Magnetic Stripe Readers Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0207714
  • Format: Electronic (PDF)
  • Number of Pages: 207
  • Author(s): Joshi, Madhavi

Report Overview

The Magnetic Stripe Readers Market size was estimated at USD 1.2 billion in 2023 and is projected to reach USD 2.2 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 9.50% during the forecast period (2024-2030).

Magnetic Stripe Readers Market

(Market Size)
$1.2 billion
$2.2 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 9.50%
2023 Market Size USD 1.2 billion
2030 Market Size USD 2.2 billion
Key Players MagTek, ID Tech, Square, SumUp, Honeywell

Market Summary

The magnetic stripe readers market serves as a critical component within the manufacturing and construction industries, facilitating secure access control, efficient inventory management, and streamlined point-of-sale transactions. These devices decode information stored on the magnetic stripes of cards, enabling authentication and data capture processes essential for operational security and logistics. The market is characterized by steady demand driven by the need for reliable and cost-effective data entry and security solutions across industrial facilities, construction sites, and warehouse environments. Key players continuously innovate to enhance reader durability, compatibility, and integration capabilities with existing industrial systems and software. The adoption of magnetic stripe technology persists despite the emergence of more advanced alternatives, owing to its widespread infrastructure, affordability, and simplicity. Industries leverage these readers for employee time attendance, equipment checkout systems, and restricted area access, underscoring their integral role in maintaining operational integrity and safety protocols.

Key Highlights

The magnetic stripe readers market is distinguished by several key highlights that underscore its importance. Technological resilience remains a cornerstone, with devices designed to withstand harsh industrial environments, including dust, moisture, and physical impact, ensuring consistent performance in manufacturing plants and construction sites. Integration versatility is another critical aspect, as these readers seamlessly connect with various hardware and software platforms, from enterprise resource planning systems to standalone security systems, providing flexible deployment options. The market also benefits from a robust supply chain and established manufacturing expertise, led by companies such as Honeywell, Zebra Technologies, and MagTek, which offer a diverse range of products tailored to industrial needs. Furthermore, the ongoing need for basic secure authentication in cost-sensitive applications ensures sustained demand, particularly in emerging economies where advanced technologies may be less feasible. Compliance with international standards for data encoding and security also reinforces market stability and trust among business users.

Drivers, Opportunities & Restraints

Several drivers propel the magnetic stripe readers market within the manufacturing and construction sectors. The persistent requirement for affordable and reliable access control systems in industrial settings acts as a primary driver, ensuring only authorized personnel enter sensitive areas, thereby enhancing safety and security. Opportunities abound in the integration of magnetic stripe readers with IoT and cloud-based platforms, enabling real-time data analytics and remote monitoring capabilities that improve operational efficiency. Additionally, the expansion of construction activities globally fuels demand for time attendance and equipment management systems utilizing this technology. However, the market faces restraints, including the gradual shift toward contactless and biometric technologies, which offer enhanced security and convenience, potentially limiting growth in certain segments. Economic fluctuations and reduced investment in industrial infrastructure can also dampen demand, while compatibility issues with newer systems may pose challenges for legacy integration.

Concentration Insights

The magnetic stripe readers market exhibits a concentrated competitive landscape, with a handful of established players dominating the industry. Companies such as Honeywell, Zebra Technologies, MagTek, and ID Tech hold significant market shares, leveraging their extensive product portfolios and strong distribution networks across global markets. These industry leaders focus on innovation, particularly in enhancing durability and encryption features to meet the stringent demands of manufacturing and construction environments. Regional manufacturers also play a vital role, catering to local needs with cost-effective solutions, though they often operate in niche segments. The market's concentration is further influenced by mergers and acquisitions, where larger entities absorb smaller specialists to expand their technological capabilities and market reach. This dynamic fosters a environment where product quality, reliability, and after-sales support become critical differentiators for businesses seeking procurement solutions.

Type Insights

The magnetic stripe readers market is segmented into various types, each catering to specific industrial applications. Swipe readers represent the most common type, requiring users to pass a card through a slot, and are widely used in access control and point-of-sale systems due to their simplicity and low cost. Insertion readers, where the card is fully inserted and then withdrawn, offer enhanced durability and are preferred in high-traffic environments like manufacturing facilities for their reduced wear and tear. Additionally, dual interface readers that support both magnetic stripe and chip card technologies are gaining traction, providing flexibility as industries transition toward hybrid systems. Each type is engineered to meet distinct operational requirements, with emphasis on read accuracy, speed, and environmental resilience, ensuring optimal performance in demanding settings such as construction sites or factory floors.

Application Insights

In the manufacturing and construction industries, magnetic stripe readers find diverse applications that enhance operational efficiency and security. Access control systems represent a primary application, where these readers regulate entry to restricted areas, machinery zones, and construction sites, ensuring only authorized personnel gain access and thereby reducing safety risks. Time and attendance tracking is another significant use, enabling accurate logging of employee hours for payroll and compliance purposes in industrial settings. Inventory management systems also utilize magnetic stripe readers to track tools, equipment, and materials, streamlining logistics and reducing losses. Furthermore, point-of-sale transactions in on-site canteens or stores within manufacturing plants rely on this technology for quick and secure payments. These applications highlight the readers' role in integrating physical security with data management, supporting overall productivity.

