Carded Blister Packaging Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0209666
  • Format: Electronic (PDF)
  • Number of Pages: 183
  • Author(s): Joshi, Madhavi

Report Overview

The Carded Blister Packaging Market size was estimated at USD 2.2 billion in 2023 and is projected to reach USD 4 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 9.00% during the forecast period (2024-2030).

Carded Blister Packaging Market

(Market Size)
$2.2 billion
$4 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 9.00%
2023 Market Size USD 2.2 billion
2030 Market Size USD 4 billion
Key Players Amcor, Berry Global, Constantia Flexibles, Winpak, Sonoco

Market Summary

The carded blister packaging market represents a specialized and vital segment within the broader packaging industry, characterized by its use of a pre-formed plastic cavity or "blister" sealed to a printed paperboard card. This packaging format is predominantly employed for the secure and visually appealing presentation of small consumer goods, pharmaceuticals, and hardware items. The market is driven by its ability to provide product protection, enhance shelf appeal, and offer tamper-evident features, which are critical across various end-user sectors. The integration of advanced materials and printing technologies has further expanded its functional and marketing capabilities. Companies operating in this space continuously innovate to meet evolving consumer preferences and stringent regulatory requirements, particularly in sectors like healthcare. The market demonstrates a robust structure with participation from both large multinational corporations and specialized regional manufacturers, all competing on factors such as design innovation, material quality, and cost-effectiveness. The consistent demand from key application industries ensures the market remains a dynamic and essential component of the global packaging landscape.

Key Highlights

The carded blister packaging market is distinguished by several key attributes that underscore its importance. A primary highlight is its exceptional versatility, being adaptable to a wide array of product shapes and sizes, which makes it a preferred choice for diverse industries from electronics to personal care. The packaging format excels in providing high visibility and product security, effectively reducing the risk of damage and pilferage during handling and transit. Another significant aspect is the growing emphasis on sustainability, prompting manufacturers to invest in and develop recyclable and bio-based materials to align with global environmental regulations and consumer expectations. The market is also witnessing a surge in smart packaging integrations, such as QR codes and NFC tags, which enhance consumer engagement and provide valuable supply chain data. Furthermore, the stringent compliance requirements in the pharmaceutical sector for child-resistant and senior-friendly packaging continue to drive specialized innovations within this segment. These factors collectively contribute to the sustained growth and technological advancement observed in the carded blister packaging sector.

Drivers, Opportunities & Restraints

The growth trajectory of the carded blister packaging market is influenced by a combination of driving forces, promising opportunities, and notable restraints. A primary driver is the escalating demand from the pharmaceutical industry, where blister packs are indispensable for unit-dose packaging, ensuring medication adherence and extending product shelf life. The expansion of the retail sector and the consequent need for attractive point-of-sale displays further propel market adoption. Significant opportunities are emerging from the development of sustainable material solutions, such as PET and RPET, which cater to the growing consumer preference for eco-friendly packaging. The rise of e-commerce also presents a substantial opportunity for innovative, protective, and lightweight packaging designs that can withstand logistics challenges. However, the market faces restraints, including volatility in raw material prices, particularly for plastics and paperboard, which can impact production costs and profit margins. Additionally, stringent and varying government regulations concerning plastic usage and recycling protocols across different regions pose compliance challenges for manufacturers, potentially hindering market expansion in certain geographies.

Concentration Insights

The competitive landscape of the carded blister packaging market is characterized by a high degree of fragmentation alongside the presence of several established, globally recognized players. The market concentration varies significantly by region, with North America and Europe hosting a larger number of leading companies due to their advanced healthcare and consumer goods sectors. Key players such as Amcor plc, Constantia Flexibles, and Sonoco Products Company hold considerable market share due to their extensive product portfolios, global distribution networks, and strong focus on research and development. These corporations often engage in strategic mergers, acquisitions, and partnerships to consolidate their market position and expand their geographical footprint. Meanwhile, the Asia-Pacific region exhibits a more fragmented structure with a multitude of local and regional manufacturers competing intensely on price and customization. This regional concentration is shifting as companies in developing economies enhance their technological capabilities and quality standards, gradually increasing their competitiveness on the global stage.

