Offshore Wind Cable Laying Vessel Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0211047
  • Format: Electronic (PDF)
  • Number of Pages: 204
  • Author(s): Joshi, Madhavi

Report Overview

The Offshore Wind Cable Laying Vessel Market size was estimated at USD 1.85 billion in 2023 and is projected to reach USD 3.4 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.80% during the forecast period (2024-2030).

Offshore Wind Cable Laying Vessel Market

(Market Size)
$1.85 billion
$3.4 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.80%
2023 Market Size USD 1.85 billion
2030 Market Size USD 3.4 billion
Key Players DEME, Van Oord, Jan De Nul, Seaway7, Prysmian

Market Summary

The offshore wind cable laying vessel market is a specialized segment within the maritime and renewable energy industries, focusing on the installation of subsea power cables that connect offshore wind farms to the onshore electrical grid. These vessels are engineered with advanced dynamic positioning systems, cable carousels, and burial equipment to handle and protect cables during installation. The market is driven by the global expansion of offshore wind energy projects, particularly in Europe and Asia-Pacific, where governments are aggressively promoting renewable energy to meet climate goals. Key activities include cable transportation, laying, burial, and maintenance, requiring vessels with high precision and operational capabilities. The packaging industry plays a supportive role by providing robust, protective solutions for cable storage and transportation on these vessels, ensuring cables remain undamaged in harsh marine environments. Companies operating in this market must adhere to strict environmental and safety regulations, influencing vessel design and operational protocols. The market is characterized by a limited number of specialized vessels globally, leading to high demand and strategic collaborations among stakeholders.

Key Highlights

The offshore wind cable laying vessel market is defined by several critical highlights. These vessels are equipped with state-of-the-art technology, including dynamic positioning systems that allow precise maneuvering without anchors, reducing environmental impact and enhancing safety. The integration of cable burial systems, such as plows or jetting tools, ensures cables are secured on the seabed, protecting them from fishing activities, currents, and other hazards. The market is witnessing increased investments in new vessel constructions and retrofits to meet the growing capacity and complexity of offshore wind projects. Environmental considerations are paramount, with vessels designed to minimize emissions and comply with international regulations like IMO Tier III. The packaging industry contributes by developing customized, durable packaging solutions for cable reels and components, which are essential for preventing damage during transit and storage. Key players are focusing on enhancing operational efficiency and expanding fleet capabilities to capitalize on emerging opportunities in deep-water and floating wind farm projects.

Drivers, Opportunities & Restraints

Drivers in the offshore wind cable laying vessel market primarily include the global push for renewable energy, government policies supporting offshore wind development, and technological advancements in vessel capabilities. The increasing size and distance of wind farms from shore necessitate specialized vessels for efficient cable installation. Opportunities arise from the expansion into new geographical regions, such as North America and Asia-Pacific, and the development of floating offshore wind projects, which require innovative cable laying solutions. Additionally, the trend towards interconnectors and hybrid projects that combine wind farms with energy storage presents growth avenues. Restraints involve high capital and operational costs associated with these vessels, limited availability of skilled personnel, and regulatory challenges related to maritime operations and environmental protection. Supply chain constraints, including delays in vessel construction and component shortages, also pose challenges. The packaging industry can leverage opportunities by providing advanced, sustainable packaging materials that meet the stringent requirements of marine operations.

Concentration Insights

The offshore wind cable laying vessel market is highly concentrated, with a few key players dominating the global fleet. Companies like DEME Group, Van Oord, and Nexans possess significant market share due to their extensive experience, technological expertise, and large vessel portfolios. These players often engage in long-term contracts with wind farm developers, ensuring steady demand. Geographically, the market is concentrated in Europe, particularly in countries like the UK, Germany, and Denmark, which are leaders in offshore wind installations. However, Asia-Pacific is emerging as a focal point, with China, Taiwan, and South Korea accelerating their offshore wind activities. North America is also gaining traction with projects along the East Coast. The concentration of vessel operators in these regions influences strategic partnerships and competitive dynamics. The packaging industry must align with these concentrated markets by offering localized services and solutions that cater to the specific needs of major operators and regions.

Type Insights

The offshore wind cable laying vessel market can be segmented based on vessel type, including dedicated cable laying vessels and multi-purpose vessels. Dedicated vessels are specifically designed for cable installation, featuring large carousels for cable storage, advanced burial systems, and enhanced stability for precise operations. Multi-purpose vessels, often used for smaller projects or maintenance, offer flexibility but may lack specialized equipment. Another distinction is between shallow-water and deep-water vessels, with the latter equipped for more challenging environments. Vessels are also categorized by their propulsion systems, with newer models incorporating hybrid or LNG-powered engines to reduce emissions. The packaging industry supports these vessel types by providing tailored packaging for different cable diameters and lengths, ensuring compatibility with vessel carousels and handling systems. Innovations in vessel design focus on increasing cable capacity and improving deployment efficiency, driven by the demand for larger wind farms.

Application Insights

Applications in the offshore wind cable laying vessel market encompass the installation of inter-array cables, which connect turbines within a wind farm, and export cables, which transmit power to shore. Inter-array cable laying requires vessels with high maneuverability to navigate between turbines, while export cable laying involves longer, heavier cables and often deeper water operations. Additionally, vessels are used for maintenance and repair activities, including cable fault location and recovery. The packaging industry plays a crucial role in these applications by supplying protective packaging for cables during loading, transit, and unloading, preventing damage that could lead to costly delays. As wind farms move farther offshore and into deeper waters, applications are evolving to include dynamic cable systems for floating turbines, presenting new challenges and opportunities for vessel operators and packaging providers alike.

