Millet Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0196756
  • Format: Electronic (PDF)
  • Number of Pages: 195
  • Author(s): Joshi, Madhavi

Report Overview

The Millet Market size was estimated at USD 12.5 billion in 2023 and is projected to reach USD 25 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 11.20% during the forecast period (2024-2030).

Millet Market

(Market Size)
$12.5 billion
$25 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 11.20%
2023 Market Size USD 12.5 billion
2030 Market Size USD 25 billion
Key Players Archer Daniels Midland, Cargill, Bunge, Louis Dreyfus, Olam

Market Summary

The millet market is experiencing significant growth within the global food and beverages industry, driven by a shift towards healthier and more sustainable food choices. Millets, a group of small-seeded grasses, are recognized for their nutritional profile, being rich in fiber, protein, vitamins, and minerals. This has positioned them as a attractive alternative to traditional cereals like wheat and rice, particularly for health-conscious consumers and those with gluten intolerance. The market encompasses a wide range of product types, including pearl millet, foxtail millet, proso millet, and sorghum, which are processed into various forms such as flour, flakes, and whole grains for diverse culinary applications. Key industry participants range from agricultural producers to multinational food corporations, all contributing to a dynamic and evolving supply chain. The increasing consumer awareness regarding the health benefits of ancient grains is a primary factor propelling market expansion, alongside supportive government initiatives in several countries promoting millet cultivation and consumption as part of food security strategies.

Key Highlights

The millet market is distinguished by several key highlights that underscore its growing importance. A major highlight is the grain's resilience to harsh climatic conditions, including drought and high temperatures, making it a crucial crop for sustainable agriculture and food security in vulnerable regions. Its exceptional nutritional density, offering a gluten-free source of essential nutrients, has made it a cornerstone in the health and wellness food segment, appealing to consumers seeking functional foods. The market is also characterized by significant product innovation, with companies launching a multitude of value-added products like millet-based breakfast cereals, snacks, pasta, and bakery items to cater to modern convenience-oriented lifestyles. Furthermore, the declaration of 2023 as the International Year of Millets by the United Nations has provided unprecedented global visibility and impetus to market development, encouraging research, investment, and cross-border trade. The presence of both established agribusiness giants and niche organic brands creates a competitive yet collaborative landscape focused on market education and expansion.

Drivers, Opportunities & Restraints

The growth trajectory of the millet market is shaped by a confluence of drivers, opportunities, and restraints. Primary drivers include the escalating global prevalence of lifestyle diseases such as diabetes and obesity, which is steering consumers towards low-glycemic index and nutrient-dense food options like millets. The powerful health and wellness trend, coupled with a rising vegan and flexitarian population, further accelerates demand. Significant opportunities lie in untapped markets, particularly in Western countries where awareness is still growing, presenting a substantial potential for import and product launches. The development of advanced processing technologies to improve shelf-life, texture, and versatility of millet-based products represents another lucrative opportunity for industry players. However, the market faces notable restraints. A major challenge is the perception of millets as a traditional or inferior grain compared to mainstream cereals, requiring extensive consumer education and marketing efforts. Other restraints include inconsistencies in supply chain logistics, price volatility of raw materials, and competition from other emerging super grains like quinoa and amaranth, which can hinder market penetration and growth rates in certain segments.

Concentration Insights

The concentration of the millet market reveals a landscape with a mix of large multinational corporations and numerous small to medium-sized enterprises. The market is moderately concentrated, with key players such as Nestl? SA, Archer-Daniels-Midland Company, and Cargill, Incorporated leveraging their extensive distribution networks and R&D capabilities to introduce innovative millet-based products and ingredients. These companies often focus on value-added processed goods and have a significant global footprint. Alongside these giants, there is a substantial presence of regional players and local cooperatives, especially in Asia and Africa, which dominate the production and supply of raw millet grains. These smaller entities are deeply integrated into local agricultural ecosystems but may lack the scale for international expansion. The competitive intensity is high, with companies competing on factors including product quality, nutritional value, price, brand recognition, and sustainability certifications. Strategic activities such as mergers, acquisitions, and partnerships are common as companies seek to consolidate their market position, gain access to new technologies, and expand their geographical and product portfolios.

Type Insights

The millet market is segmented by type, with each variety offering distinct characteristics and applications. Pearl millet is the most widely produced type globally, valued for its drought resistance and high productivity, making it a staple food crop in arid regions of Africa and India. It is commonly used for making traditional flatbreads and porridges. Foxtail millet is another prominent type, particularly popular in East Asia. It is known for its high carbohydrate content and is often consumed as a rice substitute or in fermented products. Proso millet, primarily grown in Russia, the Middle East, and North America, is recognized for its short growing season and is used in birdseed mixtures, alcoholic beverages, and various food products. Sorghum, while sometimes categorized separately, is a closely related cereal grain that shares many market dynamics with millets and is extensively used for food, animal feed, and biofuel production. The diversity in types allows the market to cater to a wide array of regional tastes, culinary traditions, and industrial uses, driving overall category growth.

Application Insights

Millets find diverse applications across the food and beverages industry, which is a key factor in their commercial viability. The traditional application segment remains strong, where millets are consumed as whole grains in staple foods like porridge, roti (flatbread), and rice replacements in countries like India, China, and across Africa. The modern application segment is experiencing rapid growth, driven by product innovation. This includes the use of millet flour in gluten-free bakery products such as bread, cookies, and muffins to cater to consumers with celiac disease or gluten sensitivity. The breakfast cereal and snack industry is a major adopter, incorporating popped millets, flakes, and bars into their product lines to offer healthier options. Furthermore, the beverage industry utilizes millets in the production of alcoholic drinks like beer and non-alcoholic malted health beverages. The animal feed industry also constitutes a significant application area, where millets are used as a nutritious feed component for poultry and cattle, contributing to the overall demand and market volume.