Type Insights

Carded blister packaging is primarily categorized based on the type of material used for the blister cavity and the backing card, each offering distinct properties and advantages. The most common blister materials include Polyvinyl Chloride (PVC), Polyethylene Terephthalate (PET), Polypropylene (PP), and Cyclic Olefin Copolymer (COC). PVC has been traditionally favored for its clarity, formability, and cost-effectiveness, though its use is declining in some regions due to environmental concerns. PET is gaining prominence as a recyclable and durable alternative, offering excellent moisture barrier properties. For the card backing, paperboard is the standard material, often coated with various polymers to enhance seal strength and provide a printable surface for branding and product information. The choice between these materials is heavily influenced by the specific application; for instance, pharmaceutical products often require high-barrier materials like COC to protect sensitive medications from moisture and oxygen, while consumer goods may utilize standard PVC or PET for cost efficiency and visual appeal.

Application Insights

The application spectrum for carded blister packaging is vast and diverse, spanning multiple industries. The pharmaceutical sector is the largest and most critical application segment, utilizing blister packs for the safe, hygienic, and unit-dose packaging of tablets, capsules, and lozenges. This format is crucial for ensuring patient compliance and meeting regulatory standards for tamper evidence. The consumer goods segment is another major application area, encompassing products such as batteries, small electronics, toys, stationery, and personal care items like razors and cosmetics. In this context, blister packaging serves to prevent shoplifting, display the product attractively, and provide clear product information. The hardware and automotive industries also employ this packaging for small parts like screws, fittings, and tools, where it helps in organization and inventory management. Each application imposes unique requirements on the packaging, driving continuous innovation in design, materials, and functionality to meet specific industry needs.

Regional Insights

Geographically, the carded blister packaging market demonstrates distinct dynamics across different regions. North America represents a mature and highly regulated market, with strong demand driven by a robust pharmaceutical industry and stringent packaging standards set by bodies like the FDA. Europe follows a similar pattern, with additional emphasis on environmental sustainability and circular economy principles, pushing innovation in recyclable materials. The Asia-Pacific region is identified as the fastest-growing market, fueled by expanding pharmaceutical production, a booming consumer goods sector, and rising disposable incomes in countries like China and India. Government initiatives to improve healthcare access are also contributing to growth in this region. Latin America and the Middle East & Africa are emerging markets with growing potential, though growth is sometimes tempered by economic volatility and less developed packaging infrastructure. Overall, regional growth patterns are closely tied to industrial development, regulatory frameworks, and consumer spending trends.

Company Insights

The carded blister packaging market features a competitive environment with a mix of global giants and specialized regional manufacturers. Leading companies such as Amcor plc, Berry Global Inc., Constantia Flexibles Group GmbH, and Sonoco Products Company dominate the landscape through their extensive technical expertise, large-scale production capabilities, and global clientele. These players compete on innovation, often investing significantly in R&D to develop advanced materials and proprietary sealing technologies. Other notable participants include Winpak Ltd., Tekni-Plex, Inc., and Display Pack, Inc., each carving out niches through specialization in areas like high-barrier pharmaceuticals packaging or customized retail solutions. The strategic focus for these companies often involves expanding their sustainable packaging offerings and enhancing automation in production processes to improve efficiency and reduce costs. The competitive intensity ensures a constant flow of new product developments and strategic initiatives aimed at capturing greater market share.

