Photovoltaic Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0194193
  • Format: Electronic (PDF)
  • Number of Pages: 203
  • Author(s): Joshi, Madhavi

Report Overview

The Photovoltaic Market size was estimated at USD 120 billion in 2023 and is projected to reach USD 220 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 9.00% during the forecast period (2024-2030).

Photovoltaic Market

(Market Size)
$120 billion
$220 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 9.00%
2023 Market Size USD 120 billion
2030 Market Size USD 220 billion
Key Players JinkoSolar, Trina Solar, Canadian Solar, LONGi Solar, JA Solar

Market Summary

The photovoltaic market is a critical segment within the global energy and power industry, focused on the conversion of sunlight into electricity using semiconductor materials. This market has evolved significantly over recent decades, transitioning from a niche technology to a mainstream energy solution driven by technological advancements, cost reductions, and increasing environmental awareness. Photovoltaic systems are now deployed across residential, commercial, industrial, and utility-scale applications, contributing substantially to renewable energy generation worldwide. The market encompasses a diverse value chain including raw material suppliers, cell and module manufacturers, system integrators, and service providers. Key regions such as Asia Pacific, North America, and Europe are major contributors to both production and adoption, with policies and incentives playing a pivotal role in market dynamics. The ongoing innovation in cell technologies, including monocrystalline, polycrystalline, and thin-film variants, continues to enhance efficiency and reliability. As global efforts to combat climate change intensify, photovoltaics are positioned as a cornerstone of the transition to sustainable energy systems, with increasing integration into smart grids and energy storage solutions.

Key Highlights

The photovoltaic market is characterized by rapid technological progress and declining costs, making solar energy increasingly competitive with conventional power sources. Efficiency improvements in solar cells have been a major highlight, with leading manufacturers achieving record conversion rates in laboratory and commercial settings. Another key trend is the expansion of bifacial modules, which capture sunlight from both sides, thereby boosting energy yield. The market has also seen a surge in large-scale solar farms and floating photovoltaic installations, opening new avenues for deployment. Corporate power purchase agreements are becoming more common, enabling businesses to secure clean energy at stable prices. Furthermore, advancements in perovskite and tandem cell technologies promise next-generation performance gains. Supply chain resilience and localization efforts are gaining attention, particularly in regions aiming to reduce import dependencies. The integration of photovoltaics with energy storage systems and electric vehicle charging infrastructure is another significant development, enhancing the versatility and value of solar power.

Drivers, Opportunities & Restraints

The growth of the photovoltaic market is propelled by several strong drivers, including supportive government policies, incentives such as tax credits and feed-in tariffs, and increasing corporate sustainability commitments. Declining costs of photovoltaic modules and balance of system components have made solar power more accessible across diverse markets. Growing environmental concerns and the global push toward decarbonization are also major catalysts, encouraging investments in renewable energy infrastructure. Opportunities abound in emerging applications such as building-integrated photovoltaics, agrivoltaics, and solar-powered transportation. The rise of digitalization and smart grid technologies offers potential for enhanced grid integration and management. However, the market faces restraints including intermittency issues, grid integration challenges, and supply chain vulnerabilities related to raw material availability. Regulatory uncertainties and trade barriers in some regions can also impact market growth. Despite these challenges, ongoing innovation and scaling efforts are expected to mitigate many restraints over time.

Concentration Insights

The photovoltaic market exhibits a relatively concentrated landscape in terms of manufacturing, with a handful of companies dominating global production capacities. Key players such as Jinko Solar, LONGi Solar, and Trina Solar lead in module shipments, leveraging economies of scale and vertical integration. China remains the epicenter of manufacturing, accounting for a significant share of polysilicon, wafer, cell, and module production. Other regions including Southeast Asia, Europe, and North America are also important manufacturing bases, though on a smaller scale. The concentration is also evident in technology leadership, with certain firms specializing in high-efficiency monocrystalline PERC cells or advanced heterojunction designs. Downstream, the market is more fragmented, with numerous developers, EPC contractors, and installers operating regionally. Consolidation trends are observed as companies seek to strengthen their positions through mergers and acquisitions. Intellectual property and patent holdings further influence market concentration, particularly in emerging technologies like tandem cells.

