Automotive Thermostat Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0186465
  • Format: Electronic (PDF)
  • Number of Pages: 198
  • Author(s): Joshi, Madhavi

Report Overview

The Automotive Thermostat Market size was estimated at USD 3.5 billion in 2023 and is projected to reach USD 6.2 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.50% during the forecast period (2024-2030).

Automotive Thermostat Market

(Market Size)
$3.5 billion
$6.2 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.50%
2023 Market Size USD 3.5 billion
2030 Market Size USD 6.2 billion
Key Players Mahle, Stant, BorgWarner, Vernet, Kirpart

Market Summary

The automotive thermostat market is an integral component of the global automotive and transportation industry, focused on the production and distribution of thermostats that regulate engine coolant flow to maintain optimal operating temperatures. These devices are critical for enhancing engine efficiency, reducing emissions, and ensuring vehicle reliability across various automotive segments. The market is characterized by continuous technological advancements aimed at improving thermostat accuracy, durability, and integration with modern engine management systems. Key industry participants are engaged in developing innovative products that cater to the evolving demands of both internal combustion engine vehicles and hybrid electric vehicles. The market demonstrates steady growth driven by consistent vehicle production volumes and the necessity for regular replacement parts in the aftermarket sector. Geographically, the market is well-established in regions with strong automotive manufacturing bases, while emerging economies present new avenues for expansion due to increasing vehicle ownership and industrialization.

Key Highlights

The automotive thermostat market is distinguished by several key factors that underscore its importance and dynamism. A primary highlight is the critical role thermostats play in vehicle engine management, directly influencing fuel economy, performance, and compliance with stringent environmental regulations. The market is witnessing a significant shift towards the adoption of electronically controlled thermostats, which offer superior precision and integration capabilities with advanced engine control units compared to traditional wax-pellet models. Furthermore, the robust aftermarket segment provides a consistent revenue stream, supported by the need for periodic replacements and maintenance. Leading companies such as Mahle GmbH, Stant Corporation, and BorgWarner Inc. are at the forefront of innovation, focusing on materials science and smart thermostat technologies to enhance product lifespan and functionality. The market is also characterized by strategic collaborations and partnerships between thermostat manufacturers and automotive OEMs to co-develop customized solutions for next-generation vehicles, ensuring compatibility and performance.

Drivers, Opportunities & Restraints

The automotive thermostat market is propelled by several fundamental drivers. The global increase in vehicle production, particularly in emerging economies, directly fuels demand for original equipment thermostats. Simultaneously, stringent government regulations worldwide aimed at reducing vehicular emissions are compelling manufacturers to develop more efficient engine thermal management systems, where advanced thermostats play a pivotal role. The growing vehicle parc also ensures a steady aftermarket demand for replacement parts. Significant opportunities are emerging from the hybridization of vehicle powertrains. Hybrid electric vehicles require sophisticated thermal management systems to regulate the temperatures of both the internal combustion engine and the electric battery pack, creating a new and complex application for advanced thermostats. However, the market faces restraints, primarily from the long-term threat posed by the transition to pure battery electric vehicles, which do not require engine coolants or traditional thermostats. Additionally, the high cost and complexity of advanced electronic thermostats can be a barrier to adoption in price-sensitive market segments.

Concentration Insights

The competitive landscape of the automotive thermostat market is moderately concentrated, featuring a mix of large multinational corporations and specialized component suppliers. A handful of established players hold significant market share due to their extensive product portfolios, strong relationships with global automotive OEMs, and robust distribution networks for the aftermarket. These leading companies possess advanced manufacturing capabilities and invest heavily in research and development to maintain their competitive edge. The market also includes numerous regional and local manufacturers that cater to specific geographic areas or specialize in serving the independent aftermarket with cost-effective solutions. This structure creates a competitive environment where innovation, quality, and cost-effectiveness are key differentiators. Mergers and acquisitions have been a strategy for larger entities to consolidate their market position and gain access to new technologies or geographic markets, further shaping the concentration of the industry.

