Forging brass rods Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0209387
  • Format: Electronic (PDF)
  • Number of Pages: 191
  • Author(s): Joshi, Madhavi

Report Overview

The Forging brass rods Market size was estimated at USD 1.2 billion in 2023 and is projected to reach USD 2.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 10.90% during the forecast period (2024-2030).

Forging brass rods Market

(Market Size)
$1.2 billion
$2.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 10.90%
2023 Market Size USD 1.2 billion
2030 Market Size USD 2.5 billion
Key Players Wieland, KME, LDM, Ningbo Jintian, Tongling Nonferrous

Market Summary

The forging brass rods market is a specialized segment within the broader non-ferrous metals industry, catering to sectors that require high-strength, durable, and corrosion-resistant components. Brass rods, primarily composed of copper and zinc, are favored for their excellent machinability, thermal conductivity, and aesthetic appeal, making them indispensable in applications ranging from plumbing and electrical systems to automotive and industrial machinery. The market operates within a global framework, with supply chains and demand patterns influenced by industrial output, infrastructure development, and technological advancements. Manufacturers in this space focus on producing rods that meet stringent quality standards and specific alloy compositions to serve diverse end-use industries. The market is characterized by a blend of established players and emerging participants, all competing on factors such as product quality, technical support, and pricing. As industries continue to seek reliable and efficient materials, forging brass rods remain a critical input, driving consistent demand across both developed and emerging economies. The market's dynamics are further shaped by regulatory standards, environmental considerations, and evolving customer preferences toward sustainable and high-performance materials.

Key Highlights

The forging brass rods market is distinguished by several key factors that underline its importance and growth trajectory. One significant aspect is the material's superior properties, including high tensile strength, excellent fatigue resistance, and exceptional corrosion resistance, which make it ideal for demanding applications in harsh environments. The market benefits from ongoing innovations in alloy development, enabling enhanced performance characteristics such as improved wear resistance and better thermal stability. Another highlight is the increasing adoption of brass rods in the renewable energy sector, particularly in components for solar thermal systems and wind turbines, where durability and reliability are paramount. Additionally, the aerospace and defense industries utilize forging brass rods for critical parts requiring precision and strength, further bolstering market demand. The shift toward automation and advanced manufacturing techniques has also optimized production processes, leading to higher efficiency and reduced waste. Moreover, the market sees sustained interest from the automotive industry, where brass rods are used in electrical connectors, valve components, and other under-the-hood applications. These highlights collectively underscore the market's resilience and its alignment with global industrial and technological trends.

Drivers, Opportunities & Restraints

Several drivers propel the forging brass rods market forward, including robust demand from the construction and infrastructure sectors, where brass rods are extensively used in plumbing, hardware, and decorative applications due to their longevity and aesthetic appeal. The expansion of urbanization and industrialization in emerging economies further accelerates this demand. Opportunities abound in the development of new brass alloys with enhanced properties, catering to niche applications in high-tech industries such as electronics and telecommunications. The growing emphasis on sustainable and recyclable materials presents another significant opportunity, as brass is fully recyclable without loss of properties, aligning with circular economy initiatives. However, the market faces restraints, including volatility in raw material prices, particularly copper and zinc, which can impact production costs and profit margins. Environmental regulations concerning mining and metal processing also pose challenges, requiring compliance with stringent standards that may increase operational costs. Additionally, competition from alternative materials like plastics and aluminum in certain applications could restrain market growth. Despite these challenges, innovation and strategic investments in research and development offer pathways to mitigate restraints and capitalize on emerging opportunities.

Concentration Insights

The forging brass rods market exhibits a moderate level of concentration, with a mix of large multinational corporations and specialized regional manufacturers dominating the landscape. Key players such as Mueller Industries, Wieland-Werke AG, and Ningbo Jintian Copper Group have established strong global footprints through extensive distribution networks and diverse product portfolios. These companies often engage in vertical integration, controlling everything from raw material sourcing to finished product distribution, which enhances their market stability and competitive edge. Regionally, markets in North America and Europe are characterized by the presence of well-established players focusing on high-value, precision-engineered rods for advanced applications. In contrast, the Asia-Pacific region features a higher number of local and mid-sized manufacturers catering to domestic demand and export markets, particularly in countries like China and India. The concentration is influenced by factors such as technological capabilities, access to raw materials, and regulatory environments. While larger companies leverage economies of scale and brand reputation, smaller players compete through customization, agility, and cost-effectiveness. This balanced concentration fosters healthy competition and encourages continuous innovation across the market.

