LiDAR Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0211758
  • Format: Electronic (PDF)
  • Number of Pages: 208
  • Author(s): Joshi, Madhavi

Report Overview

The LiDAR Market size was estimated at USD 2.7 billion in 2023 and is projected to reach USD 12.79 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 31.30% during the forecast period (2024-2030).

LiDAR Market

(Market Size)
$2.7 billion
$12.79 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 31.30%
2023 Market Size USD 2.7 billion
2030 Market Size USD 12.79 billion
Key Players Velodyne Lidar, Innoviz Technologies, Luminar Technologies, Valeo, Quanergy Systems

Market Summary

The LiDAR market is a rapidly evolving segment within the semiconductor and electronics industry, characterized by its critical role in enabling advanced sensing and imaging capabilities across various sectors. LiDAR, which stands for Light Detection and Ranging, utilizes laser pulses to measure distances and create high-resolution three-dimensional maps of environments. This technology is integral to applications such as autonomous vehicles, robotics, surveying, and environmental monitoring. The market is driven by increasing investments in autonomous driving technologies, urbanization, and the growing need for precise spatial data. Key players are continuously innovating to enhance the accuracy, range, and affordability of LiDAR systems, making them more accessible for commercial and industrial use. The integration of LiDAR with other technologies like artificial intelligence and IoT is further expanding its potential, positioning it as a cornerstone of future smart infrastructure and automation solutions.

Key Highlights

The LiDAR market showcases several key highlights that underscore its significance and growth trajectory. Technological advancements have led to the development of solid-state LiDAR, which offers improved durability, smaller form factors, and lower costs compared to traditional mechanical systems. Major companies such as Velodyne Lidar, Luminar Technologies, and Innoviz are at the forefront, driving innovation through partnerships with automotive manufacturers and tech firms. The adoption of LiDAR in autonomous vehicles is a major highlight, with systems providing essential data for navigation and obstacle avoidance. Additionally, its use in drones for agricultural monitoring, construction site management, and disaster response demonstrates its versatility. The market is also seeing increased demand in smart city projects for traffic management and urban planning. These factors collectively highlight LiDAR's expanding role in transforming industries through enhanced perception and data acquisition capabilities.

Drivers, Opportunities & Restraints

The growth of the LiDAR market is propelled by several drivers, including the rising deployment of autonomous vehicles, which rely heavily on LiDAR for real-time environmental mapping and safety. Government regulations promoting road safety and smart infrastructure investments further stimulate demand. Opportunities abound in emerging applications such as augmented reality, where LiDAR enhances depth sensing, and in healthcare for precision monitoring and diagnostics. The expansion of 5G networks facilitates faster data processing from LiDAR systems, unlocking new potentials in real-time analytics. However, the market faces restraints such as high initial costs and technical challenges related to adverse weather conditions affecting LiDAR performance. Additionally, data privacy concerns and the need for standardization pose hurdles. Despite these challenges, ongoing R&D and declining component costs are expected to mitigate restraints, fostering market growth.

Concentration Insights

The LiDAR market exhibits a concentrated competitive landscape with a mix of established players and innovative startups dominating the scene. North America, particularly the United States, holds a significant share due to the presence of leading companies like Velodyne Lidar, Quanergy Systems, and Aeva, along with strong support from automotive and tech industries. Europe and Asia-Pacific are also key regions, with companies such as SICK AG in Germany and Hesai Technology in China expanding their influence. The market concentration is characterized by strategic collaborations, mergers, and acquisitions aimed at enhancing technological capabilities and expanding geographic reach. For instance, partnerships between LiDAR manufacturers and automotive OEMs are common, driving integration into next-generation vehicles. This concentration fosters intense competition but also accelerates innovation, leading to more advanced and cost-effective LiDAR solutions.

Type Insights

LiDAR systems are categorized into various types based on their technology and application requirements. Mechanical LiDAR, which uses rotating mirrors to emit laser beams, is traditionally used in high-end applications like autonomous vehicles due to its wide field of view. However, solid-state LiDAR is gaining traction for its compact size, reliability, and lower cost, making it suitable for mass-market adoption in consumer electronics and automotive applications. Other types include airborne LiDAR, used for topographic mapping and environmental monitoring, and terrestrial LiDAR, employed in construction and archaeology for detailed ground-based scanning. Each type offers distinct advantages; for example, solid-state LiDAR provides better resistance to vibrations and longer lifespan, while mechanical systems excel in coverage area. The choice of LiDAR type depends on specific use cases, balancing factors like range, resolution, and cost.

Application Insights

LiDAR technology finds diverse applications across multiple industries, highlighting its versatility and critical role in modern technology. In the automotive sector, it is indispensable for advanced driver-assistance systems (ADAS) and fully autonomous vehicles, enabling precise object detection and collision avoidance. In robotics, LiDAR facilitates navigation and environment interaction for industrial and service robots. The aerospace and defense industries utilize LiDAR for terrain mapping, target acquisition, and surveillance. Environmental applications include forest management, flood modeling, and coastal monitoring, where LiDAR's accuracy in elevation data is paramount. Additionally, urban planning and infrastructure development benefit from LiDAR in creating detailed 3D models for construction and maintenance. The technology is also expanding into consumer electronics, such as smartphones and tablets, for augmented reality features. Each application leverages LiDAR's ability to provide high-resolution, real-time spatial data, driving efficiency and innovation.

