture through recirculating systems, eliminating agricultural runoff. It drastically reduces the need for pesticides and herbicides, and by enabling local production in urban centers, it cuts down on the food miles and associated transportation emissions.

Citius Research has developed a research report titled “Vertical Farming, Plant Factory Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Vertical Farming, Plant Factory Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Vertical Farming, Plant Factory Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Vertical Farming, Plant Factory Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Vertical Farming, Plant Factory Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Vertical Farming, Plant Factory Market
• Research Methodology
• Executive Summary
• Market Dynamics of Vertical Farming, Plant Factory Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Vertical Farming, Plant Factory Market
• Cost and Gross Margin Analysis of Vertical Farming, Plant Factory Market
• Vertical Farming, Plant Factory Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Vertical Farming, Plant Factory Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Vertical Farming, Plant Factory Market Key Stakeholders

Below are the key stakeholders for the Vertical Farming, Plant Factory Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Vertical Farming, Plant Factory Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Vertical Farming, Plant Factory Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Vertical Farming, Plant Factory Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Vertical Farming, Plant Factory Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Vertical Farming Plant Factory Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Vertical Farming, Plant Factory Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Vertical Farming, Plant Factory Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Vertical Farming, Plant Factory Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Vertical Farming, Plant Factory Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Vertical Farming, Plant Factory Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Vertical Farming, Plant Factory Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Vertical Farming, Plant Factory Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Vertical Farming, Plant Factory Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Vertical Farming, Plant Factory Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Vertical Farming, Plant Factory Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Vertical Farming, Plant Factory Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Vertical Farming, Plant Factory Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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