Type Insights

The automotive thermostat market is segmented primarily by the type of technology employed in the product. The traditional and still widely used segment is the wax-pellet thermostat, valued for its mechanical simplicity, reliability, and cost-effectiveness. It operates using a wax-filled cylinder that expands with heat to open a valve, allowing coolant to circulate. The more advanced and rapidly growing segment is the electronic thermostat, also known as a map-controlled thermostat. This type is integrated with the vehicle's engine control unit (ECU) and uses sensors and electric heating elements to provide precise, demand-based temperature regulation. Electronic thermostats can open and close multiple times or operate at variable positions to optimize engine warm-up and maintain ideal temperatures under diverse driving conditions, contributing significantly to improved fuel efficiency and reduced emissions. The choice between types is often dictated by the vehicle's design, performance requirements, and cost targets.

Application Insights

Application insights reveal the diverse use cases for automotive thermostats across different vehicle categories. The largest application segment is passenger cars, encompassing sedans, hatchbacks, SUVs, and other light-duty vehicles. The massive global production volume of passenger cars drives substantial demand for both original equipment and replacement thermostats. The second major application is commercial vehicles, which include light commercial vehicles, trucks, and buses. Thermostats for these applications are often designed to be more robust and durable to withstand heavier workloads and longer operational hours. Furthermore, thermostats are also essential components in other vehicle types, including off-road construction and agricultural machinery, where reliable engine performance in demanding environments is critical. Each application segment has specific requirements regarding thermostat size, operating temperature range, and durability, leading to a varied product portfolio from manufacturers.

Regional Insights

Geographically, the automotive thermostat market exhibits distinct patterns of demand and growth. The Asia-Pacific region dominates the global market, serving as both a major manufacturing hub and the largest consumer. This dominance is driven by high vehicle production and sales in countries like China, Japan, South Korea, and India, supported by growing industrialization and a expanding middle class. North America and Europe represent mature markets characterized by stringent emission norms and a high concentration of premium vehicle manufacturers that often?? adopt advanced electronic thermostat technologies. These regions also have a very large and stable vehicle parc, ensuring consistent aftermarket demand. Meanwhile, Latin America, the Middle East, and Africa are emerging as regions with growing potential, fueled by increasing automotive investments, economic development, and rising vehicle ownership, though these markets can be more sensitive to economic fluctuations and political instability.

Company Insights

The competitive fabric of the automotive thermostat market is woven by several key players who have established strong reputations and market presence. Prominent companies such as Mahle GmbH, a German automotive parts manufacturer, are recognized for their extensive thermal management expertise and global supply capabilities. Stant Corporation, based in the United States, is another significant player with a long history and strong focus on aftermarket solutions. BorgWarner Inc. is notable for providing advanced propulsion systems that include sophisticated thermal management components. Other important contributors include Vernet, a specialist in thermal regulation, and TAMA, a key supplier in the Asian market. These companies compete on factors including technological innovation, product quality and durability, pricing strategies, and the ability to provide just-in-time delivery to automotive assembly plants. Their continuous investment in research and development is crucial for introducing new products that meet evolving automotive industry standards.

Recent Developments

The automotive thermostat market is continuously evolving, with recent developments focused on enhancing product intelligence and integration. A prominent trend is the increased development and adoption of smart thermostats that offer active and predictive control, moving beyond simple reactive temperature regulation. These devices can communicate with other vehicle systems to optimize overall thermal management for performance and efficiency. Another significant development is the creation of thermostats specifically engineered for hybrid electric vehicles, which must manage heat from a traditional engine and an electric battery pack, often requiring more complex valve arrangements and control logic. Furthermore, leading manufacturers are exploring the use of new composite materials and coatings to improve corrosion resistance and longevity, addressing common failure modes. Collaborations between thermostat suppliers and semiconductor companies are also increasing to better integrate sensor and control electronics, paving the way for the next generation of thermal management solutions.

