Next-Generation Memory Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0212391
  • Format: Electronic (PDF)
  • Number of Pages: 181
  • Author(s): Joshi, Madhavi

Report Overview

The Next-Generation Memory Market size was estimated at USD 5.8 billion in 2023 and is projected to reach USD 14.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 14.50% during the forecast period (2024-2030).

Next-Generation Memory Market

(Market Size)
$5.8 billion
$14.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 14.50%
2023 Market Size USD 5.8 billion
2030 Market Size USD 14.5 billion
Key Players Samsung Electronics, Micron Technology, SK Hynix, Western Digital, Intel

Market Summary

The next-generation memory market represents a pivotal segment within the semiconductor and electronics industry, focused on the development and commercialization of advanced memory technologies that surpass the capabilities of traditional options like DRAM and NAND flash. These emerging solutions are engineered to address the escalating demands of modern computing, which require higher speed, greater density, improved energy efficiency, and enhanced non-volatility. Key technologies under this umbrella include Magnetoresistive RAM (MRAM), Ferroelectric RAM (FeRAM), Resistive RAM (ReRAM), Phase-Change Memory (PCM), and other innovative architectures. The proliferation of data-intensive applications such as artificial intelligence, machine learning, big data analytics, and the Internet of Things is a primary catalyst driving innovation and adoption in this sector. These applications necessitate memory that can operate at significantly higher speeds with lower power consumption, which next-generation memories are poised to deliver. The market is characterized by intense research and development activities, strategic collaborations between leading semiconductor firms and research institutions, and a competitive landscape featuring both established giants and agile startups. As industries increasingly digitalize their operations, the reliance on efficient, high-performance memory solutions is becoming more critical, positioning next-generation memory as a cornerstone of future technological advancement.

Key Highlights

The next-generation memory market is distinguished by several key highlights that underscore its transformative potential. A primary highlight is the superior performance characteristics of these technologies, including non-volatility, which allows data retention without power, significantly reducing energy consumption in devices. This is particularly crucial for battery-operated and portable electronics. Another critical aspect is the scalability of these memory types; many next-generation solutions offer promising paths to further miniaturization, enabling higher storage densities that are essential for next-generation computing hardware. The market is also witnessing substantial investment from major technology corporations and venture capital firms, fueling rapid innovation and the transition of technologies from research labs to commercial products. Furthermore, the integration of these advanced memories into existing and emerging applications?such as in-memory computing, which processes data within the memory unit itself?is opening new paradigms for computational efficiency. Companies like Samsung, Intel, Micron Technology, and SK Hynix are at the forefront, developing and launching products that incorporate MRAM, ReRAM, and other advanced types. The emphasis on overcoming the limitations of conventional memory, such as the slowdown in Moore's Law and the von Neumann bottleneck, makes this market a focal point for the entire electronics value chain.

Drivers, Opportunities & Restraints

The growth of the next-generation memory market is propelled by several powerful drivers. The exponential increase in data generation from sources like IoT devices, autonomous systems, and high-performance computing creates an insatiable demand for memory that is faster, more durable, and more energy-efficient. The limitations of current memory technologies in meeting these demands act as a significant driver for innovation and adoption. Additionally, the expansion of artificial intelligence and machine learning applications, which require rapid data access and processing, is accelerating the need for advanced memory solutions that can support these workloads efficiently. Opportunities in this market are abundant, particularly in emerging applications such as neuromorphic computing, where memory elements mimic the neural structures of the human brain, and in the development of storage-class memory that bridges the gap between DRAM and NAND flash. The automotive sector, especially with the rise of electric and autonomous vehicles, presents another substantial opportunity due to its need for reliable, high-speed memory in adverse conditions. However, the market faces notable restraints, including the high cost of development and production, which can make these technologies less accessible initially. Technical challenges related to material science, manufacturing complexity, and integration with existing semiconductor processes also pose significant hurdles. Moreover, the established ecosystem and cost-effectiveness of conventional memory solutions create competitive pressure that can slow the adoption of newer, more expensive alternatives.

