Molluscicides Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0185695
  • Format: Electronic (PDF)
  • Number of Pages: 183
  • Author(s): Joshi, Madhavi

Report Overview

The Molluscicides Market size was estimated at USD 850 million in 2023 and is projected to reach USD 1.4 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 7.50% during the forecast period (2024-2030).

Molluscicides Market

(Market Size)
$850 million
$1.4 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 7.50%
2023 Market Size USD 850 million
2030 Market Size USD 1.4 billion
Key Players Bayer, BASF, Syngenta, Corteva, Marrone Bio Innovations

Market Summary

The molluscicides market is a specialized segment within the agricultural industry focused on the production and distribution of chemical and biological agents designed to control mollusk pests, primarily slugs and snails. These pests pose significant threats to a wide range of crops, including cereals, fruits, vegetables, and ornamentals, by feeding on seedlings, leaves, and fruits, leading to substantial economic losses for farmers globally. The market is characterized by a constant need for effective pest management solutions that can protect crop yield and quality without causing undue harm to the environment. Key products include metaldehyde-based and methiocarb-based pellets, as well as ferric phosphate-based alternatives, which are gaining traction due to their perceived lower environmental impact. The industry is supported by rigorous research and development activities aimed at improving product efficacy, developing resistance management strategies, and enhancing application technologies. Market dynamics are influenced by agricultural practices, climatic conditions affecting pest populations, and the regulatory landscape governing pesticide use.

Key Highlights

The molluscicides market is distinguished by several critical factors. A primary highlight is the increasing shift towards more environmentally sustainable and less toxic products, such as ferric phosphate-based molluscicides, which are often approved for use in organic farming. This trend is driven by growing environmental awareness among consumers and stricter government regulations concerning chemical residues in food and soil contamination. Another significant aspect is the development of integrated pest management (IPM) strategies, where molluscicides are used in conjunction with other control methods like biological controls and cultural practices to achieve effective and sustainable pest suppression. The market is also witnessing innovation in bait formulation technology to improve rainfastness and palatability to target pests, thereby enhancing product performance and reliability. Furthermore, the presence of established multinational agrochemical corporations like Bayer AG and Lonza Group, alongside specialized manufacturers, creates a competitive yet innovative landscape focused on addressing the evolving needs of modern agriculture.

Drivers, Opportunities & Restraints

The growth of the molluscicides market is propelled by several key drivers. The foremost driver is the increasing global demand for food security, which necessitates higher agricultural productivity and effective crop protection measures against destructive pests like slugs and snails. The expansion of high-value crop cultivation, such as horticulture and floriculture, which are particularly susceptible to mollusk damage, further fuels the demand for reliable control solutions. A significant opportunity lies in the development and commercialization of bio-based molluscicides, which cater to the growing organic farming sector and align with the global trend towards sustainable agriculture. However, the market faces considerable restraints. Stringent regulatory policies and lengthy approval processes for new chemical active ingredients in regions like North America and Europe can hinder market innovation and product launches. Furthermore, the potential development of resistance in mollusk populations to commonly used active ingredients like metaldehyde poses a long-term challenge to product efficacy and market stability.

Concentration Insights

The competitive landscape of the global molluscicides market exhibits a moderate level of concentration. It features a mix of large, diversified multinational agrochemical giants and smaller, niche players specializing in pest control solutions. Leading companies such as Bayer AG, BASF SE, and Lonza Group hold significant market shares due to their extensive research and development capabilities, robust distribution networks, and broad portfolio of crop protection products, which often include molluscicides. These corporations leverage their global presence and strong brand recognition to maintain a competitive edge. Simultaneously, several regional and specialized manufacturers compete effectively by offering innovative products, such as organic-certified options or novel formulations, or by focusing on specific geographic markets with tailored solutions. This structure fosters a environment of continuous innovation and competition, driving advancements in product efficiency and environmental safety.

Type Insights

Molluscicides are broadly categorized based on their active ingredients, with metaldehyde, methiocarb, and ferric phosphate being the most prominent types. Metaldehyde has historically been the most widely used active ingredient globally, valued for its effectiveness and cost-efficiency in controlling slugs and snails. It typically works as a contact and stomach poison, causing dehydration in the pests. Methiocarb is another chemical option that acts as a acetylcholinesterase inhibitor, but its use has declined in many regions due to regulatory pressures and higher toxicity concerns for non-target organisms. In contrast, ferric phosphate-based molluscicides represent a growing segment. They are considered a more environmentally friendly alternative, often approved for organic use. Ferric phosphate works by damaging the digestive system of mollusks after ingestion. The market is also seeing research into other natural and biological agents, although their commercial presence remains limited compared to established chemical types.

Application Insights

Molluscicides find critical application across various agricultural and non-agricultural settings. The largest application segment is in agriculture, where these products are essential for protecting a wide array of crops. Key agricultural applications include field crops like wheat, barley, and rice, where slugs can severely damage young seedlings. They are also heavily used in horticulture for fruits such as strawberries and citrus, and in vegetable farming for crops like lettuce, broccoli, and cabbage, which are highly attractive to slugs and snails. Beyond row crops, molluscicides are important in niche markets like turf and ornamentals in nurseries and gardens, where aesthetic value is paramount. Furthermore, they have applications in non-crop areas, including gardens, lawns, and even in some public health contexts to control intermediate hosts for parasites. The method of application varies from broadcast spreading of pellets to more targeted placement around specific plants or areas.

