Light Electric Aircraft Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0186606
  • Format: Electronic (PDF)
  • Number of Pages: 213
  • Author(s): Joshi, Madhavi

Report Overview

The Light Electric Aircraft Market size was estimated at USD 1.2 billion in 2023 and is projected to reach USD 4.2 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 19.50% during the forecast period (2024-2030).

Light Electric Aircraft Market

(Market Size)
$1.2 billion
$4.2 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 19.50%
2023 Market Size USD 1.2 billion
2030 Market Size USD 4.2 billion
Key Players Pipistrel, Bye Aerospace, Eviation, Lilium, Joby Aviation

Market Summary

The light electric aircraft market represents a transformative segment within the aviation and transportation industries, focused on the development and deployment of electrically powered aircraft for short to medium-range travel. This market is driven by the global push towards sustainable transportation solutions, aiming to reduce carbon emissions and noise pollution associated with conventional aviation. These aircraft utilize advanced battery technologies and electric propulsion systems to offer a cleaner alternative for personal, commercial, and logistical applications. The industry is characterized by rapid technological innovation, with numerous startups and established aerospace companies investing heavily in research and development to overcome challenges related to energy density, weight, and regulatory compliance. The market is poised for growth as infrastructure for electric aviation, such as charging stations and vertiports, begins to develop in urban and regional contexts.

Key Highlights

The light electric aircraft market is distinguished by several key developments that underscore its potential. Significant progress in battery technology, particularly in lithium-ion and solid-state batteries, is enhancing the range and efficiency of these aircraft. The emergence of electric vertical takeoff and landing (eVTOL) aircraft is a notable highlight, offering solutions for urban air mobility and reducing ground transportation congestion. Companies like Joby Aviation, Lilium, and Archer Aviation are leading the charge with innovative designs that have attracted substantial investment from both private and public sectors. Regulatory bodies, including the Federal Aviation Administration and the European Union Aviation Safety Agency, are actively working on certification frameworks to ensure safety and operational standards. Partnerships between aerospace firms and technology companies are accelerating the commercialization of electric aircraft, with several prototypes already undergoing rigorous testing phases.

Drivers, Opportunities & Restraints

The growth of the light electric aircraft market is propelled by increasing environmental concerns and stringent regulations aimed at reducing greenhouse gas emissions. Governments worldwide are implementing policies and providing subsidies to encourage the adoption of electric aviation technologies. Technological advancements in electric propulsion and energy storage systems are critical drivers, enhancing aircraft performance and reliability. Opportunities abound in urban air mobility, where eVTOLs can alleviate traffic congestion and provide efficient transportation in densely populated areas. Additionally, the rising demand for cost-effective and sustainable air travel presents significant growth prospects. However, the market faces restraints such as high development costs and the current limitations of battery technology, which affect range and payload capacity. Regulatory hurdles and the need for extensive infrastructure development also pose challenges to widespread adoption.

Concentration Insights

The light electric aircraft market exhibits a concentrated yet competitive landscape, with key players primarily located in North America and Europe. North America, particularly the United States, leads in terms of innovation and investment, hosting prominent companies like Joby Aviation, Archer Aviation, and Beta Technologies. These firms are focused on developing eVTOLs and fixed-wing electric aircraft for various applications. Europe follows closely, with companies such as Lilium and Volocopter advancing urban air mobility solutions supported by strong regulatory frameworks and government initiatives. The Asia-Pacific region is emerging as a significant market, with countries like China and Japan investing in electric aviation technologies to address urban congestion and environmental issues. The market concentration is characterized by strategic alliances, mergers, and acquisitions as companies seek to leverage complementary technologies and expand their market presence.

Type Insights

The light electric aircraft market can be segmented into various types, including electric vertical takeoff and landing (eVTOL) aircraft, fixed-wing electric aircraft, and hybrid-electric aircraft. eVTOLs are gaining significant attention due to their ability to operate in urban environments without requiring runways, making them ideal for air taxi services and emergency medical transport. These aircraft utilize multiple rotors or fans for lift and propulsion, offering flexibility and efficiency. Fixed-wing electric aircraft, on the other hand, are designed for longer ranges and higher speeds, suitable for regional travel and cargo transport. They rely on traditional aerodynamic principles but are powered by electric motors. Hybrid-electric aircraft combine electric propulsion with conventional engines, providing extended range and redundancy, which is particularly valuable during the transition to fully electric systems. Each type addresses specific market needs and operational requirements.

Application Insights

Light electric aircraft find applications across multiple sectors, including urban air mobility, commercial aviation, cargo and logistics, and military and defense. Urban air mobility is a primary application, where eVTOLs are envisioned to provide on-demand air taxi services, reducing travel time in congested cities. Commercial aviation applications include short-haul regional flights, offering a sustainable alternative to traditional aircraft for connecting nearby cities. In cargo and logistics, electric aircraft can enable efficient and eco-friendly delivery of goods, particularly in hard-to-reach areas. The military and defense sector is exploring electric aircraft for surveillance, reconnaissance, and transport missions, benefiting from their low thermal signature and reduced operational costs. Each application leverages the unique advantages of electric propulsion, such as lower emissions, noise reduction, and operational efficiency.