Concentration Insights

The next-generation memory market exhibits a concentrated competitive landscape, dominated by a mix of large, established semiconductor companies and specialized firms focusing on memory innovation. Geographically, key activities are concentrated in regions with strong semiconductor industries, such as North America, Asia-Pacific, and Europe. In North America, companies like Intel and Micron Technology are heavily invested in developing new memory technologies, often through internal R&D and acquisitions. The Asia-Pacific region, particularly South Korea, Japan, and Taiwan, is a hub for memory manufacturing and innovation, with giants like Samsung Electronics and SK Hynix leading charge in commercializing technologies such as MRAM and ReRAM. These companies benefit from extensive manufacturing capabilities and close ties with consumer electronics and computing industries. In Europe, firms and research institutions are actively involved in pioneering research, often supported by public and private partnerships. The market concentration is also evident in the intellectual property landscape, where a handful of players hold significant patents related to advanced memory technologies, creating barriers to entry for new participants. Collaborations and partnerships between memory specialists, foundries, and end-users are common strategies to accelerate development and market penetration. This concentration means that innovation and market dynamics are heavily influenced by the strategic decisions of these key players.

Type Insights

The next-generation memory market encompasses a diverse array of memory types, each with distinct characteristics and potential applications. Magnetoresistive RAM (MRAM) utilizes magnetic elements to store data, offering high speed, endurance, and non-volatility, making it suitable for applications requiring frequent writes and high reliability, such as in automotive and industrial systems. Ferroelectric RAM (FeRAM) leverages ferroelectric materials to achieve non-volatility with low power consumption, often used in embedded systems and smart cards. Resistive RAM (ReRAM) operates by changing the resistance of a material, providing high density and scalability, which is advantageous for storage-class memory and neuromorphic computing. Phase-Change Memory (PCM) uses the reversible phase change of materials between amorphous and crystalline states to store data, balancing speed and density, and is being explored for applications in data centers and mobile devices. Other emerging types include conductive bridging RAM (CBRAM) and domain-wall memory, each bringing unique advantages. The development across these types is focused on overcoming individual limitations, such as improving endurance in ReRAM or reducing write currents in MRAM, to broaden their applicability across various sectors within the semiconductor and electronics industry.

Application Insights

Next-generation memory technologies are finding applications across a broad spectrum of industries, driven by their superior performance attributes. In the consumer electronics sector, these memories are being integrated into smartphones, laptops, and wearables to enhance speed, extend battery life, and enable new features like always-on functionality. The enterprise storage and data center markets are significant application areas, where technologies like storage-class memory are used to reduce latency and improve the efficiency of data-intensive processes. The automotive industry is adopting these memories for advanced driver-assistance systems (ADAS), infotainment, and autonomous driving platforms, where reliability, speed, and operation under extreme conditions are critical. Industrial automation and IoT devices benefit from the low power consumption and durability of next-generation memories, supporting applications in smart manufacturing and remote sensors. Additionally, the aerospace and defense sectors utilize these technologies for their radiation hardness and reliability in harsh environments. Emerging applications in artificial intelligence and machine learning are particularly noteworthy, as they leverage the high bandwidth and non-volatility of advanced memories to accelerate neural network training and inference, facilitating real-time data processing and decision-making.

Regional Insights

The adoption and development of next-generation memory technologies vary significantly across different regions, influenced by local industrial capabilities, investment in research, and market demand. North America is a leading region, characterized by strong presence of technology firms, substantial R&D investments, and a robust ecosystem for innovation in semiconductors. Companies and research institutions in the United States are pioneering many advancements, particularly in MRAM and ReRAM technologies. The Asia-Pacific region dominates in terms of manufacturing and consumption, with countries like South Korea, Japan, and Taiwan being central to the global memory market. South Korea, home to Samsung and SK Hynix, is at the forefront of commercial production and innovation. Japan has a strong legacy in electronics and materials science, contributing significantly to the development of technologies like FeRAM and ReRAM. China is rapidly expanding its capabilities, with increased investments in domestic semiconductor production to reduce dependency on imports. Europe, while having a smaller market share compared to Asia and North America, has a focus on research and development, with initiatives often supported by the European Union and collaborations between academia and industry. Each region's unique strengths and strategies contribute to the global progression of the next-generation memory market.

Company Insights

The competitive landscape of the next-generation memory market features a blend of established semiconductor giants and innovative specialists. Samsung Electronics is a key player, with significant advancements in MRAM and efforts to integrate these technologies into various products. Intel has been active with its Optane technology, based on 3D XPoint, developed in partnership with Micron, targeting data center and client computing markets. Micron Technology is engaged in developing emerging memory solutions, focusing on storage-class memory applications. SK Hynix is investing in next-generation memories to complement its strong position in DRAM and NAND flash. Other notable companies include Everspin Technologies, which specializes in MRAM products for automotive and industrial applications, and Crossbar Inc., focusing on ReRAM technology. Western Digital is also involved through its investments in advanced memory research. These companies are not only driving technological innovation but also forming strategic alliances, engaging in mergers and acquisitions, and expanding production capacities to strengthen their market positions. The involvement of these firms underscores the strategic importance of next-generation memory in the future of computing and electronics.

