Low Rolling Resistance Tire Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0186612
  • Format: Electronic (PDF)
  • Number of Pages: 218
  • Author(s): Joshi, Madhavi

Report Overview

The Low Rolling Resistance Tire Market size was estimated at USD 22 billion in 2023 and is projected to reach USD 38 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.00% during the forecast period (2024-2030).

Low Rolling Resistance Tire Market

(Market Size)
$22 billion
$38 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.00%
2023 Market Size USD 22 billion
2030 Market Size USD 38 billion
Key Players Michelin, Bridgestone, Goodyear, Continental, Pirelli

Market Summary

The low rolling resistance tire market represents a critical segment within the global automotive and transportation industry, driven by the escalating demand for enhanced fuel efficiency and stringent environmental regulations. These specialized tires are engineered to minimize the energy lost as heat when a tire rolls, thereby reducing the vehicle's fuel consumption and CO2 emissions. The market is characterized by continuous innovation in tire compound materials and tread design, with leading manufacturers investing heavily in research and development to achieve optimal performance without compromising on safety or durability. The adoption is prominent across both passenger and commercial vehicles, aligning with global sustainability goals and corporate fleet efficiency mandates. The industry's evolution is further supported by governmental policies worldwide that incentivize the use of eco-friendly automotive components, making low rolling resistance tires a standard offering in new vehicle models and a popular aftermarket upgrade.

Key Highlights

The low rolling resistance tire market is defined by several pivotal developments that underscore its growing importance. Technological advancements in silica-based compounds and innovative tread patterns have significantly improved the energy efficiency of these tires while maintaining wet grip and overall safety standards. Major automotive OEMs are increasingly partnering with tire manufacturers to equip new vehicles with these tires as original equipment, enhancing the overall value proposition of their models. The commercial vehicle sector, particularly logistics and freight transport, is a key adopter due to the substantial fuel cost savings over the vehicle's lifecycle. Furthermore, the market is witnessing a surge in consumer awareness regarding the long-term economic and environmental benefits, which is accelerating the replacement cycle in the aftermarket segment. The competitive landscape is intense, with companies like Michelin, Bridgestone, and Continental leading through product innovation and strategic expansions.

Drivers, Opportunities & Restraints

The growth of the low rolling resistance tire market is propelled by a confluence of factors, including stringent global fuel economy standards and rising environmental consciousness among consumers and corporations. Government regulations aimed at reducing greenhouse gas emissions from vehicles are a primary driver, compelling manufacturers to integrate energy-efficient components. The opportunity landscape is expansive, with potential growth in emerging economies where automotive sales are rising, and infrastructure development is prioritizing sustainable practices. The expansion of electric vehicle production presents a significant opportunity, as these vehicles benefit immensely from reduced rolling resistance to extend battery range. However, the market faces restraints such as the higher initial cost of these advanced tires compared to conventional alternatives, which can deter price-sensitive consumers. Additionally, achieving the perfect balance between low rolling resistance, wet traction, and tread wear remains a technical challenge for manufacturers, potentially limiting performance acceptance in certain driving conditions.

Concentration Insights

The competitive concentration in the low rolling resistance tire market is notably high, with a few global players dominating the landscape due to their extensive research capabilities, brand reputation, and widespread distribution networks. Companies such as Michelin, Bridgestone, Goodyear, and Continental collectively hold a significant market share, leveraging their technological expertise to introduce advanced products. These industry leaders continuously engage in mergers, acquisitions, and partnerships to strengthen their market position and expand their geographic footprint. The market also features several regional players that cater to local demands with cost-effective solutions, though they often struggle to match the R&D investment of larger corporations. The concentration is further influenced by strong relationships with automotive OEMs, where long-term supply contracts ensure a steady demand for original equipment tires. This oligopolistic nature encourages intense competition on innovation, quality, and pricing, benefiting end-users with improved product offerings.

Type Insights

The low rolling resistance tire market is segmented by type, primarily into radial and bias-ply tires, with radial tires dominating the market due to their superior performance characteristics. Radial tires are constructed with cords perpendicular to the direction of travel, which allows for greater flexibility, reduced rolling resistance, and improved fuel efficiency. They are the preferred choice for passenger cars, light commercial vehicles, and heavy trucks. Bias-ply tires, with their crisscross cord construction, are less common in this segment but are still used in specific applications like off-road or agricultural vehicles where durability under rough conditions is prioritized over fuel economy. Within these categories, further differentiation exists based on the materials used, such as silica-enhanced compounds that significantly lower energy loss. The development of airless or non-pneumatic tires represents an emerging niche, though commercial availability is currently limited.

Application Insights

Application-wise, the low rolling resistance tire market serves a diverse range of vehicles, including passenger cars, light commercial vehicles, and heavy commercial vehicles. The passenger car segment is the largest application area, driven by consumer demand for better fuel economy and the integration of these tires as standard equipment by automakers. In the light commercial vehicle segment, which includes vans and pickup trucks used for delivery and services, the adoption is growing due to operational cost savings on fuel. The heavy commercial vehicle segment, encompassing trucks and buses, presents a substantial market opportunity because even marginal improvements in fuel efficiency can lead to significant cost reductions over high mileage. Additionally, the emerging application in electric vehicles is gaining traction, as maximizing range is paramount, making low rolling resistance tires an essential component for EV manufacturers.

