Operational Technology Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0212402
  • Format: Electronic (PDF)
  • Number of Pages: 185
  • Author(s): Joshi, Madhavi

Report Overview

The Operational Technology Market size was estimated at USD 155 billion in 2023 and is projected to reach USD 280 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 9.20% during the forecast period (2024-2030).

Operational Technology Market

(Market Size)
$155 billion
$280 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 9.20%
2023 Market Size USD 155 billion
2030 Market Size USD 280 billion
Key Players Siemens, Schneider Electric, Honeywell, ABB, Rockwell Automation

Market Summary

The Operational Technology market within the Semiconductor and Electronics industry encompasses the hardware and software solutions used to monitor and control industrial equipment, assets, and processes. This market is integral to the functioning of modern industrial environments, enabling real-time data acquisition, process control, and automation across various sectors. The convergence of Information Technology and Operational Technology is a significant trend, driving the adoption of smarter, connected systems that enhance efficiency, safety, and productivity. Key components include industrial control systems, supervisory control and data acquisition systems, distributed control systems, and programmable logic controllers. The increasing emphasis on industrial automation, coupled with the rise of the Industrial Internet of Things, is propelling the demand for advanced operational technology solutions. Companies are investing in technologies that offer improved interoperability, cybersecurity, and scalability to meet the evolving needs of industrial operations. The market is characterized by continuous innovation, with players developing solutions that integrate artificial intelligence, machine learning, and predictive analytics to optimize industrial processes and reduce downtime.

Key Highlights

The Operational Technology market is marked by several key highlights that underscore its dynamic nature and critical role in industrial advancement. One of the foremost trends is the accelerated integration of IT and OT systems, facilitating seamless data flow and enhanced decision-making capabilities. Cybersecurity has emerged as a paramount concern, driving investments in robust security frameworks to protect critical infrastructure from escalating threats. The adoption of edge computing is gaining momentum, enabling real-time data processing and reducing latency in industrial applications. Additionally, the proliferation of IIoT devices is expanding the scope of operational technology, allowing for more comprehensive monitoring and control. Leading companies such as Siemens, ABB, and Schneider Electric are at the forefront, offering innovative solutions that cater to diverse industrial needs. The market is also witnessing increased collaboration between technology providers and industrial firms to develop customized solutions that address specific operational challenges. These highlights reflect a market that is rapidly evolving to meet the demands of modern industrialization.

Drivers, Opportunities & Restraints

The growth of the Operational Technology market is driven by several factors, including the escalating demand for industrial automation and the imperative to enhance operational efficiency. The need for real-time monitoring and control in complex industrial environments is a significant driver, as organizations seek to minimize downtime and optimize resource utilization. The increasing adoption of IIoT and smart manufacturing practices is further fueling market expansion, enabling more connected and intelligent operations. Opportunities abound in the development of advanced analytics and AI-driven solutions that provide predictive maintenance and operational insights. However, the market faces restraints such as high implementation costs and the complexity of integrating new technologies with legacy systems. Cybersecurity vulnerabilities pose a substantial challenge, necessitating continuous investment in security measures. Additionally, the shortage of skilled professionals proficient in both OT and IT domains can hinder adoption. Despite these challenges, the ongoing digital transformation in industries presents lucrative opportunities for innovation and growth in the operational technology landscape.

Concentration Insights

The Operational Technology market exhibits a concentrated competitive landscape, with a few major players dominating a significant share of the market. Companies such as Siemens AG, ABB Ltd, Honeywell International Inc., Schneider Electric SE, and Emerson Electric Co. are key influencers, leveraging their extensive product portfolios and global reach. These established players focus on strategic acquisitions, partnerships, and continuous innovation to strengthen their market position and expand their offerings. There is also a presence of specialized niche players that provide targeted solutions for specific applications or industries, contributing to market diversity. The concentration is particularly evident in regions with advanced industrial bases, such as North America and Europe, where these companies have a strong foothold. However, emerging economies in Asia-Pacific are witnessing increased activity, with local players and international giants vying for market share. This concentration dynamics drive intense competition, prompting companies to enhance their technological capabilities and customer support services to maintain competitiveness.

Type Insights

Operational Technology solutions can be categorized into various types, each serving distinct functions within industrial settings. Industrial control systems form the backbone, including supervisory control and data acquisition systems that enable centralized monitoring and control of dispersed assets. Distributed control systems are prevalent in continuous process industries, offering integrated control for complex operations. Programmable logic controllers are widely used for discrete manufacturing processes, providing reliable automation and flexibility. Human-machine interfaces facilitate interaction between operators and machinery, enhancing usability and control. Additionally, industrial sensors and actuators are critical components that collect data and execute commands. The market is also seeing growth in software solutions, such as manufacturing execution systems and operational asset management platforms, which provide deeper insights and optimization capabilities. Each type plays a vital role in ensuring efficient, safe, and reliable industrial operations, with advancements focusing on interoperability, scalability, and intelligence.

