Loop Handle Bags Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0210235
  • Format: Electronic (PDF)
  • Number of Pages: 219
  • Author(s): Joshi, Madhavi

Report Overview

The Loop Handle Bags Market size was estimated at USD 1.5 billion in 2023 and is projected to reach USD 2.6 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.00% during the forecast period (2024-2030).

Loop Handle Bags Market

(Market Size)
$1.5 billion
$2.6 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.00%
2023 Market Size USD 1.5 billion
2030 Market Size USD 2.6 billion
Key Players Novolex, Berry Global, Inteplast Group, Poly-America, Four Star Plastics

Market Summary

The global loop handle bags market is an integral segment within the broader packaging industry, primarily serving the retail and consumer goods sectors. These bags, characterized by their convenient carrying handles, are widely utilized for packaging a diverse range of products, from apparel and gifts to premium food items and cosmetics. The market is driven by consistent demand from end-use industries that prioritize both functionality and aesthetic appeal in their packaging solutions. Manufacturers are continuously innovating in terms of material composition, design, and printing technologies to meet evolving consumer preferences and brand requirements. The market landscape is competitive, with numerous players offering customized solutions to cater to specific client needs. Sustainability has become a central theme, influencing material choices and production processes across the value chain. The market demonstrates resilience and adaptability to changing economic conditions and regulatory frameworks governing packaging materials worldwide.

Key Highlights

A prominent highlight of the loop handle bags market is the significant shift towards sustainable and eco-friendly materials. There is a growing consumer and corporate preference for bags made from recycled paper, biodegradable plastics, and other compostable materials. Another key trend is the emphasis on high-quality printing and customization, allowing brands to use these bags as a powerful marketing tool to enhance product visibility and brand recognition. The durability and load-bearing capacity of these bags have also seen improvements, making them suitable for heavier items beyond their traditional use. Innovation in handle design, including reinforced attachments and comfortable grip options, enhances the user experience. Furthermore, the expansion of e-commerce and retail sectors globally continues to provide a stable foundation for market demand, ensuring consistent growth and development opportunities for manufacturers and suppliers.

Drivers, Opportunities & Restraints

Market growth is primarily driven by the robust expansion of the retail sector, particularly in emerging economies, where increasing disposable incomes fuel consumer spending on packaged goods. The enduring need for convenient and sturdy shopping bags from supermarkets, department stores, and specialty retailers constitutes a fundamental driver. A significant opportunity lies in the development and adoption of advanced sustainable materials that reduce environmental impact without compromising on quality or functionality. The rising trend of premiumization and gift packaging in various consumer segments also presents lucrative avenues for market players. However, the market faces restraints from stringent government regulations aimed at reducing plastic waste, which can limit the use of certain polymer-based materials. Fluctuations in the prices of raw materials, such as paper pulp and plastic resins, also pose a challenge to maintaining stable production costs and profit margins for manufacturers.

Concentration Insights

The loop handle bags market features a high concentration of both global players and regional manufacturers, creating a competitive yet fragmented landscape. Key multinational corporations like Mondi Group, Smurfit Kappa Group, and International Paper Company hold significant market share due to their extensive distribution networks, diverse product portfolios, and strong research and development capabilities. These companies often serve large multinational retail clients and have a presence across multiple continents. Alongside these giants, numerous small and medium-sized enterprises thrive by catering to niche markets, offering specialized customization, and providing agile service, particularly to local and regional businesses. The concentration of manufacturing facilities is often aligned with end-user demand and raw material availability, leading to strong production hubs in Asia-Pacific, North America, and Europe.

Type Insights

The market is segmented based on the material type used in manufacturing loop handle bags. Paper loop handle bags represent a dominant and traditional segment, valued for their biodegradability, recyclability, and premium feel. They are extensively used in clothing boutiques, gift shops, and high-end retail stores. Within this segment, variations include bags made from kraft paper, recycled paper, and specialty papers with different finishes. Plastic loop handle bags, often made from polyethylene or polypropylene, constitute another major segment. They are favored for their durability, water resistance, and lower cost, making them common in supermarkets and for packaging heavier items. A growing niche segment involves bags made from non-woven polypropylene and other fabric-based materials, which offer reusability and are marketed as eco-friendly alternatives. Each material type caters to specific application needs and price points within the market.

Application Insights

Loop handle bags find widespread application across several key industries. The retail and consumer goods sector is the largest end-user, utilizing these bags for packaging clothing, accessories, shoes, and other merchandise. They are an essential element of the in-store shopping experience. The food and beverage industry employs them for packaging premium baked goods, gourmet foods, and bottle carriers, often requiring specific barrier properties for food safety. The cosmetics and personal care industry uses elegantly designed loop handle bags for luxury product packaging, enhancing the unboxing experience for consumers. Furthermore, they are used for corporate gifting, promotional events, and trade shows. The specific requirements of each application, such as size, strength, print quality, and material, dictate the product specifications offered by manufacturers.

