North and Central America Proppant Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0209168
  • Format: Electronic (PDF)
  • Number of Pages: 197
  • Author(s): Joshi, Madhavi

Report Overview

The North and Central America Proppant Market size was estimated at USD 2.8 billion in 2023 and is projected to reach USD 5.8 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 11.00% during the forecast period (2024-2030).

North and Central America Proppant Market

(Market Size)
$2.8 billion
$5.8 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 11.00%
2023 Market Size USD 2.8 billion
2030 Market Size USD 5.8 billion
Key Players CARBO, Covia, U.S. Silica, Hi-Crush, Fairmount

Market Summary

The North and Central America proppant market is a critical segment within the broader oil and gas industry, primarily driven by hydraulic fracturing activities essential for unconventional resource extraction. Proppants, which include materials such as sand, ceramic, and resin-coated variants, are injected into fractures to keep them open, thereby facilitating the efficient flow of hydrocarbons. The market encompasses the United States, Canada, Mexico, and other Central American nations, with the U.S. dominating due to its extensive shale plays and advanced fracking operations. Demand is closely tied to oil and gas drilling activities, energy prices, technological advancements in extraction methods, and regional regulatory frameworks. Environmental considerations and the shift towards sustainable practices are increasingly influencing market dynamics, prompting innovations in proppant materials and recycling techniques. Companies operating in this space focus on product quality, supply chain efficiency, and strategic partnerships to strengthen their market position.

Key Highlights

Key highlights of the North and Central America proppant market include the dominance of raw frac sand due to its cost-effectiveness and abundance, particularly from regional silica sand deposits. Ceramic proppants are favored in high-pressure, high-temperature applications for their superior strength and conductivity. The market is characterized by significant consolidation among major players, who leverage extensive distribution networks and long-term contracts with oilfield service companies. Technological innovations, such as lightweight and ultra-conductive proppants, are gaining traction to enhance well productivity and reduce environmental impact. Regional regulatory policies, especially in the U.S. and Canada, play a pivotal role in shaping operational frameworks and investment flows. Additionally, the integration of digital technologies for supply chain optimization and real-time monitoring is emerging as a competitive differentiator among leading suppliers.

Drivers, Opportunities & Restraints

Primary drivers for the North and Central America proppant market include sustained demand from shale gas and tight oil extraction, particularly in prolific basins like the Permian, Eagle Ford, and Bakken. Advancements in hydraulic fracturing techniques, which require higher volumes of proppants per well, further propel market growth. Economic recovery and stabilizing energy prices post-pandemic have reinvigorated drilling activities, boosting proppant consumption. Opportunities arise from the development of new oil and gas reserves in Mexico and Central America, alongside increasing investments in enhanced oil recovery methods. The trend towards environmentally sustainable proppants, including locally sourced and recycled materials, presents avenues for innovation and market expansion. However, restraints include volatility in crude oil prices, which directly impacts drilling budgets and proppant procurement. Environmental regulations concerning silica dust exposure and water usage in fracking operations pose compliance challenges. Geopolitical factors and trade policies also influence supply chains and material costs, potentially constraining market stability.

Concentration Insights

The North and Central America proppant market exhibits a moderately concentrated structure, with a few key players holding significant market share. Leading companies such as Halliburton, Schlumberger, CARBO Ceramics, and Emerge Energy Services dominate through extensive product portfolios, technological expertise, and strategic acquisitions. These entities often control critical aspects of the supply chain, from raw material sourcing to distribution, ensuring reliability and scalability. Regional concentration is evident, with the United States accounting for the largest consumption due to its active shale regions, while Canada and Mexico show growing but smaller shares. Market entry barriers include high capital requirements for mining and processing facilities, stringent regulatory approvals, and the need for established customer relationships in the oilfield services sector. Smaller participants often focus on niche segments or regional markets to compete effectively.

Type Insights

Proppants in the North and Central America market are categorized mainly into frac sand, ceramic proppants, and resin-coated proppants. Frac sand, predominantly sourced from high-purity silica deposits in regions like Wisconsin and Texas, is the most widely used type due to its affordability and adequate performance in standard fracking conditions. Ceramic proppants, manufactured from materials such as bauxite and kaolin, offer enhanced crush resistance and conductivity, making them ideal for deep, high-pressure wells. Resin-coated proppants, which include precured and curable varieties, provide improved flowback prevention and durability in challenging environments. Each type caters to specific operational requirements, with selection influenced by well depth, pressure, temperature, and economic considerations. Innovations focus on developing hybrid and lightweight proppants to optimize cost-efficiency and environmental sustainability.

Application Insights

Applications of proppants in North and Central America are primarily centered around hydraulic fracturing for oil and gas extraction, with significant usage in shale gas, tight oil, and coalbed methane projects. The largest application segment is in horizontal drilling and multistage fracking operations, which demand substantial proppant volumes to maintain fracture permeability. Proppants are also employed in conventional oil and gas wells to enhance production rates from declining reservoirs. Emerging applications include geothermal energy projects and carbon capture utilization and storage (CCUS) initiatives, where proppants help in maintaining subsurface integrity. The choice of proppant type and size is tailored to specific geological formations and operational parameters, with engineers prioritizing conductivity, embedment prevention, and long-term performance to maximize hydrocarbon recovery.