Regional Insights

Regionally, Europe leads the offshore wind cable laying vessel market, driven by ambitious renewable energy targets and well-established wind farms in the North Sea, Baltic Sea, and Atlantic Ocean. Countries like the UK, Germany, and the Netherlands are key markets, with robust support policies and infrastructure. Asia-Pacific is rapidly growing, with China at the forefront due to its massive offshore wind ambitions, followed by Taiwan and South Korea. North America is an emerging region, with projects developing along the northeastern US coast and in Canada. Each region has unique geographical and regulatory characteristics influencing vessel operations; for example, Europe's mature market demands high-tech vessels, while Asia-Pacific often requires adaptations to tropical conditions. The packaging industry must consider regional differences in logistics, environmental regulations, and material availability when designing solutions for cable transportation and storage.

Company Insights

Prominent companies in the offshore wind cable laying vessel market include DEME Group, which operates vessels like Living Stone and Neptune; Van Oord, with its cable laying vessel Nexus; and Nexans, known for its cable production and installation services. Other key players are Prysmian Group, which operates vessels like Cable Enterprise, and Subsea 7, through its subsidiary Seaway 7. These companies invest heavily in fleet expansion and technological upgrades to maintain competitiveness. Strategies often involve forming joint ventures or partnerships with wind farm developers to secure long-term contracts. The packaging industry collaborates with these companies to develop specialized packaging that ensures cable integrity during handling and storage, with a focus on sustainability and cost-efficiency. Company insights reveal a trend towards larger, more capable vessels and increased focus on environmental performance.

Recent Developments

Recent developments in the offshore wind cable laying vessel market include the launch of new vessels with enhanced capabilities, such as greater cable capacity, deeper water operation limits, and reduced environmental impact. For instance, companies have introduced vessels with hybrid propulsion systems to lower emissions and comply with stricter regulations. There has been increased activity in contract awards for major offshore wind projects, particularly in Europe and Asia-Pacific, driving demand for vessel services. Technological advancements include improved dynamic positioning systems and automated cable laying equipment, boosting efficiency and safety. The packaging industry has seen innovations in reusable and recyclable packaging materials, aligning with sustainability goals. Partnerships between vessel operators, cable manufacturers, and wind farm developers are becoming more common, facilitating integrated solutions for project execution.

Report Segmentation

This report on the offshore wind cable laying vessel market is segmented based on vessel type, application, and region. Vessel type segmentation includes dedicated cable laying vessels and multi-purpose vessels, with further breakdown by capacity and technology. Application segmentation covers inter-array cable laying, export cable laying, and maintenance & repair. Regional segmentation encompasses Europe, Asia-Pacific, North America, and Rest of the World, with detailed analysis of key countries within each region. The report also examines the role of supporting industries, such as packaging, in providing essential solutions for cable protection and logistics. Each segment is analyzed in terms of market trends, competitive landscape, and future outlook, providing a comprehensive view for stakeholders including vessel operators, wind farm developers, investors, and packaging suppliers.

FAQs

What is an offshore wind cable laying vessel? An offshore wind cable laying vessel is a specialized ship designed to install and bury subsea cables that connect offshore wind turbines to each other and to the onshore power grid, featuring equipment like dynamic positioning systems and cable carousels.

How does cable laying for offshore wind work? Cable laying involves transporting cables on vessels, deploying them onto the seabed using stern rollers or chutes, and burying them with plows or jetting tools to protect against damage, ensuring secure energy transmission.

What are the key challenges in offshore cable laying? Key challenges include harsh weather conditions, deep-water operations, environmental regulations, seabed obstacles, and the need for high precision to avoid cable damage, requiring advanced technology and skilled crews.

Who are the major players in the cable laying vessel market? Major players include DEME Group, Van Oord, Nexans, Prysmian Group, and Subsea 7, which operate fleets of specialized vessels and engage in global offshore wind projects.

What types of cables are used in offshore wind farms? Offshore wind farms use inter-array cables to connect turbines within the farm and export cables to transmit electricity to shore, both requiring robust design and insulation for subsea environments.

How is the packaging industry involved in offshore wind cable laying? The packaging industry provides protective solutions for cable reels during transportation and storage on vessels, using durable materials to prevent damage from moisture, impact, and corrosion, ensuring operational efficiency.

Citius Research has developed a research report titled “Offshore Wind Cable Laying Vessel Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Offshore Wind Cable Laying Vessel Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Offshore Wind Cable Laying Vessel Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Offshore Wind Cable Laying Vessel Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Offshore Wind Cable Laying Vessel Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Offshore Wind Cable Laying Vessel Market
• Research Methodology
• Executive Summary
• Market Dynamics of Offshore Wind Cable Laying Vessel Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Offshore Wind Cable Laying Vessel Market
• Cost and Gross Margin Analysis of Offshore Wind Cable Laying Vessel Market
• Offshore Wind Cable Laying Vessel Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Offshore Wind Cable Laying Vessel Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Offshore Wind Cable Laying Vessel Market Key Stakeholders

Below are the key stakeholders for the Offshore Wind Cable Laying Vessel Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Offshore Wind Cable Laying Vessel Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Offshore Wind Cable Laying Vessel Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Offshore Wind Cable Laying Vessel Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Offshore Wind Cable Laying Vessel Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Offshore Wind Cable Laying Vessel Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Offshore Wind Cable Laying Vessel Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Offshore Wind Cable Laying Vessel Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Offshore Wind Cable Laying Vessel Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Offshore Wind Cable Laying Vessel Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Offshore Wind Cable Laying Vessel Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Offshore Wind Cable Laying Vessel Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Offshore Wind Cable Laying Vessel Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Offshore Wind Cable Laying Vessel Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Offshore Wind Cable Laying Vessel Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Offshore Wind Cable Laying Vessel Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Offshore Wind Cable Laying Vessel Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Offshore Wind Cable Laying Vessel Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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