Leavening Agents Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0195572
  • Format: Electronic (PDF)
  • Number of Pages: 196
  • Author(s): Joshi, Madhavi

Report Overview

The Leavening Agents Market size was estimated at USD 2.8 billion in 2023 and is projected to reach USD 4.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 7.50% during the forecast period (2024-2030).

Leavening Agents Market

(Market Size)
$2.8 billion
$4.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 7.50%
2023 Market Size USD 2.8 billion
2030 Market Size USD 4.5 billion
Key Players Lesaffre, AB Mauri, Lallemand, Angel Yeast, SternVitamin

Market Summary

The leavening agents market is an integral segment within the global food and beverages industry, characterized by its essential role in bakery and processed food production. Leavening agents are substances used in dough and batters to release gases, thereby inducing expansion and creating a porous structure in the final baked product. This market is driven by sustained demand from the bakery sector, which relies heavily on these ingredients for texture, volume, and aesthetic appeal. Key product categories include chemical leaveners such as baking powder and baking soda, biological agents like yeast, and physical leavening methods. The market demonstrates resilience and steady growth, supported by evolving consumer preferences, urbanization, and the expansion of food processing industries worldwide. Manufacturers and stakeholders are continuously engaged in research and development to enhance product efficacy, shelf life, and compatibility with clean-label and health-focused trends.

Key Highlights

The leavening agents market is distinguished by several critical factors that underscore its significance and trajectory. Innovation in product formulations to meet clean-label and non-GMO demands represents a major highlight, with companies investing in natural and organic leavening solutions. The dominance of the bakery segment as the primary application area is another key aspect, driven by global consumption patterns of bread, cakes, and pastries. Additionally, the market is characterized by the presence of established multinational corporations and specialized manufacturers, fostering a competitive yet collaborative environment. Technological advancements in production processes to improve consistency and reduce environmental impact are also prominent. The adaptability of leavening agents to various regional culinary traditions and dietary requirements further highlights the market's dynamic nature and its alignment with broader food industry trends.

Drivers, Opportunities & Restraints

Growth in the leavening agents market is propelled by several drivers, including rising consumer demand for convenience and packaged bakery products, increased urbanization, and the expansion of retail channels such as supermarkets and online platforms. The growing popularity of home baking, partly influenced by lifestyle trends and digital media, also contributes to market expansion. Significant opportunities exist in the development of innovative, health-oriented leavening solutions, such as low-sodium and gluten-free options, catering to consumers with specific dietary needs. Expansion into emerging economies with growing middle-class populations presents further growth potential. However, the market faces restraints including stringent regulatory frameworks governing food additives, which can impede product innovation and market entry. Fluctuations in raw material prices and increasing consumer preference for natural and additive-free products also pose challenges to conventional chemical leavening agents, necessitating strategic adaptations by industry players.

Concentration Insights

The competitive landscape of the leavening agents market is moderately concentrated, featuring a mix of large multinational corporations and niche players. Leading companies such as Lesaffre, AB Mauri, Corbion, Clabber Girl Corporation, and Church & Dwight Co., Inc. hold significant market shares due to their extensive product portfolios, global distribution networks, and strong brand recognition. These entities often engage in strategic initiatives including mergers, acquisitions, and partnerships to strengthen their market position and expand their geographical reach. Regional players also play a crucial role, particularly in catering to local tastes and preferences. The market concentration is influenced by factors such as technological expertise, research and development capabilities, and adherence to quality and safety standards, which collectively determine competitive dynamics and market entry barriers.

Type Insights

Leavening agents are categorized primarily into chemical, biological, and physical types, each serving distinct functions in food preparation. Chemical leavening agents, including baking soda, baking powder, and ammonium bicarbonate, are widely used for their immediate gas release upon moisture and heat exposure, making them ideal for quick breads, cookies, and cakes. Biological leaveners, such as yeast (both baker's yeast and sourdough starters), operate through fermentation, producing carbon dioxide and alcohol, and are essential in traditional bread-making and certain fermented products. Physical leavening involves the incorporation of air or steam during mixing and baking, though it is less common as a standalone method. Each type offers specific advantages in terms of reaction time, flavor profile, and application suitability, influencing their adoption across different food segments and culinary traditions.

Application Insights

The application of leavening agents spans various segments within the food and beverages industry, with the bakery sector being the largest and most significant. This includes products such as bread, rolls, cakes, pastries, muffins, and biscuits, where leavening is critical for achieving desired texture and volume. Beyond traditional bakery, these agents are utilized in snacks, ready-to-eat meals, and certain confectionery items to enhance palatability and structure. The growing demand for gluten-free and specialty baked goods has further diversified application areas, requiring tailored leavening solutions. Additionally, the foodservice industry and household consumption represent substantial end-use channels, driven by culinary trends and consumer eating habits. The versatility of leavening agents ensures their continued relevance across a broad spectrum of food products.

