Mortiser Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0207753
  • Format: Electronic (PDF)
  • Number of Pages: 214
  • Author(s): Joshi, Madhavi

Report Overview

The Mortiser Market size was estimated at USD 650 million in 2023 and is projected to reach USD 1.4 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 12.00% during the forecast period (2024-2030).

Mortiser Market

(Market Size)
$650 million
$1.4 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 12.00%
2023 Market Size USD 650 million
2030 Market Size USD 1.4 billion
Key Players Delta Machinery, Jet, Powermatic, RIKON, Laguna Tools

Market Summary

The mortiser market is a specialized segment within the power tools and woodworking machinery industry, catering primarily to professional woodworking, manufacturing, and construction applications. Mortisers are essential for creating square or rectangular holes and mortises, which are crucial for joinery work in furniture making, door and window fabrication, and architectural woodworking. The market encompasses a range of products, including hollow chisel mortisers, chain mortisers, and oscillating mortisers, each designed for specific material types and precision requirements. Demand is driven by the growth in residential and commercial construction activities globally, alongside a rising trend in customized furniture and interior woodwork. Manufacturers are continuously innovating to enhance machine accuracy, speed, and user safety features. The market is characterized by the presence of both established international players and regional manufacturers, competing on factors such as product reliability, technological innovation, and after-sales service. The adoption of CNC technology in mortising machines is a significant trend, enabling automated and high-precision operations for industrial applications.

Key Highlights

The mortiser market is distinguished by several key highlights that underscore its current dynamics and future trajectory. Technological advancement stands out, with leading companies integrating computer numerical control (CNC) systems and laser guidance for unparalleled precision and efficiency in mortising operations. This automation trend is reducing labor costs and minimizing errors in high-volume production environments. Another highlight is the growing demand for portable and benchtop mortisers from small-scale workshops and onsite construction teams, emphasizing flexibility and space-saving designs. The market is also witnessing a surge in the development of multi-function machines that combine mortising with drilling, boring, and other woodworking functions, offering enhanced value to end-users. Sustainability considerations are prompting manufacturers to design energy-efficient motors and utilize durable materials for longer product lifecycles. Furthermore, the expansion of the furniture industry and the renovation sector are consistently fueling the need for advanced joinery equipment.

Drivers, Opportunities & Restraints

The growth of the mortiser market is propelled by several key drivers. The global expansion of the construction industry, particularly in emerging economies, is a primary driver, creating sustained demand for doors, windows, and architectural millwork that require precise mortise and tenon joints. The rising popularity of customized and high-end furniture also fuels the need for accurate and efficient mortising machinery. Opportunities within the market are abundant, especially in the integration of Internet of Things (IoT) capabilities for predictive maintenance and operational data analytics. The development of cordless and battery-powered mortisers presents a significant opportunity to cater to the needs of construction sites with limited power access. However, the market faces certain restraints. The high initial investment cost associated with advanced CNC mortisers can be a barrier to adoption for small and medium-sized enterprises. Additionally, the availability of skilled operators capable of handling sophisticated machinery can be a challenge in some regions, potentially limiting market penetration. Economic downturns and fluctuations in the construction sector also pose a cyclical restraint on market growth.

Concentration Insights

The mortiser market exhibits a moderate level of concentration, with a mix of large multinational corporations and specialized regional manufacturers. Key global players such as Makita, DeWalt, and Festool have a significant presence, leveraging their extensive distribution networks and strong brand reputation. These companies often compete on the basis of technological innovation, product durability, and comprehensive customer support services. Alongside these giants, there are numerous specialized manufacturers, particularly in Europe and Asia, that focus on niche segments like heavy-duty industrial mortisers or artisan-grade benchtop models. The Asia-Pacific region, with its robust manufacturing base, hosts a dense concentration of producers, contributing to a competitive landscape. This structure ensures a diverse range of products available at various price points, from affordable options for small workshops to high-end, automated systems for large-scale factories. Market concentration is also influenced by mergers and acquisitions, as larger entities seek to expand their product portfolios and geographic reach.