Type Insights

Photovoltaic technologies are primarily categorized into crystalline silicon and thin-film segments. Crystalline silicon, which includes monocrystalline and polycrystalline variants, dominates the market due to its high efficiency and reliability. Monocrystalline silicon cells offer superior performance and longer lifespan, making them preferred for residential and commercial applications where space is limited. Polycrystalline cells, though slightly less efficient, provide a cost-effective solution for larger installations. Thin-film technologies, such as cadmium telluride (CdTe), copper indium gallium selenide (CIGS), and amorphous silicon, offer advantages in flexibility, lightweight design, and performance in low-light conditions. CdTe holds a significant share in utility-scale projects in certain regions. Emerging types like perovskite solar cells are gaining attention for their potential to achieve high efficiencies at low production costs. Bifacial modules, which can generate power from both sides, are increasingly adopted for their enhanced energy yield. The choice of technology depends on factors such as application, location, budget, and efficiency requirements.

Application Insights

Photovoltaic systems are deployed across a wide range of applications, each with distinct characteristics and requirements. Residential applications involve rooftop installations aimed at reducing electricity bills and achieving energy independence. Commercial and industrial segments utilize larger rooftop or ground-mounted systems to offset operational energy costs and meet sustainability goals. Utility-scale solar farms represent a major application, feeding significant power into the grid and often developed through competitive auctions. Off-grid and remote applications provide electricity in areas without reliable grid access, powering communities, telecommunications, and agricultural operations. Building-integrated photovoltaics (BIPV) incorporate solar elements directly into construction materials, blending functionality with aesthetics. Floating photovoltaics installed on water bodies conserve land and reduce evaporation. Portable solar products cater to recreational and emergency power needs. Each application segment drives specific demands in terms of system design, component selection, and regulatory compliance.

Regional Insights

The photovoltaic market demonstrates varied growth patterns and adoption rates across different regions, influenced by policy frameworks, resource availability, and economic conditions. Asia Pacific is the largest market, led by China, which excels in both manufacturing and installation capacity. Countries like India, Japan, and Australia are also significant contributors, with ambitious renewable energy targets. North America, particularly the United States, shows robust growth driven by federal and state incentives, corporate procurement, and declining costs. Europe remains a key market with strong support from the European Green Deal and national strategies, with Germany, Spain, and the Netherlands leading in installations. Latin America and the Middle East are emerging regions, leveraging solar resources for economic diversification and energy security. Africa presents substantial potential for off-grid and mini-grid solutions to address energy access challenges. Each region faces unique opportunities and barriers, shaping local market dynamics and investment flows.

Company Insights

The competitive landscape of the photovoltaic market includes established giants and innovative newcomers striving for technological and cost leadership. Jinko Solar, LONGi Solar, and Trina Solar are among the top module manufacturers globally, known for their high-volume production and extensive distribution networks. First Solar specializes in thin-film cadmium telluride technology, particularly for utility-scale projects. Canadian Solar maintains a strong presence across multiple segments with a diversified product portfolio. SunPower focuses on high-efficiency residential and commercial solutions, leveraging its Maxeon cell technology. Hanwha Q Cells combines manufacturing prowess with downstream project development. Enphase Energy and SolarEdge Technologies are key players in inverters and power optimization, critical for system performance. Emerging companies like Meyer Burger and REC Group are advancing heterojunction and other premium technologies. These companies compete on factors such as efficiency, durability, warranty terms, and sustainability credentials.