Application Insights

Operational Technology finds applications across a wide spectrum of industries within the Semiconductor and Electronics sector and beyond. In manufacturing, OT systems are pivotal for automating production lines, managing supply chains, and ensuring quality control. The energy and utilities sector relies heavily on OT for monitoring and controlling power generation, distribution, and grid management. In transportation, these technologies enable the automation of railways, traffic systems, and logistics operations. The oil and gas industry utilizes OT for upstream, midstream, and downstream processes, enhancing safety and efficiency. Additionally, OT is integral to building automation, managing HVAC, lighting, and security systems in smart buildings. The healthcare sector employs OT for managing medical devices and hospital infrastructure. Each application demands tailored solutions that address specific operational requirements, driving continuous innovation and customization in the market.

Regional Insights

The adoption and development of Operational Technology vary significantly across regions, influenced by industrial advancement, regulatory frameworks, and economic conditions. North America holds a substantial market share, driven by early adoption of automation technologies, strong presence of key players, and high investments in industrial IoT and cybersecurity. Europe follows closely, with robust manufacturing bases and stringent regulations promoting the adoption of advanced OT solutions. The Asia-Pacific region is experiencing rapid growth, fueled by industrialization, government initiatives like Industry 4.0, and expanding manufacturing activities in countries such as China, Japan, and South Korea. Latin America and the Middle East & Africa are emerging markets, with increasing investments in infrastructure and industrial modernization. Each region presents unique opportunities and challenges, shaping the strategies of market participants to cater to local needs and leverage regional growth potentials.

Company Insights

Prominent companies in the Operational Technology market include Siemens AG, which offers a comprehensive suite of automation and digitalization solutions under its Siemens Digital Industries portfolio. ABB Ltd is renowned for its robotics, process automation, and electrification technologies. Honeywell International Inc. provides integrated OT solutions through its Honeywell Process Solutions and Building Technologies divisions. Schneider Electric SE focuses on energy management and automation, offering EcoStruxure platform for industrial IoT. Emerson Electric Co. is a key player with its automation solutions and discrete manufacturing technologies. Other significant contributors include Rockwell Automation, Yokogawa Electric Corporation, and Mitsubishi Electric Corporation. These companies invest heavily in research and development to introduce innovative products, enhance cybersecurity, and improve interoperability. Strategic collaborations, mergers, and acquisitions are common as firms aim to expand their geographic presence and solution offerings, ensuring they meet the evolving demands of the industrial sector.

Recent Developments

The Operational Technology market has witnessed several recent developments that highlight its evolving nature. There has been a surge in partnerships between OT providers and IT companies to develop integrated solutions that bridge the gap between operational and information technologies. For instance, collaborations aimed at enhancing cybersecurity measures have become prevalent, addressing the growing threat landscape. acquisitions are also frequent, with major players acquiring niche technology firms to bolster their portfolios and gain competitive advantages. The adoption of AI and machine learning in OT systems is accelerating, enabling predictive maintenance and advanced analytics. Additionally, there is increased focus on developing solutions for sustainable and energy-efficient operations, aligning with global environmental goals. Companies are also expanding their presence in emerging markets through localized offerings and partnerships. These developments reflect a market that is continuously adapting to technological advancements and changing industrial requirements.

Report Segmentation

This market report on the Operational Technology market within the Semiconductor and Electronics industry is segmented based on several criteria to provide a detailed analysis. The segmentation by type includes industrial control systems, supervisory control and data acquisition systems, distributed control systems, programmable logic controllers, human-machine interfaces, and industrial sensors. Application-wise, the report covers manufacturing, energy and utilities, transportation, oil and gas, building automation, healthcare, and others. Geographically, the market is analyzed across North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa. Additionally, the report may segment based on components into hardware, software, and services. This comprehensive segmentation allows for an in-depth understanding of market dynamics, trends, and opportunities within each segment, enabling stakeholders to make informed decisions and strategies tailored to specific areas of interest.

FAQs

What is operational technology? Operational technology refers to hardware and software systems that monitor and control industrial equipment, assets, and processes, ensuring efficient and safe operations in various industries.

How does OT differ from IT? OT focuses on physical processes and machinery in industrial environments, while IT deals with data-centric systems; the convergence of both is becoming increasingly important for integrated operations.

What are the key components of OT? Key components include industrial control systems, SCADA systems, distributed control systems, programmable logic controllers, human-machine interfaces, and various sensors and actuators.

Why is cybersecurity important in OT? Cybersecurity is crucial in OT to protect critical infrastructure from cyber threats that could disrupt operations, cause safety hazards, or lead to significant financial losses.

What industries use operational technology? Industries such as manufacturing, energy and utilities, transportation, oil and gas, building automation, and healthcare extensively use operational technology for automation and control.

What trends are shaping the OT market? Major trends include the integration of IT and OT, adoption of Industrial IoT, emphasis on cybersecurity, use of AI and predictive analytics, and the growth of edge computing in industrial applications.

Citius Research has developed a research report titled “Operational Technology Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Operational Technology Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Operational Technology Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Operational Technology Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Operational Technology Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Operational Technology Market
• Research Methodology
• Executive Summary
• Market Dynamics of Operational Technology Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Operational Technology Market
• Cost and Gross Margin Analysis of Operational Technology Market
• Operational Technology Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Operational Technology Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Operational Technology Market Key Stakeholders

Below are the key stakeholders for the Operational Technology Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Operational Technology Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Operational Technology Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Operational Technology Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Operational Technology Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Operational Technology Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Operational Technology Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Operational Technology Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Operational Technology Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Operational Technology Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Operational Technology Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Operational Technology Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Operational Technology Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Operational Technology Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Operational Technology Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Operational Technology Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Operational Technology Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Operational Technology Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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