Regional Insights

Geographically, the Asia-Pacific region is a powerhouse in the loop handle bags market, driven by its massive manufacturing base, booming retail sector, and growing e-commerce penetration. Countries like China and India are major producers and consumers. North America and Europe represent mature markets characterized by high demand for premium and sustainable packaging solutions. Stringent environmental regulations in Europe, in particular, accelerate the shift towards paper and biodegradable materials. The market in Latin America is experiencing steady growth, fueled by economic development and expanding retail chains. The Middle East and Africa region shows potential, with growth linked to urbanization and the development of modern retail infrastructure. Each region exhibits distinct consumer preferences and regulatory environments that influence local market dynamics and product offerings.

Company Insights

The competitive landscape includes established packaging giants and specialized manufacturers. Leading companies such as Mondi Group, Smurfit Kappa Group, and International Paper Company leverage their global scale to offer a wide array of paper-based loop handle bags. Other significant players like Duro Bag Manufacturing Company and Ronpak focus on robust manufacturing and distribution networks, particularly in North America. Companies such as Alpha Packaging and Arena Products Inc. have strong offerings in plastic handle bags. These players compete on factors including product innovation, particularly in sustainable materials, cost-effectiveness, print quality, customization capabilities, and reliable supply chain management. Strategic initiatives often involve mergers and acquisitions, expansion into emerging markets, and investments in developing new, environmentally compliant products to strengthen their market position.

Recent Developments

The loop handle bags market has witnessed several noteworthy developments focused on sustainability and innovation. Many leading manufacturers have announced investments in expanding their production capacities for recycled content and compostable bags to meet corporate sustainability goals. There is a growing trend of brands partnering with packaging suppliers to create fully customizable, brand-specific bags that serve as a marketing extension. Technological advancements in digital printing have enabled shorter run lengths and more complex, high-quality graphics on bags, allowing for greater personalization. Furthermore, several companies have launched new product lines made from alternative materials, such as bamboo pulp or agricultural waste, to cater to the eco-conscious consumer. The industry is also seeing consolidation as larger firms acquire smaller specialists to broaden their product portfolios and geographic reach.

Report Segmentation

This comprehensive market report on loop handle bags provides a detailed analysis segmented across multiple dimensions to offer granular insights. The segmentation is primarily based on material type, categorizing the market into paper, plastic, and others, which includes non-woven and fabric materials. Further segmentation is conducted by application, detailing usage across retail & consumer goods, food & beverage, cosmetics & personal care, and other industrial applications. The report also includes a geographical segmentation, providing in-depth analysis for key regions including North America, Europe, Asia-Pacific, South America, and the Middle East & Africa. Additionally, the report may feature segmentation based on bag size and capacity, as well as by distribution channel, to provide a holistic view of the market structure and the various factors influencing demand and supply across different segments.

FAQs

What materials are commonly used for loop handle bags? Loop handle bags are predominantly manufactured from paper, including kraft and recycled varieties, and plastics like polyethylene and polypropylene. There is a growing segment for bags made from non-woven polypropylene and other biodegradable materials.

What are the main applications of these bags? Their primary applications are in the retail sector for packaging apparel and accessories, in food service for carry-out and premium products, and in the cosmetics industry for luxury packaging and gift sets.

Why are paper loop handle bags popular? Paper bags are highly popular due to their eco-friendly perception, being biodegradable and recyclable. They also offer a premium, high-quality aesthetic that many brands desire for their packaging.

Are there sustainable options available? Yes, the market offers numerous sustainable options, including bags made from 100% recycled paper, compostable bioplastics, and reusable non-woven materials, responding to the demand for environmentally responsible packaging.

Which regions are key markets for these products? The Asia-Pacific region is a major market due to high production and consumption, followed by the well-established markets of North America and Europe, where demand for sustainable packaging is particularly strong.

How do handle bags differ from regular shopping bags? Loop handle bags are specifically designed with reinforced handles attached to the bag's body, making them more durable and comfortable to carry heavier items compared to many standard die-cut handle shopping bags.

Citius Research has developed a research report titled “Loop Handle Bags Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Loop Handle Bags Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Loop Handle Bags Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Loop Handle Bags Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Loop Handle Bags Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Loop Handle Bags Market
• Research Methodology
• Executive Summary
• Market Dynamics of Loop Handle Bags Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Loop Handle Bags Market
• Cost and Gross Margin Analysis of Loop Handle Bags Market
• Loop Handle Bags Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Loop Handle Bags Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Loop Handle Bags Market Key Stakeholders

Below are the key stakeholders for the Loop Handle Bags Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Loop Handle Bags Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Loop Handle Bags Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Loop Handle Bags Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Loop Handle Bags Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Loop Handle Bags Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Loop Handle Bags Market is expected to grow at a CAGR of XX% from 2023 to 2030.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Loop Handle Bags Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Loop Handle Bags Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Loop Handle Bags Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Loop Handle Bags Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Loop Handle Bags Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Loop Handle Bags Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Loop Handle Bags Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Loop Handle Bags Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Loop Handle Bags Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Loop Handle Bags Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Loop Handle Bags Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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