Recent Developments

The next-generation memory market has witnessed several significant recent developments that highlight its dynamic nature. There has been a surge in product launches and commercial deployments, with companies introducing new memory modules based on MRAM and ReRAM for various applications. Technological advancements have been reported in improving the density and reducing the power consumption of these memories, making them more competitive with traditional options. Strategic partnerships and collaborations have been prominent, such as alliances between memory developers and foundries to accelerate the manufacturing and integration processes. Investments in research and development have continued to grow, with both public and private funding supporting innovations in materials and architectures. Additionally, there has been increased activity in patent filings and intellectual property developments, as companies seek to protect their innovations and gain competitive advantages. These developments indicate a market that is rapidly evolving from research-oriented phases toward broader commercialization and adoption across multiple industries.

Report Segmentation

This comprehensive report on the next-generation memory market is meticulously segmented to provide detailed insights into various aspects of the industry. The segmentation is based on type, which includes distinct technologies such as Magnetoresistive RAM (MRAM), Ferroelectric RAM (FeRAM), Resistive RAM (ReRAM), Phase-Change Memory (PCM), and others, allowing for an in-depth analysis of each technology's market dynamics, development stage, and application potential. The report also segments the market by application, covering critical areas such as consumer electronics, enterprise storage, automotive systems, industrial automation, aerospace and defense, and other emerging sectors. This enables a thorough understanding of demand drivers and growth opportunities in each application domain. Furthermore, the geographical segmentation provides a regional analysis, examining market trends, key players, and growth prospects in North America, Europe, Asia-Pacific, and the rest of the world. This structured approach ensures that the report delivers targeted insights, helping stakeholders to identify specific opportunities and make informed decisions based on comprehensive, categorized data.

FAQs

What are the main types of next-generation memory? The primary types include Magnetoresistive RAM (MRAM), Ferroelectric RAM (FeRAM), Resistive RAM (ReRAM), Phase-Change Memory (PCM), and other emerging technologies like conductive bridging RAM, each offering unique advantages in speed, durability, and power efficiency.

How does next-generation memory differ from traditional memory? Next-generation memory technologies typically offer non-volatility, meaning they retain data without power, higher speed, greater endurance, and lower energy consumption compared to conventional DRAM and NAND flash, addressing the limitations of existing memory solutions.

What industries are adopting next-generation memory? Key adopting industries include consumer electronics, data centers and enterprise storage, automotive (especially for ADAS and infotainment), industrial automation, IoT, aerospace and defense, and applications in artificial intelligence and machine learning.

Who are the leading companies in the next-generation memory market? Prominent companies driving innovation and commercialization include Samsung Electronics, Intel Corporation, Micron Technology, SK Hynix, Everspin Technologies, Crossbar Inc., and Western Digital, among others.

What are the challenges facing the next-generation memory market? Major challenges include high development and production costs, technical hurdles in manufacturing and integration, competition from established memory technologies, and the need for industry standards and broader ecosystem support.

What future applications are expected for next-generation memory? Future applications are anticipated in areas like neuromorphic computing, which mimics brain-like processing, in-memory computing to reduce data movement, and advanced AI systems, as well as in next-generation consumer and automotive electronics requiring higher performance and efficiency.

Citius Research has developed a research report titled “Next-Generation Memory Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Next-Generation Memory Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Next-Generation Memory Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Next-Generation Memory Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Next-Generation Memory Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Next-Generation Memory Market
• Research Methodology
• Executive Summary
• Market Dynamics of Next-Generation Memory Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Next-Generation Memory Market
• Cost and Gross Margin Analysis of Next-Generation Memory Market
• Next-Generation Memory Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Next-Generation Memory Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Next-Generation Memory Market Key Stakeholders

Below are the key stakeholders for the Next-Generation Memory Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Next-Generation Memory Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Next-Generation Memory Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Next-Generation Memory Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Next-Generation Memory Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Next-Generation Memory Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Next-Generation Memory Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Next-Generation Memory Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Next-Generation Memory Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Next-Generation Memory Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Next-Generation Memory Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Next-Generation Memory Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Next-Generation Memory Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Next-Generation Memory Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Next-Generation Memory Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Next-Generation Memory Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Next-Generation Memory Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Next-Generation Memory Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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