Lighting as a Service Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0194450
  • Format: Electronic (PDF)
  • Number of Pages: 200
  • Author(s): Joshi, Madhavi

Report Overview

The Lighting as a Service Market size was estimated at USD 1.2 billion in 2023 and is projected to reach USD 3.2 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 15.50% during the forecast period (2024-2030).

Lighting as a Service Market

(Market Size)
$1.2 billion
$3.2 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 15.50%
2023 Market Size USD 1.2 billion
2030 Market Size USD 3.2 billion
Key Players Signify, Zumtobel Group, General Electric, Eaton, Osram

Market Summary

The Lighting as a Service (LaaS) market represents a transformative business model within the energy and power industry, shifting the paradigm from traditional capital expenditure to operational expenditure for lighting solutions. This model allows clients to adopt advanced, energy-efficient lighting technologies without the upfront costs, as service providers finance, install, maintain, and manage the lighting systems over a contract period. LaaS is gaining significant traction across commercial, industrial, and municipal sectors due to its ability to deliver immediate energy savings, reduce maintenance burdens, and support sustainability goals. The market is characterized by the integration of smart lighting controls, IoT connectivity, and data analytics, enabling dynamic lighting management and enhanced operational efficiency. As organizations increasingly prioritize energy conservation and carbon footprint reduction, LaaS emerges as a strategic solution that aligns financial and environmental objectives, driving its adoption globally.

Key Highlights

Key highlights of the Lighting as a Service market include its role in accelerating the adoption of LED technology, which offers superior energy efficiency and longevity compared to conventional lighting. The model often incorporates predictive maintenance and real-time monitoring through connected systems, minimizing downtime and optimizing performance. Another significant aspect is the flexibility in contract structures, which can include shared savings models or fixed monthly fees, catering to diverse client needs. Major players such as Signify, General Electric, and Zumtobel Group are actively expanding their LaaS offerings, leveraging their expertise in lighting and energy management. The market is also witnessing increased partnerships between lighting companies, energy service providers, and financial institutions to create comprehensive, scalable solutions. These developments underscore the growing recognition of LaaS as a critical enabler of energy transition and smart infrastructure development.

Drivers, Opportunities & Restraints

Drivers propelling the Lighting as a Service market include stringent government regulations promoting energy efficiency, rising electricity costs, and corporate sustainability initiatives. The desire to reduce operational expenses and enhance lighting quality without capital investment further fuels demand. Opportunities abound in the integration of renewable energy sources with LaaS systems, expansion into emerging markets with inadequate lighting infrastructure, and the development of smart city projects that prioritize energy-efficient solutions. Additionally, advancements in IoT and AI technologies present opportunities for more intelligent and adaptive lighting services. However, restraints include the perceived complexity of long-term service contracts, concerns over data security in connected systems, and the initial reluctance from some traditional businesses to transition from ownership to service-based models. Economic uncertainties and fluctuating energy prices may also impact investment decisions, though the overall value proposition remains strong.

Concentration Insights

The Lighting as a Service market exhibits a concentrated competitive landscape with a few dominant players holding significant market share, alongside numerous regional and specialized providers. Key companies such as Signify, Eaton, and ENGIE have established strong positions through extensive product portfolios, global reach, and robust service capabilities. These leaders often engage in strategic acquisitions and partnerships to enhance their offerings and expand into new geographic regions. The market also features niche players focusing on specific sectors like healthcare, retail, or outdoor lighting, leveraging tailored solutions to address unique client requirements. Concentration is higher in developed regions like North America and Europe, where energy efficiency regulations and awareness are more advanced, while emerging markets show fragmented competition with local players gaining traction. This dynamic encourages innovation and competitive pricing, benefiting end-users with diverse and cost-effective options.

Type Insights

In terms of type, the Lighting as a Service market is segmented into indoor and outdoor lighting services, each catering to distinct applications and environments. Indoor LaaS solutions are prevalent in commercial buildings, offices, retail spaces, and industrial facilities, emphasizing energy savings, improved illuminance, and smart controls for occupant comfort and productivity. These systems often incorporate sensors for occupancy detection, daylight harvesting, and personalized lighting settings. Outdoor LaaS encompasses street lighting, parking lots, stadiums, and architectural lighting, focusing on public safety, reduced energy consumption, and minimal maintenance. Outdoor solutions frequently feature remote monitoring and adaptive lighting technologies that adjust based on time of day or traffic conditions. Both types leverage LED technology for its efficiency and longevity, with service providers ensuring optimal performance through ongoing maintenance and upgrades, thereby delivering sustained value over the contract duration.

Application Insights

Application insights reveal that the Lighting as a Service market serves a broad spectrum of sectors, including commercial, industrial, municipal, and residential, though commercial and municipal segments are the primary adopters. In commercial applications, such as office buildings and retail stores, LaaS helps reduce energy costs, enhance aesthetic appeal, and support green building certifications like LEED. Industrial applications, including warehouses and manufacturing plants, benefit from improved lighting quality that boosts safety and operational efficiency. Municipalities deploy LaaS for public lighting infrastructure, achieving significant energy savings and better public safety outcomes while managing budget constraints. Although residential adoption is slower due to scale and cost factors, it is growing in multi-tenant buildings and smart home integrations. Each application segment demands customized solutions, driving providers to offer versatile and scalable services that address specific operational and financial needs.

