Loose-fill Peanuts Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0210236
  • Format: Electronic (PDF)
  • Number of Pages: 192
  • Author(s): Joshi, Madhavi

Report Overview

The Loose-fill Peanuts Market size was estimated at USD 850 million in 2023 and is projected to reach USD 1.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.20% during the forecast period (2024-2030).

Loose-fill Peanuts Market

(Market Size)
$850 million
$1.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.20%
2023 Market Size USD 850 million
2030 Market Size USD 1.5 billion
Key Players Storopack, Pregis, Sealed Air, FP International, Macfarlane Group

Market Summary

The loose-fill peanuts market is a specialized segment within the protective packaging industry, primarily serving to cushion and protect products during storage and transit. These peanuts, typically made from expanded polystyrene (EPS) or biodegradable materials like cornstarch, are valued for their lightweight, shock-absorbent properties. The market is driven by the expanding e-commerce sector and the global supply chain's demand for efficient, cost-effective void-fill solutions. While traditional EPS peanuts dominate due to their low cost and excellent protective qualities, there is a noticeable and growing shift toward sustainable alternatives in response to increasing environmental regulations and consumer preferences for eco-friendly packaging. The market is characterized by steady demand from various end-use industries, including electronics, automotive, pharmaceuticals, and consumer goods, where product safety during logistics is paramount. Manufacturers are continuously innovating to improve material sustainability and performance, adapting to the evolving needs of a dynamic global packaging landscape.

Key Highlights

The loose-fill peanuts market is distinguished by several key characteristics that define its current state and trajectory. A primary highlight is the material innovation underway, with significant research and development focused on creating effective biodegradable and compostable peanuts that do not compromise on protective performance. The market is also highly responsive to the explosive growth of the e-commerce industry, which has become a major consumer of protective packaging materials. Another critical highlight is the intense focus on lightweighting; as shipping costs are often calculated by weight and volume, the minimal weight of these peanuts offers a distinct economic advantage for shippers. Furthermore, the industry is navigating a complex regulatory environment concerning plastic waste, which is simultaneously a challenge for traditional EPS products and a significant opportunity for producers of sustainable alternatives. The competitive landscape is another highlight, featuring both large multinational packaging corporations and smaller regional players, all vying for market share through product differentiation and strategic partnerships.

Drivers, Opportunities & Restraints

The growth of the loose-fill peanuts market is propelled by a confluence of drivers, primarily the relentless expansion of online retail and global trade, which necessitates reliable and economical protective packaging. The rising consumer expectation for products to arrive undamaged further fuels demand for high-performance cushioning materials. A significant opportunity lies in the development and commercialization of advanced bio-based materials. As environmental concerns escalate, there is a substantial market opening for companies that can successfully offer sustainable loose-fill solutions that are both cost-competitive and functionally equivalent to traditional options. This shift presents an opportunity to capture a growing segment of environmentally conscious businesses. However, the market faces considerable restraints. The primary challenge is the negative environmental perception and increasing legislative bans on single-use plastics, including EPS, in various regions. Fluctuations in the prices of raw materials, such as polystyrene resins and bio-based polymers, can also impact manufacturing costs and profitability, posing a restraint on market stability and growth.

Concentration Insights

The global loose-fill peanuts market exhibits a mixed concentration landscape. From a supply perspective, production is somewhat concentrated among a limited number of key manufacturers who possess the specialized technology and economies of scale required for efficient production. Leading companies such as Storopack, Sealed Air, and FP International have a significant global presence and influence over market trends. However, from a demand perspective, the market is widely fragmented across countless end-users in diverse industries like electronics, furniture, pharmaceuticals, and food and beverage. Geographically, the market is concentrated in regions with robust manufacturing and e-commerce activity, notably North America and Europe, though Asia-Pacific is emerging as a high-growth area due to its expanding industrial and logistics sectors. This combination of concentrated supply and fragmented demand creates a competitive environment where large players compete on scale and innovation, while smaller, regional companies often compete on price and personalized service.

Type Insights

The loose-fill peanuts market is segmented primarily by material type, with expanded polystyrene (EPS) representing the conventional and most widely used variant. EPS peanuts are favored for their exceptional cushioning properties, extreme lightweight nature, and low production cost, making them an economical choice for a vast array of shipping applications. The alternative segment consists of biodegradable loose-fill peanuts, which are gaining considerable traction. These are commonly made from renewable resources such as cornstarch, wheat starch, or other plant-based polymers. While currently holding a smaller market share compared to EPS, biodegradable peanuts address critical environmental concerns regarding plastic waste and are often compostable or water-soluble. The choice between types is increasingly influenced by corporate sustainability policies, end-customer preferences, and regional regulatory mandates, pushing manufacturers to expand and improve their offerings in the biodegradable category to meet this evolving demand.

Application Insights

Loose-fill peanuts serve a critical role as a protective packaging solution across a multitude of applications. A major application is in the packaging of fragile and high-value items within the electronics industry, including computers, televisions, and audio equipment, where they prevent shock and vibration damage during transit. The automotive sector utilizes them for shipping sensitive components and parts. Another significant application is in the furniture industry, where they are used to fill voids in boxes containing tables, chairs, and other items to prevent shifting and breakage. The pharmaceutical and healthcare industries employ them for shipping medical devices and equipment that require secure cushioning. Furthermore, the rise of e-commerce has made them a ubiquitous solution for countless small and medium-sized businesses and third-party logistics providers who require a versatile, on-demand void-fill material to ensure products arrive safely to consumers, making this a dominant and growing application area.

