North America Premise Cable Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0211856
  • Format: Electronic (PDF)
  • Number of Pages: 191
  • Author(s): Joshi, Madhavi

Report Overview

The North America Premise Cable Market size was estimated at USD 2.15 billion in 2023 and is projected to reach USD 3.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 7.30% during the forecast period (2024-2030).

North America Premise Cable Market

(Market Size)
$2.15 billion
$3.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 7.30%
2023 Market Size USD 2.15 billion
2030 Market Size USD 3.5 billion
Key Players CommScope, Corning, Belden, Panduit, Legrand

Market Summary

The North America premise cable market is an integral segment within the broader semiconductor and electronics industry, focusing on the infrastructure required for data and voice transmission within buildings and campuses. This market encompasses various cable types, including copper and fiber optic solutions, which form the backbone of local area networks (LANs), telecommunications systems, and other in-building communication setups. The demand is primarily driven by the need for high-speed, reliable connectivity in commercial, residential, and industrial settings across the United States, Canada, and Mexico. Key factors influencing this market include technological advancements, the expansion of Internet of Things (IoT) applications, and the ongoing upgrades to network infrastructures to support higher bandwidth requirements. Companies operating in this space are continuously innovating to offer products that meet evolving standards such as Category 6, Category 6A, and fiber optic cables capable of supporting gigabit and beyond speeds. The market is characterized by a competitive landscape with both established players and emerging entrants striving to capture market share through product differentiation and strategic partnerships.

Key Highlights

The North America premise cable market showcases several key highlights that underscore its dynamic nature and growth potential. One significant aspect is the increasing adoption of fiber optic cables due to their superior bandwidth capabilities and resistance to electromagnetic interference, making them ideal for high-density data environments. Another highlight is the rising emphasis on green building initiatives, which promote the use of energy-efficient and environmentally friendly cabling solutions. Additionally, the market is witnessing a surge in demand from the healthcare and education sectors, where robust network infrastructures are critical for operations. The integration of smart building technologies and the proliferation of 5G networks are also driving innovations in premise cabling, necessitating upgrades to existing systems. Furthermore, regulatory standards and certifications, such as those from Underwriters Laboratories (UL) and the Telecommunications Industry Association (TIA), play a crucial role in ensuring product quality and performance. These factors collectively highlight the market's responsiveness to technological trends and its importance in supporting North America's digital transformation efforts.

Drivers, Opportunities & Restraints

The North America premise cable market is propelled by several drivers, including the relentless growth in data consumption, the expansion of cloud computing services, and the increasing deployment of IoT devices across various industries. These factors necessitate advanced cabling infrastructures to ensure seamless connectivity and data transfer. Opportunities abound in the form of emerging applications such as smart cities, autonomous vehicles, and augmented reality, which require high-speed, low-latency networks. The ongoing shift towards remote work and digitalization post-pandemic has further accelerated the demand for reliable premise cabling solutions. However, the market faces restraints such as the high initial costs associated with fiber optic installations and the complexity of retrofitting existing buildings with modern cabling systems. Additionally, fluctuations in raw material prices and supply chain disruptions can impact market stability. Despite these challenges, the trend towards network virtualization and software-defined networking presents new avenues for growth, encouraging investments in next-generation cabling technologies.

Concentration Insights

The concentration of the North America premise cable market is notably high in urban and technologically advanced regions, particularly in the United States, which accounts for the largest share due to its extensive commercial and residential infrastructure. Major metropolitan areas such as New York, Los Angeles, and Chicago are hotspots for demand, driven by high-density office buildings, data centers, and smart city projects. Canada also shows significant concentration in cities like Toronto and Vancouver, where economic growth and technological adoption are robust. Mexico is emerging as a growing market, with increasing investments in telecommunications and industrial sectors. The market is dominated by key players who have established strong distribution networks and partnerships with system integrators and contractors. This concentration is further influenced by the presence of major technology hubs and research institutions that foster innovation. However, rural areas face slower adoption due to infrastructural challenges and lower investment levels, highlighting a disparity in market penetration across the region.

Type Insights

The North America premise cable market is segmented by type into copper cables and fiber optic cables, each catering to distinct application needs. Copper cables, including unshielded twisted pair (UTP) and shielded twisted pair (STP) variants, are widely used for Ethernet networks and telephone systems due to their cost-effectiveness and ease of installation. Categories such as Cat 5e, Cat 6, and Cat 6A are prevalent, supporting speeds up to 10 Gbps. Fiber optic cables, comprising single-mode and multi-mode fibers, are gaining traction for their high bandwidth, long-distance capabilities, and immunity to electromagnetic interference. They are essential for backbone networks, data centers, and high-performance computing environments. The choice between copper and fiber often depends on factors like distance, bandwidth requirements, and budget constraints. Innovations in both types focus on enhancing data transmission rates, reducing cable size, and improving durability. The market also sees niche products like coaxial cables for specific applications, though their share is diminishing in favor of more advanced solutions.

Application Insights

Applications of premise cables in North America span across various sectors, including commercial, residential, industrial, and government. In commercial settings, such as office buildings and retail spaces, premise cables are critical for LANs, wireless access points, and security systems, enabling efficient business operations and connectivity. The residential segment is driven by the growing demand for smart homes, where cables support high-speed internet, entertainment systems, and home automation devices. Industrial applications involve manufacturing plants and warehouses using cabling for automation, control systems, and IoT sensors to enhance productivity and safety. Government and educational institutions rely on robust cabling infrastructures for data management, communication, and network security. Additionally, healthcare facilities utilize premise cables for electronic health records, medical imaging, and telemedicine services. Each application has unique requirements, influencing the choice of cable type and installation practices. The trend towards integrated systems and the need for future-proofing networks are key considerations across all applications.

