Convection Rework Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0211081
  • Format: Electronic (PDF)
  • Number of Pages: 197
  • Author(s): Joshi, Madhavi

Report Overview

The Convection Rework Market size was estimated at USD 320 million in 2023 and is projected to reach USD 470 million by 2030, exhibiting a compound annual growth rate (CAGR) of 5.80% during the forecast period (2024-2030).

Convection Rework Market

(Market Size)
$320 million
$470 million
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 5.80%
2023 Market Size USD 320 million
2030 Market Size USD 470 million
Key Players Pace, Hakko, JBC, Weller, Aoyue

Market Summary

The convection rework market is a specialized segment within the semiconductor and electronics industry, focusing on equipment and solutions used for reworking and repairing printed circuit boards (PCBs) and electronic assemblies. Convection rework systems utilize controlled hot air to remove and replace surface-mount components, ensuring precision and minimizing damage to adjacent parts. This market is driven by the increasing complexity of electronic devices, the miniaturization of components, and the need for high-quality rework processes in manufacturing and repair operations. Key players include companies like Pace, Inc., Hakko Corporation, and JBC Electronics, which offer advanced rework stations with features such as temperature profiling, vacuum pickup, and vision systems. The market caters to various sectors, including consumer electronics, automotive, aerospace, and telecommunications, where reliability and efficiency in rework are critical. As electronics continue to evolve with trends like IoT and 5G, the demand for sophisticated convection rework solutions is expected to grow, supporting maintenance, prototyping, and low-volume production needs globally.

Key Highlights

The convection rework market is characterized by several key highlights that underscore its importance in the electronics manufacturing ecosystem. Advanced convection rework stations integrate digital temperature control, ensuring precise heating for component removal and replacement without thermal shock. These systems often include features like programmable profiles, allowing users to save settings for specific components, thereby enhancing repeatability and reducing operator error. Leading companies such as Weller, Ersa, and Quick are continuously innovating to offer solutions with improved ergonomics, faster heat-up times, and compatibility with a wide range of component sizes, including BGA, QFN, and CSP packages. The market also benefits from the rising adoption of automation, with some systems incorporating robotic arms for high-precision applications. Additionally, the emphasis on environmental sustainability is driving the development of energy-efficient rework equipment that reduces power consumption and minimizes waste. These highlights position convection rework as an indispensable tool for ensuring product quality, reducing scrap rates, and maintaining operational efficiency in electronics assembly and repair processes.

Drivers, Opportunities & Restraints

The convection rework market is propelled by several drivers, including the increasing complexity of electronic assemblies and the growing demand for miniaturized components, which necessitate precise rework capabilities. The proliferation of consumer electronics, automotive electronics, and IoT devices further fuels the need for reliable rework solutions to address defects and improve yield rates. Opportunities in this market arise from the expansion of the electronics manufacturing sector in emerging economies, advancements in rework technology such as AI integration for fault detection, and the rising trend of refurbishment and recycling of electronic devices. However, the market faces restraints such as the high cost of advanced rework equipment, which may deter small and medium-sized enterprises from investing. Additionally, the requirement for skilled operators to handle sophisticated rework systems poses a challenge, as improper use can lead to further damage. Economic fluctuations and supply chain disruptions, as seen in global events, also impact market growth by affecting production and procurement cycles. Despite these restraints, the continuous innovation in rework technology and the increasing emphasis on quality control present a positive outlook for the market.

Concentration Insights

The convection rework market exhibits a concentrated landscape with a few key players dominating the industry. Companies like Pace, Inc., Hakko Corporation, and JBC Electronics hold significant market shares due to their extensive product portfolios, strong R&D capabilities, and global presence. These leaders focus on developing advanced rework stations with features such as closed-loop temperature control, video assistance, and user-friendly interfaces to cater to diverse customer needs. The market also includes niche players and regional manufacturers that offer cost-effective solutions for specific applications, contributing to a competitive environment. Geographically, North America and Europe are mature markets with high adoption rates, driven by stringent quality standards and the presence of major electronics manufacturers. In contrast, the Asia-Pacific region, particularly China, Japan, and South Korea, is experiencing rapid growth due to expanding electronics production and increasing investments in manufacturing infrastructure. This concentration dynamics encourage continuous innovation and strategic partnerships, as companies aim to enhance their market position and address the evolving demands of the semiconductor and electronics industry.

