Moisture Resistant Packaging Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0210284
  • Format: Electronic (PDF)
  • Number of Pages: 181
  • Author(s): Joshi, Madhavi

Report Overview

The Moisture Resistant Packaging Market size was estimated at USD 8.5 billion in 2023 and is projected to reach USD 13.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 6.80% during the forecast period (2024-2030).

Moisture Resistant Packaging Market

(Market Size)
$8.5 billion
$13.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 6.80%
2023 Market Size USD 8.5 billion
2030 Market Size USD 13.5 billion
Key Players Amcor, Berry Global, Sealed Air, Mondi, Huhtamaki

Market Summary

The moisture resistant packaging market is a critical segment within the broader packaging industry, dedicated to providing solutions that protect products from degradation caused by exposure to humidity, water, and other environmental factors. This market is driven by the increasing demand from sectors such as food and beverage, pharmaceuticals, electronics, and consumer goods, where maintaining product integrity is paramount. The packaging solutions in this market are designed using various materials and technologies to ensure that contents remain dry and uncontaminated during storage and transportation. Key players are continuously innovating to develop advanced materials that offer superior protection while also addressing sustainability concerns. The market is characterized by a high degree of competition, with numerous companies offering a range of products tailored to specific industry needs. Growth is further supported by stringent regulatory standards that mandate the use of protective packaging for certain products, particularly in the pharmaceutical and food sectors. As global trade expands and supply chains become more complex, the need for reliable moisture resistant packaging is expected to rise, making this a dynamic and evolving market.

Key Highlights

The moisture resistant packaging market is distinguished by several key highlights that underscore its importance and growth trajectory. One significant aspect is the advancement in material science, leading to the development of high-performance barriers that effectively prevent moisture ingress. Companies are increasingly focusing on sustainable solutions, such as recyclable and biodegradable materials, to align with environmental regulations and consumer preferences. Another highlight is the integration of smart packaging technologies, including indicators that monitor moisture levels in real-time, providing an added layer of security for sensitive products. The market also benefits from the expansion of e-commerce, which requires robust packaging to protect goods during transit. Additionally, there is a growing emphasis on customization, with packaging solutions being tailored to meet the specific requirements of different industries and products. These factors collectively contribute to the market's resilience and potential for continued innovation and expansion.

Drivers, Opportunities & Restraints

The moisture resistant packaging market is propelled by several drivers, including the increasing demand for extended shelf life of perishable goods, particularly in the food and beverage industry. Stringent government regulations regarding product safety and quality also drive adoption, as manufacturers seek compliant packaging solutions. The growth of the pharmaceutical sector, with its need for moisture-sensitive drug protection, further fuels market expansion. Opportunities abound in the development of eco-friendly materials and the integration of Internet of Things (IoT) technologies for enhanced monitoring and tracking. Emerging markets present significant growth potential due to rising disposable incomes and increasing awareness of product protection. However, the market faces restraints such as the high cost of advanced materials and technologies, which can limit adoption among small and medium-sized enterprises. Additionally, challenges related to the recyclability of certain moisture resistant materials pose environmental concerns, potentially hindering market growth. Balancing performance with sustainability remains a critical focus for industry stakeholders.

Concentration Insights

The moisture resistant packaging market exhibits a concentrated landscape with a mix of large multinational corporations and specialized regional players dominating the industry. Key companies such as Amcor, Sonoco Products Company, and Sealed Air Corporation hold significant market shares due to their extensive product portfolios and global reach. These players invest heavily in research and development to innovate and maintain competitive advantages. The market concentration is also influenced by strategic mergers and acquisitions, which allow companies to expand their capabilities and geographic presence. Regional players often focus on niche segments or specific materials, catering to local demands and regulations. The competitive intensity is high, with firms competing on factors such as product quality, technological innovation, and cost-effectiveness. This concentration dynamics ensure a continuous flow of advanced solutions but also pose barriers to entry for new players due to the capital-intensive nature of the industry.

Type Insights

In the moisture resistant packaging market, types of packaging are primarily categorized based on materials and forms, including flexible packaging, rigid packaging, and others like coatings and laminates. Flexible packaging, such as pouches and bags, is gaining popularity due to its lightweight nature and cost efficiency, often made from plastics, aluminum foil, or paper with moisture-resistant treatments. Rigid packaging, including boxes and containers, provides sturdier protection and is commonly used for high-value or fragile items. Coatings and laminates are applied to various substrates to enhance moisture barrier properties, with innovations focusing on water-based and sustainable options. Each type offers distinct advantages; for instance, flexible packaging is ideal for food products requiring barrier protection, while rigid packaging is preferred for electronics and pharmaceuticals. The choice of packaging type depends on factors such as product sensitivity, transportation conditions, and sustainability goals, driving diversity in the market offerings.

Application Insights

The application of moisture resistant packaging spans multiple industries, each with unique requirements and drivers. In the food and beverage sector, it is essential for preserving freshness and preventing spoilage, particularly for snacks, dairy, and meat products. The pharmaceutical industry relies on these packaging solutions to protect drugs and medical devices from humidity, ensuring efficacy and compliance with health standards. Electronics manufacturers use moisture resistant packaging to safeguard components during shipping and storage, preventing damage that could lead to malfunctions. Consumer goods, including personal care products and household items, also benefit from moisture protection to maintain quality and appearance. Additionally, the industrial sector employs such packaging for chemicals and other sensitive materials. Each application demands tailored solutions, leading to continuous innovation in materials and designs to meet specific industry needs and regulatory requirements.

