Malt Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0195606
  • Format: Electronic (PDF)
  • Number of Pages: 194
  • Author(s): Joshi, Madhavi

Report Overview

The Malt Market size was estimated at USD 8.5 billion in 2023 and is projected to reach USD 12.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 5.90% during the forecast period (2024-2030).

Malt Market

(Market Size)
$8.5 billion
$12.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 5.90%
2023 Market Size USD 8.5 billion
2030 Market Size USD 12.5 billion
Key Players Malteurop, Cargill, Boortmalt, Soufflet, Viking Malt

Market Summary

The malt market is an integral segment within the global food and beverages industry, serving as a foundational ingredient primarily for brewing and distilling but also expanding into various food products. Malt is produced through the controlled germination of cereal grains, most commonly barley, followed by a drying process known as malting. This process develops the enzymes required for converting the grain's starches into sugars, which is crucial for fermentation in beer production and provides distinctive flavors, colors, and nutritional benefits. The market is characterized by a well-established supply chain connecting farmers, maltsters, and end-user industries on a global scale. Demand is largely driven by the consistent consumption of alcoholic beverages worldwide, alongside a growing incorporation of malted ingredients in the food sector for their functional properties, such as enhancing flavor, texture, and nutritional content in products like breakfast cereals, baked goods, and confectionery. The industry is supported by continuous agricultural research focused on developing improved barley varieties and advancements in malting technology to enhance efficiency and product quality.

Key Highlights

The malt market exhibits several defining characteristics that underscore its importance and trajectory. A key highlight is the sustained dominance of the brewing industry as the primary consumer of malt, accounting for a massive portion of global demand. This is complemented by the rising utilization of malt extracts and powders in the food industry, where they act as natural flavor enhancers and coloring agents. The market is also distinguished by the critical role of barley as the principal raw material, though other grains like wheat, rye, and sorghum are also malted for specific applications, offering diversity in flavor profiles and functionality. Geographically, production and consumption are global, with certain regions specializing in high-quality barley cultivation and malting operations. Furthermore, the market is witnessing a significant trend towards specialty malts, driven by the craft beer revolution and consumer demand for unique, artisanal products with complex tastes. This shift encourages innovation among maltsters to produce a wider array of roasted, caramel, and other specialty variants to meet the nuanced requirements of brewers and food manufacturers.

Drivers, Opportunities & Restraints

The growth dynamics of the malt market are influenced by a combination of driving forces, potential opportunities, and notable restraints. A primary driver is the robust and enduring global demand for beer and whiskey, which form the bedrock of malt consumption. The proliferation of the craft brewing sector, particularly in North America and Europe, has further accelerated demand for high-quality and diverse malt types. Concurrently, increasing health consciousness among consumers is opening opportunities for malt-based food products, as malt is perceived as a natural and nutrient-rich ingredient. The expansion of the food processing industry in emerging economies presents a significant growth avenue for non-beverage malt applications. However, the market faces restraints, primarily from the agricultural sector. Malt production is heavily dependent on the consistent supply and quality of barley, which is vulnerable to climatic volatility, water scarcity, and price fluctuations. Stringent government regulations concerning alcohol production and advertising in certain regions can also impede market growth. Additionally, the rising popularity of alternative beverages and health trends promoting reduced alcohol consumption could pose a long-term challenge to the traditional brewing segment.

Concentration Insights

The global malt market features a landscape with a mix of large multinational corporations and specialized regional players, indicating a moderately concentrated industry. A handful of major companies, including Malteurop Group, Soufflet Group, and Boortmalt, command a significant share of the global production capacity. These industry leaders possess extensive malting facilities across key agricultural regions, allowing them to ensure a stable supply of raw materials and serve a vast international clientele. Their operations are highly integrated, often involving long-term contracts with barley farmers and substantial investments in research and development to improve malt quality and processing efficiency. Alongside these giants, numerous smaller, independent maltsters operate, frequently focusing on niche markets. These smaller players often cater to the craft brewing industry by producing small batches of specialty malts that offer unique flavors and characteristics not typically available from large-scale producers. This structure creates a competitive environment where scale and global reach compete with specialization and artisanal quality, ultimately benefiting end-users with a wide range of product choices.

