Non-PHO Ingredients Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0195709
  • Format: Electronic (PDF)
  • Number of Pages: 212
  • Author(s): Joshi, Madhavi

Report Overview

The Non-PHO Ingredients Market size was estimated at USD 2.8 billion in 2023 and is projected to reach USD 4.8 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.50% during the forecast period (2024-2030).

Non-PHO Ingredients Market

(Market Size)
$2.8 billion
$4.8 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.50%
2023 Market Size USD 2.8 billion
2030 Market Size USD 4.8 billion
Key Players Cargill, ADM, Bunge, AAK, Wilmar

Market Summary

The non-PHO ingredients market is a critical segment within the global food and beverages industry, driven by the widespread regulatory bans and voluntary phase-outs of partially hydrogenated oils due to their trans fat content. These ingredients are essential alternatives that food manufacturers utilize to replicate the functional properties of PHOs, such as providing stability, texture, and shelf-life extension in various edible products. The market encompasses a diverse range of oil-based solutions, including fully hydrogenated oils, interesterified fats, and tropical oils like palm and coconut oil, alongside emulsion-based systems and other innovative lipid technologies. Demand is predominantly fueled by processed food sectors, including bakery, confectionery, snacks, and spreads, where fat systems play a crucial functional role. Geographically, developed regions with stringent trans fat regulations exhibit mature adoption, while emerging economies are progressively aligning with global safety standards, presenting ongoing growth avenues. The landscape is characterized by continuous research and development activities aimed at improving the nutritional profile and functionality of non-PHO ingredients, ensuring they meet consumer expectations for both health and quality.

Key Highlights

The transition towards non-PHO ingredients represents a significant reformulation effort across the food industry, underscored by collaborative initiatives between ingredient suppliers, food manufacturers, and regulatory bodies. Key highlights include the development of next-generation solutions that not only eliminate trans fats but also aim to reduce saturated fat content, addressing broader cardiovascular health concerns. Leading companies such as Cargill, ADM, Bunge, and IOI Corporation are at the forefront, investing in advanced oil modification technologies like enzymatic interesterification and fractionation to produce tailored fats with desired melting profiles, stability, and nutritional benefits. The market has seen a notable rise in the use of high-oleic variant oils from sunflower, soybean, and canola, which offer improved oxidative stability without hydrogenation. Furthermore, sustainability and traceability have become pivotal, with a growing emphasis on certified sustainable palm oil and other responsibly sourced raw materials. The competitive intensity is high, with players focusing on proprietary blends and customized solutions to cater to specific application needs of their clients, thereby strengthening their market position.

Drivers, Opportunities & Restraints

The primary driver for the non-PHO ingredients market is the global regulatory push to eliminate industrial trans fats from the food supply, spearheaded by directives from health organizations like the WHO and implemented through national policies such as the FDA's GRAS removal in the United States. Increasing consumer awareness and demand for healthier food options further propel manufacturers to reformulate products, creating sustained demand for safe and functional alternatives. Significant opportunities exist in the development of innovative ingredient systems that offer multifunctional benefits, including enhanced nutritional profiles, clean-label compatibility, and cost-effectiveness. The expanding processed food industry in emerging economies presents a substantial growth frontier, as local regulations evolve and disposable incomes rise. However, the market faces restraints including technical challenges associated with reformulation, such as achieving the exact sensory and functional attributes of PHOs without compromising product quality. Fluctuations in the prices and supply of key raw materials like palm, soybean, and other oilseeds can impact production costs and profitability. Additionally, the lingering consumer skepticism towards processed ingredients and the complexity of navigating differing international regulations pose hurdles for global market players.

Concentration Insights

The non-PHO ingredients market exhibits a moderately concentrated structure, dominated by a handful of large, integrated agribusiness and specialty fats companies that possess extensive global supply chains, R&D capabilities, and customer networks. Prominent players include Cargill, Incorporated, Archer Daniels Midland Company, Bunge Limited, Wilmar International Limited, and AAK AB. These companies leverage their vertical integration from raw material sourcing to finished product manufacturing, allowing them to ensure consistent quality and supply security. The concentration is particularly evident in specific oil segments, such as palm-based ingredients, where companies like IOI Corporation and Sime Darby Plantation hold significant influence. Alongside these giants, there are several mid-sized and regional players that compete by offering niche, application-specific solutions or by focusing on particular geographic markets. The competitive landscape is dynamic, with strategic activities such as mergers, acquisitions, and partnerships being common as companies aim to expand their product portfolios and geographic reach. Innovation remains a key differentiator, with concentrated efforts on developing proprietary technologies and sustainable sourcing initiatives to gain a competitive advantage.