Recent Developments

The photovoltaic market has witnessed several noteworthy developments reflecting ongoing innovation and strategic shifts. Recent advancements include the commercialization of larger wafer sizes such as M10 and G12, enhancing module power output and reducing balance of system costs. Major manufacturers have announced expansions in production capacity for high-efficiency n-type cells, including heterojunction and TOPCon technologies. Partnerships between photovoltaic firms and energy storage providers have increased, aiming to offer integrated solutions. Policy developments in key markets, such as the U.S. Inflation Reduction Act and the E.U. REPowerEU plan, are expected to accelerate deployment. Supply chain diversification efforts are underway to reduce reliance on specific geographies, with new manufacturing facilities announced in India, Southeast Asia, and the United States. Research breakthroughs in perovskite tandem cells continue to achieve higher efficiencies in laboratory settings. Sustainability initiatives, including recycling programs and carbon-neutral manufacturing, are gaining prominence among leading players.

Report Segmentation

This photovoltaic market report provides a comprehensive analysis segmented by technology, application, and region to offer detailed insights. The technology segmentation covers crystalline silicon (monocrystalline and polycrystalline) and thin-film (cadmium telluride, copper indium gallium selenide, and amorphous silicon) categories, along with emerging technologies like perovskite and organic photovoltaics. Application segmentation includes residential, commercial, industrial, utility-scale, and off-grid systems, as well as specialized segments such as building-integrated and floating photovoltaics. Regional segmentation encompasses North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa, with country-level analysis for major markets. Each segment is evaluated in terms of market trends, key players, growth factors, and challenges. The report also examines the value chain stages from raw materials to end-use deployment, providing stakeholders with a holistic view of opportunities and competitive dynamics.

FAQs

What are the main types of solar panels used in photovoltaics? The primary types are monocrystalline silicon, polycrystalline silicon, and thin-film panels such as cadmium telluride and copper indium gallium selenide. Monocrystalline panels offer higher efficiency and durability, while polycrystalline panels are more cost-effective. Thin-film panels are lightweight and flexible, suitable for specific applications.

How does weather affect photovoltaic system performance? Weather conditions significantly impact performance; sunlight intensity directly influences energy generation. Cloudy or rainy days reduce output, while extreme heat can decrease efficiency due to temperature coefficients. Snow cover may obstruct panels but can also reflect light, potentially boosting bifacial systems. Proper design accounts for local weather patterns.

What is the typical lifespan of a photovoltaic system? Most photovoltaic systems are designed to last 25 to 30 years, with modules often retaining over 80% of their initial efficiency after this period. Inverters may require replacement sooner, typically every 10-15 years. Regular maintenance and component quality play crucial roles in achieving longevity.

Can photovoltaic systems work during a power outage? Standard grid-tied systems shut down during outages for safety reasons, unless equipped with battery storage and islanding capabilities. Hybrid or off-grid systems with batteries can provide backup power. Specific inverters and controls are needed to enable operation during grid failures.

What are the key factors driving the growth of the photovoltaic market? Key drivers include declining costs of solar technology, supportive government policies and incentives, increasing environmental awareness, corporate sustainability goals, and advancements in energy storage integration. Technological innovations enhancing efficiency and reliability also contribute significantly.

How are emerging technologies like perovskite changing the photovoltaic landscape? Perovskite solar cells offer potential for higher efficiencies and lower production costs compared to traditional silicon cells. They can be used in tandem with silicon to achieve record efficiencies, and their flexibility allows for new application areas. However, challenges related to stability and commercialization remain.

Citius Research has developed a research report titled “Photovoltaic Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Photovoltaic Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Photovoltaic Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Photovoltaic Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Photovoltaic Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Photovoltaic Market
• Research Methodology
• Executive Summary
• Market Dynamics of Photovoltaic Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Photovoltaic Market
• Cost and Gross Margin Analysis of Photovoltaic Market
• Photovoltaic Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Photovoltaic Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Photovoltaic Market Key Stakeholders

Below are the key stakeholders for the Photovoltaic Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Photovoltaic Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Photovoltaic Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Photovoltaic Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Photovoltaic Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Photovoltaic Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Photovoltaic Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Photovoltaic Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Photovoltaic Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Photovoltaic Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Photovoltaic Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Photovoltaic Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Photovoltaic Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Photovoltaic Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Photovoltaic Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Photovoltaic Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Photovoltaic Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Photovoltaic Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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