Type Insights

Malt is categorized primarily by the grain used and the degree of kilning or roasting, which directly influences its color, flavor, and enzymatic activity. The most prevalent type is barley malt, which is the cornerstone of the brewing and distilling industries due to its high enzyme content and ideal composition. Within barley malt, there is a fundamental distinction between base malts and specialty malts. Base malts, such as pale ale malt and pilsner malt, provide the fermentable sugar backbone for beers and possess sufficient diastatic power to convert their own starches and those of adjunct grains. Specialty malts, including caramel malts, chocolate malt, and black malt, are kilned or roasted at higher temperatures. They are used in smaller proportions primarily to impart specific colors, aromas, and flavors like sweetness, nuttiness, or roastiness, but contribute little to no enzymatic power. Wheat malt is another significant type, essential for brewing wheat beers and also used in various food products. Other grains like rye and oats are also malted to create unique flavor profiles for specialty beverages and foods, adding diversity to the market's offerings.

Application Insights

The application of malt is predominantly segmented into the alcoholic beverage, food and beverage, and pharmaceutical industries, with the first being overwhelmingly the largest. In the alcoholic beverage sector, malt is the essential source of fermentable sugars in beer production and is also a key ingredient in the production of malt whiskey and other spirits. The craft beer movement has profoundly influenced this segment, increasing the demand for a diverse portfolio of malt types to create innovative beer styles. Within the food and beverage industry, malt finds extensive use as a natural flavoring and coloring agent. It is a key component in products such as breakfast cereals, malted milk powders, biscuits, bread, and confectionery items like malted milk balls. Malt extract, a concentrated syrup derived from malt, is particularly valued for its sweet, rich flavor and is used in baking and health food products. In a more specialized application, malt is sometimes used in the pharmaceutical industry as a nutrient medium for cultivating microorganisms and as a digestive aid due to its enzyme content.

Regional Insights

The production and consumption of malt display distinct regional patterns shaped by agricultural capability, historical brewing traditions, and evolving consumer preferences. Europe stands as a historic powerhouse in the malt market, boasting major producing countries like France, Germany, and the UK, which have ideal conditions for cultivating high-quality barley and a deeply entrenched brewing culture. This region is a significant exporter of malt to other parts of the world. North America, particularly the United States and Canada, is another major hub, driven by a large domestic beer market and the explosive growth of the craft brewing industry. The Asia-Pacific region represents a area of dynamic growth, with countries like China and India experiencing rising disposable incomes and increasing consumption of beer and Western-style processed foods, thereby fueling demand for malt. South America and the Middle East & Africa are smaller but growing markets, with potential linked to urbanization and the gradual expansion of local brewing and food processing capabilities. Each region presents a unique blend of mature demand and emerging opportunities.

Company Insights

The competitive landscape of the malt market is defined by several key players who have established strong global footprints through extensive production networks and long-standing industry relationships. Prominent companies such as Malteurop Group, a cooperative with a significant number of maltings across the globe, are recognized for their large-scale production and supply reliability. Soufflet Group, another European leader, is noted for its comprehensive range of malt products serving both industrial and craft brewers. Boortmalt, with its widespread international facilities, is a major supplier to the global brewing and distilling industries. Cargill, Incorporated, through its malt division, leverages its immense agricultural supply chain expertise to be a formidable player. Beyond these giants, companies like Simpsons Malt and Viking Malt have carved out strong positions, often emphasizing quality, specialty products, and service to specific regional markets or the craft sector. These companies compete on factors including product quality and consistency, geographic reach, technical customer support, and the ability to innovate with new malt varieties to meet changing market demands.

