North American Drivetrain Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0187166
  • Format: Electronic (PDF)
  • Number of Pages: 216
  • Author(s): Joshi, Madhavi

Report Overview

The North American Drivetrain Market size was estimated at USD 18 billion in 2023 and is projected to reach USD 30 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.00% during the forecast period (2024-2030).

North American Drivetrain Market

(Market Size)
$18 billion
$30 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.00%
2023 Market Size USD 18 billion
2030 Market Size USD 30 billion
Key Players BorgWarner, Dana, AAM, Magna, GKN

Market Summary

The North American drivetrain market is a critical segment within the automotive and transportation industry, encompassing the components that deliver power to the driving wheels. This market includes a diverse range of systems such as all-wheel drive, front-wheel drive, rear-wheel drive, and the increasingly relevant electric drivetrain systems. The region, comprising the United States, Canada, and Mexico, is a hub for automotive manufacturing and technological innovation, driven by stringent emission regulations and a growing consumer shift towards electric and hybrid vehicles. The market is characterized by continuous advancements in transmission technologies, material science for weight reduction, and integration of electronic control systems to enhance vehicle performance, fuel efficiency, and overall driving dynamics. Major automotive OEMs and a robust supplier ecosystem are actively engaged in developing next-generation drivetrains to meet evolving regulatory standards and consumer demands for superior performance and sustainability.

Key Highlights

The North American drivetrain market is distinguished by several key highlights that underscore its dynamism. A primary trend is the rapid electrification of the powertrain, with investments surging in electric vehicle (EV) drivetrain components like e-axles and integrated drive modules. This shift is propelled by supportive government policies and automaker commitments to an electric future. Another significant highlight is the advancement in transmission systems, particularly the widespread adoption of automatic transmissions (AT) and the growing penetration of continuously variable transmissions (CVT) and dual-clutch transmissions (DCT) that offer improved fuel economy. Furthermore, the integration of advanced driver-assistance systems (ADAS) is creating a synergistic relationship with drivetrain control, enabling features like torque vectoring for enhanced stability and safety. The market also sees a strong focus on lightweight materials such as advanced high-strength steels and aluminum to improve efficiency, alongside a competitive landscape where companies like BorgWarner, Dana Incorporated, and Aisin Seiki Co. are key innovators.

Drivers, Opportunities & Restraints

The market is primarily driven by stringent government regulations aimed at reducing vehicle emissions and improving fuel economy, compelling automakers to invest in efficient drivetrain technologies. The rising consumer demand for high-performance vehicles and all-wheel-drive systems in SUVs and light trucks further fuels market growth. A significant driver is the accelerating transition to electric mobility, which is creating a substantial new demand for electric drivetrains. Key opportunities lie in the development of integrated and compact electric drive modules, advancements in hybrid drivetrain systems that bridge the gap between internal combustion engines and full electrification, and the potential for growth in the commercial vehicle segment. However, the market faces restraints including the high cost of advanced drivetrain systems, which can increase the overall vehicle price. Complexities in the manufacturing and integration of these sophisticated systems present engineering challenges. Furthermore, volatility in raw material prices and potential disruptions in the supply chain for critical components like semiconductors can act as impediments to steady market expansion.

Concentration Insights

The competitive landscape of the North American drivetrain market is characterized by a high level of concentration among a few established global players and a strong presence of tier-1 suppliers. Leading companies such as BorgWarner Inc., Dana Incorporated, ZF Friedrichshafen AG, Aisin Seiki Co., Ltd., and Magna International Inc. dominate the market. These players possess extensive product portfolios, significant research and development capabilities, and longstanding relationships with major automotive OEMs like General Motors, Ford, and Stellantis. The market concentration is further intensified by strategic mergers, acquisitions, and partnerships aimed at expanding technological expertise, particularly in the electric drivetrain domain. For instance, acquisitions focused on e-motor and power electronics technology are common. While the market is concentrated, there is also activity from specialized smaller firms and startups focusing on niche technologies, especially within the EV sector, but they often rely on partnerships with larger entities to achieve scale and market penetration.

Type Insights

The North American drivetrain market is segmented by type into various drive systems, each catering to specific vehicle and consumer needs. Front-Wheel Drive (FWD) remains a popular choice for passenger cars due to its cost-effectiveness, fuel efficiency, and adequate performance for everyday driving. Rear-Wheel Drive (RWD) is predominantly favored in performance cars, luxury sedans, and pickup trucks for its superior handling dynamics and weight distribution. All-Wheel Drive (AWD) and Four-Wheel Drive (4WD) systems have witnessed growing demand, particularly in the robust SUV and light truck segments, as they provide enhanced traction, stability, and off-road capability. The most rapidly evolving segment is the electric drivetrain, which includes systems for battery electric vehicles (BEVs) and hybrid electric vehicles (HEVs). These systems integrate the electric motor, power electronics, and transmission into a single, compact unit, representing the future of propulsion technology in the region.

Application Insights

Application insights reveal a diverse demand base for drivetrain systems across different vehicle types. The passenger car segment is a significant consumer, with a strong focus on FWD systems for economy and compact cars, and a growing adoption of AWD in crossovers and SUVs. The light commercial vehicle segment, which includes pickup trucks and vans, is a major application area, heavily favoring RWD and 4WD/AWD systems for their durability and load-carrying capabilities. The heavy commercial vehicle segment requires robust and reliable drivetrains designed for high torque and long-haul operations. Furthermore, the application scope is expanding beyond traditional vehicles to encompass electric commercial vans and trucks. The emergence of new mobility solutions, such as autonomous vehicles, is also beginning to influence drivetrain application requirements, focusing on reliability and integration with vehicle control systems.