Regional Insights

Regionally, the United States dominates the North and Central America proppant market, driven by extensive shale developments in states like Texas, North Dakota, and Pennsylvania. Canada follows, with significant activity in Alberta's oil sands and shale formations such as the Montney and Duvernay. Mexico presents growth potential due to energy reforms encouraging foreign investment in its oil and gas sector, though infrastructure and regulatory hurdles remain. Central American countries have minimal current demand but are explored for future opportunities, particularly in conventional reserves. Regional dynamics are influenced by local regulatory policies, environmental standards, and infrastructure capabilities. Transportation logistics, including rail and trucking networks, play a crucial role in proppant distribution, with proximity to extraction sites reducing costs and improving supply efficiency.

Company Insights

Prominent companies in the North and Central America proppant market include Halliburton, Schlumberger, CARBO Ceramics, Emerge Energy Services, Covia Holdings, and Hexion Inc. These players emphasize product innovation, such as developing high-performance ceramic and resin-coated proppants, and expanding production capacities to meet rising demand. Strategic initiatives often involve vertical integration, securing raw material sources, and forming alliances with oilfield service providers to ensure steady offtake. Smaller firms like Preferred Sands and SmartSand Inc. focus on regional strengths and cost leadership. Competitive strategies include investing in R&D for environmentally sustainable products, optimizing supply chains through digitalization, and adapting to regulatory changes. Market positioning is reinforced by technical support services, quality assurance, and customer-centric solutions tailored to specific operational challenges.

Recent Developments

Recent developments in the North and Central America proppant market include acquisitions and mergers aimed at consolidating market share and enhancing product offerings. For instance, leading companies have invested in expanding silica sand mining operations and ceramic proppant manufacturing facilities to bolster supply reliability. Technological advancements focus on creating ultra-lightweight proppants that reduce water and energy consumption during fracking, aligning with sustainability goals. Regulatory updates, particularly in the U.S. regarding silica dust exposure limits, have prompted innovations in dust suppression and handling technologies. Additionally, partnerships between proppant suppliers and oilfield service companies are increasing to provide integrated solutions. The market is also witnessing a shift towards localized sourcing to minimize transportation costs and environmental footprint, with several players establishing regional distribution hubs.

Report Segmentation

This proppant market report for North and Central America is segmented based on type, application, and country. By type, the market is divided into frac sand, ceramic proppants, and resin-coated proppants, each analyzed for market share, growth trends, and demand drivers. Application segmentation covers shale gas, tight oil, coalbed methane, and others, detailing consumption patterns and future prospects. Country-wise analysis includes the United States, Canada, Mexico, and rest of Central America, highlighting regional policies, infrastructure, and investment climates. The report provides qualitative and quantitative assessments, including competitive landscape, supply chain analysis, and strategic recommendations. It serves as a comprehensive resource for stakeholders seeking insights into market dynamics, opportunities, and challenges to inform decision-making and strategy formulation.

FAQs

What are the main types of proppants used in North America? The primary types include frac sand, ceramic proppants, and resin-coated proppants, each selected based on well conditions and economic factors.

Which countries are key in the North and Central America proppant market? The United States dominates, followed by Canada and Mexico, with emerging interest in Central American regions.

How does hydraulic fracturing drive proppant demand? Hydraulic fracturing requires proppants to keep fractures open, enabling hydrocarbon flow, with demand tied to fracking activity levels.

What are the environmental concerns associated with proppants? Issues include silica dust exposure during handling, water usage in fracking, and impacts from mining operations.

Who are the leading companies in this market? Key players include Halliburton, Schlumberger, CARBO Ceramics, and Covia Holdings, among others.

What trends are shaping the future of the proppant market? Trends include sustainability initiatives, lightweight proppant development, and digital supply chain optimization.

Citius Research has developed a research report titled “North and Central America Proppant Market Report - Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• North and Central America Proppant Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The North and Central America Proppant Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

North and Central America Proppant Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

North and Central America Proppant Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of North and Central America Proppant Market
• Research Methodology
• Executive Summary
• Market Dynamics of North and Central America Proppant Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of North and Central America Proppant Market
• Cost and Gross Margin Analysis of North and Central America Proppant Market
• North and Central America Proppant Market Report - Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “North and Central America Proppant Market Report - Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

North and Central America Proppant Market Key Stakeholders

Below are the key stakeholders for the North and Central America Proppant Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

North and Central America Proppant Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the North and Central America Proppant Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the North and Central America Proppant Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in North and Central America Proppant Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global North and Central America Proppant Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global North and Central America Proppant Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global North and Central America Proppant Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global North and Central America Proppant Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global North and Central America Proppant Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global North and Central America Proppant Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America North and Central America Proppant Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America North and Central America Proppant Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe North and Central America Proppant Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA North and Central America Proppant Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific North and Central America Proppant Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa North and Central America Proppant Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia North and Central America Proppant Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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