Contract Blending Services Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0195139
  • Format: Electronic (PDF)
  • Number of Pages: 220
  • Author(s): Joshi, Madhavi

Report Overview

The Contract Blending Services Market size was estimated at USD 3.5 billion in 2023 and is projected to reach USD 7.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 11.80% during the forecast period (2024-2030).

Contract Blending Services Market

(Market Size)
$3.5 billion
$7.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 11.80%
2023 Market Size USD 3.5 billion
2030 Market Size USD 7.5 billion
Key Players DSM, Kerry Group, Glanbia, FrieslandCampina, Arla Foods

Market Summary

The contract blending services market is a critical outsourcing segment within the food and beverages industry, providing specialized formulation and mixing solutions for manufacturers. Companies leverage these services to enhance operational efficiency, reduce capital expenditure on specialized equipment, and accelerate product time-to-market without compromising on quality or regulatory compliance. The demand is driven by the need for expertise in handling complex ingredient systems, ensuring consistency, and meeting stringent food safety standards. Service providers operate advanced facilities equipped with precision technology to cater to a diverse range of product requirements, from dry powders and liquid emulsions to complex multi-phase systems. This market enables food and beverage brands to focus on core competencies like marketing and distribution while relying on expert partners for reliable, scalable, and compliant production blending. The landscape is characterized by a mix of large multinational corporations and specialized niche players, all competing on technology, reliability, and value-added services.

Key Highlights

Key highlights of the contract blending services market include the strategic shift among food and beverage companies towards outsourcing non-core manufacturing processes to optimize supply chains and reduce overhead costs. The integration of sophisticated technology, such as automated batching systems and real-time quality control monitoring, ensures unparalleled precision and repeatability in blend formulations. A significant trend is the growing demand for clean-label and organic product blends, pushing service providers to invest in certified organic handling facilities and transparency in sourcing. Additionally, flexibility in handling small batch sizes for niche markets alongside large-scale production runs provides clients with significant agility. The emphasis on food safety is paramount, with leading blenders adhering to rigorous standards like GMP, HACCP, and SQF, making them invaluable partners in mitigating risk and ensuring brand protection for their clients.

Drivers, Opportunities & Restraints

Primary drivers propelling the contract blending services market include the increasing complexity of food formulations, which require specialized equipment and technical expertise that many brands lack in-house. The relentless pressure to reduce time-to-market for new products makes the speed and agility offered by contract blenders highly attractive. Furthermore, the overarching trend of cost optimization and operational efficiency within the food and beverage sector encourages outsourcing to capitalize on variable cost models. Significant opportunities exist in the burgeoning demand for customized nutritional blends, including sports nutrition, infant formula, and medical foods, which require precise and often proprietary mixing technologies. However, the market faces restraints such as the high initial costs for service providers to maintain state-of-the-art, compliant facilities and the potential risks associated with relying on third parties for critical production steps, including concerns over intellectual property protection and consistent quality assurance.

Concentration Insights

The market concentration for contract blending services showcases a competitive landscape with a presence of both global giants and specialized regional players. Leading companies such as Archer Daniels Midland Company, Cargill, and Glanbia PLC have extensive networks of blending facilities worldwide, offering a full suite of services from R&D support to large-scale production. These players compete on their global reach, extensive portfolio, and strong client relationships. Alongside them, numerous specialized and regional blenders thrive by focusing on specific niches, such as organic certification, allergen-free processing, or particular application expertise like beverage emulsions or bakery premixes. This structure provides a diverse range of options for clients, from those seeking a one-stop-shop global partner to those requiring a specialist for a unique product challenge, ensuring a dynamic and responsive market.

Type Insights

The contract blending services market is segmented by the type of blending required, primarily into dry blending and liquid blending. Dry blending involves the homogenization of powdered ingredients, such as spices, flour mixes, protein powders, and instant drink bases. This process is crucial for achieving uniform distribution of micro-ingredients like vitamins, minerals, and flavors within a bulk powder. Liquid blending, on the other hand, deals with the combination of liquid components, including oils, syrups, flavor concentrates, and water-based solutions, to create stable emulsions, suspensions, or simple mixtures like beverage concentrates. Some providers also offer specialized services for difficult-to-handle products, such as high-fat powders or hygroscopic materials, requiring controlled atmospheric conditions. The choice between dry and liquid blending services is fundamentally dictated by the physical nature of the raw materials and the desired characteristics of the final product.

Application Insights

Contract blending services find extensive application across the entire food and beverage industry. A major application is in the bakery and confectionery sector for producing premixes for cakes, bread, and pastries. The beverage industry is another significant user, relying on blenders for creating uniform dry mix bases for instant drinks and consistent liquid concentrates for juices and soft drinks. The nutritional and health food segment represents a high-growth area, with demand for customized protein blends, vitamin and mineral premixes, and specialized medical nutrition products. Furthermore, the savory snacks and seasonings industry utilizes these services to develop consistent flavor coatings and seasoning blends. The ability of contract blenders to maintain recipe confidentiality and ensure batch-to-batch consistency makes them indispensable partners across these diverse applications.