Type Insights

The mortiser market is segmented by type, primarily into hollow chisel mortisers, chain mortisers, and oscillating mortisers, each serving distinct applications. Hollow chisel mortisers are the most common type, favored for their precision in creating clean, square holes in wood. They consist of a square chisel surrounding a drill bit and are widely used in furniture making and cabinetry for their accuracy and clean finish. Chain mortisers are designed for speed and are typically used for larger mortises, often in timber frame construction and door manufacturing. They utilize a chain similar to a chainsaw to rapidly remove material. Oscillating mortisers, which use a plunging and oscillating bit, are less common but offer advantages for certain hardwoods and specialized joinery work. The choice of mortiser type is heavily influenced by the specific material being worked on, the required mortise size, the desired production speed, and the level of precision needed. Innovations are ongoing within each type to improve cutting speed, reduce vibration, and enhance overall user ergonomics.

Application Insights

Mortisers find critical application across several key industries, with the furniture industry being the largest consumer. In furniture manufacturing, they are indispensable for creating the mortise and tenon joints that provide structural integrity and durability to chairs, tables, cabinets, and beds. The construction industry is another major application area, where mortisers are used extensively in the production and installation of doors, windows, and staircases. Architectural woodworking shops utilize these machines for custom millwork, moldings, and other intricate joinery required in high-end residential and commercial projects. Beyond these primary sectors, mortisers are also used in the manufacturing of musical instruments, such as guitars and pianos, where extreme precision is paramount. The specific application dictates the machine specifications; for instance, construction sites may prioritize portable and robust chain mortisers, while furniture factories may opt for stationary, CNC-controlled hollow chisel models for repeatability and high-volume output.

Regional Insights

The demand for mortisers is global, with varying growth patterns across different regions. The Asia-Pacific region dominates the market, driven by massive construction booms in countries like China and India, coupled with a strong and growing furniture manufacturing and export industry. Government initiatives supporting infrastructure development and urbanization are key contributors to demand in this region. North America and Europe represent mature markets characterized by steady demand stemming from residential renovation activities, the replacement of old equipment, and a strong focus on high-quality, precision woodworking. These regions are also at the forefront of adopting advanced CNC and automated mortising systems. Latin America and the Middle East and Africa are emerging markets where growth is linked to gradual industrialization and increasing investments in construction projects. Each region has its own competitive landscape, with local players often catering to specific regional preferences and price sensitivities, while international brands compete in the premium segments.

Company Insights

The competitive landscape of the mortiser market features a blend of renowned international power tool brands and dedicated woodworking machinery manufacturers. Leading companies such as Makita, Bosch, and DeWalt are recognized for their robust and reliable benchtop and portable mortisers, appealing to a broad base of professional contractors and woodworkers. Specialized firms like Festool and Jet Tools are esteemed for their high-precision, innovative solutions often targeted at serious artisans and industrial workshops. Other significant players include Delta Machinery, RIKON, and General International, which offer a range of products from entry-level to professional-grade machines. Competition is intense and is based on multiple factors including product performance, durability, innovation in features like variable speed control and laser guides, price competitiveness, and the strength of distribution and service networks. Companies are actively engaged in research and development to introduce more ergonomic, efficient, and connected machines to maintain a competitive edge.

Recent Developments

The mortiser market has witnessed several noteworthy recent developments focused on technological enhancement and market expansion. A prominent trend is the increased integration of digital technology, with manufacturers launching new models featuring Bluetooth connectivity for pairing with mobile applications that provide tutorials, maintenance alerts, and usage analytics. There has been a noticeable push towards developing more powerful yet energy-efficient motors that comply with stringent international environmental regulations. Several key players have expanded their product lines to include more compact and lightweight cordless mortisers, leveraging advancements in battery technology to deliver corded-level performance. Furthermore, strategic acquisitions and partnerships have been observed, as larger conglomerates seek to acquire specialized woodworking machinery brands to bolster their market presence and technological portfolios. The focus on improving safety features, such as enhanced blade guards and electronic brakes, continues to be a priority in new product launches.