Regional Insights

The magnetic stripe readers market demonstrates varied dynamics across different regions, influenced by industrial activity and technological adoption rates. North America remains a significant market, driven by robust manufacturing sectors and stringent security regulations that necessitate reliable access control systems in industrial facilities. Europe follows closely, with emphasis on compliance with data protection standards and advanced manufacturing practices that incorporate magnetic stripe technology for operational efficiency. The Asia-Pacific region exhibits rapid growth, fueled by expanding construction industries and industrialization in countries such as China and India, where cost-effective solutions are prioritized. Latin America and the Middle East also contribute to demand, particularly in construction project management and industrial security applications. Each region's market characteristics are shaped by local economic conditions, regulatory frameworks, and the pace of technological integration within the manufacturing and construction sectors.

Company Insights

Prominent companies in the magnetic stripe readers market include Honeywell International Inc., which offers a range of rugged readers designed for industrial environments, focusing on durability and integration with broader security systems. Zebra Technologies Corporation is another key player, providing solutions that combine magnetic stripe reading with data capture technologies for enhanced inventory and access management. MagTek Inc. specializes in secure card reading solutions, emphasizing encryption and reliability for applications in manufacturing and beyond. ID Tech manufactures readers known for their compatibility and performance in diverse settings, from construction sites to factory floors. These companies invest in research and development to improve product features such as read accuracy, environmental resistance, and connectivity, ensuring they meet the evolving needs of businesses in the manufacturing and construction industries while maintaining competitive advantages through innovation and customer support.

Recent Developments

Recent developments in the magnetic stripe readers market reflect ongoing innovation and strategic movements among key players. Companies have introduced enhanced reader models with improved encryption capabilities to address growing security concerns in industrial applications, ensuring data protection against unauthorized access. There has been a trend toward developing hybrid readers that support multiple technologies, such as magnetic stripe, chip, and contactless interfaces, catering to industries transitioning toward integrated systems. Partnerships between reader manufacturers and software providers have also increased, aiming to offer seamless integration with enterprise management platforms for real-time data analytics. Additionally, advancements in materials and design have led to more robust readers capable of operating effectively in extreme conditions typical of construction and manufacturing environments. These developments highlight the market's adaptation to technological trends and user demands for versatile, secure, and durable solutions.

Report Segmentation

This report on the magnetic stripe readers market provides a detailed segmentation to offer comprehensive insights for businesses and professionals. The segmentation is based on type, categorizing readers into swipe, insertion, and dual interface variants, each analyzed for their market presence and application suitability. Application segmentation covers access control, time and attendance, inventory management, and point-of-sale systems, highlighting usage patterns within the manufacturing and construction sectors. Geographical segmentation divides the market into key regions including North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa, examining regional trends, demand drivers, and growth prospects. This structured approach enables stakeholders to identify specific market segments aligned with their operational needs, facilitating informed decision-making regarding procurement, investment, and strategic planning in the context of industrial security and efficiency.

FAQs

What is a magnetic stripe reader? A magnetic stripe reader is a device that decodes information stored on the magnetic stripe of cards, commonly used for access control, authentication, and data capture in various industries.

How does a magnetic stripe reader work? It works by reading the magnetic field variations encoded on the stripe as a card is swiped or inserted, converting these into digital data for processing by connected systems.

What are the types of magnetic stripe readers? The main types include swipe readers, insertion readers, and dual interface readers, each designed for specific use cases based on durability and functionality requirements.

Where are magnetic stripe readers used? They are used in applications such as access control systems, time attendance tracking, inventory management, and point-of-sale transactions within industries like manufacturing and construction.

Why are magnetic stripe readers still used? They remain popular due to their cost-effectiveness, reliability, simplicity, and extensive existing infrastructure, especially in environments where advanced technologies are not yet feasible.

Who are the leading companies in magnetic stripe readers? Leading companies include Honeywell, Zebra Technologies, MagTek, and ID Tech, known for their innovative and durable products tailored to industrial needs.

Citius Research has developed a research report titled “Magnetic Stripe Readers Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Magnetic Stripe Readers Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Magnetic Stripe Readers Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Magnetic Stripe Readers Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Magnetic Stripe Readers Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Magnetic Stripe Readers Market
• Research Methodology
• Executive Summary
• Market Dynamics of Magnetic Stripe Readers Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Magnetic Stripe Readers Market
• Cost and Gross Margin Analysis of Magnetic Stripe Readers Market
• Magnetic Stripe Readers Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Magnetic Stripe Readers Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Magnetic Stripe Readers Market Key Stakeholders

Below are the key stakeholders for the Magnetic Stripe Readers Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Magnetic Stripe Readers Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Magnetic Stripe Readers Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Magnetic Stripe Readers Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Magnetic Stripe Readers Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Magnetic Stripe Readers Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Magnetic Stripe Readers Market is expected to grow at a CAGR of XX% from 2023 to 2030.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Magnetic Stripe Readers Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Magnetic Stripe Readers Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Magnetic Stripe Readers Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Magnetic Stripe Readers Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Magnetic Stripe Readers Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Magnetic Stripe Readers Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Magnetic Stripe Readers Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Magnetic Stripe Readers Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Magnetic Stripe Readers Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Magnetic Stripe Readers Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Magnetic Stripe Readers Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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