Type Insights

The non-PHO ingredients market is segmented by type into various oil and fat solutions, each serving distinct functional purposes. Major categories include fully hydrogenated oils, which are free of trans fats but are often blended to adjust melting points and functionality. Interesterified fats represent a technologically advanced segment, where the fatty acid composition is rearranged enzymatically or chemically to create structured lipids with specific properties ideal for applications like margarines and shortenings. Tropical oils, particularly palm oil and its fractions (e.g., palm stearin, palm olein), are widely adopted due to their natural semi-solid state and stability, making them a versatile direct replacement. High-oleic oils derived from specially bred sunflower, soybean, and canola plants are gaining prominence for their high oxidative stability, negating the need for hydrogenation. Other types include emulsion-based stabilizers and non-lipid alternatives designed to mimic the mouthfeel and texture provided by fats. The choice of ingredient type is highly application-dependent, driven by the desired sensory attributes, processing requirements, nutritional targets, and cost considerations of the final food product.

Application Insights

Non-PHO ingredients find extensive application across the entire spectrum of the food and beverage industry. The bakery segment is the largest application area, utilizing these alternatives in products like biscuits, cakes, pastries, and bread to provide shortening power, aeration, and desired crumb structure. The confectionery industry relies on them for chocolate compounds, coatings, and fillings to ensure proper snap, gloss, and heat resistance. Spreads, including margarines and butter blends, represent another critical application where the functionality of non-PHO fats is crucial for spreadability and stability. The snacks and savory products sector uses these ingredients for frying and seasoning to achieve specific texture and flavor release. Furthermore, they are employed in dairy alternatives, ready-to-eat meals, and frozen foods. Each application imposes unique technical demands on the fat system, influencing the selection of the most suitable non-PHO ingredient type. The ongoing trend towards clean-label and plant-based products is further shaping application development, pushing innovators to create solutions that are not only trans-fat-free but also perceived as natural and sustainable by consumers.

Regional Insights

The adoption and growth of the non-PHO ingredients market vary significantly across different regions, influenced by regulatory frameworks, dietary habits, and the maturity of the food processing sector. North America and Europe represent mature markets, characterized by early and strict regulatory bans on PHOs, which forced a comprehensive industry-wide reformulation. These regions are now focused on next-generation improvements, such as reducing saturated fats. The Asia Pacific region is the fastest-growing market, driven by increasing health consciousness, rising disposable incomes, and the gradual implementation of trans fat regulations in populous countries like India and China. The large-scale food manufacturing base and growing retail sector further fuel demand. Latin America and the Middle East & Africa are also witnessing steady growth, supported by evolving food safety standards and the expansion of international food brands into these regions. However, the pace of adoption in developing economies can be uneven, sometimes hindered by cost sensitivities, less stringent enforcement of regulations, and a strong traditional use of specific local fats in culinary practices.

Company Insights

The competitive landscape of the non-PHO ingredients market is defined by the strategies and strengths of its key players. Cargill, Incorporated is a global leader, offering a wide portfolio including its Clear Valley and Treasured Harvest lines of high-stability oils and interesterified fats, supported by significant R&D investment. Archer Daniels Midland Company (ADM) leverages its extensive oilseeds processing network to provide NovaLipid and other non-PHO solutions, focusing on sustainability and customer collaboration. Bunge Limited is another major force, with a strong presence in South America and a portfolio featuring its Delica and UltraBlend products for various applications. Wilmar International Limited holds a dominant position in the Asian market, particularly in palm-based ingredients, through its integrated supply chain. AAK AB, a specialty fats company, differentiates itself with customer co-development and a vast library of fat and oil formulations tailored for specific needs, such as its AkoPlanet range. Other notable companies include IOI Corporation, Manildra Group, and Richardson International, each contributing to the market with their specialized products and regional expertise.