Report Segmentation

This comprehensive market report on automotive thermostats is meticulously segmented to provide a detailed and multi-faceted analysis. The segmentation is structured along several key axes to cater to the specific informational needs of various stakeholders. The report is divided by type, distinguishing between the established wax-pellet thermostats and the advancing segment of electronic thermostats. It is further segmented by application, providing dedicated analysis for passenger cars, commercial vehicles, and other vehicle types, highlighting the unique demands and trends within each category. A crucial geographical segmentation breaks down the market performance and prospects across key regions: North America, Europe, Asia-Pacific, and the Rest of the World. This layered approach allows readers to gain insights into specific niches of the market, understand regional dynamics, and identify growth opportunities tailored to their interests, whether they are manufacturers, suppliers, investors, or industry analysts.

FAQs

What is the function of an automotive thermostat?

An automotive thermostat is a crucial component within a vehicle's cooling system. Its primary function is to regulate the flow of engine coolant to the radiator based on the engine's temperature. It remains closed when the engine is cold to allow for rapid warming and opens once the engine reaches its optimal operating temperature to maintain thermal stability, ensuring efficiency and preventing overheating.

What are the signs of a failing car thermostat?

Common indicators of a failing thermostat include the engine overheating consistently, the engine taking an excessively long time to reach normal operating temperature, or fluctuating temperature gauge readings. Other signs can be poor heater performance inside the vehicle cabin and visible coolant leaks around the thermostat housing, signaling that the component may need inspection or replacement.

How does an electronic thermostat differ from a traditional one?

An electronic thermostat, unlike a traditional mechanical wax-pellet thermostat, is integrated with the vehicle's engine control unit (ECU). It uses electric heating elements and sensors to provide active, precise control over coolant flow. This allows for more complex regulation patterns, optimizing engine temperature for various driving conditions to improve fuel efficiency and reduce emissions, which a simple wax-based model cannot achieve.

Can a faulty thermostat affect fuel economy?

Yes, a faulty thermostat can negatively impact fuel economy. If a thermostat is stuck open, the engine will run cooler than its designed optimal temperature. A cold engine runs less efficiently, causing the engine control unit to enrich the fuel mixture, which leads to increased fuel consumption. Conversely, a thermostat stuck closed will cause overheating and potential engine damage, also disrupting efficient operation.

Who are the leading players in the automotive thermostat market?

The market features several established leading players known for their technological expertise and global reach. Key companies include Mahle GmbH, recognized for its comprehensive thermal management systems; Stant Corporation, a prominent manufacturer with a strong aftermarket presence; and BorgWarner Inc., a supplier of advanced propulsion technologies. Other significant contributors are Vernet and TAMA, among others.

Is the automotive thermostat market affected by the rise of electric vehicles?

The rise of pure battery electric vehicles (BEVs) presents a long-term challenge to the traditional engine thermostat market, as BEVs do not have internal combustion engines and therefore do not require engine coolant thermostats. However, the market is adapting through opportunities in hybrid electric vehicles, which still require them, and by developing thermal management components for battery and electronics cooling in all electric vehicles, which is a different but related application.

Citius Research has developed a research report titled “Automotive Thermostat Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Automotive Thermostat Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Automotive Thermostat Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Automotive Thermostat Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Automotive Thermostat Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Automotive Thermostat Market
• Research Methodology
• Executive Summary
• Market Dynamics of Automotive Thermostat Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Automotive Thermostat Market
• Cost and Gross Margin Analysis of Automotive Thermostat Market
• Automotive Thermostat Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Automotive Thermostat Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Automotive Thermostat Market Key Stakeholders

Below are the key stakeholders for the Automotive Thermostat Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Automotive Thermostat Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Automotive Thermostat Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Automotive Thermostat Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Automotive Thermostat Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Automotive Thermostat Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Automotive Thermostat Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Automotive Thermostat Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Automotive Thermostat Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Automotive Thermostat Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Automotive Thermostat Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Automotive Thermostat Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Automotive Thermostat Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Automotive Thermostat Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Automotive Thermostat Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Automotive Thermostat Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Automotive Thermostat Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Automotive Thermostat Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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