Food Tub packaging Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0210013
  • Format: Electronic (PDF)
  • Number of Pages: 220
  • Author(s): Joshi, Madhavi

Report Overview

The Food Tub packaging Market size was estimated at USD 2.5 billion in 2023 and is projected to reach USD 4.2 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 7.30% during the forecast period (2024-2030).

Food Tub packaging Market

(Market Size)
$2.5 billion
$4.2 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 7.30%
2023 Market Size USD 2.5 billion
2030 Market Size USD 4.2 billion
Key Players Amcor, Berry Global, Sonoco, Huhtamaki, Sealed Air

Market Summary

The food tub packaging market is a dynamic segment within the broader packaging industry, primarily focused on providing rigid, often round or oval-shaped containers designed for a variety of food products. These packages are essential for storing, protecting, and marketing items such as dairy products like yogurt and butter, ice cream, ready-to-eat meals, dips, spreads, and condiments. The market is characterized by its use of diverse materials including plastic, paperboard, aluminum, and increasingly, sustainable alternatives. The demand is largely driven by the global food industry's need for convenience, portability, and extended shelf life for perishable goods. Manufacturers in this space are continuously innovating in terms of material science, design aesthetics, and functional features like tamper-evidence and resealability to meet evolving consumer preferences and stringent food safety regulations. The competitive landscape is intense, with numerous players ranging from large multinational corporations to specialized regional manufacturers all vying for market share through product differentiation and strategic partnerships.

Key Highlights

A pivotal highlight of the food tub packaging market is the significant and accelerating shift toward sustainable packaging solutions. This is manifesting through the increased adoption of recycled content, particularly post-consumer recycled (PCR) plastics, and the development of bio-based polymers derived from renewable resources like corn starch or sugarcane. Another key trend is the integration of smart packaging technologies, such as QR codes and NFC tags, which enhance consumer engagement by providing access to information about product origin, recipes, and recycling instructions. Lightweighting remains a critical focus area, as companies strive to reduce material usage without compromising the structural integrity and protective qualities of the tub, thereby lowering costs and environmental impact simultaneously. The design versatility of tubs allows for high-quality printing and embossing, making them a powerful tool for brand differentiation on retail shelves. Furthermore, the market is seeing a rise in demand for portion-controlled and single-serve tubs, aligning with modern consumption patterns focused on convenience and reduced food waste.

Drivers, Opportunities & Restraints

The primary drivers propelling the food tub packaging market forward include the relentless growth of the global food and beverage industry, particularly the expanding dairy and ready-meal sectors. Changing consumer lifestyles, which prioritize convenience and on-the-go consumption, directly fuel demand for portable and single-serve packaging formats like tubs. Stringent government regulations mandating food safety and labeling also act as a driver, compelling brands to invest in high-quality, compliant packaging solutions. A significant opportunity lies in the vast potential for innovation in sustainable materials. The development of truly compostable or easily recyclable mono-material tubs presents a substantial growth avenue. The expansion of e-commerce grocery shopping also creates opportunities for packaging designed to withstand the logistics chain. However, the market faces considerable restraints. Fluctuating prices of raw materials, especially resins and plastics, can squeeze manufacturer margins. Increasing regulatory pressure and public sentiment against single-use plastics pose a major challenge, potentially limiting the use of conventional plastic tubs unless sustainable alternatives are successfully commercialized at scale.

Concentration Insights

The competitive concentration within the food tub packaging market is considered moderately fragmented. The landscape features a mix of a few dominant global players and a long tail of numerous regional and local manufacturers. Leading multinational corporations such as Amcor plc, Berry Global Inc., Sonoco Products Company, and Sealed Air Corporation hold significant market share due to their extensive global production networks, vast R&D capabilities, and ability to serve large, multi-national food brands. These giants compete on the basis of technological innovation, product quality, and global supply chain efficiency. Alongside them, a multitude of smaller, specialized manufacturers thrive by focusing on niche applications, offering customized solutions, providing superior customer service, and catering to local or regional markets with greater agility. This structure ensures a competitive environment that fosters continuous innovation, particularly in sustainable packaging and value-added features, while also providing a range of options for food producers of all sizes.

Type Insights

Food tub packaging is categorized primarily by the material type, each offering distinct properties and advantages. Plastic, particularly polypropylene (PP) and polyethylene terephthalate (PET), dominates the market due to its durability, clarity, lightweight nature, and cost-effectiveness. These materials excel in providing excellent barrier properties against moisture and contaminants. Paperboard tubs are widely used for products like ice cream and dry foods, valued for their stiffness, printability, and perception as a more sustainable option, especially when coupled with liners. Aluminum tubs are preferred for their superior barrier properties, impermeability to light and oxygen, and high-temperature resistance, making them ideal for ready meals that require oven heating. A growing segment is molded fiber tubs, made from recycled paper pulp, which are touted for their compostability and eco-friendly credentials. The choice of material is a critical decision for brands, balancing factors such as product compatibility, sustainability goals, shelf-life requirements, and overall cost.

Application Insights

The application of food tub packaging is vast and diverse, spanning numerous categories within the food industry. The dairy sector is a cornerstone application, with tubs being the format of choice for yogurt, cottage cheese, sour cream, butter, and dips. The frozen food industry heavily relies on tubs for packaging ice cream, sorbet, and frozen desserts, where the container's rigidity is crucial at low temperatures. Ready-to-eat meals, including salads, entr?es, and side dishes, frequently utilize tubs for their microwaveability and convenience. The segment for sauces, dressings, and condiments also represents a significant application, with tubs offering easy scooping and spreading. Furthermore, tubs are increasingly used for dry food products like nuts, powders, and snacks, as well as in gourmet and specialty food segments where premium packaging enhances product perception. Each application has specific requirements for barrier properties, seal integrity, and material safety, guiding the design and material selection process for manufacturers.