Regional Insights

Geographically, the low rolling resistance tire market exhibits varied dynamics across different regions. North America and Europe are mature markets with high adoption rates, fueled by strict regulatory frameworks like Corporate Average Fuel Economy standards in the U.S. and Euro norms in Europe. The presence of major automotive OEMs and a environmentally conscious consumer base further supports market growth in these regions. The Asia-Pacific region is anticipated to be the fastest-growing market, driven by rapidly expanding automotive production and sales in countries like China and India, coupled with increasing government focus on reducing vehicular pollution. Latin America and the Middle East & Africa are emerging markets where growth is slower but steady, influenced by economic development and gradual implementation of emission norms. Each region's unique regulatory environment and consumer behavior shape the demand patterns for low rolling resistance tires.

Company Insights

The low rolling resistance tire market is led by a cohort of established global tire manufacturers who have made significant investments in this technology. Michelin is a frontrunner, renowned for its Energy Saver line and continuous innovation in sustainable mobility. Bridgestone Corporation competes strongly with its Ecopia series, focusing on delivering fuel efficiency without compromising on safety. Continental AG offers a range of products under its EcoContact line, emphasizing advanced material science. The Goodyear Tire & Rubber Company is another key player, developing tires that cater to both OEM and replacement markets. Other notable participants include Pirelli & C. S.p.A., Hankook Tire & Technology Co., Ltd., and Sumitomo Rubber Industries, Ltd. These companies compete on factors such as technological innovation, product performance, brand equity, and global supply chain strength, often customizing offerings to meet regional requirements and vehicle-specific needs.

Recent Developments

The low rolling resistance tire market has been active with recent developments focused on technological innovation and strategic market expansion. Leading companies have launched new tire models incorporating advanced silica compounds and novel tread designs to achieve even lower rolling resistance coefficients. There has been a noticeable increase in collaborations between tire manufacturers and automotive OEMs to co-develop tires specifically for electric vehicle platforms, optimizing them for range extension. Sustainability initiatives have also gained prominence, with companies investing in the development of tires made from renewable and recycled materials to enhance their environmental credentials. Furthermore, expansion of production capacities in high-growth regions like Asia-Pacific has been a key strategy to capture emerging demand. These developments reflect the industry's commitment to aligning with global trends of electrification, sustainability, and efficiency.

Report Segmentation

This comprehensive market report on low rolling resistance tires is meticulously segmented to provide a detailed analysis of the industry. The segmentation is based on type, categorizing the market into radial tires and bias-ply tires, with further breakdowns by material composition and technology. By application, the report analyzes demand across passenger cars, light commercial vehicles, and heavy commercial vehicles, offering insights into the specific needs and growth drivers of each segment. Geographically, the market is segmented into key regions including North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, with country-level analysis for major markets within these regions. The report also includes a competitive landscape section, profiling major players and assessing their market share, product portfolios, and strategic initiatives. This multi-faceted segmentation allows for a granular understanding of market dynamics, trends, and opportunities.

FAQs

What are low rolling resistance tires? Low rolling resistance tires are specially engineered tires designed to minimize the energy loss that occurs as a tire rolls, thereby reducing the amount of fuel required to move the vehicle and lowering CO2 emissions.

How do low rolling resistance tires work? They work by utilizing advanced tread compounds, often silica-based, and optimized tread patterns that reduce the deformation and friction of the tire as it contacts the road surface, which is the primary cause of energy loss.

What are the benefits of low rolling resistance tires? The primary benefits include improved vehicle fuel efficiency, reduced greenhouse gas emissions, and lower operating costs over the tire's lifespan due to savings on fuel.

Do low rolling resistance tires affect safety? Modern low rolling resistance tires are designed to maintain, and in some cases improve, safety standards such as wet grip and braking performance, ensuring there is no compromise on driver and passenger safety.

Which vehicles use low rolling resistance tires? They are used across a wide spectrum of vehicles, including passenger cars, SUVs, light commercial vans, and heavy-duty trucks, and are becoming increasingly standard on electric vehicles to maximize driving range.

What is the future of the low rolling resistance tire market? The future is promising, driven by global environmental regulations, the transition to electric mobility, and continuous technological advancements aimed at further enhancing efficiency and incorporating sustainable materials.

Citius Research has developed a research report titled “Low Rolling Resistance Tire Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Low Rolling Resistance Tire Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Low Rolling Resistance Tire Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Low Rolling Resistance Tire Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Low Rolling Resistance Tire Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Low Rolling Resistance Tire Market
• Research Methodology
• Executive Summary
• Market Dynamics of Low Rolling Resistance Tire Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Low Rolling Resistance Tire Market
• Cost and Gross Margin Analysis of Low Rolling Resistance Tire Market
• Low Rolling Resistance Tire Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Low Rolling Resistance Tire Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Low Rolling Resistance Tire Market Key Stakeholders

Below are the key stakeholders for the Low Rolling Resistance Tire Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Low Rolling Resistance Tire Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Low Rolling Resistance Tire Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Low Rolling Resistance Tire Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Low Rolling Resistance Tire Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Low Rolling Resistance Tire Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Low Rolling Resistance Tire Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Low Rolling Resistance Tire Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Low Rolling Resistance Tire Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Low Rolling Resistance Tire Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Low Rolling Resistance Tire Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Low Rolling Resistance Tire Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Low Rolling Resistance Tire Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Low Rolling Resistance Tire Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Low Rolling Resistance Tire Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Low Rolling Resistance Tire Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Low Rolling Resistance Tire Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Low Rolling Resistance Tire Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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