Type Insights

The forging brass rods market is segmented by type based on alloy composition and mechanical properties, with common varieties including free-cutting brass, naval brass, and forging brass. Free-cutting brass rods, known for their excellent machinability, are widely used in automatic screw machines and other high-volume production environments where precision and efficiency are critical. Naval brass rods, which incorporate tin for enhanced corrosion resistance, are preferred for marine applications, such as shipbuilding and offshore structures, due to their ability to withstand saline environments. Forging brass rods, specifically designed for hot forging processes, offer high strength and ductility, making them suitable for components like valves, fittings, and gears that undergo significant mechanical stress. Each type caters to distinct industrial needs, with selection depending on factors such as required strength, corrosion resistance, machinability, and cost considerations. Manufacturers continuously refine these alloys to meet evolving industry standards and performance requirements, ensuring that the market offers a versatile range of products to address diverse application demands.

Application Insights

Forging brass rods find applications across a multitude of industries, underscoring their versatility and critical role in modern manufacturing. In the automotive sector, they are utilized in electrical systems, connectors, and various engine components due to their conductivity and resistance to wear and corrosion. The construction industry relies on brass rods for plumbing fixtures, hardware, and architectural elements, where durability and aesthetic qualities are valued. Industrial machinery and equipment manufacturers incorporate brass rods in gears, bearings, and valves, leveraging their strength and machinability for reliable performance. The electronics and telecommunications sectors use precision brass rods in connectors, terminals, and other components that require excellent electrical conductivity and minimal signal loss. Additionally, the marine industry employs naval brass rods for propellers, shafts, and other parts exposed to corrosive seawater. Emerging applications in renewable energy, such as solar thermal systems and wind turbines, further expand the market's reach. Each application sector drives specific demand patterns, influencing production focuses and innovation trajectories within the forging brass rods market.

Regional Insights

The forging brass rods market demonstrates distinct regional dynamics shaped by industrial activity, economic development, and regulatory frameworks. Asia-Pacific dominates the market, driven by rapid industrialization, infrastructure development, and robust manufacturing sectors in countries like China, India, and Japan. The region benefits from abundant raw material availability and cost-effective labor, making it a hub for production and consumption. North America and Europe represent mature markets characterized by high demand for premium, precision-engineered brass rods used in advanced automotive, aerospace, and electronics applications. These regions emphasize quality, innovation, and compliance with stringent environmental and safety standards. The Middle East and Africa show growing demand, primarily fueled by construction and oil and gas industries, while Latin America exhibits potential with ongoing industrial expansion. Each region's market is influenced by local economic conditions, trade policies, and end-user industry trends, creating a globally interconnected yet regionally nuanced landscape. Understanding these regional insights is crucial for stakeholders aiming to navigate market opportunities and challenges effectively.

Company Insights

Prominent companies in the forging brass rods market include Mueller Industries, a key player known for its comprehensive range of brass and copper products, serving diverse global industries with a focus on quality and reliability. Wieland-Werke AG, a German-based manufacturer, excels in producing high-performance brass rods for automotive, electrical, and industrial applications, leveraging advanced metallurgical expertise. Ningbo Jintian Copper Group, based in China, is a significant contributor, offering extensive product lines and competitive pricing, catering largely to the Asian market and beyond. Other notable participants like KME Group, Luvata, and Hailiang Group maintain strong market positions through continuous innovation, strategic acquisitions, and expansive distribution networks. These companies invest heavily in research and development to enhance alloy properties and production efficiencies, while also emphasizing sustainability initiatives to align with global environmental trends. Competitive strategies often include vertical integration, customer-centric solutions, and geographic expansion to capture emerging opportunities. The collective efforts of these industry leaders drive market evolution, setting standards for quality and innovation in the forging brass rods sector.