Regional Insights

Geographically, the demand for food tub packaging exhibits distinct regional patterns influenced by dietary habits, economic development, and regulatory frameworks. North America and Europe represent mature markets with high consumption rates, driven by well-established dairy industries and a strong culture of convenience foods. These regions are also at the forefront of regulatory changes and sustainability initiatives, pushing innovation toward recycled content and alternative materials. The Asia-Pacific region is identified as the fastest-growing market, fueled by rising disposable incomes, urbanization, and the rapid expansion of modern retail channels and local food processing industries. Countries like China and India are witnessing a surge in demand for packaged dairy and ready-to-eat products, creating immense opportunities for tub packaging. Latin America and the Middle East & Africa are emerging markets showing steady growth, though penetration is lower, offering long-term potential as economic conditions improve and consumer preferences evolve toward packaged goods.

Company Insights

The food tub packaging market is served by a robust ecosystem of companies specializing in container manufacturing. Prominent players include global giants like Amcor plc, which offers a wide portfolio of rigid plastic packaging solutions. Berry Global Inc. is another key competitor, known for its innovation in engineered materials and sustainable packaging. Sonoco Products Company has a strong presence, particularly in paperboard and composite cans, often used for powder-based foods. Sealed Air Corporation provides packaging solutions that often include protective and functional elements. Huhtamaki Oyj is a significant global supplier of molded fiber and paper-based packaging, including tubs. Alongside these leaders, other important contributors include Plastipak Holdings Inc., Genpak LLC, and Sabert Corporation, each focusing on specific material expertise or geographic markets. These companies compete intensely on factors such as material science, manufacturing efficiency, design capabilities, and the ability to provide sustainable and cost-effective solutions to major food brands.

Recent Developments

The food tub packaging industry is currently undergoing a period of rapid transformation, with recent developments heavily centered on sustainability and technological integration. A major trend is the announcement and rollout of tubs made with significantly higher percentages of post-consumer recycled (PCR) content, particularly in polypropylene formats, as brands strive to meet ambitious recycled content pledges. Concurrently, there is heightened activity in the development and commercialization of advanced recyclable mono-material structures and bio-based polymers to replace conventional multi-layered plastics. Investments in advanced recycling infrastructure are also a key development, aiming to create a circular economy for plastic packaging. On the technological front, smart packaging features are becoming more common, with brands incorporating QR codes that link to dynamic content for consumer engagement and traceability. Furthermore, manufacturers are focusing on production innovations like light-weighting and design optimization to use less material per unit, reducing both environmental footprint and cost.

Report Segmentation

This comprehensive market research report on the food tub packaging market is meticulously segmented to provide a granular analysis of the industry landscape. The segmentation is structured along several key dimensions to offer detailed insights. The report is divided by material type, analyzing the market for plastic, paperboard, aluminum, and other emerging materials like molded fiber. It is further segmented by product type, distinguishing between different tub sizes, shapes, and closure types such as lidded or foil-sealed. The application segmentation provides a deep dive into key end-use sectors including dairy products, frozen foods, ready meals, sauces & condiments, and other food applications. A critical geographical segmentation breaks down the market size and forecast across key regions: North America, Europe, Asia-Pacific, South America, and the Middle East & Africa. This multi-faceted segmentation allows stakeholders to understand specific trends, growth patterns, and competitive dynamics within each niche segment of the market.

FAQs

What materials are commonly used for food tub packaging?

Food tubs are predominantly manufactured from plastic polymers like polypropylene and PET, paperboard, aluminum, and increasingly, sustainable options such as molded fiber and bio-based plastics.

What are the main applications of food tubs?

The primary applications include packaging for dairy products like yogurt and butter, frozen desserts like ice cream, ready-to-eat meals, and a wide array of dips, spreads, and condiments.

How is sustainability impacting the food tub market?

Sustainability is a major driver, leading to innovations in recycled content, the development of compostable and bio-based materials, and designs focused on light-weighting and improved recyclability.

Which regions show the highest growth potential for this market?

The Asia-Pacific region is currently exhibiting the highest growth potential, driven by economic development, urbanization, and expanding food processing industries.

What are the key trends in food tub packaging design?

Key design trends include the incorporation of smart features like QR codes, enhanced aesthetics for shelf appeal, user-friendly features like easy-open lids, and designs that optimize material usage.

Who are the leading companies in food tub packaging?

The market features leading global players such as Amcor plc, Berry Global Inc., Sonoco Products Company, and Sealed Air Corporation, alongside many specialized regional manufacturers.

Citius Research has developed a research report titled “Food Tub packaging Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Food Tub packaging Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Food Tub packaging Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Food Tub packaging Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Food Tub packaging Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Food Tub packaging Market
• Research Methodology
• Executive Summary
• Market Dynamics of Food Tub packaging Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Food Tub packaging Market
• Cost and Gross Margin Analysis of Food Tub packaging Market
• Food Tub packaging Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Food Tub packaging Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Food Tub packaging Market Key Stakeholders

Below are the key stakeholders for the Food Tub packaging Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Food Tub packaging Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Food Tub packaging Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Food Tub packaging Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Food Tub packaging Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Food Tub packaging Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Food Tub packaging Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Food Tub packaging Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Food Tub packaging Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Food Tub packaging Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Food Tub packaging Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Food Tub packaging Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Food Tub packaging Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Food Tub packaging Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Food Tub packaging Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Food Tub packaging Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Food Tub packaging Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Food Tub packaging Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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