Mango Puree Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0195611
  • Format: Electronic (PDF)
  • Number of Pages: 195
  • Author(s): Joshi, Madhavi

Report Overview

The Mango Puree Market size was estimated at USD 1.2 billion in 2023 and is projected to reach USD 2.1 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.50% during the forecast period (2024-2030).

Mango Puree Market

(Market Size)
$1.2 billion
$2.1 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.50%
2023 Market Size USD 1.2 billion
2030 Market Size USD 2.1 billion
Key Players Döhler, Kiril Mischeff, Capricorn, Superior Foods, Jain Irrigation

Market Summary

The mango puree market is an integral segment within the global food and beverages industry, characterized by its widespread application across various product categories. Mango puree serves as a fundamental ingredient in numerous consumables, ranging from beverages like smoothies and nectars to food products such as desserts, baby food, and dairy items. The market is driven by consistent demand for natural and fruit-based ingredients, aligning with the growing consumer preference for healthy and exotic flavors. Key producing regions include tropical and subtropical areas where mango cultivation is prevalent, ensuring a steady supply of raw material for processing. The market operates through a well-established value chain involving farmers, processors, distributors, and end-users, with both organized and unorganized players contributing to the ecosystem. Continuous innovation in processing technologies and packaging solutions further supports market growth, enhancing product shelf life and quality. The versatility of mango puree makes it a popular choice for manufacturers aiming to introduce new and appealing products to health-conscious consumers.

Key Highlights

The mango puree market is distinguished by several key factors that underscore its significance and potential. One notable aspect is the increasing incorporation of mango puree in the health and wellness sector, where it is valued for its natural sweetness, nutritional benefits, and vibrant flavor profile. The market benefits from the rising popularity of tropical fruits in Western diets, driven by globalization and cultural exchange. Additionally, the expansion of the food service industry and the growing trend of clean label products have amplified demand for high-quality fruit purees. Major industry participants are focusing on sustainable sourcing practices and organic certifications to cater to environmentally conscious consumers. Technological advancements in aseptic processing and packaging have revolutionized the market, enabling longer preservation without artificial additives. The product's application versatility extends beyond traditional uses to include innovative segments like nutritional supplements and gourmet cuisine, highlighting its adaptability and enduring appeal in dynamic market conditions.

Drivers, Opportunities & Restraints

Several drivers propel the mango puree market forward, including the increasing consumer inclination toward natural and organic food products. The demand for convenient and ready-to-use ingredients in the food processing industry also significantly contributes to market growth. Rising disposable incomes in emerging economies have led to higher expenditure on premium and exotic food items, further boosting market expansion. Opportunities abound in the development of new application areas, such as functional foods and beverages, where mango puree can be utilized for its flavor and nutritional properties. The growing vegan and plant-based trends present additional avenues for market penetration, as mango puree serves as a natural sweetener and texture enhancer in dairy alternatives. However, the market faces restraints like seasonal availability of raw mangoes, which can lead to supply inconsistencies and price volatility. Climate change and adverse weather conditions pose risks to mango cultivation, potentially impacting production volumes. Regulatory challenges and stringent food safety standards across different regions also require compliance efforts, adding to operational complexities for market players.

Concentration Insights

The mango puree market exhibits a varied concentration of players, ranging from large multinational corporations to small and medium-sized enterprises. Key global companies such as D?hler, SVZ International, and Tree Top Inc. hold significant market shares due to their extensive product portfolios, advanced processing capabilities, and strong distribution networks. These established players often engage in strategic initiatives like mergers, acquisitions, and partnerships to strengthen their market position and expand their geographical reach. Regional players, particularly in major producing countries like India, China, and Mexico, play a crucial role in supplying puree to domestic and international markets. The market is moderately concentrated, with competition based on factors such as product quality, price, sustainability credentials, and innovation. Private label brands and contract manufacturing arrangements are also prevalent, catering to specific customer requirements. The concentration dynamics are influenced by factors like raw material sourcing advantages, technological expertise, and adherence to international quality standards, shaping the competitive landscape.

Type Insights

Mango puree is available in various types, primarily categorized based on processing methods and ingredient properties. Conventional mango puree represents a large segment, widely used in numerous applications due to its cost-effectiveness and consistent quality. Organic mango puree is gaining traction, driven by the increasing consumer demand for chemical-free and environmentally sustainable products. This segment often commands a premium price and is subject to stringent certification processes. Additionally, mango puree can be differentiated based on texture and consistency, such as smooth puree for beverages and chunkier variants for culinary uses. Some products are also offered in concentrated forms to reduce shipping costs and extend shelf life. The choice of mango variety, such as Alphonso, Kent, or Tommy Atkins, influences the flavor profile and color of the puree, allowing manufacturers to select based on end-product requirements. Processing techniques like hot break and cold break further define the puree's characteristics, including viscosity and natural flavor retention, catering to diverse industrial needs.

Application Insights

Mango puree finds extensive application across the food and beverages industry, contributing to its robust demand. In the beverage sector, it is a key ingredient in juices, smoothies, shakes, and alcoholic drinks, providing natural flavor and sweetness. The dairy industry utilizes mango puree in products like yogurts, ice creams, and flavored milks, enhancing taste and visual appeal. Baby food manufacturers incorporate mango puree for its nutritional value and mild flavor, suitable for infant palates. The bakery and confectionery segment uses it in items such as pastries, fillings, and desserts, where it acts as a natural sweetener and moisture agent. Additionally, mango puree is employed in savory applications like sauces, dressings, and marinades, adding a tropical twist to culinary creations. The rising trend of plant-based and vegan products has further expanded its use in alternatives to dairy and meat, showcasing its versatility. Food service providers also leverage mango puree for creating innovative menu items, catering to evolving consumer preferences.