Regional Insights

Regionally, the United States holds the dominant share of the North American drivetrain market, driven by its large automotive production base, high consumer spending power, and a strong preference for trucks and SUVs. The country is also at the forefront of electric vehicle adoption and innovation, with significant investments from both domestic and international automakers in localizing EV drivetrain production. Canada's market, while smaller, is integrated with the U.S. automotive industry and has a notable presence of manufacturing facilities for components and assembled vehicles. Mexico has emerged as a crucial automotive manufacturing hub, attracting substantial investments from global suppliers and OEMs. Its cost-competitive manufacturing environment has made it a key production and export center for drivetrain components and systems, serving both the North American market and other global regions, thereby strengthening the integrated regional supply chain.

Company Insights

The North American drivetrain market features a competitive arena with several key players shaping the industry's trajectory. BorgWarner Inc. is a prominent force, known for its propulsion technologies including all-wheel drive systems and a strong pivot towards electric vehicles through its electrification portfolio. Dana Incorporated provides essential drivetrain, sealing, and thermal-management technologies across all vehicle types, with a significant focus on supporting the electrification of mobility. ZF Friedrichshafen AG offers a comprehensive range of transmission systems and electric drive technologies from its manufacturing facilities within the region. Aisin Seiki Co., Ltd., a major Japanese supplier, has a strong foothold in automatic transmissions and is expanding its electric drive unit business. Magna International Inc. leverages its full vehicle engineering and manufacturing capabilities to supply complete drivetrain systems and components to OEMs, making it a powerful integrated supplier in the market.

Recent Developments

The North American drivetrain market is witnessing a flurry of recent developments centered on electrification and strategic corporate maneuvers. Major suppliers are announcing significant investments in new manufacturing plants dedicated to producing electric drive units, e-motors, and power electronics to meet the rising demand from automakers. There has been a wave of new product launches featuring next-generation electric axles that offer higher power density, efficiency, and integration. Collaborations and joint ventures between traditional drivetrain suppliers and technology firms specializing in software and electronics are becoming increasingly common to develop holistic e-drive solutions. Furthermore, companies are actively engaging in mergers and acquisitions to acquire specific expertise in EV technology, such as silicon carbide power electronics or thermal management systems, thereby consolidating their position in the evolving market landscape and securing future growth.

Report Segmentation

This comprehensive market report on the North American drivetrain system market is meticulously segmented to provide a detailed and granular analysis. The segmentation allows for a thorough examination of the market from multiple perspectives. The report is segmented by drive type, which includes Front-Wheel Drive (FWD), Rear-Wheel Drive (RWD), All-Wheel Drive (AWD), and Electric Drive. It is further segmented by vehicle type, covering Passenger Cars, Light Commercial Vehicles, and Heavy Commercial Vehicles. A dedicated segment on transmission type analyzes the market for Manual Transmission, Automatic Transmission, Continuously Variable Transmission (CVT), and Dual-Clutch Transmission (DCT). Additionally, the report provides a detailed country-level analysis, offering specific insights into the United States, Canada, and Mexico. This multi-faceted segmentation enables stakeholders to identify precise growth opportunities and market dynamics relevant to their specific interests.

FAQs

What are the key companies in the North American drivetrain market?

Key companies include BorgWarner Inc., Dana Incorporated, ZF Friedrichshafen AG, Aisin Seiki Co., Ltd., and Magna International Inc. These firms are leaders in technology and manufacturing.

What are the latest trends in the drivetrain market?

The latest trends are the rapid shift towards electrification, development of integrated e-drive units, advancement in transmission technology for efficiency, and the use of lightweight materials.

How is the demand for AWD systems evolving?

Demand for All-Wheel Drive systems is growing significantly, primarily driven by consumer preference for SUVs and light trucks where AWD provides enhanced safety and performance.

What is the impact of electric vehicles on the drivetrain market?

Electric vehicles are fundamentally transforming the market, creating demand for new components like e-axles and reducing reliance on traditional mechanical transmissions and internal combustion engine-related parts.

Which country dominates the North American drivetrain market?

The United States is the dominant country within the North American drivetrain market due to its large automotive production and high consumer demand for vehicles.

What are the main challenges facing the drivetrain market?

Main challenges include the high development cost of advanced systems, supply chain complexities for components like semiconductors, and meeting stringent and evolving emission regulations.

Citius Research has developed a research report titled “North American Drivetrain Market Report - Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• North American Drivetrain Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The North American Drivetrain Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

North American Drivetrain Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

North American Drivetrain Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of North American Drivetrain Market
• Research Methodology
• Executive Summary
• Market Dynamics of North American Drivetrain Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of North American Drivetrain Market
• Cost and Gross Margin Analysis of North American Drivetrain Market
• North American Drivetrain Market Report - Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “North American Drivetrain Market Report - Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

North American Drivetrain Market Key Stakeholders

Below are the key stakeholders for the North American Drivetrain Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

North American Drivetrain Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the North American Drivetrain Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the North American Drivetrain Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in North American Drivetrain Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global North American Drivetrain Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global North American Drivetrain Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global North American Drivetrain Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global North American Drivetrain Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global North American Drivetrain Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global North American Drivetrain Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America North American Drivetrain Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America North American Drivetrain Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe North American Drivetrain Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA North American Drivetrain Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific North American Drivetrain Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa North American Drivetrain Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia North American Drivetrain Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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