Type Insights

The convection rework market can be segmented based on the type of equipment, primarily into manual, semi-automatic, and fully automatic rework stations. Manual rework stations are widely used for basic rework tasks and are favored for their affordability and simplicity, making them suitable for small-scale operations and training purposes. Semi-automatic systems offer a balance between cost and functionality, providing features like programmable temperature settings and assisted component handling, which improve accuracy and reduce operator dependency. Fully automatic rework stations represent the high-end segment, incorporating robotics, vision systems, and AI-driven algorithms to perform complex rework operations with minimal human intervention. These systems are ideal for high-volume production environments where precision and efficiency are paramount. Additionally, there are specialized rework tools for specific components, such as BGA rework stations, which include features like bottom preheating and top-side heating to handle ball grid array packages effectively. The diversity in equipment types allows end-users to choose solutions that best fit their technical requirements, budget constraints, and production volumes, driving adoption across various segments of the electronics industry.

Application Insights

Convection rework systems find applications across multiple sectors within the semiconductor and electronics industry, primarily in PCB assembly and repair. In consumer electronics, these systems are used to rework smartphones, tablets, and laptops, addressing issues like faulty connectors or damaged ICs during manufacturing or repair cycles. The automotive industry utilizes convection rework for electronic control units (ECUs), sensors, and infotainment systems, where reliability is critical for safety and performance. In the aerospace and defense sector, rework equipment ensures the integrity of avionics and communication systems, adhering to strict quality standards. Telecommunications infrastructure, including 5G equipment, relies on rework solutions to maintain network components and reduce downtime. Additionally, industrial electronics and medical devices benefit from precision rework to correct defects in control systems and diagnostic equipment. The versatility of convection rework systems enables their use in prototyping, where engineers test and modify designs, as well as in refurbishment activities, extending the lifecycle of electronic products. This broad applicability underscores the essential role of rework technology in maintaining product quality and operational efficiency across diverse industries.

Regional Insights

The convection rework market demonstrates distinct regional dynamics influenced by economic factors, industrial development, and technological adoption. North America is a significant market, driven by the presence of leading electronics manufacturers, high R&D investments, and stringent quality regulations that necessitate advanced rework solutions. The United States, in particular, is a hub for innovation, with companies like Pace, Inc. headquartered there. Europe follows closely, with countries like Germany, the UK, and France emphasizing precision engineering and automotive electronics, boosting demand for reliable rework equipment. The Asia-Pacific region dominates in terms of growth, fueled by massive electronics production in China, South Korea, and Japan. This region benefits from cost-effective manufacturing, expanding consumer electronics markets, and government initiatives supporting electronics industries. Emerging economies in Southeast Asia, such as Vietnam and Thailand, are also becoming important markets due to shifting manufacturing bases and increasing foreign investments. Latin America and the Middle East & Africa show nascent growth, with potential opportunities arising from industrialization and digital transformation efforts. These regional insights highlight the global nature of the convection rework market, with each region contributing uniquely to its development and expansion.

Company Insights

The convection rework market features several prominent companies that lead through innovation, product diversity, and strategic initiatives. Pace, Inc. is a key player known for its comprehensive range of rework and repair solutions, including advanced stations with vision systems and ergonomic designs. Hakko Corporation, a Japanese company, excels in offering reliable and user-friendly rework equipment, supported by a strong global distribution network. JBC Electronics, based in Spain, is recognized for its high-precision tools and focus on R&D, catering to professional and industrial users. Other significant players include Weller, a brand under Apex Tool Group, which provides robust rework stations for various applications, and Ersa, a German company specializing in soldering and rework technology for the electronics industry. Quick Corporation from Japan is also notable for its innovative rework systems designed for efficiency and ease of use. These companies invest heavily in developing new technologies, such as IoT-enabled devices and automation features, to stay competitive. Strategic partnerships, mergers, and acquisitions are common, allowing firms to expand their market reach and enhance their product offerings. The competitive landscape is dynamic, with continuous efforts to address customer needs for precision, reliability, and cost-effectiveness in rework processes.