Regional Insights

Geographically, the leavening agents market exhibits varied dynamics across regions. North America and Europe are mature markets characterized by high per capita consumption of baked goods, stringent regulatory standards, and a strong presence of key industry players. These regions also show a growing inclination toward natural and organic leavening ingredients. The Asia-Pacific region is identified as a high-growth area, fueled by rising disposable incomes, urbanization, westernization of diets, and expansion of retail and foodservice sectors. Countries like China, India, and Japan are significant contributors to market growth. Latin America and the Middle East and Africa present emerging opportunities, driven by evolving consumer preferences and increasing investment in food processing infrastructure. Regional differences in culinary practices and regulatory environments shape market strategies and product offerings.

Company Insights

Prominent companies operating in the leavening agents market include Lesaffre, a global leader in yeast and fermentation products; AB Mauri, known for its comprehensive range of bakery ingredients; Corbion, which focuses on sustainable food and biochemical solutions; Clabber Girl Corporation, a major supplier of baking powder and other leaveners; and Church & Dwight Co., Inc., renowned for its Arm & Hammer brand of baking soda. These companies leverage their expertise in research and development, quality assurance, and supply chain management to maintain competitive advantages. Their strategies often encompass product innovation, portfolio diversification, and geographic expansion to address evolving market demands and consumer preferences. Collaboration with food manufacturers and end-users is also a common approach to ensure product applicability and market penetration.

Recent Developments

The leavening agents market has witnessed several recent developments reflecting industry trends and strategic movements. Key players have been actively engaged in launching new products that align with clean-label and health-conscious trends, such as non-GMO and allergen-free leavening solutions. Investments in expanding production capacities and enhancing manufacturing technologies have been observed to improve efficiency and sustainability. Mergers and acquisitions continue to shape the competitive landscape, enabling companies to broaden their product offerings and strengthen their global footprint. Additionally, there is increasing focus on research and development activities aimed at improving the functional properties of leavening agents, such as controlled gas release and compatibility with alternative ingredients like whole grains and plant-based formulations. These developments indicate a proactive approach to meeting future market challenges and opportunities.

Report Segmentation

This comprehensive market report on leavening agents is segmented to provide detailed analysis and insights across multiple dimensions. The segmentation includes type, covering chemical leavening agents, biological leavening agents, and others, each examined for their market presence and growth prospects. Application segmentation encompasses bakery products, snacks, ready-to-eat meals, and others, highlighting usage patterns and demand drivers within each category. Geographical segmentation offers in-depth analysis of regional markets including North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa, assessing local trends, regulatory frameworks, and competitive environments. Furthermore, the report may include segmentation by form and source, providing a holistic view of the market structure and enabling stakeholders to identify niche opportunities and make informed strategic decisions.

FAQs

What are leavening agents? Leavening agents are substances used in baking and food preparation to produce gas, causing dough and batters to rise and become light and porous. They can be chemical, biological, or physical in nature.

How do leavening agents work? Leavening agents work by releasing gases, primarily carbon dioxide, through chemical reactions, fermentation, or physical incorporation of air. This gas forms bubbles that expand during heating, lifting the mixture and creating a soft texture.

What is the difference between baking powder and baking soda? Baking soda is pure sodium bicarbonate that requires an acid and moisture to activate and produce carbon dioxide. Baking powder contains sodium bicarbonate along with an acidifying agent and a drying agent, allowing it to work without additional acids.

Are there natural leavening agents? Yes, natural leavening agents include yeast, which ferments sugars to produce carbon dioxide, and sourdough starters, which use wild yeast and bacteria. Some chemical leaveners like baking soda are also derived from natural minerals.

What are the common applications of leavening agents? Leavening agents are primarily used in bakery products like bread, cakes, cookies, and pastries. They are also employed in certain snacks, fried foods, and prepared mixes to improve texture and volume.

Citius Research has developed a research report titled “Leavening Agents Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Leavening Agents Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Leavening Agents Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Leavening Agents Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Leavening Agents Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Leavening Agents Market
• Research Methodology
• Executive Summary
• Market Dynamics of Leavening Agents Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Leavening Agents Market
• Cost and Gross Margin Analysis of Leavening Agents Market
• Leavening Agents Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Leavening Agents Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Leavening Agents Market Key Stakeholders

Below are the key stakeholders for the Leavening Agents Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Leavening Agents Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Leavening Agents Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Leavening Agents Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Leavening Agents Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Leavening Agents Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Leavening Agents Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Leavening Agents Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Leavening Agents Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Leavening Agents Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Leavening Agents Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Leavening Agents Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Leavening Agents Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Leavening Agents Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Leavening Agents Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Leavening Agents Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Leavening Agents Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Leavening Agents Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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