Report Segmentation

This comprehensive market report on mortisers provides a detailed analysis segmented across multiple dimensions to offer a granular view of the industry. The segmentation is primarily based on type, which includes hollow chisel mortisers, chain mortisers, oscillating mortisers, and other niche variants. The report further breaks down the market by application, covering critical end-use sectors such as furniture manufacturing, construction, architectural woodworking, and other industrial applications. A significant segment of the analysis is dedicated to power source, categorizing products into electric-powered (corded and cordless) and pneumatic mortisers. Additionally, the report offers a thorough regional segmentation, providing insights into market dynamics and growth patterns across North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa. This multi-faceted segmentation allows stakeholders to identify specific growth pockets, understand competitive intensities in different segments, and make informed strategic decisions based on precise market data.

FAQs

What is a mortiser used for?

A mortiser is a specialized woodworking power tool designed to cut square or rectangular holes, known as mortises. These holes are a fundamental component of the mortise and tenon joint, which is a strong and traditional method of joining pieces of wood together. Mortisers are essential in applications ranging from furniture making and cabinetry to door and window fabrication and timber frame construction.

What are the different types of mortisers?

The primary types of mortisers are hollow chisel mortisers, chain mortisers, and oscillating mortisers. Hollow chisel mortisers are the most common, using a square chisel and auger bit for precise, clean cuts. Chain mortisers use a cutting chain for faster, larger mortises, often in construction. Oscillating mortisers use a plunging, oscillating bit and are suited for certain hardwoods and specialized tasks.

How does a hollow chisel mortiser work?

A hollow chisel mortiser works by combining a rotating drill bit (auger) enclosed within a square, hollow chisel. The auger bit bores into the wood and removes the bulk of the material, while the surrounding square chisel pares the sides of the hole to create a clean, square mortise. The machine can be operated by a lever or hydraulic mechanism that plunges the assembly into the workpiece.

Can you use a drill press as a mortiser?

Yes, a drill press can be used as a mortiser with the addition of a mortising attachment. This attachment typically includes a hollow chisel holder and a fence to guide the workpiece. While this offers a more affordable entry into mortising, dedicated mortisers are generally more robust, powerful, and precise for frequent or professional use, offering better stability and cleaner results.

What safety precautions should be taken when using a mortiser?

Key safety precautions when operating a mortiser include always wearing safety glasses to protect against flying wood chips. Secure the workpiece firmly using clamps or a vise to prevent movement. Keep hands clear of the chisel and bit during operation. Ensure all guards are in place and the machine is properly maintained. Always disconnect power before making any adjustments or changing bits.

Who are the leading manufacturers of mortisers?

The market features several leading manufacturers known for quality and innovation. Prominent names include Makita, DeWalt, and Bosch, which offer popular benchtop and stationary models. Specialized and high-end manufacturers highly regarded in the woodworking community include Festool, Jet Tools, and Powermatic. The choice of manufacturer often depends on the required precision, budget, and specific application needs.

Citius Research has developed a research report titled “Mortiser Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Mortiser Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Mortiser Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Mortiser Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Mortiser Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Mortiser Market
• Research Methodology
• Executive Summary
• Market Dynamics of Mortiser Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Mortiser Market
• Cost and Gross Margin Analysis of Mortiser Market
• Mortiser Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Mortiser Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Mortiser Market Key Stakeholders

Below are the key stakeholders for the Mortiser Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Mortiser Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Mortiser Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Mortiser Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Mortiser Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Mortiser Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Mortiser Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Mortiser Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Mortiser Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Mortiser Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Mortiser Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Mortiser Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Mortiser Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Mortiser Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Mortiser Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Mortiser Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Mortiser Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Mortiser Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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