Regional Insights

Regionally, North America and Europe are established hubs for contract blending services, driven by a mature food and beverage processing industry, stringent regulatory standards, and a high concentration of major food brands. These regions are characterized by advanced technological adoption and a strong focus on clean-label and organic products. The Asia Pacific region is experiencing rapid growth, fueled by expanding food processing capabilities, rising disposable incomes, and the increasing adoption of Western dietary trends, which in turn boosts demand for packaged and processed foods requiring specialized blending. Latin America and the Middle East and Africa are emerging markets where growth is linked to industrialization of the food sector and increasing investment in food processing infrastructure, presenting new opportunities for contract blending service providers to establish a presence.

Company Insights

The competitive environment in the contract blending market includes prominent players such as Archer Daniels Midland Company, which offers extensive custom powder blending and liquid batching services through its global network. Cargill provides tailored blending solutions with a strong emphasis on food safety and supply chain integration. Glanbia PLC is a key player, particularly in the nutritional blending space, serving the sports nutrition and functional food markets. Other significant contributors include Kerry Group, which offers blending alongside its taste and nutrition expertise, and Watson Inc., known for its precision nutrient premixes. These companies compete not only on blending capacity and technology but also on value-added services like research and development, regulatory guidance, and supply chain management, making them strategic partners rather than mere suppliers.

Recent Developments

Recent developments in the contract blending services market are focused on technological advancement and capacity expansion to meet evolving client needs. Key players are investing in new, larger facilities equipped with more flexible and automated blending lines to handle a wider variety of products and batch sizes efficiently. There is a marked trend towards enhancing sustainability practices, with companies implementing energy-efficient technologies and reducing waste in their operations. Furthermore, to address the growing demand for transparency, many blenders are adopting advanced tracking and tracing systems, allowing clients full visibility into the sourcing and processing of their blends. Another significant development is the increased investment in capabilities for handling organic, non-GMO, and allergen-free products, directly responding to shifting consumer preferences and regulatory changes in the food industry.

Report Segmentation

This comprehensive market report on contract blending services is meticulously segmented to provide a detailed analysis. The segmentation is structured by type, categorizing the market into dry blending and liquid blending services to analyze the distinct dynamics, equipment requirements, and growth patterns of each. By application, the report delves into key end-use sectors including bakery & confectionery, beverages, nutritional products, dairy alternatives, sauces & dressings, and snacks & cereals, evaluating the specific demands and trends within each vertical. Geographically, the analysis is broken down into key regions and major countries within North America, Europe, Asia Pacific, South America, and the Middle East & Africa to provide insights into regional market sizes, growth potentials, and competitive landscapes. This multi-faceted segmentation offers a granular view of the market, identifying opportunities and trends across different dimensions.

FAQs

What is contract blending in the food industry?

Contract blending in the food industry refers to the outsourcing of the mixing and homogenization of ingredients to a specialized third-party service provider. These providers use their expertise and equipment to combine dry or liquid components according to a client's precise recipe, ensuring consistency, quality, and compliance with food safety regulations, thereby allowing food brands to focus on other business areas.

What are the benefits of using a contract blender?

The benefits of using a contract blender include significant cost savings on capital investment for blending equipment, access to specialized technical expertise and technology, enhanced flexibility to scale production up or down, reduced time-to-market for new products, and assured compliance with stringent food safety and quality standards, which mitigates risk for the hiring company.

How do I choose a contract blending partner?

Choosing a contract blending partner requires evaluating their experience with your specific product type, certifications for food safety standards like SQF or GMP, technological capabilities and flexibility, capacity to handle your required volumes, their approach to quality control and intellectual property protection, and their overall reputation and reliability in the market.

What types of products use contract blending?

A wide array of products utilize contract blending, including protein powders and nutritional supplements, drink mixes and beverage bases, baking mixes and flour blends, seasoning and spice blends, instant soup and sauce mixes, and customized premixes for vitamins, minerals, and other functional ingredients destined for various food and beverage applications.

What is the difference between dry and liquid blending?

The primary difference between dry and liquid blending lies in the state of the materials being processed. Dry blending involves mixing solid, powdered ingredients to achieve a uniform distribution, while liquid blending combines liquid components, often requiring technologies to create stable emulsions or solutions. The equipment, processes, and expertise required for each type are distinctly different.

Citius Research has developed a research report titled “Contract Blending Services Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Contract Blending Services Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Contract Blending Services Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Contract Blending Services Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Contract Blending Services Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Contract Blending Services Market
• Research Methodology
• Executive Summary
• Market Dynamics of Contract Blending Services Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Contract Blending Services Market
• Cost and Gross Margin Analysis of Contract Blending Services Market
• Contract Blending Services Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Contract Blending Services Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Contract Blending Services Market Key Stakeholders

Below are the key stakeholders for the Contract Blending Services Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Contract Blending Services Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Contract Blending Services Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Contract Blending Services Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Contract Blending Services Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Contract Blending Services Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Contract Blending Services Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Contract Blending Services Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Contract Blending Services Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Contract Blending Services Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Contract Blending Services Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Contract Blending Services Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Contract Blending Services Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Contract Blending Services Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Contract Blending Services Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Contract Blending Services Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Contract Blending Services Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Contract Blending Services Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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