Regional Insights

The adoption and development of light electric aircraft vary significantly across regions, influenced by regulatory support, technological advancement, and infrastructure readiness. North America is at the forefront, with the United States leading due to robust investment in research and development, supportive government policies, and the presence of key market players. Europe is also a major market, driven by stringent environmental regulations and initiatives like the European Union's Clean Sky program, which promotes sustainable aviation. Countries such as Germany and the United Kingdom are hubs for innovation in electric aircraft. The Asia-Pacific region is rapidly emerging, with China, Japan, and South Korea investing heavily in electric aviation to address urban congestion and pollution. These countries are focusing on developing infrastructure and fostering partnerships to accelerate market growth. Other regions, including Latin America and the Middle East, are in the early stages of exploration and adoption.

Company Insights

The light electric aircraft market features a mix of established aerospace companies and innovative startups, each contributing to the industry's evolution. Major players include Joby Aviation, which is developing eVTOL aircraft for urban air mobility and has partnerships with companies like Toyota and Uber. Archer Aviation is another key player, focusing on electric air taxis with backing from United Airlines and Stellantis. Lilium, based in Germany, is working on a jet-powered eVTOL for regional transport. Established aerospace giants like Airbus and Boeing are also involved, with Airbus developing the CityAirbus eVTOL and Boeing investing in autonomous electric aircraft through its subsidiary, Aurora Flight Sciences. These companies are engaged in extensive testing, regulatory certification, and commercialization efforts, driving the market forward through technological innovation and strategic collaborations.

Recent Developments

The light electric aircraft market has witnessed several recent developments that highlight its dynamic nature. Joby Aviation achieved a significant milestone by receiving Federal Aviation Administration approval for its air taxi service, paving the way for commercial operations. Archer Aviation announced a partnership with United Airlines to launch electric air taxi routes in major cities, enhancing urban mobility solutions. Lilium secured additional funding to advance the development of its Lilium Jet and expand its manufacturing capabilities. In Europe, Volocopter conducted successful test flights of its VoloCity eVTOL in various urban environments, demonstrating its readiness for integration into city transportation networks. Additionally, advancements in battery technology, such as the development of higher energy-density cells, are continuously improving the performance and feasibility of electric aircraft. These developments reflect the ongoing progress and increasing commercialization efforts within the market.

Report Segmentation

This report on the light electric aircraft market provides a comprehensive analysis segmented by type, application, and region. The type segmentation includes electric vertical takeoff and landing (eVTOL) aircraft, fixed-wing electric aircraft, and hybrid-electric aircraft, each examined in terms of technological characteristics and market potential. Application segmentation covers urban air mobility, commercial aviation, cargo and logistics, and military and defense, detailing the specific use cases and demand drivers for each sector. Regional segmentation encompasses North America, Europe, Asia-Pacific, and the rest of the world, offering insights into regional market dynamics, regulatory landscapes, and growth opportunities. The report also includes detailed profiles of key market players, their strategic initiatives, and competitive positioning. This structured approach ensures a thorough understanding of the market's multifaceted nature and future trajectory.

FAQs

What are the main types of light electric aircraft? The primary types include electric vertical takeoff and landing (eVTOL) aircraft, fixed-wing electric aircraft, and hybrid-electric aircraft, each designed for specific operational requirements and applications.

Which companies are leading the light electric aircraft market? Key players include Joby Aviation, Archer Aviation, Lilium, Volocopter, Airbus, and Boeing, all of which are actively developing and testing electric aircraft technologies.

What are the primary applications of light electric aircraft? Major applications encompass urban air mobility, commercial aviation, cargo and logistics, and military and defense, leveraging the benefits of electric propulsion for various transport needs.

What are the major challenges facing the light electric aircraft market? Significant challenges include battery technology limitations, high development costs, regulatory hurdles, and the need for extensive infrastructure development to support electric aviation.

How is regulatory approval progressing for light electric aircraft? Regulatory bodies like the FAA and EASA are developing certification frameworks, with several companies having already received approvals or being in advanced stages of the certification process for their aircraft.

What regions are most active in the light electric aircraft market? North America and Europe are the most active regions, driven by technological innovation, government support, and the presence of leading market players, while Asia-Pacific is rapidly emerging as a key market.

Citius Research has developed a research report titled “Light Electric Aircraft Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Light Electric Aircraft Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Light Electric Aircraft Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Light Electric Aircraft Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Light Electric Aircraft Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Light Electric Aircraft Market
• Research Methodology
• Executive Summary
• Market Dynamics of Light Electric Aircraft Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Light Electric Aircraft Market
• Cost and Gross Margin Analysis of Light Electric Aircraft Market
• Light Electric Aircraft Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Light Electric Aircraft Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Light Electric Aircraft Market Key Stakeholders

Below are the key stakeholders for the Light Electric Aircraft Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Light Electric Aircraft Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Light Electric Aircraft Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Light Electric Aircraft Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Light Electric Aircraft Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Light Electric Aircraft Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Light Electric Aircraft Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Light Electric Aircraft Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Light Electric Aircraft Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Light Electric Aircraft Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Light Electric Aircraft Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Light Electric Aircraft Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Light Electric Aircraft Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Light Electric Aircraft Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Light Electric Aircraft Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Light Electric Aircraft Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Light Electric Aircraft Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Light Electric Aircraft Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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