Regional Insights

The demand and regulatory landscape for loose-fill peanuts vary significantly across different global regions. North America represents a mature and well-established market, characterized by high consumption driven by a advanced e-commerce ecosystem and a strong manufacturing base. However, this region is also at the forefront of implementing regulations on plastic packaging, which is pressuring the traditional EPS segment and accelerating the adoption of biodegradable alternatives. Europe exhibits a similar pattern, with stringent EU-wide directives on plastic waste creating a challenging environment for EPS and fostering innovation in sustainable materials. The Asia-Pacific region is anticipated to be the fastest-growing market, fueled by rapid industrialization, the expansion of manufacturing capabilities, and the booming e-commerce sector in countries like China and India. Latin America and the Middle East & Africa are smaller markets currently, but they present future growth potential as their logistics and retail infrastructures continue to develop.

Company Insights

The competitive environment of the loose-fill peanuts market includes a blend of large international packaging conglomerates and specialized regional manufacturers. Prominent players such as Storopack, Sealed Air Corporation, and Pregis LLC are recognized for their extensive product portfolios, strong distribution networks, and significant investment in research and development, particularly in sustainable packaging solutions. These companies compete on the basis of product innovation, global reach, and the ability to provide comprehensive packaging systems. Other notable participants include FP International, Achilles Corporation, and Veritiv Corporation. The market also features numerous smaller, regional companies that compete effectively by offering cost-competitive products and tailored services to local customers. The strategic focus for leading companies is increasingly on developing and marketing environmentally responsible products, forming strategic alliances, and expanding their operational footprint in high-growth emerging economies to strengthen their market position.

Recent Developments

The loose-fill peanuts market is undergoing notable transformations, with recent developments largely centered on sustainability and material science. Leading companies are actively launching new lines of biodegradable and compostable loose-fill peanuts made from non-GMO starches and other bio-based polymers, responding directly to consumer demand and regulatory pressures. There is a heightened focus on creating products that are not only eco-friendly but also offer performance characteristics, such as static-control properties for electronics packaging, that match or exceed traditional EPS. Investments in advanced manufacturing technologies to improve production efficiency and reduce the environmental footprint of operations are also a key development area. Furthermore, market players are engaging in strategic acquisitions and partnerships to broaden their sustainable product offerings and enhance their geographic market presence, particularly in the rapidly growing Asia-Pacific region, indicating a proactive approach to capturing future market opportunities.

Report Segmentation

This comprehensive market report on loose-fill peanuts provides a detailed analysis segmented across multiple dimensions to offer a granular view of the industry. The segmentation is primarily based on type, distinguishing between traditional expanded polystyrene (EPS) peanuts and the growing segment of biodegradable peanuts. The report further breaks down the market by application, analyzing demand from key sectors such as electronics, automotive, pharmaceuticals, food & beverage, consumer goods, and others. A crucial component of the segmentation is the regional analysis, which provides insights into market dynamics, trends, and growth patterns across key geographies including North America, Europe, Asia-Pacific, South America, and the Middle East & Africa. This multi-faceted segmentation allows stakeholders to identify specific growth pockets, understand application-specific demands, and assess the competitive landscape in different parts of the world, facilitating informed strategic decision-making.

FAQs

What are loose-fill packaging peanuts made from? Traditionally, they are made from expanded polystyrene (EPS), a petroleum-based plastic. A growing alternative is biodegradable peanuts, which are typically manufactured from plant-based materials like cornstarch or wheat starch.

Are packing peanuts biodegradable? Conventional EPS packing peanuts are not biodegradable and can persist in the environment for centuries. However, biodegradable options made from organic materials are designed to break down under composting conditions.

How do you dispose of biodegradable packing peanuts? Many biodegradable peanuts can be dissolved in water or added to a home compost bin. It is essential to check the manufacturer's instructions, as disposal methods can vary between different bio-based products.

What can I use instead of packing peanuts? Eco-friendly alternatives include shredded paper, crumpled newsprint, corrugated cardboard inserts, mushroom packaging, and air pillows made from recycled plastic.

Who invented packing peanuts? The loose-fill packaging peanut was invented and patented by Robert E. Holden in the mid-1960s. The design was intended to provide a superior cushioning material for shipping.

Are starch-based packing peanuts edible? While they are made from food-grade materials like cornstarch and are non-toxic, they are not manufactured or intended for human consumption and should not be eaten.

Citius Research has developed a research report titled “Loose-fill Peanuts Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Loose-fill Peanuts Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Loose-fill Peanuts Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Loose-fill Peanuts Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Loose-fill Peanuts Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Loose-fill Peanuts Market
• Research Methodology
• Executive Summary
• Market Dynamics of Loose-fill Peanuts Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Loose-fill Peanuts Market
• Cost and Gross Margin Analysis of Loose-fill Peanuts Market
• Loose-fill Peanuts Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Loose-fill Peanuts Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Loose-fill Peanuts Market Key Stakeholders

Below are the key stakeholders for the Loose-fill Peanuts Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Loose-fill Peanuts Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Loose-fill Peanuts Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Loose-fill Peanuts Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Loose-fill Peanuts Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Loose-fill Peanuts Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Loose-fill Peanuts Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Loose-fill Peanuts Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Loose-fill Peanuts Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Loose-fill Peanuts Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Loose-fill Peanuts Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Loose-fill Peanuts Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Loose-fill Peanuts Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Loose-fill Peanuts Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Loose-fill Peanuts Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Loose-fill Peanuts Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Loose-fill Peanuts Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Loose-fill Peanuts Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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