Regional Insights

Regionally, the Lighting as a Service market demonstrates varied growth patterns, with North America and Europe leading in adoption due to supportive regulatory frameworks, high energy costs, and strong awareness of sustainability. In North America, initiatives like energy performance contracting and utility rebates encourage LaaS implementation, particularly in the United States and Canada. Europe benefits from stringent EU directives on energy efficiency and carbon reduction, with countries like Germany, the UK, and France actively promoting smart lighting solutions. The Asia-Pacific region is emerging as a high-growth market, driven by rapid urbanization, government investments in smart city projects, and increasing industrial and commercial development in countries such as China, India, and Japan. Latin America and the Middle East & Africa are also witnessing gradual uptake, fueled by infrastructure modernization efforts and rising energy demands, though adoption rates are slower compared to developed regions.

Company Insights

Company insights highlight that leading players in the Lighting as a Service market include Signify, General Electric, Eaton, Zumtobel Group, and ENGIE, among others. These companies offer comprehensive LaaS solutions that encompass design, installation, financing, maintenance, and monitoring services. Signify, for instance, leverages its Philips brand and Interact IoT platform to deliver connected lighting services that enhance energy efficiency and user experience. General Electric focuses on integrating lighting with building management systems for holistic energy solutions. Eaton emphasizes robust service agreements and customized offerings for industrial and commercial clients. ENGIE combines energy management expertise with lighting services to provide end-to-end solutions. These players compete on technology innovation, service reliability, and financial flexibility, often forming alliances with utilities, ESCOs, and technology firms to expand their market presence and address evolving customer needs effectively.

Recent Developments

Recent developments in the Lighting as a Service market include increased adoption of IoT and AI technologies to create more intelligent and autonomous lighting systems. Companies are launching advanced platforms that enable predictive maintenance, real-time energy analytics, and integration with other building systems for optimized performance. Strategic partnerships and acquisitions are common, such as collaborations between lighting manufacturers and energy service companies to offer bundled solutions. There is also a growing trend towards circular economy models, where providers focus on sustainability through recycling and refurbishing lighting components. Additionally, regulatory developments continue to shape the market, with governments introducing new standards and incentives for energy-efficient lighting. These advancements reflect the market's evolution towards more integrated, data-driven, and sustainable service offerings that deliver greater value to clients.

Report Segmentation

The report on the Lighting as a Service market is segmented to provide detailed analysis across various dimensions. Segmentation by type includes indoor and outdoor lighting services, each analyzed for market trends and adoption rates. By application, the report covers commercial, industrial, municipal, and residential sectors, highlighting specific drivers and opportunities in each. Geographic segmentation examines regional markets such as North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa, offering insights into regional dynamics and growth prospects. Additionally, the report may segment by service model, such as financing options or contract terms, and by technology, including LED and smart lighting components. This comprehensive segmentation enables stakeholders to identify niche opportunities, understand competitive landscapes, and make informed strategic decisions based on granular market intelligence.

FAQs

What is Lighting as a Service? Lighting as a Service is a business model where customers pay for lighting solutions through a subscription or service fee, rather than purchasing equipment outright. The provider handles installation, maintenance, and upgrades, ensuring energy efficiency and performance over the contract term.

How does Lighting as a Service reduce energy costs? LaaS reduces energy costs by deploying high-efficiency LED technology and smart controls that minimize electricity consumption. Service providers optimize system performance and conduct regular maintenance, leading to sustained savings without upfront investment from the client.

What are the benefits of Lighting as a Service for businesses? Benefits include lower operational expenses, improved lighting quality, reduced carbon footprint, and access to the latest technology without capital expenditure. It also transfers maintenance responsibilities to the provider, freeing up resources for core business activities.

Who are the key players in the Lighting as a Service market? Key players include Signify, General Electric, Eaton, Zumtobel Group, and ENGIE, among others. These companies offer comprehensive services and have strong global or regional presence in the energy and lighting sectors.

Is Lighting as a Service suitable for outdoor applications? Yes, LaaS is highly suitable for outdoor applications such as street lighting, parking areas, and sports facilities. It provides reliable, energy-efficient illumination with remote monitoring and maintenance, enhancing safety and reducing public energy costs.

What trends are shaping the Lighting as a Service market? Trends include the integration of IoT for smart lighting management, growth in smart city initiatives, emphasis on sustainability, and increasing partnerships between lighting companies and energy service providers to offer integrated solutions.

Citius Research has developed a research report titled “Lighting as a Service Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Lighting as a Service Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Lighting as a Service Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Lighting as a Service Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Lighting as a Service Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Lighting as a Service Market
• Research Methodology
• Executive Summary
• Market Dynamics of Lighting as a Service Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Lighting as a Service Market
• Cost and Gross Margin Analysis of Lighting as a Service Market
• Lighting as a Service Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Lighting as a Service Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Lighting as a Service Market Key Stakeholders

Below are the key stakeholders for the Lighting as a Service Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Lighting as a Service Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Lighting as a Service Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Lighting as a Service Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Lighting as a Service Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Lighting as a Service Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Lighting as a Service Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Lighting as a Service Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Lighting as a Service Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Lighting as a Service Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Lighting as a Service Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Lighting as a Service Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Lighting as a Service Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Lighting as a Service Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Lighting as a Service Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Lighting as a Service Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Lighting as a Service Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Lighting as a Service Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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