Recent Developments

Recent developments in the forging brass rods market reflect ongoing efforts to enhance product offerings, improve sustainability, and expand market reach. Companies are increasingly investing in advanced manufacturing technologies, such as automation and Industry 4.0 initiatives, to boost production efficiency and reduce environmental impact. There is a growing trend toward developing lead-free and eco-friendly brass alloys to meet stringent regulatory requirements and cater to environmentally conscious consumers. Strategic partnerships and acquisitions have been observed, enabling players to strengthen their geographic presence and diversify their product portfolios. For instance, collaborations between brass rod manufacturers and end-user industries are fostering innovation tailored to specific application needs, such as high-strength alloys for aerospace or corrosion-resistant variants for marine environments. Additionally, advancements in recycling processes are gaining traction, emphasizing the circular economy and reducing reliance on virgin raw materials. These developments underscore the market's adaptability and commitment to meeting future challenges while capitalizing on emerging opportunities in a dynamic global landscape.

Report Segmentation

The forging brass rods market report is segmented to provide a detailed and structured analysis, enabling stakeholders to gain comprehensive insights into specific areas of interest. Segmentation typically includes type, application, and region. By type, the market is divided into categories such as free-cutting brass rods, naval brass rods, and forging brass rods, each analyzed for their unique properties and demand patterns. Application segmentation covers automotive, construction, industrial machinery, electronics, marine, and others, highlighting the diverse uses and growth prospects within each sector. Regional segmentation breaks down the market into North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa, offering insights into geographical trends, key players, and market dynamics. This multi-faceted approach allows for a nuanced understanding of market drivers, opportunities, and challenges across different segments, facilitating informed decision-making for businesses, investors, and other stakeholders. The segmentation ensures that the report delivers targeted and actionable intelligence, catering to the specific needs of its audience.

FAQs

What are the primary properties of forging brass rods? Forging brass rods are valued for their high tensile strength, excellent machinability, good corrosion resistance, and thermal conductivity. These properties make them suitable for demanding applications in industries such as automotive, construction, and marine.

Which industries are the major consumers of forging brass rods? Key consuming industries include automotive, construction, industrial machinery, electronics, and marine sectors. Each industry utilizes brass rods for specific components that benefit from their durability, conductivity, and resistance to wear and corrosion.

What factors influence the price of forging brass rods? Prices are influenced by raw material costs (particularly copper and zinc), energy expenses, labor costs, and market demand-supply dynamics. Geopolitical factors and environmental regulations also play a significant role in price fluctuations.

How does the recycling of brass rods impact the market? Recycling is highly impactful, as brass is fully recyclable without degrading its properties. This supports sustainability efforts, reduces reliance on virgin materials, and can stabilize costs by providing an alternative source of raw materials.

What are the key regional markets for forging brass rods? Asia-Pacific is the largest market, driven by industrialization in China and India. North America and Europe are significant for high-value applications, while emerging regions like Latin America and the Middle East show growing demand.

What recent trends are shaping the forging brass rods market? Trends include the development of lead-free alloys, adoption of advanced manufacturing technologies, increased focus on sustainability, and growing demand from renewable energy and electric vehicle sectors.

Citius Research has developed a research report titled “Forging brass rods Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Forging brass rods Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Forging brass rods Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Forging brass rods Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Forging brass rods Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Forging brass rods Market
• Research Methodology
• Executive Summary
• Market Dynamics of Forging brass rods Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Forging brass rods Market
• Cost and Gross Margin Analysis of Forging brass rods Market
• Forging brass rods Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Forging brass rods Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Forging brass rods Market Key Stakeholders

Below are the key stakeholders for the Forging brass rods Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Forging brass rods Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Forging brass rods Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Forging brass rods Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Forging brass rods Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Forging brass rods Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Forging brass rods Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Forging brass rods Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Forging brass rods Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Forging brass rods Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Forging brass rods Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Forging brass rods Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Forging brass rods Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Forging brass rods Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Forging brass rods Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Forging brass rods Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Forging brass rods Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Forging brass rods Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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