Lactase Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0195555
  • Format: Electronic (PDF)
  • Number of Pages: 192
  • Author(s): Joshi, Madhavi

Report Overview

The Lactase Market size was estimated at USD 520 million in 2023 and is projected to reach USD 880 million by 2030, exhibiting a compound annual growth rate (CAGR) of 7.90% during the forecast period (2024-2030).

Lactase Market

(Market Size)
$520 million
$880 million
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 7.90%
2023 Market Size USD 520 million
2030 Market Size USD 880 million
Key Players Novozymes, DSM, Chr. Hansen, Amano Enzyme, Kerry

Market Summary

The lactase market is a crucial segment within the global food and beverages industry, primarily driven by the increasing demand for lactose-free dairy products. Lactase is an enzyme that breaks down lactose into simpler sugars, glucose and galactose, making dairy products digestible for lactose-intolerant individuals. The market is characterized by a growing consumer base seeking healthier and digestive-friendly food options, alongside a rising awareness of lactose intolerance globally. Key industry participants include enzyme manufacturers, dairy product producers, and dietary supplement companies. The market is also influenced by advancements in enzyme technology and the expansion of product applications beyond traditional dairy into sectors like baked goods and confectionery. Innovation in product formulation and strategic collaborations among stakeholders are pivotal trends shaping the market landscape.

Key Highlights

The lactase market showcases several key highlights, including its integral role in enabling the production of lactose-free dairy products, which cater to a significant portion of the population affected by lactose malabsorption. The enzyme's application is not limited to liquid milk but extends to cheese, yogurt, ice cream, and other dairy derivatives, enhancing their accessibility. Another highlight is the continuous research and development efforts aimed at improving enzyme efficiency, stability, and cost-effectiveness, which are critical for market growth. The involvement of major biotechnology and food ingredient companies, such as Novozymes and Chr. Hansen, underscores the market's competitive and innovative nature. Additionally, regulatory approvals and adherence to food safety standards in various regions further emphasize the market's reliability and potential for expansion in emerging economies.

Drivers, Opportunities & Restraints

Key drivers of the lactase market include the rising prevalence of lactose intolerance and growing health consciousness among consumers, which fuel the demand for lactose-free products. Increased diagnosis and awareness of digestive health issues also contribute to market growth. Opportunities abound in the development of new applications, such as in non-dairy alternatives and functional foods, where lactase can enhance nutritional profiles. Expansion into untapped geographic markets, particularly in Asia-Pacific and Latin America, presents significant growth potential due to changing dietary patterns and increasing disposable incomes. However, restraints include the high cost of enzyme production and purification, which can limit affordability in price-sensitive regions. Additionally, regulatory hurdles and the need for compliance with diverse international standards may pose challenges for market entrants and existing players aiming for global expansion.

Concentration Insights

The lactase market is moderately concentrated, with a few dominant players holding significant market share due to their extensive research capabilities, robust distribution networks, and strong brand recognition. Companies like Novozymes, DSM, and Chr. Hansen are leaders, leveraging their expertise in biotechnology and enzyme production. These players focus on strategic initiatives such as mergers, acquisitions, and partnerships to strengthen their market position and expand their product portfolios. Regional and local manufacturers also contribute to the market, often catering to specific geographic or application niches. The concentration is influenced by factors like technological advancements, patent protections, and economies of scale, which larger companies utilize to maintain competitiveness. Nonetheless, the market sees ongoing entry of smaller firms innovating in niche segments, promoting a dynamic competitive environment.

Type Insights

In the lactase market, types are primarily categorized based on source and form, including microbial and animal-derived lactase, available in liquid and powder forms. Microbial lactase, produced through fermentation processes using fungi or bacteria, dominates the market due to its cost-effectiveness, high purity, and suitability for large-scale production. This type is widely used in food and beverage applications for its stability and efficiency. Animal-derived lactase, though less common, finds applications in specific dietary supplements and pharmaceuticals. The powder form is preferred for its longer shelf life and ease of handling in manufacturing processes, while liquid lactase is often used in liquid dairy products for uniform distribution. Innovations focus on enhancing the thermal stability and activity of these enzymes to broaden their application scope.

Application Insights

Lactase applications are diverse within the food and beverages industry, prominently featuring in dairy products like milk, cheese, yogurt, and ice cream to create lactose-free variants that cater to intolerant consumers. It is also utilized in infant formula to mimic the digestibility of human milk, and in baked goods and confectionery to improve texture and sweetness without adding sugar. Beyond food, lactase is employed in dietary supplements and pharmaceuticals aimed at aiding lactose digestion. The growing trend towards clean-label and natural ingredients further drives its adoption, as lactase is perceived as a natural enzyme. Each application segment demands specific enzyme characteristics, such as pH tolerance and thermal stability, leading to tailored product developments by manufacturers to meet industry needs.

