Organic Fertilizers Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0185703
  • Format: Electronic (PDF)
  • Number of Pages: 209
  • Author(s): Joshi, Madhavi

Report Overview

The Organic Fertilizers Market size was estimated at USD 12 billion in 2023 and is projected to reach USD 17 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 5.50% during the forecast period (2024-2030).

Organic Fertilizers Market

(Market Size)
$12 billion
$17 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 5.50%
2023 Market Size USD 12 billion
2030 Market Size USD 17 billion
Key Players Suståne Natural Fertilizer, NutriSoil, Black Kow, Michigan Peat, Earthgro

Market Summary

The organic fertilizers market is a dynamic and rapidly evolving segment within the global agriculture industry, driven by increasing consumer demand for organic food products and sustainable farming practices. This market encompasses a wide range of natural fertilizers derived from plant, animal, and mineral sources, which are used to enhance soil fertility and promote healthy crop growth without synthetic chemicals. Key factors influencing the market include growing environmental awareness, stringent regulations against chemical fertilizers, and government initiatives supporting organic farming. The market is characterized by the presence of numerous regional and international players offering diverse product portfolios to cater to various agricultural needs. Innovations in production techniques and the development of advanced organic fertilizer formulations are further propelling market growth. As farmers increasingly adopt organic practices to improve soil health and meet organic certification standards, the demand for high-quality organic fertilizers continues to rise, creating significant opportunities for market expansion.

Key Highlights

The organic fertilizers market is distinguished by several key highlights that underscore its importance and growth trajectory. One of the most notable aspects is the increasing adoption of organic farming methods worldwide, supported by government subsidies and policies promoting sustainable agriculture. The market benefits from a growing consumer preference for organic produce, which drives farmers to switch from conventional to organic fertilizers to meet certification requirements. Technological advancements in organic fertilizer production, such as composting techniques and bio-fermentation processes, have enhanced product efficacy and availability. The market also sees rising investments in research and development to create innovative products that address specific nutrient deficiencies and soil conditions. Additionally, the expansion of distribution channels, including online platforms and specialized agricultural stores, has improved product accessibility for farmers. These factors collectively contribute to the robust growth and increasing competitiveness of the organic fertilizers market.

Drivers, Opportunities & Restraints

The organic fertilizers market is propelled by several key drivers, including the escalating demand for organic food products due to health and environmental concerns. Government regulations limiting the use of synthetic fertilizers and promoting organic farming practices further accelerate market growth. Increasing awareness about soil health and the benefits of organic fertilizers, such as improved soil structure and reduced environmental impact, also drive adoption. Opportunities in the market abound, particularly in emerging economies where agricultural modernization and government support for organic farming are on the rise. The development of customized organic fertilizers tailored to specific crops and soil types presents significant growth potential. However, the market faces restraints such as higher costs compared to chemical fertilizers, which can deter small-scale farmers. Limited awareness and technical knowledge about organic fertilizer application in certain regions also hinder market penetration. Additionally, challenges related to product storage, shelf life, and inconsistent nutrient content pose obstacles to widespread adoption.

Concentration Insights

The organic fertilizers market exhibits a varied concentration of players, with a mix of large multinational corporations and small to medium-sized enterprises operating across different regions. Leading companies such as Scotts Miracle-Gro, Tata Chemicals, and ILSA S.p.A. dominate the market with extensive product portfolios and strong distribution networks. These players focus on strategic initiatives like mergers, acquisitions, and partnerships to expand their market presence and enhance their technological capabilities. Regional players also play a crucial role, particularly in areas with high agricultural activity, by offering locally sourced and cost-effective organic fertilizers. The market concentration is influenced by factors such as regulatory frameworks, agricultural practices, and consumer preferences, which vary significantly across geographies. In North America and Europe, the market is relatively consolidated with established players, while in Asia-Pacific and Latin America, it is more fragmented with numerous local manufacturers. This diversity in market concentration fosters competition and innovation, driving the development of advanced organic fertilizer solutions.

Type Insights

The organic fertilizers market is segmented into various types based on source and composition, including plant-based, animal-based, and mineral-based fertilizers. Plant-based organic fertilizers, such as compost and green manure, are derived from vegetative materials and are widely used for their ability to improve soil organic matter and nutrient content. Animal-based fertilizers, including manure, bone meal, and blood meal, are valued for their high nutrient density and effectiveness in enhancing soil fertility. Mineral-based organic fertilizers, such as rock phosphate and limestone, provide essential minerals and help in adjusting soil pH levels. Each type offers distinct benefits and is chosen based on specific crop requirements and soil conditions. The demand for plant-based fertilizers is growing due to their sustainability and ease of production, while animal-based fertilizers remain popular for their rapid nutrient release. Mineral-based fertilizers are essential for addressing specific nutrient deficiencies and are often used in combination with other organic inputs to achieve balanced soil nutrition.

Application Insights

Organic fertilizers find applications across various segments, including cereals and grains, fruits and vegetables, oilseeds and pulses, and others like turf and ornamentals. In cereals and grains, organic fertilizers are used to enhance yield and quality while maintaining soil health for crops such as wheat, rice, and corn. The fruits and vegetables segment represents a significant application area, driven by the high demand for organic produce and the need for nutrient-rich soils to support growth. Oilseeds and pulses benefit from organic fertilizers by achieving better nutrient uptake and improved crop resilience. Additionally, organic fertilizers are increasingly used in non-food applications such as turf management and ornamental horticulture, where soil health and environmental sustainability are priorities. The choice of organic fertilizer varies by application, with specific formulations designed to meet the nutritional needs of different crops and planting environments. This diversity in application underscores the versatility and growing adoption of organic fertilizers in modern agriculture.