Recent Developments

Recent developments in the convection rework market reflect ongoing innovation and adaptation to industry trends. Companies have introduced rework stations with enhanced connectivity features, such as Wi-Fi and Bluetooth, enabling remote monitoring and data logging for quality control. There is a growing emphasis on energy efficiency, with new models designed to consume less power while maintaining performance, aligning with sustainability goals. Automation has seen significant advancements, including the integration of AI and machine learning for predictive maintenance and fault detection, reducing downtime and improving accuracy. For instance, some systems now offer automated component recognition and alignment, streamlining the rework process. Partnerships between rework equipment manufacturers and electronics producers have increased, focusing on customized solutions for specific applications, such as 5G infrastructure or electric vehicle components. Additionally, the market has witnessed expansions in production facilities and distribution networks, particularly in the Asia-Pacific region, to meet rising demand. These developments indicate a forward-moving market that prioritizes technological advancement, customer-centric innovation, and operational efficiency to support the evolving needs of the semiconductor and electronics industry.

Report Segmentation

The convection rework market report is segmented to provide a detailed analysis across various dimensions. By equipment type, the segmentation includes manual, semi-automatic, and fully automatic rework stations, each catering to different levels of operational complexity and user requirements. Based on application, the market is divided into consumer electronics, automotive electronics, aerospace and defense, telecommunications, industrial electronics, and medical devices, highlighting the diverse end-use sectors. Geographically, the report covers North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, offering insights into regional trends and growth opportunities. Additionally, the report may segment by component type, focusing on systems designed for specific packages like BGA, QFP, or CSP, which require specialized rework techniques. This comprehensive segmentation allows stakeholders to understand market dynamics, identify niche opportunities, and make informed decisions regarding investment, product development, and strategic planning. The analysis within each segment examines factors such as adoption rates, technological advancements, and competitive landscape, providing a holistic view of the convection rework market's structure and potential.

FAQs

What is convection rework used for? Convection rework is used for repairing and replacing surface-mount components on printed circuit boards in electronics manufacturing and maintenance, ensuring precision and minimizing damage.

How does a convection rework station work? A convection rework station uses controlled hot air to heat and remove components, often with vacuum pickup and temperature profiling to safely install new parts.

What are the benefits of using convection rework systems? Benefits include high accuracy, reduced thermal stress on PCBs, compatibility with various component sizes, and improved yield rates in electronics production.

Which industries commonly use convection rework equipment? Industries such as consumer electronics, automotive, aerospace, telecommunications, and medical devices frequently use convection rework for quality assurance and repair.

What types of components can be reworked with convection systems? Convection systems can handle components like BGAs, QFNs, resistors, capacitors, and integrated circuits, among others.

How to choose the right convection rework station? Selection depends on factors like the complexity of rework tasks, production volume, budget, and specific features needed, such as automation or vision systems.

Citius Research has developed a research report titled “Convection Rework Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Convection Rework Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Convection Rework Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Convection Rework Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Convection Rework Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Convection Rework Market
• Research Methodology
• Executive Summary
• Market Dynamics of Convection Rework Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Convection Rework Market
• Cost and Gross Margin Analysis of Convection Rework Market
• Convection Rework Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Convection Rework Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Convection Rework Market Key Stakeholders

Below are the key stakeholders for the Convection Rework Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Convection Rework Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Convection Rework Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Convection Rework Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Convection Rework Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Convection Rework Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Convection Rework Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Convection Rework Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Convection Rework Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Convection Rework Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Convection Rework Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Convection Rework Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Convection Rework Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Convection Rework Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Convection Rework Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Convection Rework Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Convection Rework Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Convection Rework Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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