Regional Insights

The demand for molluscicides exhibits distinct regional patterns influenced by climate, agricultural practices, and regulatory frameworks. Europe represents a significant and mature market, driven by high-value crop production, particularly in countries like the UK, France, and Germany, where slug populations are a perennial problem. However, this region also has some of the strictest regulations, particularly concerning metaldehyde, which is shaping product preferences. The Asia Pacific region is a major and growing market, with countries like China and India witnessing increased demand due to expanding agricultural activities and the need to improve crop yields. Favorable climatic conditions for mollusk proliferation in many parts of Asia further bolster market growth. North America maintains a steady demand, with a strong focus on integrated pest management and a growing interest in organic alternatives. Latin America and the Middle East & Africa are emerging markets where agricultural modernization is expected to gradually increase the adoption of advanced crop protection products, including molluscicides.

Company Insights

The molluscicides market is served by a roster of prominent agrochemical companies that have established strong positions through innovation and global reach. Bayer AG, a German multinational, is a key player with a comprehensive portfolio of crop protection products. Lonza Group, a Swiss company, is another significant competitor known for its expertise in specialty chemicals, including molluscicides. Neudorff GmbH KG, a German firm, specializes in environmentally friendly gardening and plant protection products, offering organic options. Doff Portland Ltd. is a UK-based company focused on lawn and garden care products, including slug and snail controls. Other notable participants include AMVAC Chemical Corporation, Certis Europe BV, and Marrone Bio Innovations, Inc., each contributing to the market with their specific product offerings and regional strengths. These companies compete on factors such as product efficacy, environmental profile, brand reputation, and distribution efficiency.

Recent Developments

The molluscicides market has recently been shaped by several important trends and activities. A major development is the increasing regulatory scrutiny and subsequent bans or restrictions on metaldehyde in several European countries, including the UK, due to concerns about water contamination. This has accelerated research, development, and promotion of alternative active ingredients, particularly ferric phosphate-based products. Companies are actively engaging in the development of novel formulations that enhance the performance of these alternatives, improving their rain resistance and attractiveness to pests. Strategic acquisitions and partnerships remain a common theme, as larger firms seek to bolster their environmental science portfolios and smaller companies look for market access. Furthermore, there is a growing emphasis on digital agriculture, with companies exploring ways to integrate molluscicide application advice into precision farming platforms to optimize usage rates and timing, thereby improving efficacy and reducing environmental impact.

Report Segmentation

This comprehensive market research report on the molluscicides industry provides a detailed analysis segmented across multiple dimensions to offer a granular view of the market. The segmentation is primarily based on type, categorizing the market into key product types such as metaldehyde, methiocarb, ferric phosphate, and other bio-based molluscicides. The report further segments the market by application, highlighting key use cases in agriculture for grains & cereals, fruits & vegetables, oilseeds & pulses, and other crops, as well as non-agricultural applications in turf & ornamentals. A crucial geographical segmentation breaks down the market revenue and trends across key regions and major countries, including North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa. This multi-faceted segmentation allows stakeholders to identify specific growth pockets, understand regional regulatory and demand dynamics, and assess the competitive landscape for different product types and their applications.

FAQs

What are molluscicides used for? Molluscicides are pesticides specifically formulated to control mollusk pests, predominantly slugs and snails, which are harmful to agricultural crops, gardens, and turf. They are applied to prevent these pests from feeding on and destroying plants, thereby protecting yield and quality.

What is the active ingredient in slug pellets? The most common active ingredients found in traditional slug pellets are metaldehyde and methiocarb. However, ferric phosphate is increasingly used as a popular alternative, especially in products marketed as pet-safe and organic-friendly.

How do ferric phosphate slug pellets work? Ferric phosphate slug pellets work by being consumed by slugs and snails. Once ingested, the ferric phosphate reacts with the calcium in their digestive systems, effectively shutting it down and causing the pests to stop feeding and eventually die, often retreating underground.

Are slug pellets harmful to other animals? The potential harm to other animals depends on the active ingredient. Metaldehyde pellets are highly toxic to pets, wildlife, and birds if ingested. Ferric phosphate pellets are generally regarded as having a much lower risk to mammals, birds, and earthworms, making them a safer choice for the environment.

What are some natural alternatives to chemical molluscicides? Natural alternatives include diatomaceous earth, which dehydrates pests, copper tape barriers that repel slugs with a mild electric charge, and beer traps that attract and drown them. Introducing natural predators like nematodes (Phasmarhabditis hermaphrodita) or creating habitats to attract beetles and birds can also provide biological control.

Citius Research has developed a research report titled “Molluscicides Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Molluscicides Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Molluscicides Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Molluscicides Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Molluscicides Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Molluscicides Market
• Research Methodology
• Executive Summary
• Market Dynamics of Molluscicides Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Molluscicides Market
• Cost and Gross Margin Analysis of Molluscicides Market
• Molluscicides Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Molluscicides Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Molluscicides Market Key Stakeholders

Below are the key stakeholders for the Molluscicides Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Molluscicides Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Molluscicides Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Molluscicides Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Molluscicides Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Molluscicides Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Molluscicides Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Molluscicides Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Molluscicides Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Molluscicides Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Molluscicides Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Molluscicides Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Molluscicides Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Molluscicides Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Molluscicides Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Molluscicides Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Molluscicides Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Molluscicides Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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