Regional Insights

The demand and production of millets are highly regional, with Asia-Pacific dominating the global market. India stands as the world's largest producer and consumer, where millets are deeply embedded in the culinary culture and are increasingly promoted under government nutritional programs. China is another major player, with significant production and consumption of foxtail millet. African nations, particularly Nigeria, Niger, and Sudan, are also leading producers, where pearl millet and sorghum are critical for food security. In these regions, millets are primarily grown by smallholder farmers and consumed domestically. In contrast, North America and Europe represent emerging but rapidly growing markets. Demand here is driven almost exclusively by health and wellness trends, with consumers seeking out ancient grains. These regions are largely import-dependent, sourcing millets from Asia and Africa, and focus on high-value, processed products like gluten-free flour, breakfast cereals, and snacks. This regional disparity creates a dynamic international trade flow and distinct market characteristics across the globe.

Company Insights

The competitive landscape of the millet market features a blend of global agribusiness leaders and specialized regional companies. Major players such as Archer-Daniels-Midland Company and Cargill, Incorporated operate across the entire value chain, from sourcing and processing to distributing millet ingredients to food manufacturers worldwide. These companies benefit from extensive logistics networks and focus on large-volume contracts. Nestl? SA has entered the space through its health science and cereal portfolios, incorporating millets into products aimed at nutritional wellness. On a regional level, companies like Janadhanya Farmers Producer Company Limited in India and Daltrade GmbH & Co KG in Europe are significant participants, often focusing on organic, sustainably sourced, and traditional varieties to differentiate themselves. These companies compete not only on price and quality but also on their ability to assure traceability, offer product consistency, and obtain certifications such as organic or non-GMO, which are increasingly important to end consumers and B2B clients in the food industry.

Recent Developments

The millet market has been active with recent developments that highlight its evolution and growing corporate interest. A prominent trend is the surge in strategic investments and product launches by major food conglomerates. Companies are expanding their millet-based product lines, introducing new items like millet-based pasta, ready-to-eat snacks, and infant nutrition products to capture the health-conscious consumer segment. There has been a noticeable increase in mergers and acquisitions, as larger firms seek to acquire niche brands that have already established a strong consumer base and expertise in millet processing. Furthermore, significant advancements in processing technology are being adopted to enhance the functional properties of millet flour, improving its application in gluten-free baking and extrusion cooking for snacks. Collaborations between food manufacturers and agricultural research institutions are also on the rise, aimed at developing high-yield, climate-resilient millet varieties to ensure a stable and sustainable supply chain for the future, addressing both farmer and consumer needs.

Report Segmentation

This comprehensive market research report on the millet market provides a detailed analysis segmented across multiple dimensions to offer granular insights. The report is segmented by type, delving into the production, consumption, and growth patterns of key varieties including pearl millet, foxtail millet, proso millet, sorghum, and others. The application segmentation analysis covers the utilization of millets across traditional food, processed food products such as bakery and snacks, beverages, and animal feed, providing an understanding of demand drivers in each segment. A crucial component is the regional segmentation, which offers an in-depth assessment of the market dynamics in key geographies including North America, Europe, Asia-Pacific, South America, and the Middle East and Africa, highlighting production hubs, consumption patterns, and trade flows. Additionally, the report includes a competitive landscape segment, profiling leading companies, their market share, product portfolios, and strategic initiatives such as expansions and partnerships. This multi-faceted segmentation allows stakeholders to identify specific growth pockets, understand competitive intensity, and make informed strategic decisions.

FAQs

What are the health benefits of millets?

Millets offer numerous health benefits as they are gluten-free, rich in dietary fiber which aids digestion, and contain essential minerals like magnesium, phosphorus, and iron. They have a low glycemic index, making them beneficial for managing blood sugar levels, and are a good source of antioxidants.

What is driving the growth of the millet market?

The growth is primarily driven by increasing consumer awareness of health and wellness, rising prevalence of gluten intolerance and celiac disease, and the growing adoption of vegan and plant-based diets. Supportive government policies promoting millet cultivation also contribute significantly.

Which region is the largest producer of millet?

Asia-Pacific is the largest producer and consumer of millets globally. India is the world's leading producer, followed by several countries in Africa such as Nigeria and Niger, where millets are a staple food crop due to their drought-resistant properties.

How are millets used in the food industry?

In the food industry, millets are used in a wide array of applications. They are ground into flour for gluten-free baking, used whole in porridges and pilafs, popped for snacks, incorporated into breakfast cereals and energy bars, and even used in the production of alcoholic and non-alcoholic beverages.

What are the different types of millet?

The main types of millet include pearl millet, which is the most widely grown, followed by foxtail millet, proso millet, and sorghum. Other varieties include finger millet, barnyard millet, and kodo millet, each with unique agricultural and nutritional profiles.

Citius Research has developed a research report titled “Millet Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Millet Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Millet Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Millet Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Millet Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Millet Market
• Research Methodology
• Executive Summary
• Market Dynamics of Millet Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Millet Market
• Cost and Gross Margin Analysis of Millet Market
• Millet Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Millet Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Millet Market Key Stakeholders

Below are the key stakeholders for the Millet Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Millet Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Millet Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Millet Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Millet Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Millet Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Millet Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Millet Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Millet Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Millet Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Millet Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Millet Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Millet Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Millet Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Millet Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Millet Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Millet Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Millet Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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