Regional Insights

The adoption and growth of LiDAR technology vary significantly across regions, influenced by local industrial focus, regulatory support, and technological advancement. North America leads the market, driven by strong investments in autonomous vehicle development and presence of major LiDAR manufacturers like Velodyne and Luminar. The United States, in particular, benefits from collaborations between tech companies and automotive giants, alongside government initiatives promoting smart transportation. Europe follows closely, with countries like Germany and the UK emphasizing automotive innovation and environmental monitoring, supported by companies such as SICK AG and Valeo. Asia-Pacific is emerging as a high-growth region, with China and Japan investing heavily in autonomous driving, robotics, and smart city projects. Companies like Hesai Technology and Panasonic are key contributors. Other regions, including Latin America and the Middle East, are gradually adopting LiDAR for infrastructure and agricultural applications, indicating global expansion potential.

Company Insights

Several companies are pivotal in shaping the LiDAR market, each bringing unique technologies and strategies. Velodyne Lidar is a pioneer, known for its high-performance mechanical LiDAR sensors widely used in autonomous vehicles and mapping. Luminar Technologies focuses on long-range LiDAR for automotive safety, partnering with automakers like Volvo and Toyota. Innoviz offers solid-state LiDAR solutions, emphasizing cost-effectiveness and reliability for mass adoption. Other notable players include Quanergy Systems, which develops LiDAR for security and industrial automation, and Aeva, known for its frequency-modulated continuous-wave (FMCW) technology that enhances performance in challenging conditions. Established electronics firms like SICK AG and Leica Geosystems contribute with LiDAR for industrial and surveying applications. These companies invest heavily in R&D to improve sensor capabilities, reduce costs, and expand into new applications, driving overall market growth and innovation.

Recent Developments

The LiDAR market has witnessed significant recent developments that highlight its dynamic nature and rapid advancement. Key trends include the shift towards solid-state LiDAR, with companies like Innoviz and Luminar launching new products that offer improved performance at lower costs. Partnerships and collaborations are abundant; for instance, Velodyne Lidar has expanded its alliances with automotive suppliers to integrate LiDAR into next-generation vehicles. Technological innovations such as FMCW LiDAR, which provides better velocity data and resistance to interference, are gaining attention. Additionally, there is growing integration of LiDAR with AI and machine learning for enhanced data processing and decision-making. Recent investments and funding rounds in startups like Ouster and Aeye indicate strong investor confidence. These developments reflect the market's focus on making LiDAR more accessible, reliable, and versatile for a broader range of applications.

Report Segmentation

This comprehensive market research report on the LiDAR market is segmented to provide detailed insights into various aspects. The segmentation includes by type, covering mechanical LiDAR, solid-state LiDAR, and others, each analyzed for their market presence and growth potential. By application, the report delves into automotive, aerospace and defense, robotics, environmental monitoring, urban planning, and consumer electronics, highlighting specific use cases and demand drivers. Geographical segmentation covers North America, Europe, Asia-Pacific, and rest of the world, offering regional analysis of adoption trends, key players, and regulatory impacts. Additionally, the report includes segmentation by technology, such as pulsed LiDAR and continuous-wave LiDAR, and by component, including lasers, detectors, and navigation systems. This structured approach ensures a thorough understanding of market dynamics, helping businesses identify opportunities and make informed decisions.

FAQs

What is LiDAR technology used for? LiDAR technology is used for measuring distances and creating detailed 3D maps by emitting laser pulses and analyzing their reflection. It is widely applied in autonomous vehicles for navigation, robotics for environment perception, surveying for topographic mapping, and environmental monitoring for tasks like forest management and flood modeling.

How does LiDAR work in autonomous vehicles? In autonomous vehicles, LiDAR sensors continuously scan the surroundings with laser beams, measuring the time taken for the light to return after hitting objects. This data is processed to generate real-time, high-resolution 3D maps, enabling the vehicle to detect obstacles, pedestrians, and other vehicles, thus ensuring safe navigation and collision avoidance.

What are the advantages of solid-state LiDAR? Solid-state LiDAR offers several advantages over mechanical LiDAR, including no moving parts, which enhances durability and reliability, smaller size for easier integration into various devices, lower production costs, and better performance in terms of faster response times and resistance to vibrations, making it ideal for automotive and consumer applications.

Which industries benefit most from LiDAR? Industries that benefit significantly from LiDAR include automotive for advanced driver-assistance systems and autonomous driving, aerospace and defense for surveillance and mapping, robotics for automation and navigation, environmental science for monitoring and research, and construction and urban planning for precise modeling and infrastructure development.

What are the main challenges facing the LiDAR market? The main challenges include high costs of advanced LiDAR systems, technical limitations in adverse weather conditions like fog or rain that can affect accuracy, data processing complexities requiring substantial computational power, and concerns over data privacy and security, alongside the need for industry-wide standards to ensure compatibility and reliability.

How is LiDAR different from radar? LiDAR uses laser light to measure distances and create high-resolution 3D images, offering superior accuracy and detail compared to radar, which uses radio waves and is better for longer range detection but with lower resolution. LiDAR is more effective for precise mapping and object identification, while radar excels in all-weather performance and velocity measurement.

Citius Research has developed a research report titled “LiDAR Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• LiDAR Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The LiDAR Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

LiDAR Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

LiDAR Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of LiDAR Market
• Research Methodology
• Executive Summary
• Market Dynamics of LiDAR Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of LiDAR Market
• Cost and Gross Margin Analysis of LiDAR Market
• LiDAR Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “LiDAR Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

LiDAR Market Key Stakeholders

Below are the key stakeholders for the LiDAR Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

LiDAR Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the LiDAR Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the LiDAR Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in LiDAR Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global LiDAR Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global LiDAR Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global LiDAR Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global LiDAR Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global LiDAR Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global LiDAR Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America LiDAR Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America LiDAR Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe LiDAR Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA LiDAR Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific LiDAR Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa LiDAR Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia LiDAR Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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