Regional Insights

The moisture resistant packaging market demonstrates varied growth patterns across different regions, influenced by economic development, industrial activities, and regulatory frameworks. North America and Europe are mature markets, characterized by high adoption rates due to stringent safety regulations and advanced manufacturing sectors. These regions see significant demand from the food, pharmaceutical, and electronics industries, with a strong focus on sustainable packaging solutions. The Asia-Pacific region is experiencing rapid growth, driven by expanding populations, rising disposable incomes, and increasing industrialization, particularly in countries like China and India. This region presents immense opportunities due to the growing e-commerce sector and heightened awareness of product protection. Latin America and the Middle East and Africa are emerging markets, where development is fueled by improving infrastructure and rising investments in packaging technologies. Regional disparities in regulations and consumer preferences shape market dynamics, necess tailored strategies for each geography.

Company Insights

Leading companies in the moisture resistant packaging market include Amcor, Sonoco Products Company, Sealed Air Corporation, Constantia Flexibles, and Huhtamaki. These players are renowned for their extensive research and development efforts, resulting in innovative products that cater to diverse industry needs. Amcor, for instance, focuses on sustainable packaging solutions, while Sonoco emphasizes performance and reliability. Sealed Air Corporation is known for its advanced protective packaging technologies, and Constantia Flexibles excels in flexible packaging applications. Huhtamaki specializes in eco-friendly options, aligning with global sustainability trends. These companies leverage their global presence and strong distribution networks to maintain competitive edges. They also engage in strategic partnerships and acquisitions to expand their product portfolios and market reach. The emphasis on customer-centric solutions and adherence to regulatory standards are common traits among these industry leaders, ensuring their continued dominance in the market.

Recent Developments

Recent developments in the moisture resistant packaging market highlight a trend towards innovation and sustainability. Companies are increasingly introducing bio-based and recyclable materials to reduce environmental impact, responding to consumer and regulatory pressures. For example, there have been advancements in water-resistant coatings derived from natural sources, replacing traditional plastic barriers. Technological integrations, such as smart sensors that detect moisture levels, are being incorporated into packaging to enhance product safety and supply chain transparency. Mergers and acquisitions continue to shape the landscape, with key players acquiring smaller firms to gain access to new technologies and markets. Additionally, investments in expanding production capacities, particularly in emerging regions, are common as companies aim to meet growing demand. These developments reflect the industry's adaptive nature and commitment to addressing evolving market needs while prioritizing environmental responsibility.

Report Segmentation

The moisture resistant packaging market report is segmented based on type, application, and region to provide a comprehensive analysis. By type, the market is divided into flexible packaging, rigid packaging, and others, including coatings and laminates, each examined for their market share and growth potential. Application segmentation covers key industries such as food and beverage, pharmaceuticals, electronics, consumer goods, and industrial sectors, detailing the specific demands and trends within each. Regional segmentation includes North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa, offering insights into geographical trends, regulatory influences, and growth opportunities. This structured approach allows stakeholders to identify niche segments, understand regional dynamics, and make informed decisions based on detailed, categorized data. The segmentation ensures a thorough examination of market components, facilitating strategic planning and investment.

FAQs

What is moisture resistant packaging? Moisture resistant packaging refers to materials and designs that protect products from damage caused by exposure to moisture, humidity, or water, ensuring integrity during storage and transportation.

Which industries use moisture resistant packaging? Key industries include food and beverage, pharmaceuticals, electronics, consumer goods, and industrial sectors, where product protection from moisture is critical.

What materials are commonly used in moisture resistant packaging? Common materials include plastics, aluminum foil, specialized papers, and coatings or laminates that provide barrier properties against moisture.

How does moisture resistant packaging work? It works by creating a barrier that prevents water vapor or liquid from penetrating the packaging, often through layers of impermeable materials or moisture-absorbing agents.

What are the benefits of moisture resistant packaging? Benefits include extended product shelf life, maintained quality, compliance with safety regulations, and reduced waste due to spoilage or damage.

Are there eco-friendly options for moisture resistant packaging? Yes, sustainable options include recyclable materials, biodegradable barriers, and bio-based coatings, driven by environmental concerns and regulatory requirements.

Citius Research has developed a research report titled “Moisture Resistant Packaging Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Moisture Resistant Packaging Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Moisture Resistant Packaging Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Moisture Resistant Packaging Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Moisture Resistant Packaging Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Moisture Resistant Packaging Market
• Research Methodology
• Executive Summary
• Market Dynamics of Moisture Resistant Packaging Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Moisture Resistant Packaging Market
• Cost and Gross Margin Analysis of Moisture Resistant Packaging Market
• Moisture Resistant Packaging Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Moisture Resistant Packaging Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Moisture Resistant Packaging Market Key Stakeholders

Below are the key stakeholders for the Moisture Resistant Packaging Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Moisture Resistant Packaging Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Moisture Resistant Packaging Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Moisture Resistant Packaging Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Moisture Resistant Packaging Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Moisture Resistant Packaging Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Moisture Resistant Packaging Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Moisture Resistant Packaging Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Moisture Resistant Packaging Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Moisture Resistant Packaging Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Moisture Resistant Packaging Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Moisture Resistant Packaging Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Moisture Resistant Packaging Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Moisture Resistant Packaging Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Moisture Resistant Packaging Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Moisture Resistant Packaging Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Moisture Resistant Packaging Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Moisture Resistant Packaging Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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