Recent Developments

The malt industry is continuously evolving, with recent developments focusing on sustainability, capacity expansion, and product innovation. A prominent trend among leading maltsters is a heightened commitment to sustainable agricultural practices and reducing the environmental footprint of malting operations. This includes initiatives to lower water and energy consumption in processing plants and programs to support sustainable farming among barley growers. In response to growing global demand, several major companies have announced significant investments in expanding their malting capacity, particularly in key growth regions like Asia and North America, often through the construction of new facilities or the modernization of existing ones. Product innovation remains a critical area of development, driven largely by the craft brewing sector's desire for novel ingredients. Maltsters are increasingly developing and promoting new specialty malt varieties that offer unique flavors, colors, and functional properties. Furthermore, there is ongoing research into barley breeding programs aimed at developing varieties that are more resistant to disease and climate stress, ensuring a more resilient supply chain for the future.

Report Segmentation

This comprehensive market research report on the malt market provides a detailed analysis segmented across multiple dimensions to offer a granular understanding of the industry. The segmentation is designed to help stakeholders identify specific growth pockets and market dynamics. The report is meticulously categorized by type, delving into the distinctions between major malt varieties such as barley malt, wheat malt, and other grain malts, with further breakdowns into base versus specialty malts where applicable. The application segment provides a thorough examination of end-use industries, including an in-depth analysis of the alcoholic beverages sector?further subdivided into beer and spirits?the food and beverages sector, and other applications like pharmaceuticals. A crucial component of the report is the geographical segmentation, which offers a country-level and regional analysis of both production and consumption patterns across North America, Europe, Asia-Pacific, South America, and the Middle East & Africa. This multi-faceted segmentation allows for a strategic assessment of market trends, opportunities, and competitive landscapes within each defined sub-segment.

FAQs

What is malt made from?

Malt is primarily produced from cereal grains, with barley being the most common and traditional base due to its high enzyme content and husk, which aids in the brewing process. Other grains such as wheat, rye, oats, and sorghum can also be malted for specific applications in both food and beverage production.

How is malt used in brewing?

In brewing, malt is the fundamental source of fermentable sugars. It is milled and mixed with hot water in a process called mashing, which activates enzymes in the malt to convert starches into sugars. The resulting sweet liquid, known as wort, is then boiled with hops and fermented by yeast to produce beer.

What are the different types of malt?

Malt types are broadly classified by grain?barley, wheat, rye?and by processing. Base malts (e.g., Pale Ale, Pilsner) provide fermentable sugars and enzymes. Specialty malts (e.g., Crystal, Chocolate, Roasted Barley) are used in smaller amounts to impart specific color, flavor, and aroma characteristics to the final product.

Who are the leading companies in the malt market?

The global malt market is led by several large-scale international corporations. Key players include Malteurop Group, Soufflet Group, Boortmalt, and Cargill, Incorporated. These companies operate numerous malting plants worldwide and supply a significant portion of the malt used by major breweries and food producers.

What is the future of the malt market?

The future of the malt market is expected to be influenced by the steady global demand for beer, the growth of craft brewing requiring diverse malt types, and the expanding use of malt as a natural flavoring and functional ingredient in the food industry. Sustainability and innovation in barley farming and malting technology will be critical focus areas.

Citius Research has developed a research report titled “Malt Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Malt Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Malt Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Malt Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Malt Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Malt Market
• Research Methodology
• Executive Summary
• Market Dynamics of Malt Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Malt Market
• Cost and Gross Margin Analysis of Malt Market
• Malt Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Malt Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Malt Market Key Stakeholders

Below are the key stakeholders for the Malt Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Malt Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Malt Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Malt Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Malt Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Malt Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Malt Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Malt Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Malt Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Malt Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Malt Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Malt Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Malt Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Malt Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Malt Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Malt Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Malt Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Malt Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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