Regional Insights

The lactase market exhibits varied dynamics across regions, with North America and Europe leading in terms of consumption due to high awareness of lactose intolerance and well-established dairy industries. These regions have stringent regulations promoting food safety and health, which support market growth. The Asia-Pacific region is emerging as a high-growth market, driven by increasing health awareness, rising disposable incomes, and growing dairy consumption in countries like China and India. Latin America and the Middle East & Africa show potential with expanding urban populations and gradual shifts towards lactose-free products, though market penetration is slower due to economic and cultural factors. Regional insights highlight the importance of tailored marketing strategies and product adaptations to address local dietary habits and regulatory environments.

Company Insights

Prominent companies in the lactase market include Novozymes, Royal DSM, Chr. Hansen Holding A/S, Kerry Group, and DuPont Nutrition & Biosciences, among others. These players are recognized for their extensive research and development activities, leading to innovative enzyme solutions that enhance product efficacy and application range. Novozymes, for instance, focuses on sustainable biotechnology, while DSM emphasizes health and nutrition advancements. Chr. Hansen is noted for its microbial expertise, and Kerry Group for its integrated ingredient solutions. These companies engage in strategic initiatives like product launches, partnerships, and geographic expansions to strengthen their market presence. Their competitive strategies often revolve around patent protections, customer-centric innovations, and adherence to regulatory standards, ensuring reliability and trust among business clients in the food and beverages sector.

Recent Developments

Recent developments in the lactase market include advancements in enzyme technology aimed at improving efficiency and reducing production costs. Companies have launched new lactase formulations with enhanced thermal stability and broader pH ranges, suitable for varied applications in food processing. Strategic collaborations and acquisitions have been prominent, such as partnerships between enzyme manufacturers and dairy producers to co-develop customized solutions. Regulatory approvals for new lactase products in emerging markets have facilitated market entry and expansion. Additionally, there is a growing focus on sustainability, with efforts to develop eco-friendly production processes and reduce environmental impact. These developments reflect the market's responsiveness to consumer demands and technological progress, driving innovation and competitive differentiation among key players.

Report Segmentation

This market research report on the lactase market provides a detailed segmentation to offer comprehensive insights. It is segmented by type, including microbial and animal-derived lactase, and by form, such as liquid and powder. Application segmentation covers dairy products, dietary supplements, pharmaceuticals, and others like baked goods and confectionery. Geographically, the report analyzes regions including North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa. Each segment is thoroughly examined to identify growth trends, demand patterns, and competitive landscapes. The segmentation enables businesses and stakeholders to understand specific market dynamics, target niche segments, and make informed decisions based on granular data and analysis tailored to their strategic needs.

FAQs

What is lactase enzyme used for? Lactase enzyme is primarily used to break down lactose in dairy products into digestible sugars, making them suitable for lactose-intolerant individuals. It is widely applied in food and beverages, including milk, yogurt, and ice cream, as well as in dietary supplements.

How does lactase work? Lactase works by catalyzing the hydrolysis of lactose into glucose and galactose, which are easier to digest. This process occurs in products during manufacturing or can be taken as a supplement to aid digestion when consuming lactose-containing foods.

What are the benefits of lactase? The benefits of lactase include enabling lactose-intolerant people to enjoy dairy products without discomfort, improving digestive health, and enhancing the sweetness and texture of food items without adding sugar, contributing to better product quality.

Is lactase safe for consumption? Yes, lactase is generally recognized as safe (GRAS) by regulatory authorities when used in accordance with approved guidelines. It is a natural enzyme and widely used in the food industry without significant safety concerns.

Where is lactase produced? Lactase is produced through microbial fermentation processes using fungi like Aspergillus oryzae or bacteria. Major production facilities are located in regions with advanced biotechnology sectors, such as North America and Europe, though global manufacturers operate worldwide.

Citius Research has developed a research report titled “Lactase Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Lactase Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Lactase Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Lactase Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Lactase Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Lactase Market
• Research Methodology
• Executive Summary
• Market Dynamics of Lactase Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Lactase Market
• Cost and Gross Margin Analysis of Lactase Market
• Lactase Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Lactase Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Lactase Market Key Stakeholders

Below are the key stakeholders for the Lactase Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Lactase Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Lactase Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Lactase Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Lactase Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Lactase Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Lactase Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Lactase Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Lactase Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Lactase Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Lactase Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Lactase Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Lactase Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Lactase Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Lactase Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Lactase Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Lactase Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Lactase Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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