Regional Insights

The organic fertilizers market demonstrates distinct regional dynamics influenced by agricultural practices, regulatory policies, and consumer preferences. North America holds a significant market share, driven by strong consumer demand for organic food and supportive government initiatives promoting sustainable farming. Europe follows closely, with stringent regulations on chemical fertilizers and a well-established organic farming sector. The Asia-Pacific region is experiencing rapid growth due to increasing population, rising food demand, and government efforts to encourage organic agriculture in countries like India and China. Latin America and the Middle East & Africa are emerging markets, where awareness about organic farming is gradually increasing, and investments in agricultural development are rising. Each region presents unique opportunities and challenges, with variations in the adoption rates of organic fertilizers based on local agricultural conditions and economic factors. The global market is thus characterized by a diverse geographical landscape that requires tailored strategies to address regional needs effectively.

Company Insights

Prominent companies in the organic fertilizers market include Scotts Miracle-Gro, Tata Chemicals, ILSA S.p.A., Coromandel International, and Sust?ne Natural Fertilizer. These players leverage their extensive research and development capabilities to innovate and offer high-quality organic fertilizer products. Scotts Miracle-Gro focuses on expanding its organic product lines through acquisitions and technological advancements. Tata Chemicals emphasizes sustainable practices and offers a range of organic inputs for various crops. ILSA S.p.A. is known for its bio-based fertilizers and commitment to environmental sustainability. Coromandel International strengthens its market position through strategic partnerships and a robust distribution network. Sust?ne Natural Fertilizer specializes in compost-based products and emphasizes organic recycling. These companies engage in competitive strategies such as product launches, capacity expansions, and geographic expansions to enhance their market presence. Their efforts are complemented by a focus on educating farmers about the benefits of organic fertilizers and providing technical support to ensure effective application.

Recent Developments

Recent developments in the organic fertilizers market highlight ongoing innovations and strategic movements by key players. Companies are increasingly investing in research and development to create advanced organic fertilizer formulations that offer improved nutrient efficiency and ease of application. For instance, there has been a surge in the development of bio-organic fertilizers that incorporate beneficial microorganisms to enhance soil health and plant growth. Strategic acquisitions and partnerships are also prevalent, as companies seek to expand their product portfolios and geographic reach. Additionally, there is a growing emphasis on sustainable production practices, such as utilizing waste materials from agriculture and food processing to create circular economy models. Recent regulatory changes in various regions, aimed at promoting organic farming and reducing chemical fertilizer usage, are further shaping market dynamics. These developments reflect the market's evolution towards more sustainable and efficient organic fertilizer solutions, driven by technological advancements and changing consumer preferences.

Report Segmentation

This report on the organic fertilizers market provides a comprehensive analysis segmented by type, application, and region. By type, the market is categorized into plant-based, animal-based, and mineral-based organic fertilizers, each examined for their market share, growth trends, and key influencing factors. The application segment covers cereals and grains, fruits and vegetables, oilseeds and pulses, and other applications like turf and ornamentals, detailing demand patterns and usage across different crop types. Geographically, the report analyzes North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, highlighting regional market dynamics, growth drivers, and competitive landscapes. Each segmentation offers insights into market size, growth potential, and future outlook, supported by data on consumer preferences, regulatory impacts, and technological advancements. The report aims to provide stakeholders with a detailed understanding of market structure, helping them identify opportunities and make informed decisions based on comprehensive segment-wise analysis.

FAQs

What are the key drivers of the organic fertilizers market? The organic fertilizers market is primarily driven by increasing consumer demand for organic food, government regulations promoting sustainable farming, and growing awareness about soil health and environmental benefits.

Which regions are leading in the organic fertilizers market? North America and Europe are leading regions due to high consumer awareness and supportive policies, while Asia-Pacific is experiencing rapid growth driven by agricultural modernization and rising food demand.

What types of organic fertilizers are most commonly used? Plant-based, animal-based, and mineral-based organic fertilizers are commonly used, with plant-based options gaining popularity for their sustainability and animal-based types for their nutrient density.

Who are the major players in the organic fertilizers market? Major players include Scotts Miracle-Gro, Tata Chemicals, ILSA S.p.A., Coromandel International, and Sust?ne Natural Fertilizer, among others.

What are the main applications of organic fertilizers? Organic fertilizers are widely used in cereals and grains, fruits and vegetables, oilseeds and pulses, as well as in non-food applications like turf and ornamental horticulture.

Citius Research has developed a research report titled “Organic Fertilizers Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Organic Fertilizers Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Organic Fertilizers Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Organic Fertilizers Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Organic Fertilizers Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Organic Fertilizers Market
• Research Methodology
• Executive Summary
• Market Dynamics of Organic Fertilizers Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Organic Fertilizers Market
• Cost and Gross Margin Analysis of Organic Fertilizers Market
• Organic Fertilizers Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Organic Fertilizers Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Organic Fertilizers Market Key Stakeholders

Below are the key stakeholders for the Organic Fertilizers Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Organic Fertilizers Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Organic Fertilizers Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Organic Fertilizers Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Organic Fertilizers Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Organic Fertilizers Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Organic Fertilizers Market is expected to grow at a CAGR of XX% from 2023 to 2030.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Organic Fertilizers Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Organic Fertilizers Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Organic Fertilizers Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Organic Fertilizers Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Organic Fertilizers Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Organic Fertilizers Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Organic Fertilizers Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Organic Fertilizers Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Organic Fertilizers Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Organic Fertilizers Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Organic Fertilizers Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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