Regional Insights

Geographically, the mango puree market is diverse, with significant production and consumption across various regions. Asia Pacific dominates as a leading producer and consumer, driven by countries like India, China, and Thailand, where mango cultivation is extensive and cultural consumption is high. North America and Europe represent major import markets, with demand fueled by the popularity of exotic fruits and multicultural food trends. These regions often source mango puree from tropical countries to meet year-round demand. Latin America, particularly Mexico and Brazil, is another key player, both as a producer and consumer, benefiting from favorable climatic conditions for mango growth. The Middle East and Africa show growing potential, with increasing investment in food processing infrastructure and rising disposable incomes. Regional preferences influence product characteristics; for instance, European markets may favor organic and clean label options, while Asian markets might prioritize cost-effective solutions. Trade policies, logistical capabilities, and local agricultural practices further shape regional market dynamics.

Company Insights

Prominent companies in the mango puree market include D?hler, a Germany-based provider of natural ingredients and solutions, known for its extensive portfolio and global reach. SVZ International, from the Netherlands, is another key player, specializing in fruit and vegetable ingredients with a focus on sustainability and quality. Tree Top Inc., based in the United States, is recognized for its fruit-based products and innovative processing techniques. Other significant participants include Agrana Juice, Kerr Concentrates, and Superior Foods International, each contributing to the market with their expertise in fruit processing and distribution. These companies often engage in research and development to enhance product offerings and meet evolving consumer demands. Strategic expansions, capacity additions, and sustainability initiatives are common among leading players to maintain competitiveness. Regional companies, such as those in India and Mexico, also play vital roles by leveraging local sourcing advantages and catering to specific market needs. The competitive landscape is marked by a focus on quality assurance, customer collaboration, and adaptive business strategies.

Recent Developments

Recent developments in the mango puree market reflect ongoing innovation and strategic movements by industry participants. Companies are increasingly investing in sustainable sourcing practices, such as working directly with farmers to ensure quality and ethical standards. Technological advancements in processing, including non-thermal preservation methods, have been adopted to enhance product freshness and nutritional retention. There is a growing emphasis on clean label and organic certifications, responding to consumer demand for transparency and natural ingredients. Expansion of production facilities in key regions has been observed to meet rising demand and reduce logistical challenges. Partnerships between puree manufacturers and food brands have led to the co-development of new products, leveraging mango puree's versatility. Additionally, efforts to reduce food waste through efficient utilization of mango by-products are gaining traction. Market players are also focusing on improving packaging solutions to extend shelf life and minimize environmental impact. These developments collectively contribute to the market's evolution, addressing both challenges and opportunities in the dynamic food industry landscape.

Report Segmentation

The mango puree market report is segmented to provide detailed insights into various aspects influencing the industry. Segmentation by type includes conventional and organic puree, catering to different consumer preferences and regulatory requirements. Based on application, the market is divided into beverages, dairy products, baby food, bakery and confectionery, and others, highlighting the diverse usage areas. Geographical segmentation covers key regions such as North America, Europe, Asia Pacific, Latin America, and Middle East & Africa, analyzing regional production, consumption, and trade patterns. Additional segmentation may consider distribution channels, including business-to-business and direct retail sales, reflecting the supply chain structure. The report also examines market dynamics by processing technology and packaging type, offering a comprehensive view of operational factors. This structured approach enables stakeholders to identify growth opportunities, assess competitive landscapes, and make informed decisions based on specific segment performances and trends.

FAQs

What is mango puree used for? Mango puree is widely used as an ingredient in various food and beverage products such as juices, smoothies, yogurts, ice creams, baby foods, bakery items, and sauces. It provides natural flavor, sweetness, and nutritional benefits, making it a versatile component in both sweet and savory applications.

How is mango puree made? Mango puree is typically made by washing, peeling, and destoning ripe mangoes. The fruit flesh is then crushed or blended into a smooth consistency. Processing may involve heat treatment or aseptic techniques to preserve freshness and extend shelf life, followed by packaging in suitable containers for distribution.

What are the benefits of mango puree? Mango puree offers numerous benefits, including high content of vitamins, minerals, and antioxidants. It serves as a natural sweetener, reducing the need for added sugars in products. Its smooth texture and vibrant color enhance the appeal of food and beverages, while its versatility supports innovation in product development.

Is mango puree healthy? Yes, mango puree is considered healthy as it retains many of the nutrients found in fresh mangoes, such as vitamin C, vitamin A, and dietary fiber. It is a natural product without artificial additives when processed correctly, making it a nutritious choice for various dietary preferences.

Can mango puree be frozen? Yes, mango puree can be frozen to extend its shelf life. Freezing helps preserve its flavor, color, and nutritional value. It is commonly stored in frozen form by manufacturers and distributors to maintain quality during transportation and storage, before being thawed for use in end products.

Citius Research has developed a research report titled “Mango Puree Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Mango Puree Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Mango Puree Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Mango Puree Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Mango Puree Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Mango Puree Market
• Research Methodology
• Executive Summary
• Market Dynamics of Mango Puree Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Mango Puree Market
• Cost and Gross Margin Analysis of Mango Puree Market
• Mango Puree Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Mango Puree Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Mango Puree Market Key Stakeholders

Below are the key stakeholders for the Mango Puree Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Mango Puree Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Mango Puree Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Mango Puree Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Mango Puree Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Mango Puree Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Mango Puree Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Mango Puree Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Mango Puree Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Mango Puree Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Mango Puree Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Mango Puree Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Mango Puree Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Mango Puree Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Mango Puree Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Mango Puree Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Mango Puree Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Mango Puree Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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