Recent Developments

The carded blister packaging market is continuously evolving, with recent developments focusing on sustainability, technology integration, and regulatory compliance. A prominent trend is the industry-wide shift towards mono-material and recyclable packaging structures to facilitate easier recycling and meet new legislative demands, such as those outlined in the EU's Plastic Strategy. Companies are launching new product lines made from recycled PET (rPET) and bio-based plastics. Technological advancements are also notable, with increased adoption of advanced thermoforming techniques and digital printing technologies that allow for high-quality, short-run customization, which is particularly valuable for seasonal products and limited editions. Furthermore, there is a growing integration of smart features, including anti-counterfeiting technologies and connected packaging solutions that use QR codes to engage consumers. Recent mergers and acquisitions have also been observed as key players seek to bolster their market presence and expand their service offerings in high-growth regions.

Report Segmentation

This comprehensive market research report on the carded blister packaging industry is meticulously segmented to provide a detailed and granular analysis. The segmentation is structured along several key dimensions to cater to the specific informational needs of stakeholders. The report is divided by material type, analyzing the market for different blister films such as PVC, PET, PP, COC, and others, as well as the various cardstock materials. It is further segmented by application, providing deep dives into the requirements and trends within the pharmaceutical, consumer goods, industrial goods, and food sectors. A crucial geographical segmentation breaks down the market performance and forecast across North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa. Additionally, the report includes a competitive landscape segment, profiling key players and analyzing their market share, strategies, and product portfolios. This multi-faceted segmentation ensures that the report delivers targeted insights for informed strategic decision-making.

FAQs

What is carded blister packaging? Carded blister packaging is a type of packaging that consists of a pre-formed plastic blister that is sealed to a cardboard backing. It is widely used to package small consumer goods, pharmaceuticals, and hardware items, offering product visibility, protection, and resistance to tampering.

What are the advantages of blister packaging? The key advantages include excellent product visibility that enhances shelf appeal, superior protection from moisture, contamination, and physical damage, inherent tamper-evidence for consumer safety, and efficient space utilization for logistics and retail display.

Which industries use blister packaging the most? The pharmaceutical industry is the largest user of blister packaging due to its necessity for unit-dose, compliant, and secure medication packaging. It is also heavily used by the consumer goods industry for items like batteries, electronics, and personal care products.

What materials are commonly used in blister packaging? Common materials for the blister cavity include Polyvinyl Chloride (PVC), Polyethylene Terephthalate (PET), Polypropylene (PP), and Cyclic Olefin Copolymer (COC). The backing card is typically made from paperboard, often coated with a heat-sealable layer.

Is blister packaging recyclable? The recyclability depends on the materials used. Traditional PVC blisters can be difficult to recycle, but the market is shifting towards more easily recyclable mono-materials like PET and PP. The paperboard card is generally recyclable, though the plastic blister often needs to be separated first.

What is the difference between blister pack and clamshell packaging? While both use a plastic shell, a blister pack seals a single plastic cavity to a cardboard backing. Clamshell packaging consists of two identical plastic shells that are hinged and sealed together around the product, fully enclosing it without a paperboard component.

Citius Research has developed a research report titled “Carded Blister Packaging Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Carded Blister Packaging Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Carded Blister Packaging Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Carded Blister Packaging Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Carded Blister Packaging Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Carded Blister Packaging Market
• Research Methodology
• Executive Summary
• Market Dynamics of Carded Blister Packaging Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Carded Blister Packaging Market
• Cost and Gross Margin Analysis of Carded Blister Packaging Market
• Carded Blister Packaging Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Carded Blister Packaging Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Carded Blister Packaging Market Key Stakeholders

Below are the key stakeholders for the Carded Blister Packaging Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Carded Blister Packaging Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Carded Blister Packaging Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Carded Blister Packaging Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Carded Blister Packaging Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Carded Blister Packaging Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Carded Blister Packaging Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Carded Blister Packaging Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Carded Blister Packaging Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Carded Blister Packaging Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Carded Blister Packaging Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Carded Blister Packaging Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Carded Blister Packaging Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Carded Blister Packaging Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Carded Blister Packaging Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Carded Blister Packaging Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Carded Blister Packaging Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Carded Blister Packaging Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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