Regional Insights

Regionally, the North America premise cable market is dominated by the United States, which boasts a mature infrastructure and high adoption of advanced technologies. States like California, Texas, and New York lead in demand due to their large economies, concentration of tech companies, and ongoing urban development projects. Canada follows, with strong growth in provinces such as Ontario and British Columbia, driven by investments in telecommunications and smart city initiatives. Mexico is an emerging market, with increasing industrialization and government efforts to improve digital infrastructure, particularly in cities like Mexico City and Monterrey. Regional differences are influenced by factors such as economic conditions, regulatory frameworks, and technological readiness. For instance, the U.S. and Canada have stringent standards for cabling products, ensuring high quality and performance, while Mexico is gradually adopting similar regulations. Climate conditions also play a role, with certain cables designed to withstand extreme temperatures or humidity prevalent in specific regions.

Company Insights

Key companies in the North America premise cable market include CommScope, Belden, Corning, Superior Essex, and Southwire, among others. These players are renowned for their extensive product portfolios, innovation capabilities, and strong market presence. CommScope, for example, offers a wide range of copper and fiber solutions tailored for various applications, emphasizing reliability and performance. Belden is known for its high-quality data transmission cables and networking products, catering to industrial and enterprise needs. Corning specializes in fiber optic technologies, providing solutions that support high-speed data centers and telecommunications networks. Superior Essex focuses on copper and fiber cables for broadband and network applications, while Southwire supplies a variety of building wires and cables. These companies invest heavily in research and development to introduce products that meet evolving standards and customer demands. Strategic acquisitions, partnerships, and expansions are common tactics to enhance market reach and technological expertise. The competitive landscape is also characterized by the presence of regional players and distributors who cater to niche segments.

Recent Developments

Recent developments in the North America premise cable market reflect ongoing innovations and strategic moves by key players. For instance, there has been a surge in the introduction of higher category copper cables, such as Cat 8, designed to support emerging applications like 5G and IoT. Fiber optic advancements include the development of bend-insensitive fibers and higher density cables to simplify installations in space-constrained environments. Companies are also focusing on sustainability, launching eco-friendly cables with reduced environmental impact. Partnerships between cabling manufacturers and technology firms have increased to create integrated solutions for smart buildings and data centers. Additionally, the market has seen investments in manufacturing facilities and distribution networks to meet growing demand and reduce lead times. Regulatory updates, such as new standards for fire safety and performance, have prompted product enhancements and compliance efforts. These developments indicate a market that is rapidly evolving to address the needs of a digitally connected society while adhering to environmental and safety standards.

Report Segmentation

The North America premise cable market report is segmented based on type, application, and country. By type, the market is divided into copper cables and fiber optic cables, with further breakdowns into categories like Cat 5e, Cat 6, Cat 6A, Cat 7, Cat 8, and single-mode versus multi-mode fibers. Application segments include commercial, residential, industrial, government, and others, each analyzed for their specific demand patterns and growth prospects. Geographically, the report covers the United States, Canada, and Mexico, providing insights into regional trends, market size, and key players. This segmentation allows for a detailed analysis of each sub-market, highlighting opportunities and challenges. The report also considers factors such as installation practices, end-user preferences, and technological advancements influencing each segment. This comprehensive approach enables stakeholders to make informed decisions based on granular data and forecasts tailored to their specific interests and needs.

FAQs

What are the main types of premise cables used in North America? The main types include copper cables, such as Cat 5e, Cat 6, and Cat 6A, and fiber optic cables, which are single-mode or multi-mode, each suited for different bandwidth and distance requirements.

How does the demand for premise cables vary by application? Demand is highest in commercial applications for office networks, followed by residential for smart homes, and industrial for automation systems, with each sector requiring specific cable??? features.

What factors are driving growth in the North America premise cable market? Growth is driven by increasing data consumption, adoption of IoT devices, cloud computing expansion, and the need for network upgrades to support technologies like 5G and smart buildings.

Which countries dominate the North America premise cable market? The United States holds the largest market share due to its advanced infrastructure, followed by Canada and Mexico, which are experiencing growing investments in digitalization.

What are the key challenges faced by the premise cable market? Challenges include high installation costs for fiber optics, supply chain disruptions, raw material price volatility, and the complexity of upgrading existing infrastructures.

Who are the leading companies in this market? Leading companies include CommScope, Belden, Corning, Superior Essex, and Southwire, known for their innovative products and strong market presence across North America.

Citius Research has developed a research report titled “North America Premise Cable Market Report - Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• North America Premise Cable Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The North America Premise Cable Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

North America Premise Cable Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

North America Premise Cable Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of North America Premise Cable Market
• Research Methodology
• Executive Summary
• Market Dynamics of North America Premise Cable Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of North America Premise Cable Market
• Cost and Gross Margin Analysis of North America Premise Cable Market
• North America Premise Cable Market Report - Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “North America Premise Cable Market Report - Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

North America Premise Cable Market Key Stakeholders

Below are the key stakeholders for the North America Premise Cable Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

North America Premise Cable Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the North America Premise Cable Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the North America Premise Cable Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in North America Premise Cable Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global North America Premise Cable Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global North America Premise Cable Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global North America Premise Cable Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global North America Premise Cable Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global North America Premise Cable Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global North America Premise Cable Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America North America Premise Cable Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America North America Premise Cable Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe North America Premise Cable Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA North America Premise Cable Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific North America Premise Cable Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa North America Premise Cable Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia North America Premise Cable Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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