Recent Developments

The non-PHO ingredients market is dynamic, with recent developments centered on innovation, sustainability, and geographic expansion. Leading companies have announced significant investments in expanding production capacities for high-oleic oilseeds and building new facilities dedicated to value-added processing like interesterification. There is a marked trend towards launching ingredients that cater to the burgeoning plant-based and clean-label trends, such as fats and oils derived from sustainable sources with minimal processing. Strategic acquisitions and joint ventures have been prevalent, enabling companies to broaden their technological capabilities and market access. For instance, several players have acquired smaller firms specializing in lipid science or emulsion technologies. Collaborations between ingredient suppliers and food manufacturers for co-developing application-specific solutions have also increased. Furthermore, companies are intensifying their focus on sustainability certifications, such as RSPO for palm oil, and transparent sourcing to meet the ethical expectations of consumers and business clients. These developments reflect the industry's commitment to not only complying with regulations but also leading the transition towards a healthier and more sustainable food system.

Report Segmentation

This comprehensive market research report on the non-PHO ingredients market provides a detailed analysis segmented across multiple dimensions to offer granular insights. The report is structured by type, categorizing the market into key ingredient solutions such as fully hydrogenated oils, interesterified fats, tropical oils (palm oil, coconut oil), high-oleic oils, and others. The application segmentation delves into the major end-use sectors, including bakery, confectionery, spreads, snacks & savory products, and other food applications, analyzing the specific demand drivers and formulation challenges in each. Geographically, the report provides an in-depth assessment across key regions: North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa, highlighting regional regulatory landscapes, consumption patterns, and growth potential. Furthermore, the report includes a dedicated competitive analysis section, profiling the key companies operating in this space, their market shares, product portfolios, and strategic initiatives. This multi-faceted segmentation allows stakeholders to identify specific growth pockets, understand application-specific trends, and formulate targeted strategies based on regional and segmental dynamics.

FAQs

What are non-PHO ingredients? Non-PHO ingredients are fats and oils used in food manufacturing that serve as alternatives to partially hydrogenated oils (PHOs). They are designed to provide similar functional properties like stability, texture, and shelf life without containing artificial trans fats, which are formed during the partial hydrogenation process and are linked to adverse health effects.

Why were PHOs banned? PHOs were primarily banned due to the scientific consensus that consumption of industrial trans fats, which are abundant in PHOs, increases the risk of coronary heart disease by raising bad cholesterol (LDL) levels and lowering good cholesterol (HDL) levels. This led health authorities like the WHO and FDA to implement regulations removing their generally recognized as safe (GRAS) status to protect public health.

What is used to replace PHOs? PHOs are replaced by a variety of alternative ingredients depending on the application. Common replacements include fully hydrogenated oils (which are trans-fat-free but often blended), interesterified fats, naturally stable tropical oils like palm and coconut oil, and high-oleic vegetable oils from modified sunflower, soybean, or canola seeds that are stable without hydrogenation.

Are non-PHO ingredients healthy? While non-PHO ingredients eliminate artificial trans fats, their health profile depends on the specific alternative used. Some, like high-oleic oils, are considered heart-healthy due to their monounsaturated fat content. Others, like certain tropical oils or interesterified fats, may still be high in saturated fats, which should be consumed in moderation as part of a balanced diet according to dietary guidelines.

What is the future of the non-PHO ingredients market? The future of the non-PHO ingredients market is oriented towards continuous innovation aimed at improving the nutritional profile of alternatives, such as developing solutions lower in saturated fats. Growth is expected to be strong, particularly in emerging economies where regulatory frameworks are still evolving. Trends like clean label, sustainability, and the expansion of the processed food industry will be key future drivers.

Citius Research has developed a research report titled “Non-PHO Ingredients Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Non-PHO Ingredients Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Non-PHO Ingredients Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Non-PHO Ingredients Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Non-PHO Ingredients Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Non-PHO Ingredients Market
• Research Methodology
• Executive Summary
• Market Dynamics of Non-PHO Ingredients Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Non-PHO Ingredients Market
• Cost and Gross Margin Analysis of Non-PHO Ingredients Market
• Non-PHO Ingredients Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Non-PHO Ingredients Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Non-PHO Ingredients Market Key Stakeholders

Below are the key stakeholders for the Non-PHO Ingredients Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Non-PHO Ingredients Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Non-PHO Ingredients Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Non-PHO Ingredients Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Non-PHO Ingredients Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Non-PHO Ingredients Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Non-PHO Ingredients Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Non-PHO Ingredients Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Non-PHO Ingredients Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Non-PHO Ingredients Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Non-PHO Ingredients Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Non-PHO Ingredients Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Non-PHO Ingredients Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Non-PHO Ingredients Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Non-PHO Ingredients Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Non-PHO Ingredients Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Non-PHO Ingredients Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Non-PHO Ingredients Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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